BrokerAssist
BrokerAssist is a mobile-first SaaS marketplace that connects Realtors on fractional assistance and referral networking gigs. Founded in 2018 and based in Chicago, the Chicago-based startup serves individual real estate agents seeking short-term support work and referral opportunities.
- Company typePrivate
- Founded2018
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BrokerAssist does
BrokerAssist is a mobile-first SaaS marketplace based in Chicago that connects Realtors on fractional assistance and referral networking gigs. Founded in 2018 by Marshall Beck (CEO & Co-Founder), the platform is structured as a two-sided marketplace where real estate agents can source or offer fractional support work and referral opportunities within their professional network. The company operates at very small scale — 1-10 employees — and has been private since inception.
The company has limited publicly observable product, technical, or operational detail. The only substantive third-party content associated with BrokerAssist (sourced from dot-mortgage.org) is a general informational article about mortgage-broker business models rather than company-specific material, and it does not describe BrokerAssist's own product architecture, features, or pricing. No proprietary technology components, AI capabilities, patents, certifications, named customers, or product launches have been disclosed in the input data. The platform's stated function as a Realtor-facing marketplace for fractional gigs and referrals implies standard marketplace infrastructure (user profiles, gig listings, matching, messaging) but specific technical components are not documented.
BrokerAssist has raised a single funding round in October 2020 from REACH and Second Century Ventures (the National Association of Realtors' investment arm), with the dollar amount undisclosed. The Second Century Ventures relationship is strategically relevant as a potential distribution channel into the NAR member ecosystem, but no revenue model, pricing, ARR, or customer count is disclosed. Given the small headcount, single early-stage funding event, and absence of disclosed commercial traction, the company appears to be at an early operating stage with limited verifiable scale.
BrokerAssist firmographics
Firmographics- Name
- BrokerAssist
- Website
- https://brokerassist.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BrokerAssist is a mobile-first SaaS marketplace that connects Realtors on fractional assistance and referral networking gigs. Founded in 2018 and based in Chicago, the Chicago-based startup serves individual real estate agents seeking short-term support work and referral opportunities.
- Ownership category
- akta.pro rank
BrokerAssist industry classification
Industry- Product category
- Real Estate Collaboration Platform
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where BrokerAssist is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
BrokerAssist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Lender-Paid Compensation: Commission from wholesale lenders as percentage of loan amount or yield spread premiums when brokers secure loans above lender's minimum rate. Primary revenue stream for mortgage brokers, typically ranging 1-2.5% of loan amount.
- Borrower-Paid Origination Fees: Fees charged directly to borrowers, disclosed upfront on loan estimates and collected at closing.
- Volume-Based Incentives: Rewards from lenders for consistently delivering quality loans, providing additional revenue for high-volume brokers.
- Specialized Niche Services: Premium fees charged for complex loan scenarios including self-employed borrowers, foreign nationals, and investment properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based compensation tied to loan amount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BrokerAssist product offering
Product offeringCore offering
BrokerAssist is a mobile-first SaaS marketplace product that connects Realtors on fractional assistance and referral networking gigs. The platform enables licensed real estate professionals to find short-term, gig-style collaboration work and to exchange referrals with other agents, functioning as a two-sided networking and work-matching marketplace for the real estate industry.
Differentiator
Problem solved
Functional benefit
Products and services
- BrokerAssist Mobile Marketplace Platform A mobile-first SaaS marketplace where licensed Realtors can find fractional assistance work on real estate transactions and exchange referrals with other agents. Designed for individual real estate professionals and small teams who need flexible, on-demand collaboration support or want to monetize their network through referrals.
Quantifiable outcome
- Commission income from lenders based on loan amount and rate achieved
Companies that use BrokerAssist
Customer profileSegments4 records
Ideal customer profiles2 records
BrokerAssist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BrokerAssist partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Wholesale LenderscoreMortgage brokers maintain relationships with multiple wholesale lenders who provide loan funding. Brokers access lender programs, special pricing agreements, and priority processing. Lenders pay compensation to brokers for successfully originated loans, either as percentage of loan amount or through yield spread premiums.
- National Association of Mortgage Brokers (NAMB)minorProfessional organization membership providing industry resources, networking, advocacy, and professional development opportunities for mortgage brokers.
