What Wildland Trekking does

Wildland Trekking is a privately-held, direct-to-consumer adventure travel company founded by brothers Steve Cundy and Scott Cundy and headquartered in Flagstaff, Arizona. The company designs and operates guided hiking, backpacking, and outdoor adventure tours for individual travelers and small groups, with approximately 10,000 customers served annually across 247 distinct trip options organized into 14 trip styles including guided backpacking, basecamp camping, inn-based hiking, hut-to-hut trekking, day hikes, porter/llama-assisted treks, ski/snowshoe tours, women's-only trips, family trips, paddle-and-hike combinations, and guided rock climbing. Trips are sold as all-inclusive packages at fixed per-person prices ranging from approximately $175 for a day hike to over $7,855 for expedition-length trips, covering guide services, equipment, meals, permits, transportation, and fees. Distribution is primarily through the company's own website (wildlandtrekking.com) and phone sales team (800-715-HIKE), with supplemental B2B channel partnerships notably Wyndham Vacation Ownership (since 2014) and the National Parks Conservation Association (since 2021).

The underlying technology stack is minimal: the business is operationally service-based with no proprietary platform, mobile app, API, or AI/ML capability disclosed. Competitive differentiation rests on operational assets accumulated over 15+ years, including a professionally trained guide workforce of certified wilderness first responders and EMTs, permit and logistics infrastructure across 20+ US states and 15+ international destinations, and a brand reputation evidenced by 3,000+ 5-star reviews and #1 positions on six national park TripAdvisor pages along with earned media in Forbes, CNN, National Geographic, and the New York Times. The company is bootstrapped and founder-owned with no institutional funding rounds, no parent company, and no subsidiaries.

Customer segments are overwhelmingly consumer-led, with the primary persona being adventure travelers and hiking enthusiasts seeking expert-led wilderness experiences, supplemented by families, women-only groups, and bucket-list travelers pursuing iconic destinations. Supplier and co-marketing partnerships with outdoor brands (LEKI, Oboz Footwear) and conservation organizations (NPCA) reinforce both customer acquisition and equipment sourcing. Revenue is transactional and one-time per trip, with no subscription or recurring engagement model, and pricing varies by trip duration, destination, and group configuration.

Name

Wildland Trekking

Legal name

Wildland Trekking

Website

https://wildlandtrekking.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Wildland Trekking is a privately-held, direct-to-consumer adventure travel company offering all-inclusive guided hiking and backpacking tours across US national parks and 15+ international destinations, serving approximately 10,000 individual travelers annually through 247 trip offerings in 14 styles.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Adventure & Expedition Travel Agencies (THAKAFAB), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Guided hiking tours
• Adventure travel services
• Backpacking expeditions
• Outdoor recreation
• Wilderness adventure

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Hiking and Backpacking Tours: Wildland Trekking generates revenue through all-inclusive guided hiking, backpacking, and adventure tour packages. Customers pay a fixed trip fee that covers guide services, equipment, meals, transportation, permits, and fees. Revenue is transaction-based, one-time per trip, with pricing varying by trip type, duration, destination, and group size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wildland Trekking offers all-inclusive guided hiking, backpacking, and adventure tour packages across U.S. national parks and international destinations such as the Alps, Patagonia, Peru, and Kilimanjaro. The company sells trip packages that bundle professional wilderness guides, equipment (tents, sleeping bags, backpacks), meals, permits, fees, and roundtrip transportation into a single fixed fee. Trips are organized into 14 distinct trip styles (e.g., backpacking, basecamp camping, inn-based, hut-to-hut, llama treks, day hikes, ski/snowshoe, women's trips, family trips, rock climbing) with small groups of typically 4-12 guests.

Product overview

Wildland Trekking is an outdoor adventure tour company offering guided hiking and backpacking vacations across the USA and internationally. The company operates a platform of 14 distinct trip style products: Guided Backpacking Trips, Basecamp Camping Hiking Tours, Inn-Based Hiking Tours, Hut to Hut Trekking Tours, Day Hike Tours, Stock/Porter Assisted Hiking Tours, Guided Llama Treks, Ski/Snowshoe Tours, Women's Adventure Trips, Guided Rock Climbing, Private Hiking Tours, National Park Tours, Paddle & Hike Tours, and Family Friendly Trips. All trips are all-inclusive with gear, meals, transportation, professional guides, permits, and fees included. The company offers approximately 247 trips across diverse destinations including Grand Canyon, Yosemite, Yellowstone, Grand Teton, Zion, Rocky Mountain, Olympic, and North Cascades National Parks in the USA, plus international destinations including the Canadian Rockies, Alps, Iceland, Patagonia, Peru (Machu Picchu), Kilimanjaro, and more. Trip groups are kept small at typically 4-12 guests with professionally trained, wilderness-certified guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Backpacking Trips Multi-day backcountry hiking adventures where guests carry fitted backpacks (25-45 lbs) with all gear provided. Trip includes tent, sleeping pad, sleeping bag, all meals, professional guides, permits, fees, and roundtrip transportation.
• Basecamp Camping Hiking Tours Multi-day hiking vacations sleeping in established campgrounds while hiking with only a light daypack; guides handle logistics, meals, and camping equipment, showcasing the best trails and highlights of an area.
• Inn-Based Hiking Tours Multi-day hiking packages with nights spent in cabins, hotels, or lodges combined with hand-picked day hikes in world-renowned destinations; all-inclusive with meals, lodging, transportation, and expert guides.
• Hut to Hut Trekking Tours Backcountry hiking adventures with overnights in permanent structures such as mountain huts, combining trekking with cozy accommodations in remote wilderness areas.
• Day Hike Tours Full-day and half-day guided hiking tours at national parks and wilderness destinations; includes snacks, lunch, and gear such as backpacks and trekking poles.
• Stock/Porter Assisted Hiking Tours Guided hiking trips where gear is carried by mules, horses, llamas, or porters, allowing guests to hike with only light day packs while exploring remote backcountry areas.
• Guided Llama Treks Backcountry excursions where llamas carry the bulk of supplies and equipment; guests hike with light day packs and can choose to lead a llama or hike independently.
• Ski/Snowshoe Tours

