Plews and Edelmann
Plews & Edelmann is a privately held North American manufacturer of aftermarket power steering components—hoses, racks, pumps, gearboxes, coolers, filters, fluids, and EPS repair parts—sold B2B through automotive distributors, jobbers, and professional repair shops from its Dixon, Illinois headquarters.
- Company typePrivate
- Founded1909
- HeadquartersDixon, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plews and Edelmann does
Plews & Edelmann (legal entity: Plews, Inc.) is a privately held, North American manufacturer of aftermarket power steering components, headquartered in Dixon, Illinois. The company operates a 320,000 sq. ft. manufacturing and distribution facility with over 91% of its supply chain based in North America, and has reportedly sustained a 95%+ fill rate over the past two years. Its core catalog centers on the Edelmann and Edelmann Elite brands, covering power steering hoses, rack-and-pinion assemblies, pumps, gear boxes, coolers, filters and fluids, with an expanding portfolio into Electric Power Steering (EPS) torque sensors, EPS drive belt replacement kits with proprietary chamfer ring tools, and turbocharger oil lines. Differentiated engineering features include a trademarked DNA (Designated Numeric Asset) serialized 100% individual testing and traceability system on every Edelmann Elite hard part, an internal vent tube routing design on hydraulic racks, and an industry-leading 100-year / 1,000,000-mile warranty.
The company sells exclusively B2B into the automotive aftermarket channel, going to market through independent distributors, jobbers, and professional repair shops, supported by a dedicated partners portal, the Hose Ready inventory optimization program, and recurring presence at industry events such as AAPEX. Pricing is quote-based and not publicly disclosed; revenue mechanics are one-time hardware sales of components that compete primarily with remanufactured parts. Recent strategic emphasis is on a repair-first philosophy—particularly in EPS, where the company markets targeted belt and component repair kits as alternatives to full rack replacement, a deliberate counter-positioning to high-cost full-assembly replacement. Ownership is private with no identified parent company or external investors other than a disclosed 2016 Penfund-backed funding round.
Plews and Edelmann firmographics
Firmographics- Name
- Plews and Edelmann
- Legal name
- Plews, Inc.
- Website
- https://plews-edelmann.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Plews & Edelmann is a privately held North American manufacturer of aftermarket power steering components—hoses, racks, pumps, gearboxes, coolers, filters, fluids, and EPS repair parts—sold B2B through automotive distributors, jobbers, and professional repair shops from its Dixon, Illinois headquarters.
- Ownership category
- akta.pro rank
Plews and Edelmann industry classification
Industry- Product category
- Automotive Power Steering Components
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
Keywords
Where Plews and Edelmann is headquartered
LocationHeadquarters
- HQ city
- Dixon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plews and Edelmann business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Power Steering Components - B2B Sales: One-time hardware sales of power steering components (hoses, pumps, racks, gears, coolers, filters, fluids) to automotive aftermarket distributors, jobbers, and professional repair shops.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Plews and Edelmann product offering
Product offeringCore offering
Plews and Edelmann manufactures and markets automotive aftermarket power steering components, including Edelmann Elite and standard Edelmann hoses, all-new rack & pinion assemblies, power steering pumps, gear boxes, coolers, premium universal filters, synthetic power steering fluid, electric power steering (EPS) torque sensors and belt replacement kits, and turbocharger oil lines. Products are sold B2B through distributors, jobbers, and the Hose Ready Program to independent repair shops and service centers across North America, with a repair-first philosophy supported by the Edelmann Elite 100 year / 1,000,000 mile warranty.
Product overview
Plews and Edelmann is a manufacturer and supplier of power steering components for the automotive aftermarket. The company offers a comprehensive portfolio centered on power steering systems, including Edelmann Elite hoses (high-performance power steering hoses), power steering rack & pinion assemblies, power steering pumps, gear boxes, power steering coolers, and a premium universal power steering filter. The product line also includes power steering fluid, Electric Power Steering (EPS) torque sensors for hybrid/EV applications, turbocharger oil lines, and various hard parts. The company launched 55 new parts in January 2026, expanding its EPS sensor offerings and aftermarket coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Edelmann Elite: High performance power steering hoses and hard parts line featuring 100 year/1,000,000 mile warranty, featuring higher impulse durability and increased corrosion resistance
- Edelmann
Products and services
- Edelmann Elite Hoses High-performance power steering hoses for automotive aftermarket applications, featuring premium materials, higher impulse durability, increased corrosion resistance, and backed by the Edelmann Elite 100 year / 1,000,000 mile warranty.
- Power Steering Rack & Pinion Assemblies All-new (never remanufactured) complete rack-and-pinion steering assemblies for automotive aftermarket replacement, each individually serialized with DNA tracking and 100% tested against OE-equivalent flow, pressure, and force characteristic curves.
- Power Steering Pumps Hydraulic power steering pumps that provide steering assist, individually tested with DNA tracking on Edelmann Elite units to deliver 20%+ lower warranty rates versus industry-average reman pumps.
- Gear Boxes Steering gear boxes for automotive power steering systems, individually tested and serialized with DNA tracking on Edelmann Elite units to deliver 15%+ lower warranty rates versus industry-average reman gears.
