Applied Motion Products
Applied Motion Products, founded in 1978 and headquartered in Morgan Hill, California, designs and manufactures servo motors, stepper motors, integrated motors, drives, motion PLCs, I/O systems, and linear actuators, selling primarily to machine builders and automation engineers across warehouse automation, semiconductor, packaging, life sciences, energy, and AGV/AMR markets via a North American channel partner network and direct sales.
- Company typePrivate
- Founded1978
- HeadquartersWatsonville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Applied Motion Products does
Applied Motion Products, founded in 1978 and headquartered in Morgan Hill, California, designs and manufactures motion control components and integrated systems. The company's core technology spans stepper motors and drives, servo motors and drives, integrated motors (including StepSERVO closed-loop steppers), EtherCAT-based multi-axis controllers such as the MCA6 Motion PLC, the MET2 Remote I/O System, linear slides and actuators, gearheads, power supplies, and gearmotors. Recent additions include the M5 Servo Series for high-power-density applications, the MDX+ Integrated Servo Series for AGV and AMR use cases, the MLA and MEA linear actuator families, and the TSM08X3L-R, marketed as the world's smallest StepSERVO Integrated Motor. The StepSERVO closed-loop stepper platform, Ethernet-based control fabrics (EtherCAT, EtherNet/IP, Power over Ethernet), and proprietary Q Programming language are recurring technical differentiators across the portfolio.
The company primarily earns revenue through hardware sales of motion control components to machine builders and automation engineers, with software and programming tools (Q Programming language, software downloads) layered on as a secondary stream. Pricing is quote-based rather than list-based. Distribution combines a North American channel partner network, supported by annual partner summits at the Morgan Hill headquarters, with direct e-commerce via the company website. The company markets solutions into six vertical segments: warehouse automation, energy, semiconductor, packaging, life sciences, and AGV/AMR, with warehouse automation reported as the primary vertical. Industry event presence, including Automate 2026 in Chicago, and an active social and technical content footprint (YouTube tutorials, GitHub repositories, application notes) form the marketing backbone.
Applied Motion Products is a privately held corporation led by CEO and President Don Macleod, with a headcount in the 1,001-5,000 range and ISO 9001:2025 certification. Recent strategic activity is heavily skewed toward product expansion into higher-value system-level categories (motion PLCs, remote I/O, linear actuators, integrated servos), supporting growth into adjacent applications such as mobile robotics and warehouse automation. Operating geographies are anchored in North America, with global reach implied through website-based direct sales.
Applied Motion Products firmographics
Firmographics- Name
- Applied Motion Products
- Legal name
- Applied Motion Products, Inc.
- Website
- https://applied-motion.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Applied Motion Products, founded in 1978 and headquartered in Morgan Hill, California, designs and manufactures servo motors, stepper motors, integrated motors, drives, motion PLCs, I/O systems, and linear actuators, selling primarily to machine builders and automation engineers across warehouse automation, semiconductor, packaging, life sciences, energy, and AGV/AMR markets via a North American channel partner network and direct sales.
- Ownership category
- akta.pro rank
Applied Motion Products industry classification
Industry- Product category
- Motion Control Products
- NAICS
- Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)
- akta.pro secondary industries
- Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Servo Motors & Servo Drives (IMAGACAC), Actuators & Motion Devices (Linear, Rotary, Electric Actuators for Motion Control) (IMAHAGAG), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Linear Motion & Actuation (Linear Motors, Electric Cylinders, Actuators) (IMAGACAG)
Keywords
Where Applied Motion Products is headquartered
LocationHeadquarters
- HQ city
- Watsonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Applied Motion Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Motion Control Hardware Sales: Primary revenue from selling motion control products including servo motors, stepper motors, integrated motors, drives, PLCs, I/O systems, linear actuators, gearheads, and accessories. Products are sold through channel partners and direct interactions.
- Software and Programming Tools: Q Programming language for motion control, software downloads, and programming tools for configuring and controlling motion systems.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Applied Motion Products product offering
Product offeringCore offering
Applied Motion Products designs, manufactures, and sells motion control products including servo motors, stepper motors, integrated motors, motor drives, motion controllers, and motorized linear actuators. The company offers standalone and integrated motion solutions for machine builders and OEMs across industries such as warehouse automation, energy, semiconductor, packaging, life sciences, and AGV/AMR robotics.
Product overview
Applied Motion Products offers a comprehensive portfolio of motion control products organized into four primary categories: Servo Products (Integrated Servo Motors, Servo Motors, Servo Drives), Stepper Products (Integrated Stepper Motors, Stepper Motors, Stepper Drives), StepSERVO Products (Integrated Motors, Motors, Drives), plus Linear Slides, Actuators, Gearheads, Power Supplies, and Gearmotors. The company provides both discrete components (motors, drives) and integrated solutions combining drive, motor, and encoder. Recent new product launches include the MCA6 Motion PLC and MET2 Remote I/O System for machine control, AK Series StepSERVO Motors and Drives supporting multiple operating modes (open-loop, closed-loop stepper, and full servo), MDX+ Integrated Servo Series for low-voltage applications, and MLA/MEA Linear Actuator series for industrial automation. The M5 Servo Series offers high power density servo motors with matching drives, while the TSM08X3L-R represents the world's smallest StepSERVO Integrated Motor.
