Fursan Travel

What Fursan Travel does

Fursan Travel & Tourism is a privately held Saudi Arabian travel management company, founded in 1980 and headquartered in Riyadh, with branch offices in Jeddah and AlUla. The company delivers a full-stack travel platform spanning flight booking, hotel reservations, visa processing, ground transportation, cruises, travel insurance, MICE management, and VIP concierge services, supported by access to over 350,000 vetted hotels and coverage across more than 130 countries for transfers and 150 countries for activities. Distribution is anchored by 450+ direct and franchise sales points across Saudi Arabia, a dedicated corporate account management team, and a digital booking platform with call-center support.

The business operates a dual B2B/B2C model. On the corporate side, Fursan serves Saudi government entities and private-sector enterprises through its Electronic Travel Order (ETO) system, automated invoicing, custom reporting, and credit facilities scaled to monthly sales volume. On the consumer side, it sells pre-packaged and customized leisure itineraries — domestic packages (e.g., AlUla) and international packages to regional and long-haul destinations — alongside dedicated sub-brands iTrip (digital travel booking) and Rent2You (car rental with chauffeur or self-drive options). Pricing is transaction- and unit-based for leisure (SAR 730–13,990 depending on destination and duration) and subscription/credit-based for corporate accounts billed monthly.

Commercially, Fursan has built a partner ecosystem spanning global airlines (Turkish, Saudia, Philippine, Gulf Air, Flydubai, SriLankan) and national tourism boards (Japan, Abu Dhabi, Ras Al Khaimah, Oman, Türkiye), and has accumulated multiple Top Performer supplier awards in 2022–2023. Revenue is not publicly disclosed; the company is privately held with no disclosed parent, funding rounds, or institutional investors in the available record.

Name

Fursan Travel

Legal name

Fursan Travel & Tourism

Website

https://fursan.com.sa

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fursan Travel & Tourism is a Saudi Arabian travel management company, founded in 1980, that provides corporate, government, and leisure travel services — including flights, hotels, visas, MICE, and concierge — through 450+ sales points across Saudi Arabia and a digital booking platform.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

VIP, Executive & Roadshow Travel Services (THAKAMAK)

akta.pro secondary industries

Corporate/VIP Executive Itinerary Planning (THAKAOAG), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Wellness, Spa & Retreat Itinerary Planning (THAKAOAI)

Keywords

• Corporate travel management
• Leisure travel packages
• Flight booking services
• MICE event management
• VIP concierge services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Travel Package Sales: Fursan Travel earns revenue through selling comprehensive travel packages including flights, hotels, transportation, visas, and activities. The company offers pre-packaged tours and customized travel solutions to destinations globally.
2. Corporate Travel Management: Enterprise clients utilize ETO (Electronic Travel Order) system for booking and approval workflows. Fursan provides comprehensive corporate travel services with automated invoicing and credit facilities based on monthly sales volume.
3. MICE Services: Meetings, Incentives, Conferences, and Events management services for corporate and government clients, including private jet bookings and group travel arrangements.
4. Concierge Services: VIP travel services including private jet bookings, luxury hotel reservations, and personalized travel experiences for high-net-worth individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Fursan Travel is a Saudi Arabian travel and tourism company that sells flights, hotels, visas, ground transportation, cruises, travel insurance, MICE services, corporate travel management, and pre-packaged or customized leisure holidays to more than 100 countries. It serves both corporate/government clients (via ETO booking systems, credit facilities, and dedicated account managers) and individual leisure/VIP travelers (via branches, franchisees, website, and call center), and operates two sub-brands — iTrip (digital booking) and Rent2You (car rental).

Product overview

Fursan Travel is a Saudi-based travel and tourism company offering a comprehensive portfolio of travel services organized under a multi-brand structure. The company operates two sub-brands—iTrip (digital travel booking) and Rent2You (car rentals)—alongside a broad suite of core travel services including flights, hotels, visas, transportation, concierge, MICE (meetings, incentives, conferences, and events), domestic tourism through Explore Arabia, corporate travel management, and packaged travel itineraries. The offering spans leisure travel, corporate travel management, and VIP concierge services, with global coverage across over 130 countries.

Differentiator

Problem solved

Functional benefit

Brands

• iTrip: Digital travel platform brand offering online travel booking services.
• Rent2You

