Wernersson Ost

What Wernersson Ost does

Wernersson Ost is a Swedish privately-held cheese merchant founded in 1930 and headquartered in Ulricehamn, Sweden, with a wholly-owned Danish subsidiary (Wernersson Ost Danmark A/S, Ringsted). The company imports, ages, processes, cuts, flavors, packages, and distributes cheese into Swedish and Danish grocery retail and food-service channels, handling more than 40 SKUs across hard, soft, blue, white-mold, fresh, and goat categories sourced from Norway, Germany, France, Italy, England, and Switzerland. Its product mix combines own-label brands (Wernerssons as main private label, Kolibrie for Brie/white-mold cheeses, Michelangelo for Italian-inspired cheeses) with represented international brands including Jarlsberg, Norvegia, Østavind, Gudbrandsdalen, TINE, Greco, Ilchester, and Bavaria Blu, several of which carry EU Protected Designation of Origin (SUB) or Protected Geographical Indication (SGB) certifications.

The business model is sales-led distribution: revenue is generated by selling cheeses to grocery retailers (ICA, COOP, Maxi, and Danish chains) via dedicated shop-order channels, plus direct corporate/food-service orders through [email protected] and a consumer-facing FAQ/customer forum for end buyers. The go-to-motion combines shelf presence in tier-1 Nordic grocers with brand-building content (cheese guide "Ostguiden," recipes, and social channels on Instagram, Facebook, and YouTube). Pricing is not publicly disclosed, but transactions are conducted B2B through retailers and B2C through standard e-commerce, with no visible subscription, usage-based, or marketplace components.

Ownership is independent and founder/management-controlled with no disclosed external investors, parent company, funding rounds, acquisitions, or M&A activity. The company employs 51-100 people, operates from a single HQ plus one regional office, and presents itself with the Swedish-language tagline "Mer ost sedan 1930" ("More cheese since 1930"). Revenue, financials, and management team composition are not publicly disclosed in available sources.

Name

Wernersson Ost

Legal name

Wernersson Ost AB

Website

https://wernerssonost.se

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

Wernersson Ost is a Swedish cheese importer, ager, and distributor founded in 1930 that supplies more than 40 own-label and international cheese SKUs to grocery retailers (ICA, COOP, Maxi) and food-service customers across Sweden and Denmark.

Ownership category

akta.pro rank

Product category

Specialty Cheese Distribution

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Cheese Wholesale (AFAIAEAC)

akta.pro secondary industries

Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Cheese distribution
• Specialty cheese import
• Cheese aging
• Cheese wholesale
• Scandinavian food service

Headquarters

HQ city

Ulricehamn

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cheese Distribution: Wernersson Ost imports, ages, processes, and distributes a wide variety of cheese products to retailers and food service businesses across Sweden and Denmark. They also sell directly to private consumers and businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wernersson Ost imports, ages, packages and distributes specialty cheeses for the Scandinavian market. The company supplies retailers (ICA, COOP, MAXI) and food service/wholesale customers in Sweden and Denmark, carrying own brands (Wernerssons, Kolibrie, Michelangelo) and partner brands, as well as providing direct-to-consumer cheese sales.

Product overview

Wernersson Ost is a Swedish cheese company operating since 1930, specializing in importing, aging, refining, cutting, flavoring, packaging, and delivering a wide variety of cheeses. The company's product portfolio is organized around multiple proprietary brands and international partner brands. Their own brands include Wernerssons (their main private label), Kolibrie (specializing in Brie and white mold cheeses), and various international brands such as Norway's Jarlsberg, Norvegia, Østavind, Gudbrandsdalen, and TINE; Italy's Michelangelo and Greco; England's Ilchester; Germany's Bavaria Blu; and other European specialty cheeses. The company offers over 40 distinct cheese products across categories including hard cheese, soft cheese, blue cheese, white mold cheese, fresh cheese, and goat cheese, sourced from suppliers worldwide and sold primarily through retail and food service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Wernerssons: Own brand - cheese selection curated and delivered since 1930.
• Kolibrie
• Michelangelo

