Scripps News

Name

Scripps News

Legal name

The E.W. Scripps Company

Website

https://scrippsnews.com

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Broadcast and Streaming News

NAICS

Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Rolling News & Breaking News Channels (MPABAIAH)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Streaming news network
• Free ad-supported television
• Broadcast journalism
• Investigative documentaries
• Sports media rights

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Television Advertising: Scripps News generates primary revenue through advertising sold on its broadcast television network, local stations, and streaming platforms. The free, ad-supported model reaches audiences across OTA, cable-replacement streaming, and mobile viewing.
2. Sports Media Rights Partnerships: Scripps Sports secures revenue through sports media rights deals with professional teams and leagues. The company produces and broadcasts games while generating advertising revenue from sports content. Rights fees from teams like the Detroit Pistons (estimated $8-10 million per year) and revenue from WNBA broadcasts contribute to the sports division.
3. Sponsorships and Underwriting: Branded content partnerships and sponsorships, such as the Ally Financial partnership with PWHL broadcasting, where financial sponsors underwrite specific programming in exchange for brand visibility and association with premium sports content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Scripps News operates a free, ad-supported streaming television (FAST) news network delivering live and on-demand news content 24/7 across streaming platforms (Roku, Fire TV, Samsung TV Plus, Haystack News, LG), mobile apps, the ION broadcast network, and 60+ local Scripps television stations. The programming slate includes flagship daily news shows, long-form investigative documentaries, original interview series, and live sports broadcasts under the Scripps Sports division, monetized entirely through advertising.

Product overview

Scripps News is a free, ad-supported streaming television network (FAST) operated by The E.W. Scripps Company, delivering live and on-demand news content across multiple platforms. The core offering is the Scripps News Network, a 24/7 streaming news channel distributed via streaming platforms (Amazon Fire TV, Roku, Samsung TV Plus, Haystack News, LG Smart TV), mobile apps (iOS/Android), and broadcast. The programming portfolio includes flagship news shows (Morning Rush, The National Report, On the Scene, Happening Now in America, Today as it Happened, Scripps News Weekend, The Week as it Happened, Scripps News Showcase), the investigative unit Scripps News Investigates, and documentary series (In The Shadows with Jason Bellini, Next Level, Bellingcat). Viewers access content through the network's streaming infrastructure and mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• ION: National broadcast television network owned by Scripps, featuring entertainment programming and sports broadcasts including WNBA games.
• Scripps Sports

Products and services

• Scripps News Network Free, ad-supported streaming television network delivering live and on-demand news content 24/7 across broadcast, streaming platforms, and mobile devices.
• Scripps News Mobile App Dedicated mobile application for iOS and Android devices enabling push alerts and on-the-go access to breaking news and live streams.
• Morning Rush Morning news program covering the latest headlines and breaking news stories to start the day.
• The National Report National news program providing comprehensive coverage of domestic news and current events.
• On the Scene On-location news coverage reporting from the heart of breaking stories.
• Happening Now in America Live news program covering current events and breaking stories as they unfold.
• Today as it Happened Recap program summarizing the day's major news events and developments.
• Scripps News Weekend Weekend edition of Scripps News covering Saturday and Sunday headlines and stories.
• In The Shadows with Jason Bellini In-depth investigative documentary series hosted by Jason Bellini exploring complex stories and hidden truths.
• The Week as it Happened Weekly recap program summarizing the seven days' most significant news events.
• Scripps News Showcase Feature program highlighting notable stories and in-depth reporting on key topics.
• Scripps News Investigates Dedicated investigative journalism unit producing long-form investigative documentaries on significant national issues.
• Next Level Documentary series exploring forward-looking topics and emerging trends.
• Bellingcat Documentary partnership with Bellingcat featuring investigative reporting using open-source intelligence techniques.
• Connected with Alisyn Camerota In-depth interview series featuring half-hour conversations with guests who have experienced significant life events, produced as part of Scripps News' premium streaming content strategy.
• Scripps Sports Sports broadcasting division that secures media rights for professional sports leagues and teams, producing and broadcasting games on ION network and local Scripps stations with revenue generated through advertising sales.

