The Sanders Firm
The Sanders Firm is a New York-based personal injury law firm founded in 1967, serving injured individuals across New York City, Long Island, and Puerto Rico through five offices on a contingency-fee basis across nine practice areas.
- Company typePrivate
- Founded1967
- HeadquartersMineola, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Sanders Firm does
The Sanders Firm (doing business as The Sanders Law Firm) is a plaintiff-side personal injury law firm founded in 1967 by Stanley J. Sanders and headquartered in the New York metropolitan area. The firm represents injured individuals and their families across nine codified practice areas: personal injury, car accidents, truck accidents, medical malpractice, birth injury, construction accidents, wrongful death, workers' compensation, and premises liability. After founder Stanley Sanders' passing in 2018, leadership transitioned to his wife Phyllis L. Sanders (Senior Founding Partner) alongside children Douglas, Craig, and Meryl, with Senior Partner Marc D. Grossman bringing additional mass-tort and pharmaceutical-litigation experience. The firm operates from five offices covering Garden City (Long Island), Manhattan, Brooklyn, Flushing (Queens), and San Juan, Puerto Rico.
The firm's core offering is comprehensive contingency-fee legal representation: clients pay no attorney fees unless the firm secures a settlement or verdict, and free initial consultations are offered 24/7 via a dedicated intake line at (833) SANDERS. Marketing channels include a content-rich website with dedicated practice-area landing pages, a Spanish-language version, community educational workshops, client testimonials, and active Facebook, Instagram, and LinkedIn accounts. The firm highlights a multilingual team (Spanish, French, Russian, Korean), a litigation-forward approach where cases are prepared for trial from day one, and an expansive network of medical consultants, investigators, and accident reconstruction experts.
The business model is outcome-based: revenue is generated exclusively as a percentage of client settlements and verdicts. There is no disclosed technology platform, no proprietary software, no AI/ML tooling, and no external investors; the firm operates as an independent, family-owned private practice. Scale commentary references cumulative client recoveries described as "billions of dollars" over the firm's history and over $100M during a recent five-year span, with specific notable results including $130M and $26M birth injury verdicts and a documented $8M Boles v. Merck Fosamax verdict led by Senior Partner Marc Grossman.
The Sanders Firm firmographics
Firmographics- Name
- The Sanders Firm
- Legal name
- The Sanders Law Firm
- Website
- https://thesandersfirm.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Sanders Firm is a New York-based personal injury law firm founded in 1967, serving injured individuals across New York City, Long Island, and Puerto Rico through five offices on a contingency-fee basis across nine practice areas.
- Ownership category
- akta.pro rank
The Sanders Firm industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Medical Malpractice Liability (FSAJADAK)
Keywords
Where The Sanders Firm is headquartered
LocationHeadquarters
- HQ city
- Mineola
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Sanders Firm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Contingency Legal Fees: The firm operates exclusively on a contingency fee basis - clients pay no fees unless the firm recovers compensation through a settlement or verdict. This aligns firm interests with client outcomes and eliminates upfront cost barriers for injured individuals seeking legal representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee arrangement with no upfront costs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Sanders Firm product offering
Product offeringCore offering
The Sanders Firm provides contingency-fee personal injury legal representation to injured individuals and their families across New York State and Puerto Rico. Its core practice covers motor vehicle accidents, medical malpractice, birth injuries, construction accidents, wrongful death, workers' compensation, and premises liability claims, with free consultations, no upfront costs, and 24/7 availability.
Product overview
The Sanders Law Firm is a personal injury law firm offering a unified suite of legal services rather than a platform architecture. The firm provides comprehensive legal representation across nine core practice areas: Personal Injury, Car Accidents, Truck Accidents, Medical Malpractice, Birth Injury, Construction Accidents, Wrongful Death, Workers' Compensation, and Premises Liability. All services are offered on a contingency fee basis with free consultations, and the firm serves clients across New York City boroughs, Long Island, and Puerto Rico through multiple office locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Comprehensive contingency-fee legal representation for individuals injured in New York through negligence, recklessness, or intentional misconduct, covering slip and falls, general negligence claims, and other personal injury matters.
- Car Accident Legal Services Legal representation for car accident victims in Manhattan, Long Island, Brooklyn, the Bronx, and throughout New York, including claims involving drunk drivers, commercial vehicles, and MTA accidents, handled on a no-win-no-fee contingency basis.
- Truck Accident Legal Services Legal representation for individuals injured in collisions with commercial vehicles, including garbage trucks, tractor-trailers, and other large trucks in NYC, pursued on a contingency-fee basis.
- Medical Malpractice Legal Services Legal representation for patients and families harmed by healthcare provider negligence, including surgical errors, misdiagnosis, medication mistakes, birth injuries, hospital infections, and anesthesia errors, pursued on a contingency-fee basis.
