Jackson Marketing, Motorsports & Events

What Jackson Marketing, Motorsports & Events does

Jackson Marketing, Motorsports & Events (legal entity Jackson Marketing Group Inc) is a privately held integrated marketing agency founded in 1987 and headquartered in Simpsonville, South Carolina. The firm delivers end-to-end marketing services spanning consulting and strategy, branding, social media and public relations, digital and video production, experiential events, training programs, and motorsports race support and product sales. Its client base is concentrated in the automotive, motorsports, and outdoor lifestyle verticals and includes marquee enterprise accounts such as Michelin, BFGoodrich Tires, INEOS Automotive, Aston Martin Racing, NHRA, NFL, F1, Lucas Oil, WeatherTech, FN America, and Trijicon.

The agency operates a professional services revenue model with project-based, quote-driven engagements and no publicly disclosed pricing. It maintains two U.S. offices — Simpsonville, SC (headquarters) and Lakeside, CA (West Coast regional office) — and executes 300-350 events annually while running a 19-truck fleet that logs 283,000+ miles per year across the United States, Mexico, and Canada. Core technology is described as standard digital marketing platforms, video production tools, and event management systems; no proprietary platform, data flywheel, or AI/ML infrastructure is referenced in the source material. Distribution is sales-led, with business development led by Todd Steen engaging enterprise clients directly.

Jackson became South Carolina's second-largest integrated marketing communications and events agency by 2017, achieved Google Partner status that same year, and acquired EMC Strategic Communications in 2018-2019 to extend strategic communications depth. The company has been recognized through multiple OBIE, ADDY, and SCPRSA awards and counts CEO Darrell Jackson on the '50 Most Influential' list. Founder Larry Jackson passed away in March 2023, with Darrell Jackson continuing as President and CEO.

Name

Jackson Marketing, Motorsports & Events

Legal name

Jackson Marketing Group Inc

Website

https://jacksonmg.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Jackson Marketing, Motorsports & Events is a privately held integrated marketing agency founded in 1987, serving automotive, motorsports, and outdoor brands with strategy, branding, digital, PR, experiential, and motorsports race support services from offices in Simpsonville, SC and Lakeside, CA.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Racetracks (711212), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industry

Motorsports Driver & Rider Management / Representation (MPAKAGAG)

Keywords

• Integrated marketing services
• Motorsports event marketing
• Automotive brand marketing
• Experiential marketing agency
• Outdoor lifestyle branding

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Full-service integrated marketing agency offering strategic consulting, branding, digital marketing, content creation, social media, public relations, experiential marketing, motorsports activation, dealer marketing, and training services to blue-chip brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Jackson Marketing, Motorsports & Events is a fully integrated B2B marketing agency delivering consulting/strategy, branding, social media and PR, digital and video, experiential marketing, training, and motorsports race support services to enterprise clients. The firm specializes in the automotive, motorsports, and outdoor industries, executing 300+ events annually and operating a North American fleet for race support operations.

Product overview

Jackson Marketing, Motorsports & Events is a fully integrated brand marketing agency offering a comprehensive suite of marketing services. The agency's portfolio includes Consulting/Strategy, Branding, Social Media & PR, Digital & Video, Experiential, Training, and Race Support & Product Sales. The agency specializes in the automotive, motorsports, and outdoor industries, serving blue-chip clients including Michelin, BFGoodrich Tires, INEOS Automotive, Aston Martin Racing, Edelbrock, Sage Automotive Interiors, Uniroyal, FN America, Trijicon Aiming Solutions, and the Harlem Globetrotters.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting / Strategy
• Branding
• Social Media & PR
• Digital & Video
• Experiential
• Training
• Race Support & Product Sales

Quantifiable outcome

• Over 300 events executed annually
• +2 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Austin Hatcher Foundation for Pediatric CancercoreStrategic or Co-development Partner · 10 July 2024JACKSON partnered with Austin Hatcher Foundation to help educate families on the lifetime effects of childhood cancer and grow awareness of free treatment options. JACKSON provides pro bono strategic and marketing support, including completing a strategic marketing plan and supporting experiential activities at IMSA race weekends in California and Detroit. The Foundation provides over $30 million of free comprehensive care to more than 90,000 children and families.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• rEvolution Marketing: rEvolution is a motorsports-specialist marketing agency serving NASCAR, IMSA, and other series with sponsorship, PR, content, and experiential services — the closest comparable to Jackson's automotive/motorsports integrated model.
• CSM Sport & Entertainment: CSM (part of Chime Communications) is a sports and entertainment marketing agency with strong motorsports activation capabilities (F1, motorsport sponsors), directly comparable to Jackson's motorsports-focused offering.
• The Marketing Arm: The Marketing Arm (TMA), an Omnicom agency, specializes in experiential and sports marketing with deep automotive/motorsports client work — a comparable integrated agency model targeting the same brand-buyer segments.
• GMR Marketing: GMR Marketing is a global experiential and sports marketing agency with deep motorsports and automotive activation work (F1, NASCAR clients), making it a direct competitor for the same blue-chip brand mandates Jackson pursues.
• KemperLesnik: KemperLesnik is a sports marketing agency with motorsports activation experience (IMSA, horse racing), offering PR, event, and sponsorship services comparable to Jackson's integrated offering.

Emerging players

• BMF (Bond, Martin & Fogarty): BMF is an automotive and motorsports PR and marketing agency that serves racing series and aftermarket brands, overlapping with Jackson's PR, social, and motorsports activation services.
• Leverage Agency: Leverage Agency is a sports and entertainment marketing agency with strong motorsports ties, providing sponsorship activation and brand strategy comparable to Jackson's mid-market integrated offering.
• Team Epic: Team Epic is a mid-sized experiential marketing agency focused on automotive, marine, and powersports brands — a more boutique competitor overlapping with Jackson's automotive aftermarket and dealer-marketing verticals.

Broad incumbents

• MKTG INC: MKTG (a Dentsu agency) is an experiential marketing network serving global brands with sports and event activation capabilities, competing for the larger end of the same client roster.
• Octagon: Octagon is a large, established sports and entertainment marketing agency owned by IPG, providing integrated sponsorship and experiential services across motorsports including NASCAR and F1 — competing for similar enterprise clients at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jackson.agency
• Facebookfacebook.com/jacksonmg
• LinkedInlinkedin.com/company/jacksonagency
• Instagraminstagram.com/jxn.agency
• Xx.com/jacksonmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Marketing, Motorsports & Events