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• National Parks Conservation AssociationminorStrategic or Co-development Partner · 1 January 2021Partnership formed in 2020 to provide NPCA trips to their members in the Desert Southwest. NPCA is a non-profit partner of the National Park Service with advocacy and educational focus.
• LEKIcoreGTM or Marketing Partner · 1 January 2020Corporate partnership since 2020 with LEKI, maker of trekking poles. Wildland provides LEKI poles to guests and collaborates on marketing and promotional campaigns. Wildland guests receive 20% discount on LEKI trekking poles with reservation number.
• Oboz FootwearcoreGTM or Marketing Partner · 1 January 2018Official footwear partner since 2018. Oboz footwear is worn by Wildland staff and recommended to hiking guests. Companies co-sponsor the 'Ask a Pro' blog series featuring guide expertise in hiking, backpacking, and camping.
• Backpacker MagazineminorStrategic or Co-development Partner · 1 January 2018Partnership since 2018 to offer special, world-class trips and philanthropy projects. Adventures for like-minded travelers to hike and make a global difference.
• Woodchuck Hard Cider (Pabst Brewing Co.)minorGTM or Marketing Partner · 1 January 2017Partnership with Vermont Cider Company (maker of Woodchuck Hard Cider) on an 'Ultimate Outdoor Adventure' promotion sweepstakes offering a backpacking trip as prize.
• Mountain DesignsminorGTM or Marketing Partner · 1 January 2016Partnership with Australian outdoor gear and apparel manufacturer to offer annual expeditions to Nepal and Patagonia for Mountain Designs members. Wildland also sourced bulk of logo'd apparel from Mountain Designs.
• Cabela'sminorGTM or Marketing Partner · 1 January 2016Holiday sweepstakes partnership offering a Bechler River backpacking trip in Yellowstone National Park as prize.
• Wyndham Vacation OwnershipcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Ongoing partnership since 2014 where Wyndham Vacation Ownership offers Wildland Trekking multi-day hiking tours as benefits options to their premier members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backroads: Backroads is the largest US-based active-adventure tour operator offering guided hiking, biking, and multi-activity trips across US national parks and international destinations. It is the closest direct competitor to Wildland Trekking in the guided hiking and small-group adventure tour category, with overlapping customer base and premium pricing model.
• REI Adventures: REI Adventures is the guided-trip arm of REI Co-op, offering hiking, backpacking, and multi-sport itineraries worldwide. It competes head-to-head with Wildland Trekking in guided national park and international hiking trips and benefits from REI's powerful retail brand and member database.
• Austin Adventures: Austin Adventures is a US-based family-owned guided adventure tour operator offering hiking, rafting, and multi-sport trips in US national parks. Like Wildland Trekking, it is a privately held, founder-led operator focused on small-group guided active travel with comparable trip pricing.
• Mountain Travel Sobek: Mountain Travel Sobek is one of the oldest US adventure travel operators, specializing in trekking and hiking expeditions worldwide including Kilimanjaro, Patagonia, and Nepal. It directly competes with Wildland Trekking's international trekking portfolio and similar bucket-list hiking customer segment.
• Exodus Adventure Travels: Exodus Adventure Travels is a UK-based adventure tour operator specializing in guided walking, trekking, and active trips across 90+ countries. It directly competes with Wildland Trekking in international hiking itineraries and small-group format.

Broad incumbents

• Intrepid Travel: Intrepid Travel is a large global adventure tour operator with thousands of itineraries across 100+ countries. While it offers guided hiking trips, its portfolio is much broader (cultural, food, cycling, family) and serves a wider mass-market audience than Wildland Trekking's hiking-focused niche.
• G Adventures: G Adventures is a globally scaled small-group tour operator with thousands of itineraries. It overlaps with Wildland Trekking in guided hiking and trekking itineraries (especially in Peru, Nepal, Patagonia) but operates a much broader portfolio and serves a younger, more budget-conscious traveler.
• National Geographic Expeditions: National Geographic Expeditions offers premium guided travel, including national park and trekking itineraries under the National Geographic brand. It competes with Wildland Trekking in the same destinations and premium guided-hiking category, with significantly stronger media brand equity.

Emerging players

• Adventures by Disney: Adventures by Disney offers guided, all-inclusive family adventure trips in national parks (including Yellowstone, Grand Canyon) and international destinations. It overlaps with Wildland Trekking in family-friendly guided hiking itineraries but at a higher price point and with Disney's family-brand positioning.

Regional players

• Macpac (Mountain Adventure Collective / Hiking New Zealand-style operators): Macpac is an outdoor retailer and ecosystem player in Australia and New Zealand that partners with guided trekking operators on itineraries overlapping with Wildland Trekking's New Zealand and Patagonia offerings. It represents a regional channel partnership comparable to Wildland's existing Mountain Designs relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildlandtrekking
• LinkedInlinkedin.com/company/the-wildland-trekking-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildland Trekking