Products and services

• iTrip A digital travel booking platform brand under Fursan Travel offering online flight, hotel, and travel services to customers.
• Rent2You A car rental services brand under Fursan Travel offering self-drive or chauffeur-driven vehicle rentals with global coverage.
• Flight Booking Services Flight booking services covering major airlines, charter flights, and private jets for corporate, leisure, and VIP travelers.
• Hotel Reservation Services Hotel booking services providing access to over 1 million hotels worldwide for leisure and corporate travelers.
• Visa Processing Services Visa application processing for multiple countries, covering tourist and business visa categories.
• Ground Transportation Services Ground transportation including car rentals with global coverage across more than 130 countries, with self-drive or chauffeur-driven options.
• Concierge Services Exclusive tailored travel experiences for VIP customers, including hotel reservations, priority flight booking, luxury car services, and private jet charters.
• MICE Services Meetings, Incentives, Conferences, and Events management services throughout Saudi Arabia and beyond for corporate and government clients.
• Explore Arabia Domestic tourism services in Saudi Arabia, including cultural tours, heritage tours, adventure tours, and educational tours.
• Business Travel Services Corporate travel management services including electronic travel orders, automated invoicing, custom reports, credit facilities, and dedicated technology support for corporate clients.
• Travel Packages Pre-selected and customized travel packages to more than 100 countries, including destination-specific packages such as AlUla Special Package and OUTLETCITY Metzingen.
• Cruise Packages Cruise vacation packages including Red Sea cruises, Spain-Italy cruises, and regional cruise options across the globe.
• Travel Insurance Services Travel insurance services provided in partnership with Al Rajhi Takaful Insurance, offered to customers booking through Fursan Travel.
• AlUla Special Package Destination-specific packaged holidays to AlUla in Saudi Arabia, including AlUla Weekend Package (2 nights from SAR 3,370), Best of AlUla (3 nights from SAR 4,345), and AlUla Wellness Package (2 nights from SAR 8,455).
• OUTLETCITY Metzingen Packages Luxury shopping and wellness packages to OUTLETCITY Metzingen in Germany, including Shop & Stay Escape (4 nights from SAR 6,700/person), Luxury Shopping & Wellness (5 nights from SAR 9,490/person), and Ultimate VIP Luxury Escape (6 nights from SAR 13,990/person).

Quantifiable outcome

• Over 45 years of experience serving Saudi Arabia's travel market
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)coreStrategic or Co-development Partner · 18 April 2024Fursan Travel partnered with DCT Abu Dhabi to provide unique tourism services for Saudi tourists visiting Abu Dhabi. The partnership aims to enhance tourism experiences and attract tourists from regional markets to Abu Dhabi. Fursan was also honored with the Abu Dhabi Star Performance 2023 Award by DCT Abu Dhabi.
• Japan National Tourism Organization (JNTO)coreStrategic or Co-development Partner · 18 April 2024Fursan Travel announced partnership with Japan National Tourism Organization to provide unique tourism services for Saudi tourists visiting Japan. The partnership facilitates travel arrangements and experiences for Saudi visitors to Japan.
• Ministry of Heritage and Tourism – Sultanate of OmancoreStrategic or Co-development Partner · 18 April 2024Strategic partnership with Oman's Ministry to provide unique tourism services for Saudi tourists, promoting travel to Oman destinations.
• Ras Al Khaimah Tourism Development AuthoritycoreStrategic or Co-development Partner · 18 April 2024Partnership to provide unique tourism services for Saudi tourists visiting Ras Al Khaimah, enhancing travel experiences to this UAE destination.
• Go Türkiye / Türkiye Tourism Promotion and Development AgencycoreStrategic or Co-development Partner · 18 April 2024Partnership with Turkey's official tourism promotion agency to provide unique tourism services for Saudi tourists visiting Turkey.
• Riyadh Chamber of Commerce & IndustryminorStrategic or Co-development Partner · 18 April 2024MoU signed to enhance corporate training experiences for the business community, providing professional development services.
• Dubai Holding EntertainmentminorGTM or Marketing Partner · 17 April 2024Strategic partnership agreement to sell tickets for Dubai's entertainment destinations, expanding Fursan's service offerings for Dubai-bound tourists.
• Al Rajhi Takaful InsuranceminorOthersProvider of travel insurance services offered to customers booking through Fursan Travel platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is the world's largest online travel agency with broad hotel, flight, and experience offerings; it competes with Fursan's hotel booking and leisure package business for Saudi consumers booking directly online.
• Expedia Group: Expedia Group operates multiple global OTA brands (Expedia, Hotels.com, Vrbo) and competes with Fursan across leisure travel packages, hotels, and increasingly corporate travel via Egencia.

Direct peers

• Almosafer: Almosafer (part of Seera Group) is Saudi Arabia's largest travel and tourism company, offering flights, hotels, packages, corporate travel, and MICE — directly competing with Fursan across virtually every product line and customer segment in the Saudi market.
• Tajawal: Tajawal is a Saudi Arabia-headquartered online travel agency offering flights, hotels, and holiday packages; it competes directly with Fursan's iTrip and leisure package offerings for Saudi outbound travelers.
• dnata Travel: dnata Travel is a major Middle East corporate and leisure travel management company with strong government and enterprise client relationships, comparable to Fursan's corporate/government travel management business across the region.
• Kanoo Travel: Kanoo Travel is a Bahrain-headquartered regional travel management company with corporate travel, MICE, and leisure operations across the GCC, directly comparable to Fursan's full-service agency model.
• Cozmo Travel: Cozmo Travel is a UAE-based corporate travel management company serving enterprise and government clients across the Middle East, offering similar corporate booking technology, account management, and MICE services to Fursan.
• Rehlat: Rehlat is a Middle East-focused OTA offering flights, hotels, and holiday packages targeting the same Saudi and GCC leisure traveler base as Fursan's iTrip and leisure packages.

Regional players

• Wego: Wego is a Middle East-headquartered travel metasearch and OTA platform operating across the GCC and Asia, competing for the same online leisure travelers Fursan targets through iTrip, with a stronger digital/tech focus.

Emerging players

• flynas: flynas is a Saudi low-cost airline that bundles flights with hotel and package offerings through its own platform; while primarily an airline, it increasingly competes with Fursan for Saudi outbound leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FursanTravel
• Facebookfacebook.com/FursanTravel
• LinkedInlinkedin.com/company/fursan-travel
• Instagraminstagram.com/fursantravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fursan Travel