FrameVR
Frame Labs (FrameVR) is an independent Western Australian XR studio that develops and publishes original VR, mixed-reality, and console games, including Monster House Racing VR, Rytmos, Thalu, and Wolf Creek, distributing them globally through Steam, Meta Quest, PlayStation, Xbox, and Pico storefronts.
- Company typePrivate
- Founded2014
- HeadquartersPerth, Australia
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What FrameVR does
Frame Labs (also operating as FrameVR) is an independent XR development studio headquartered at 39 Adelaide St, Fremantle, Western Australia, founded in 2014 with 101-250 employees. The studio builds immersive games and experiences spanning virtual reality, mixed reality, and augmented reality across consumer headsets and consoles.
Its product portfolio comprises four original titles spanning distinct genres: Monster House Racing VR (a couch co-op/social racing title released as Steam Early Access in November 2024 and also available on Meta Quest and PSVR2), Rytmos MR Edition (a mixed-reality FPS for Meta Quest 2 and Pico 4/4Ultra), Thalu: Dreamtime is Now (a narrative VR experience on Steam, created in collaboration with Ngarluma storyteller Tyson Mowarin and Weerianna Street Media to preserve Indigenous Australian stories), and Wolf Creek (a horror survival RPG targeting PS5, Steam, and Xbox). The studio emphasizes multi-platform engine capability and inclusivity, and has secured curated exposure through Gamescom 2024-2025 and the Australian Trade Commission's World Expo 2025 delegation in Osaka.
Revenue is generated through one-time-purchase game sales distributed via Steam, the Meta Quest Store, PlayStation Store, Xbox Marketplace, and Pico Store. There are no disclosed subscription, licensing, or services revenue streams, no enterprise customers, no disclosed funding rounds, and no patents or certifications. The company operates as a bootstrapped, founder-led entity (Founder Justin McArdle, Technical Director Gareth Lockett) with active recruitment and an owned community channel on Discord.
FrameVR firmographics
Firmographics- Name
- FrameVR
- Legal name
- Frame Labs
- Website
- https://framevr.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Frame Labs (FrameVR) is an independent Western Australian XR studio that develops and publishes original VR, mixed-reality, and console games, including Monster House Racing VR, Rytmos, Thalu, and Wolf Creek, distributing them globally through Steam, Meta Quest, PlayStation, Xbox, and Pico storefronts.
- Ownership category
- akta.pro rank
FrameVR industry classification
Industry- Product category
- VR Game Development
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
Keywords
Where FrameVR is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
FrameVR business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: Revenue generated from selling XR/VR games through digital distribution platforms including Steam, Meta Quest Store, PlayStation Store, and Xbox marketplace. Games are sold as one-time purchases with Monster House Racing VR available as Early Access title.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FrameVR product offering
Product offeringCore offering
FrameVR (also doing business as Frame Labs) is an independent XR game studio based in Fremantle, Western Australia that develops and publishes immersive virtual reality, mixed reality, and multiplatform games. The studio creates and sells its own original IP titles—including Monster House Racing VR, Rytmos MR Edition, Thalu: Dreamtime is Now, and Wolf Creek—through global digital storefronts such as Steam, Meta Quest, PlayStation, Xbox, and Pico. It also offers XR development, game design, and multiplatform development services to external clients.
Product overview
Frame Labs is an independent XR Studio based in Western Australia that develops immersive XR games and experiences. The company operates as a single-product game studio with multiple distinct VR/MR game titles in its portfolio. The core offerings include Monster House Racing VR (racing/simulation), Rytmos MR Edition (mixed reality FPS), Thalu: Dreamtime is Now (narrative adventure), and Wolf Creek (horror survival). These games span multiple VR/MR platforms including Meta Quest, PCVR/Steam, PSVR2, PS5, Xbox, and Pico, demonstrating multiplatform development capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Monster House Racing VR VR racing game featuring couch co-op, racing, and social gameplay modes, available on Meta Quest, PCVR (Steam), and PSVR2 for gamers seeking immersive social racing experiences.