- Power Steering Coolers Cooling units for power steering fluid manufactured to OE specifications and made in North America to maintain optimal operating temperatures in the steering system.
- Premium Universal Power Steering Filter Universal filtration product with dual filtration technology and patented design that cleans power steering fluid and protects system components.
- Power Steering Fluid Synthetic premium hydraulic fluid formulated for power steering systems.
- Electric Power Steering (EPS) Torque Sensors Electronic torque sensors for electric power steering systems on hybrid and EV applications, allowing targeted EPS repairs instead of costly full rack replacement.
- EPS Belt Replacement Kits and Proprietary Tools Drive belt replacement kits for electric power steering racks that include seals, gaskets, proprietary chamfer-ring removal tools, and instructional videos, enabling targeted EPS repairs instead of full rack replacement.
- Turbocharger Oil Lines Specialized hoses and lines for turbocharger oil supply and return systems, committed to OEM form, fit, and function.
Quantifiable outcome
- 15%+ lower rack warranty rates compared to industry average reman rack warranty rates
- +4 more outcomes
Companies that use Plews and Edelmann
Customer profileSegments3 records
Ideal customer profiles3 records
Plews and Edelmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Plews and Edelmann partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Plews and Edelmann competitors and assessment
Company assessmentBroad incumbents
- Standard Motor Products: Public US aftermarket parts manufacturer with engine management, temperature control, and steering-related categories; comparable GTM (B2B through distributors/jobbers) and customer base overlap with Plews.
- Dorman Products: Large US aftermarket parts manufacturer with a broad steering and suspension portfolio plus many other categories; competes with Plews in steering hard parts and brings significantly larger scale and SKU breadth.
- Continental ContiTech: Industrial rubber and hose business of Continental, including power steering and hydraulic hose lines; competes with Edelmann Elite hoses in the North American aftermarket while serving much broader industrial markets.
Emerging players
- Edelbrock: US performance aftermarket manufacturer with steering, fuel delivery, and powertrain-adjacent components; adjacent rather than direct overlap, but competes for the Edelmann Elite premium/performance positioning in some installer segments.
- Maval Manufacturing: US-based remanufacturer specializing in steering racks, pumps, and gearboxes for the automotive aftermarket; a more focused niche competitor with overlapping product but smaller scale than Plews.
Direct peers
- A-1 Cardone (Cardone Industries): One of the largest US remanufacturers of automotive replacement parts, with a deep portfolio of power steering pumps, rack-and-pinion assemblies, gearboxes, and related hydraulic components sold through the same aftermarket distributor channels as Plews.
- Beck Arnley: Aftermarket parts brand focused on import and domestic vehicle applications, including steering components sold through the same professional installer and distributor channels Plews serves.
- Gates Industrial: Global manufacturer of power transmission and fluid handling solutions including power steering hoses and related assemblies; directly comparable to Plews' Edelmann hose business at the OEM and aftermarket level.
- BBB Industries: Major remanufacturer of automotive aftermarket rotating electric, steering, and powertrain components; competes head-to-head with Plews in reman power steering pumps, racks, and gearboxes through identical channel partners.
Regional players
- Motorcraft (Ford Service Parts): Ford's service parts brand covering steering and other systems; competes with Plews in the Ford-installed-base aftermarket in North America but is restricted to Ford vehicle coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plews and Edelmann social profiles
Digital presencePlews and Edelmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plews and Edelmann leadership team
Management profileNumber of profiles
Plews and Edelmann funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plews and Edelmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plews and Edelmann
What does Plews and Edelmann do?
Plews and Edelmann manufactures and markets automotive aftermarket power steering components, including Edelmann Elite and standard Edelmann hoses, all-new rack & pinion assemblies, power steering pumps, gear boxes, coolers, premium universal filters, synthetic power steering fluid, electric power steering (EPS) torque sensors and belt replacement kits, and turbocharger oil lines. Products are sold B2B through distributors, jobbers, and the Hose Ready Program to independent repair shops and service centers across North America, with a repair-first philosophy supported by the Edelmann Elite 100 year / 1,000,000 mile warranty.
Is Plews and Edelmann a public or private company?
Plews and Edelmann is a private company. It is classified as private equity controlled and is currently operating.
When was Plews and Edelmann founded?
Plews and Edelmann was founded in 1909. It employs 251 to 500 people.
Where is Plews and Edelmann based?
Plews and Edelmann is headquartered in Dixon, United States, in the North America region.
How does Plews and Edelmann make money?
One revenue line is on record: power Steering Components - B2B Sales.
Who are Plews and Edelmann's main competitors?
Broad incumbents on record are Standard Motor Products, Dorman Products and Continental ContiTech. Emerging players are Edelbrock and Maval Manufacturing. Direct peers are A-1 Cardone (Cardone Industries), Beck Arnley, Gates Industrial and BBB Industries. Motorcraft (Ford Service Parts) is listed as a regional player.
Does Plews and Edelmann have an API?
No public API is recorded for Plews and Edelmann.
What industry is Plews and Edelmann in?
Plews and Edelmann's product category is Automotive Power Steering Components. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods). Its NAICS code is 33633.