Products and services

• Wernerssons brand cheese line Wernersson's own label of specialty cheeses served to retailers and food service businesses in Sweden and Denmark.
• Kolibrie brand cheese line Kolibrie own-label specialty cheese assortment distributed through Swedish and Danish retailers and food service.
• Michelangelo brand cheese line Michelangelo own-label Italian-style cheese range distributed through Swedish retailers and food service customers.
• Tage dedicated cheese line Tage is a dedicated Wernersson's-own cheese line developed and aged in-house at the Ulricehamn facility.
• Greta dedicated cheese line Greta is a dedicated Wernersson's-own cheese line developed and aged in-house at the Ulricehamn facility.
• Blå Gourmet dedicated blue cheese Blå Gourmet is a dedicated in-house aged blue cheese line developed by Wernersson Ost.
• Swedish Cheese assortment Swedish cheeses (including Vesterhavsklass, Grevinnan partner brand) supplied to retailers and food service.
• Italian Cheese assortment Italian cheeses (including Prezios partner brand) supplied to retailers and food service.
• Danish Cheese assortment Danish cheeses (including Brands's Hamburger Classic) supplied to retailers and food service.
• French Cheese assortment French cheeses supplied to retailers and food service.
• Dutch Cheese assortment Dutch cheeses (including Leerdammer) supplied to retailers and food service.
• Spanish Cheese assortment Spanish cheeses (including Manchego) supplied to retailers and food service.
• German Cheese assortment German cheeses (including 24-månader) supplied to retailers and food service.
• Other/portioned and processed cheese assortment Portioned cheese, processed cheese, goat cheese, and specialty cheese assortment (including Crispy Crunch, Sonja, Tapas del Mundo, Pärsons partner brand) supplied to retailers and food service.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arla Foods: Scandinavian dairy cooperative and one of the largest dairy companies in Europe; directly overlaps in cheese manufacturing and distribution across the same Nordic retail channels that Wernersson Ost serves.
• Savencia Fromage & Dairy: French specialty cheese group with broad European distribution of branded and private-label cheeses; comparable as a multi-country specialty cheese distributor and brand owner with aging and packaging operations.
• Lactalis: World's largest dairy company with deep cheese portfolio (Galbani, Président, Skånemejerier); competes broadly for Nordic cheese shelf space and has the scale to disintermediate smaller distributors.
• Bel Group: International branded cheese group (Laughing Cow, Babybel, Kiri) with European distribution; comparable as a multi-category cheese brand owner distributing through Nordic grocery channels.
• Hochland: German-based cheese manufacturer with pan-European distribution of branded and private-label cheeses; comparable in cheese processing, packaging, and multi-country retail distribution.
• Galbani: Italian heritage cheese brand owned by Lactalis, distributed across European retail including Scandinavian grocers; competes in the same specialty/Italian cheese category Wernersson Ost serves through Michelangelo.
• DMK Group: German dairy cooperative and major European cheese producer/distributor; comparable in aging, cutting, packaging, and multi-country retail distribution of branded and private-label cheese.

Direct peers

• TINE SA: Norwegian dairy cooperative whose branded cheeses (Jarlsberg, Norvegia) Wernersson Ost distributes; comparable as a Nordic-origin cheese supplier/distributor with both branded and partner-brand distribution.

Regional players

• Norrmejerier: Swedish dairy cooperative producing and distributing cheese across northern Sweden; overlaps in Swedish grocery distribution and competes for cheese shelf space at ICA, COOP, and other banners.

Emerging players

• Fromageries Marcel Petite: French affineur (cheese aging specialist) supplying aged Comté to specialty and retail channels; comparable to Wernersson Ost's in-house aging and value-added cheese refinement capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnX-dTffa-gG9TnCE51S_EA
• Facebookfacebook.com/wernerssonostab
• Instagraminstagram.com/wernerssons_ost
• LinkedInlinkedin.com/company/wernersson-ost-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wernersson Ost