- Rytmos MR Edition
Companies that use FrameVR
Customer profileSegments2 records
Ideal customer profiles2 records
FrameVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FrameVR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Weerianna Street MediacoreFrame Labs collaborated with Weerianna Street Media and Tyson Mowarin (Ngarluma storyteller) to create Thalu: Dreamtime is Now, a VR experience bringing ancient Indigenous Australian stories into the immersive present. This partnership represents a culturally significant collaboration combining traditional storytelling with XR technology.
- Australian Government/Trade CommissionflagshipFrame Labs was selected as part of the official Australian video games delegation for World Expo 2025 in Osaka, Japan, representing Australia's vibrant games industry at the Australian Pavilion Showcase on July 22nd.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
FrameVR competitors and assessment
Company assessmentDirect peers
- Survios: Los Angeles VR game studio known for Creed, Sprint Vector, and Switchback VR across PSVR/PSVR2, Meta Quest, and Steam. Comparable in multi-genre, multi-platform VR publishing at similar indie-to-mid studio scale.
- nDreams: UK-based independent VR game studio publishing multi-genre VR titles across Meta Quest, PSVR2, and Steam. Directly comparable in business model, scale, and platform breadth; notably also recently acquired by a larger publisher.
- Vertigo Games: Dutch VR publisher/developer (Arizona Sunshine, After the Fall) shipping across Meta Quest, PSVR2, Steam, and Pico. Comparable multi-platform VR portfolio studio, now part of the Koch Media / Plaion group.
- Tender Claws: LA-based VR/AR studio (Virtual Virtual Reality, The Under Presents) shipping on Meta Quest and other platforms. Comparable as an experimental, narrative-driven multi-platform VR studio.
- Owlchemy Labs: Austin-based VR studio (Vacation Simulator, Job Simulator) shipping across all major VR platforms. Comparable multi-platform VR focus and original-IP portfolio; acquired by Google in 2017.
- Fast Travel Games: Stockholm-based VR-first publisher and developer (Wraith: The Oblivion – Afterlife, Cities VR). Closely comparable in size, multi-platform VR focus, and publisher-developer hybrid model.
- Schell Games: Independent game studio with a substantial VR/AR practice (I Expect You To Die, Until You Fall) shipping across Meta Quest, PSVR, Steam, and Pico. Comparable as a long-running independent XR studio with diversified portfolio.
- Polyarc: Seattle-based independent studio behind Moss and Moss: Book II on Meta Quest, PSVR, and Steam. Comparable as a small, original-IP, multi-platform VR studio.
- Resolution Games: Stockholm-based independent VR/AR game studio with multiplatform titles on Meta Quest, PSVR2, Steam, and Pico (Demeo, Angry Birds VR, etc.). Closest direct comparable — similar multiplatform XR strategy, indie scale, and portfolio-driven approach.
Emerging players
- Camouflaj: Independent studio developing Republique and Batman: Arkham Shadow (the latter a major Meta Quest 3 launch title). Comparable in narrative XR focus, but now partially embedded in Meta's first-party ecosystem via acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FrameVR social profiles
Digital presenceFrameVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrameVR leadership team
Management profileNumber of profiles
Profiles2 records
FrameVR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrameVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrameVR
What does FrameVR do?
FrameVR (also doing business as Frame Labs) is an independent XR game studio based in Fremantle, Western Australia that develops and publishes immersive virtual reality, mixed reality, and multiplatform games. The studio creates and sells its own original IP titles—including Monster House Racing VR, Rytmos MR Edition, Thalu: Dreamtime is Now, and Wolf Creek—through global digital storefronts such as Steam, Meta Quest, PlayStation, Xbox, and Pico. It also offers XR development, game design, and multiplatform development services to external clients.
Is FrameVR a public or private company?
FrameVR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FrameVR founded?
FrameVR was founded in 2014. It employs 101 to 250 people.
Where is FrameVR based?
FrameVR is headquartered in Perth, Australia, in the Oceania region.
How does FrameVR make money?
One revenue line is on record: game Sales.
Who are FrameVR's main competitors?
Direct peers on record are Survios, nDreams, Vertigo Games, Tender Claws, Owlchemy Labs, Fast Travel Games, Schell Games, Polyarc and Resolution Games. Camouflaj is listed as an emerging player.
Does FrameVR have an API?
No public API is recorded for FrameVR.
What industry is FrameVR in?
FrameVR's product category is VR Game Development. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO). Its NAICS code is 5121 and its SIC code is 7812.