Differentiator
Problem solved
Functional benefit
Products and services
- MCA6 Motion PLC
- MET2 Remote I/O System
- AK Series StepSERVO Motors and Drives
- M5 Servo Series
- MDX+ Integrated Servo Series
- TSM08X3L-R StepSERVO Integrated Motor
- MLA Motorized Linear Actuator
- MEA Motorized Electric Actuator
- Linear Slides and Actuators
- Gearheads
- Power Supplies
- Gearmotors
- Motion Control Accessories
Quantifiable outcome
- Closed-loop StepSERVO systems can achieve greater efficiency and energy savings compared to traditional open-loop stepper systems
- +1 more outcomes
Companies that use Applied Motion Products
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Applied Motion Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Applied Motion Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- North American Channel PartnerscoreApplied Motion Products hosts an annual channel partner summit at its Morgan Hill, California headquarters bringing together North American channel partners. The event strengthens relationships within the company's distribution network. No specific outcomes, deals, or strategic announcements were detailed in the available content.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
Applied Motion Products competitors and assessment
Company assessmentDirect peers
- Yaskawa Electric: Yaskawa is a global leader in servo motors (Sigma series), servo drives, and motion controllers, directly competing with Applied Motion Products in machine builder and industrial automation accounts. Highly comparable on servo technology and target customer.
- Mitsubishi Electric Automation: Mitsubishi offers MELSERVO servo motors/drives, motion controllers, and integrated automation platforms. Direct overlap with Applied Motion Products across stepper/servo components and machine builder customers.
- Kollmorgen: Kollmorgen is a specialist in servo motors, servo drives, and motion control for machine builders. Closely comparable in product scope and end-market focus to Applied Motion Products.
- Oriental Motor: Oriental Motor is a leading manufacturer of stepper motors, servo motors, and motion control products with global distribution. Directly competes in stepper and integrated motor categories where Applied Motion Products has its StepSERVO line.
- Beckhoff Automation: Beckhoff pioneered EtherCAT-based PC-based control and offers drives, motors, and motion controllers. Directly comparable via EtherCAT architecture that Applied Motion Products has adopted for MCA6 and AK Series platforms.
- Delta Electronics (Industrial Automation): Delta is a major Asian manufacturer of servo drives, motors, and motion controllers serving machine builders globally. Direct competitor to Applied Motion Products in mid-market industrial automation with overlapping product lines.
Broad incumbents
- Rockwell Automation: Rockwell (Allen-Bradley) is a broad industrial automation incumbent offering servo drives, motion controllers, PLCs, and full-stack solutions. Competes with Applied Motion Products on drives and motion but as part of a much wider portfolio.
- Siemens Industrial Automation: Siemens offers SINAMICS drives, SIMOTION controllers, and a full industrial automation stack. Overlaps with Applied Motion Products' drive and motion controller categories but as part of a much broader portfolio.
- Schneider Electric Motion: Schneider's Lexium line covers servo drives, stepper motors, and motion controllers for machine builders. Comparable product categories to Applied Motion Products within Schneider's broader automation portfolio.
- Parker Hannifin (Motion & Control): Parker offers servo motors, drives, linear actuators, and electromechanical motion products. Direct product overlap with Applied Motion Products' motor, drive, and actuator lines within Parker's larger motion and control portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Applied Motion Products social profiles
Digital presenceApplied Motion Products compliance and trust
Trust signalCompliance1 record
Applied Motion Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applied Motion Products leadership team
Management profileNumber of profiles
Profiles1 record
Applied Motion Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applied Motion Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applied Motion Products
What does Applied Motion Products do?
Applied Motion Products designs, manufactures, and sells motion control products including servo motors, stepper motors, integrated motors, motor drives, motion controllers, and motorized linear actuators. The company offers standalone and integrated motion solutions for machine builders and OEMs across industries such as warehouse automation, energy, semiconductor, packaging, life sciences, and AGV/AMR robotics.
Is Applied Motion Products a public or private company?
Applied Motion Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Applied Motion Products founded?
Applied Motion Products was founded in 1978. It employs 1,001 to 5,000 people.
Where is Applied Motion Products based?
Applied Motion Products is headquartered in Watsonville, United States, in the North America region.
How does Applied Motion Products make money?
Two revenue lines are on record. Motion Control Hardware Sales are the primary driver. The others are software and Programming Tools.
Who are Applied Motion Products's main competitors?
Direct peers on record are Yaskawa Electric, Mitsubishi Electric Automation, Kollmorgen, Oriental Motor, Beckhoff Automation and Delta Electronics (Industrial Automation). Broad incumbents are Rockwell Automation, Siemens Industrial Automation, Schneider Electric Motion and Parker Hannifin (Motion & Control).
Does Applied Motion Products have an API?
No public API is recorded for Applied Motion Products.
What industry is Applied Motion Products in?
Applied Motion Products's product category is Motion Control Products. Its primary akta.pro industry code is IMAHAHAG, Motion Control Components (Servos, Drives, Motors, Encoders), with a secondary code of IMAGACAH, Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis). Its NAICS code is 333612 and its SIC code is 3621.