- Birth Injury Legal Services Legal representation for families affected by preventable birth injuries including cerebral palsy, Erb's palsy, shoulder dystocia, and hypoxic ischemic encephalopathy, pursued on a contingency-fee basis.
- Construction Accident Legal Services Legal representation for construction workers and bystanders injured on New York City job sites due to falls from heights, equipment malfunctions, scaffolding failures, and Labor Law violations, handling both personal injury lawsuits and workers' compensation claims.
- Wrongful Death Legal Services Legal representation for families pursuing compensation after preventable deaths caused by negligence, recklessness, or intentional acts, subject to New York's two-year statute of limitations from date of death.
- Workers' Compensation Legal Services Legal representation for employees injured on the job pursuing workers' compensation benefits in New York, including assistance with initial claims, denials, appeals, and third-party personal injury lawsuits.
- Premises Liability Legal Services Legal representation for individuals injured due to unsafe conditions on someone else's property, including slip and fall accidents, elevator malfunctions, sidewalk defects, negligent security, and dog bites.
Quantifiable outcome
- $2.25M recovered for department store slip and fall victim
- +6 more outcomes
Companies that use The Sanders Firm
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
The Sanders Firm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Sanders Firm partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Sanders Firm competitors and assessment
Company assessmentDirect peers
- Parker Waichman LLP: Long Island-based personal injury and mass tort firm with national reach, overlapping significantly with Sanders' medical malpractice, construction, and catastrophic injury practice areas.
- Block O'Toole & Murphy: NYC trial-focused personal injury firm known for high-value verdicts in construction accident, premises liability, and motor vehicle cases. Closely comparable litigation-first approach and case mix to Sanders.
- Cellino Law: One of the largest personal injury law firms in New York, operating on a contingency-fee basis with heavy TV/digital advertising across the NYC metro. Direct competitor for car accident, premises liability, and general PI caseload.
- Banville Law: NY/NJ personal injury and medical malpractice firm with multilingual staff, headquartered in the NYC metro area and competing for similar accident and malpractice caseload.
- Rosenberg Minc PC: New York personal injury and construction accident firm known for high-profile trial work, overlapping directly with Sanders' core plaintiff-side practice areas.
- Perecman & Bardash: Established NYC personal injury firm concentrating on construction accidents (Labor Law 240/scaffold law) and premises liability. Overlaps directly with Sanders' construction accident practice area.
- W&W Law Group: NYC medical malpractice plaintiff firm with similar contingency fee model and family/senior-partner structure; direct overlap on Sanders' medical malpractice practice area.
- Gair & Gair: Long-established NYC personal injury firm with a long-firm-history brand similar to Sanders, handling car accident, premises liability, and construction injury cases.
- Napoli Shkolnik: NYC-based plaintiff firm with mass tort and personal injury practice. Directly competes for complex injury and pharmaceutical/product liability cases that Sanders handles.
Regional players
- Wilf Law Firm: New Jersey-based personal injury firm with similar multilingual, family-style operation and trial-first posture. Comparable business model but primarily NJ jurisdiction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Sanders Firm social profiles
Digital presenceThe Sanders Firm financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sanders Firm leadership team
Management profileNumber of profiles
Profiles3 records
The Sanders Firm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sanders Firm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sanders Firm
What does The Sanders Firm do?
The Sanders Firm provides contingency-fee personal injury legal representation to injured individuals and their families across New York State and Puerto Rico. Its core practice covers motor vehicle accidents, medical malpractice, birth injuries, construction accidents, wrongful death, workers' compensation, and premises liability claims, with free consultations, no upfront costs, and 24/7 availability.
Is The Sanders Firm a public or private company?
The Sanders Firm is a private company. It is classified as family owned and is currently operating.
When was The Sanders Firm founded?
The Sanders Firm was founded in 1967. It employs 51 to 100 people.
Where is The Sanders Firm based?
The Sanders Firm is headquartered in Mineola, United States, in the North America region.
How does The Sanders Firm make money?
One revenue line is on record: contingency Legal Fees.
Who are The Sanders Firm's main competitors?
Direct peers on record are Parker Waichman LLP, Block O'Toole & Murphy, Cellino Law, Banville Law, Rosenberg Minc PC, Perecman & Bardash, W&W Law Group, Gair & Gair and Napoli Shkolnik. Wilf Law Firm is listed as a regional player.
Does The Sanders Firm have an API?
No public API is recorded for The Sanders Firm.
What industry is The Sanders Firm in?
The Sanders Firm's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of FSAJADAK, Medical Malpractice Liability. Its NAICS code is 541110 and its SIC code is 8111.