Quantifiable outcome

• 126+ million U.S. households reached for PWHL national broadcast
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Scripps Howard FundminorStrategic or Co-development Partner · 11 June 2026Scripps News Group partnered with the Scripps Howard Fund to distribute $75,000 in grants to five nonprofit organizations ($15,000 each) to support their community missions as part of America's 250th anniversary coverage. Local Scripps television stations will feature original community stories and America 250 vignettes throughout the summer.
• Detroit PistonscoreStrategic or Co-development Partner · 15 May 2026Multi-year local television media rights agreement making WMYD-TV (Channel 20 in Detroit) the official broadcast home of the Pistons starting with the 2026-27 NBA season. Games return to free over-the-air television for Michigan fans for the first time since 2005. The deal includes comprehensive game-day coverage, a weekly half-hour Pistons show, and digital content. Rights fee estimated at $8-10 million per year. This is the first NBA franchise partnership for Scripps Sports, which also holds rights to five NHL teams, a WNBA franchise, and a NWSL team.
• WNBAcoreStrategic or Co-development Partner · 11 May 2026Scripps/Ion is part of the expanded 11-year media rights deal now valued at approximately $3.1 billion (up from $2.2 billion originally announced). The WNBA deal includes seven broadcast partners and averages roughly $281 million annually—a six-fold increase from the previous ~$43 million annual average. Scripps broadcasts 216+ national games annually, up from just 15 games when Commissioner Cathy Engelbert took over. Deal includes 're-set' provisions after 2028 allowing renegotiation as league popularity grows.
• National Spelling BeecoreStrategic or Co-development Partner · 5 May 2026Scripps produces and broadcasts the annual competition, which began in 1925. The 2026 event at Constitution Hall in Washington featured 247 spellers competing for over $50,000 in cash and prizes. Scripps brought in new production leadership including ESPN NFL analyst Mina Kimes as host and Michael Davies (Jeopardy! executive producer) to lead a refreshed broadcast vision. The reimagined broadcast aims to reverse declining ratings from over 1 million viewers on ESPN in 2012 to approximately 488,000 on ION and Bounce last year.
• Professional Bull Riders (Premier Women's Rodeo)coreStrategic or Co-development Partner · 16 April 2026Multi-year broadcast partnership to exclusively air Premier Women's Rodeo events on ION and Grit networks, launching with the 2026 PWR Championship from Fort Worth, Texas on May 17. The deal will expand in 2027 to include at least 18 hours of women's rodeo programming across 16 broadcasts, including the original series 'PWR: Road to the Championship.' Reinforces Scripps' strategic commitment to women's sports alongside WNBA, NWSL, and PWHL.
• Nashville PredatorscoreStrategic or Co-development Partner · 7 April 2026Multiyear broadcast deal with Scripps Sports starting 2026-27 NHL season. All non-nationally televised games will air free over-the-air on WNPX (Channel 28), rebranded as The Spot. Agreement includes a future direct-to-consumer streaming service available within the regional viewing area spanning Tennessee, Alabama, Kentucky, Mississippi, and Georgia. This deal followed Main Street Media's April 2025 announcement it would cease operations after the 2025-26 season.
• PWHL (Professional Women's Hockey League)coreStrategic or Co-development Partner · 12 March 2026Partnership with Scripps Sports to broadcast the PWHL's first national U.S. television broadcast on ION. The March 28, 2026 game (New York Sirens vs. Montreal Victoire) reached over 126 million U.S. households. The deal capitalizes on momentum from the U.S. women's hockey gold medal at the 2026 Winter Olympics where 61 PWHL players competed. Interest in pro women's hockey reportedly jumped 50% following the Games. This represents a potential long-term partnership as the PWHL seeks a U.S. national broadcaster.
• Ally FinancialmajorGTM or Marketing Partner · 12 March 2026Ally Financial partnered with Scripps Sports to underwrite the PWHL's first-ever nationally televised game in the U.S. The sponsorship provided brand visibility and association with women's sports during the landmark broadcast. Ally Financial has supported similar women's sports properties and hopes to draw high hundreds of thousands of viewers as the PWHL continues negotiating broader rights deals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABC News Live: Disney/ABC's FAST streaming news offering distributed across Hulu, Roku, and other CTV platforms, competing for the same free ad-supported news audience as Scripps News.
• The Weather Channel: 24/7 cable/streaming news and information network with a FAST streaming presence and broad U.S. household reach, mirroring Scripps News' always-on news model and ad-supported distribution.
• NewsNation: National news network owned by Nexstar Media Group that broadcasts via OTA affiliates and streaming, directly competing with Scripps News for free, ad-supported news audiences across the U.S.
• Newsmax: Free, ad-supported national news network distributed via OTA affiliates and streaming platforms; competes head-to-head with Scripps News for the same cord-cutter audience and ad dollars.
• CBS News 24/7: Paramount's free ad-supported streaming news channel offering 24/7 live news across CTV platforms, directly competing with the Scripps News FAST channel for streaming news viewers.
• NBC News Now: Comcast/NBCUniversal's streaming-only 24/7 news channel available on Peacock, YouTube TV, and CTV platforms, directly overlapping with Scripps News' FAST news positioning.

Broad incumbents

• Bloomberg Television: Established global business and general news cable network offering 24/7 news; while business-focused, it competes for the same advertiser budgets and overlapping news audience as Scripps News.
• CNN (Warner Bros. Discovery): Dominant national cable news network with extensive brand recognition and live streaming; competes broadly with Scripps News for audience attention and ad spend across general news categories.
• Fox News Channel: Highest-rated U.S. cable news network operating a streaming equivalent (Fox Nation); competes with Scripps News for both news audiences and the broader pool of national news advertising dollars.

Others

• Gray Television: Large U.S. local broadcast TV station group with news operations across 100+ markets; a structural peer to E.W. Scripps' local station footprint that supports Scripps News' national distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/scrippsnews
• YouTubeyoutube.com/@scrippsnews
• Facebookfacebook.com/scrippsnews
• LinkedInlinkedin.com/company/scripps-news
• Instagraminstagram.com/scrippsnews
• TikToktiktok.com/@scrippsnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scripps News