- Real Estate Agents, Financial Advisors, and BuilderscoreStrategic referral partnerships where real estate professionals, financial advisors, and builders refer clients seeking mortgage financing. These partnerships are key lead generation channels for mortgage brokers.
Recent moves4 records
Expansion highlights3 records
BrokerAssist competitors and assessment
Company assessmentDirect peers
- HomeLight: HomeLight runs a marketplace that connects home buyers and sellers with real estate agents and offers agent-to-agent referral and transaction tools. Like BrokerAssist, it sits between Realtors and uses technology to facilitate connections and transactions, though HomeLight is more established and capital-intensive.
- Side: Side provides a technology platform and back-office infrastructure that enables real estate agents and teams to run their businesses. It is comparable to BrokerAssist as a tech-enabled services layer serving independent agents with collaborative and referral-style workflows.
Broad incumbents
- Compass: Compass is a large, well-capitalized tech-enabled residential brokerage offering agents a proprietary platform, CRM, and collaboration tools. It overlaps with BrokerAssist in serving Realtor productivity and referral networks, though Compass operates at vastly greater scale and as a brokerage itself.
- Zillow Group: Zillow operates a leading real estate marketplace and agent advertising platform (Premier Agent). It is a broad incumbent in connecting Realtors with consumers and other agents, relevant to BrokerAssist as a competitor for Realtor attention and wallet share.
- Redfin: Redfin is a tech-enabled residential brokerage that builds software and tools to help its agents collaborate and serve clients. It is comparable as a scaled, technology-driven brokerage model with internal agent collaboration features that overlap with BrokerAssist's networking concept.
- Realtor.com (Move, Inc.): Realtor.com is operated by Move, Inc. (an NAR-affiliated entity) and connects consumers and Realtors through a national marketplace. It is comparable to BrokerAssist in its role as an NAR-aligned platform serving Realtors and facilitating connections, though at dramatically larger scale.
Emerging players
- BoldTrail (Inside Real Estate): BoldTrail / Inside Real Estate provides a CRM, lead generation, and agent collaboration platform for real estate teams and brokerages. It is comparable to BrokerAssist as a SaaS layer that helps agents manage pipelines and collaborate, although its focus is broader productivity rather than a fractional-gig marketplace.
- kvCORE (Inside Real Estate): kvCORE is an agent CRM and lead engine used by real estate brokerages. Like BrokerAssist, it is a SaaS product aimed at the Realtor segment, though kvCORE is positioned as agent productivity software rather than a marketplace for fractional work.
- Real (tryreal.com): Real is a social and networking platform designed for real estate professionals to share listings, refer clients, and collaborate. It is one of the closest comparables to BrokerAssist's referral-networking value proposition.
Regional players
- Ribbon: Ribbon operates a real estate marketplace offering cash offers and agent collaboration services in selected U.S. markets. It is comparable to BrokerAssist as a tech-enabled intermediary working with real estate agents to facilitate transactions and referral flow.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
BrokerAssist social profiles
Digital presenceBrokerAssist financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrokerAssist leadership team
Management profileNumber of profiles
Profiles1 record
BrokerAssist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrokerAssist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrokerAssist
What does BrokerAssist do?
BrokerAssist is a mobile-first SaaS marketplace product that connects Realtors on fractional assistance and referral networking gigs. The platform enables licensed real estate professionals to find short-term, gig-style collaboration work and to exchange referrals with other agents, functioning as a two-sided networking and work-matching marketplace for the real estate industry.
When was BrokerAssist founded?
BrokerAssist was founded in 2018. It employs 1 to 10 people.
Where is BrokerAssist based?
BrokerAssist is headquartered in Chicago, United States, in the North America region.
How does BrokerAssist make money?
Four revenue lines are on record. Lender-Paid Compensation is the primary driver. The others are borrower-Paid Origination Fees, volume-Based Incentives and specialized Niche Services.
Who are BrokerAssist's main competitors?
Direct peers on record are HomeLight and Side. Broad incumbents are Compass, Zillow Group, Redfin and Realtor.com (Move, Inc.). Emerging players are BoldTrail (Inside Real Estate), kvCORE (Inside Real Estate) and Real (tryreal.com). Ribbon is listed as a regional player.
Does BrokerAssist have an API?
No public API is recorded for BrokerAssist.
What industry is BrokerAssist in?
BrokerAssist's product category is Real Estate Collaboration Platform. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.