Blue Point
Blue Point is a privately held Romanian BPO and contact center company, founded in 2007, that delivers inbound customer support, outbound telesales, and optimization services to enterprise clients across more than ten industries from offices in Bucharest, Slobozia, and Buzău.
- Company typePrivate
- Founded2007
- HeadquartersBucharest, Romania
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Blue Point does
Blue Point Agency S.R.L. is a privately held Romanian contact center and business process outsourcing (BPO) company founded in 2007 and headquartered in Bucharest. It delivers outsourced customer service, technical support, telesales, telemarketing, surveys, and lead generation services to enterprise clients across more than ten industries including banking (Banca Transilvania, ING Bank, UniCredit), insurance (Metropolitan Life), telecommunications (Vodafone), FMCG/beverages (Heineken, Pepsi, Hochland), automotive (Țiriac Auto, Toyota, Bosch), logistics (DHL, Urgent Cargus), retail (Metro), cosmetics (Oriflame), office equipment (Xerox), and appliances (Whirlpool). The company organizes its offering into three product families: Inbound Solutions (infoline, technical support, customer care, commercial assistance, multichannel campaigns), Outbound Solutions (telesales, telemarketing, surveys, market research, lead generation, loyalty programs), and Optimization Solutions (door-to-door sales, direct marketing, database administration), supported by dedicated teams of sales agents, customer care operators, and back-office agents per client.
The company operates from three offices in Romania — Bucharest (headquarters, ~1,500 sqm), Slobozia, and Buzău — with a total headcount of more than 300 employees, and reports an accumulated base of approximately 16 million customer interactions handled since inception. The underlying technology stack is conventional contact center infrastructure (voice, email, live chat) with no disclosed proprietary platform, AI/ML capabilities, APIs, or SDKs; certifications relevant to enterprise sales are limited to ISO 9001:2008 (quality management) and ISO 27001 (information security). The company holds no patents, trademarks, or disclosed third-party technology alliances beyond standard call center tooling.
Blue Point generates revenue on a managed-services basis, contracting dedicated teams to enterprise clients for either inbound support or outbound sales/marketing campaigns, typically structured per project or retainer; pricing is not publicly disclosed. Go-to-market is direct enterprise sales, supported by a corporate website, client portfolio/case-study content, and a blog used principally for employer branding. The company is fully owned and led by Managing Partner Violeta Roșu with no disclosed institutional investors, no parent company, no subsidiaries aside from the recently divested Stax consulting arm (sold to Grant Thornton Advisors in September 2025), and operates solely within Romania with no international footprint.
Blue Point firmographics
Firmographics- Name
- Blue Point
- Legal name
- BLUE POINT AGENCY S.R.L.
- Website
- https://blue-point.ro
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Blue Point is a privately held Romanian BPO and contact center company, founded in 2007, that delivers inbound customer support, outbound telesales, and optimization services to enterprise clients across more than ten industries from offices in Bucharest, Slobozia, and Buzău.
- Ownership category
- akta.pro rank
Blue Point industry classification
Industry- Product category
- Business Process Outsourcing (Contact Center Services)
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- General Customer Service (Order/Account/Inquiries) (BPAAABAA)
- akta.pro secondary industries
- Technical Support & Helpdesk Contact Centers (BPAAAAAI), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)
Keywords
Where Blue Point is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices3 records
Markets served
Blue Point business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- BPO/Call Center Services: Blue Point generates revenue by providing outsourced customer service and sales solutions to enterprise clients. Services include inbound (customer support, technical support, infoline, helpdesk) and outbound (telesales, telemarketing, surveys, lead generation) operations. The company deploys dedicated teams for each client project, charging for contact center services typically on a per-project or retainer basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Blue Point product offering
Product offeringCore offering
Blue Point is a Romanian contact-center and business process outsourcing (BPO) provider delivering end-to-end customer interaction services for enterprise clients. Its offering spans Inbound Solutions (infoline, technical support, customer care, helpdesk, commercial assistance), Outbound Solutions (telesales, telemarketing, surveys, market research, lead generation, loyalty programs), and Optimization Solutions (door-to-door sales, direct marketing, database administration). Services are delivered by dedicated client teams from offices in Bucharest, Slobozia and Buzău.
Product overview
Blue Point is a Romanian call center company founded in 2007, offering a comprehensive suite of customized contact center solutions. The company operates three core service categories: Inbound Solutions (infoline, technical support, customer care, commercial assistance, marketing campaigns), Outbound Solutions (telesales, telemarketing, surveys, market research, lead generation, loyalty programs), and Optimization Solutions (Door to Door sales, direct marketing, database administration). The company provides these services through sales agents, customer care operators, and back-office agents across its three office locations in Romania.
Differentiator
Problem solved
Functional benefit
Products and services
- Inbound Solutions Inbound contact-center services including infoline, technical support, customer care, commercial assistance and marketing-campaign support received via phone, email and live chat, delivered to enterprise clients as a contracted outsourcing engagement.
- Outbound Solutions Outbound contact-center services covering telemarketing, telesales, surveys, market research, lead generation and loyalty programs, sold as a contracted outsourcing engagement to B2B and B2C operators.
- Optimization Solutions Optimization engagement covering Door-to-Door sales, direct marketing campaigns and database administration to improve client internal and external business activities, contracted separately or alongside contact-center engagements.
Quantifiable outcome
- 16,000,000 customers assisted by Blue Point
- +2 more outcomes
Companies that use Blue Point
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
Blue Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Point partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Blue Point competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Point social profiles
Digital presenceBlue Point compliance and trust
Trust signalCompliance2 records
Blue Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Point leadership team
Management profileNumber of profiles
Profiles8 records
Blue Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Point
What does Blue Point do?
Blue Point is a Romanian contact-center and business process outsourcing (BPO) provider delivering end-to-end customer interaction services for enterprise clients. Its offering spans Inbound Solutions (infoline, technical support, customer care, helpdesk, commercial assistance), Outbound Solutions (telesales, telemarketing, surveys, market research, lead generation, loyalty programs), and Optimization Solutions (door-to-door sales, direct marketing, database administration). Services are delivered by dedicated client teams from offices in Bucharest, Slobozia and Buzău.
Is Blue Point a public or private company?
Blue Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Point founded?
Blue Point was founded in 2007. It employs 251 to 500 people.
Where is Blue Point based?
Blue Point is headquartered in Bucharest, Romania, in the Europe region.
How does Blue Point make money?
One revenue line is on record: BPO/Call Center Services.
Does Blue Point have an API?
No public API is recorded for Blue Point.
What industry is Blue Point in?
Blue Point's product category is Business Process Outsourcing (Contact Center Services). Its primary akta.pro industry code is BPAAABAA, General Customer Service (Order/Account/Inquiries), with a secondary code of BPAAAAAI, Technical Support & Helpdesk Contact Centers. Its NAICS code is 56142 and its SIC code is 7363.