Plews and Edelmann

What Plews and Edelmann does

Plews & Edelmann (legal entity: Plews, Inc.) is a privately held, North American manufacturer of aftermarket power steering components, headquartered in Dixon, Illinois. The company operates a 320,000 sq. ft. manufacturing and distribution facility with over 91% of its supply chain based in North America, and has reportedly sustained a 95%+ fill rate over the past two years. Its core catalog centers on the Edelmann and Edelmann Elite brands, covering power steering hoses, rack-and-pinion assemblies, pumps, gear boxes, coolers, filters and fluids, with an expanding portfolio into Electric Power Steering (EPS) torque sensors, EPS drive belt replacement kits with proprietary chamfer ring tools, and turbocharger oil lines. Differentiated engineering features include a trademarked DNA (Designated Numeric Asset) serialized 100% individual testing and traceability system on every Edelmann Elite hard part, an internal vent tube routing design on hydraulic racks, and an industry-leading 100-year / 1,000,000-mile warranty.

The company sells exclusively B2B into the automotive aftermarket channel, going to market through independent distributors, jobbers, and professional repair shops, supported by a dedicated partners portal, the Hose Ready inventory optimization program, and recurring presence at industry events such as AAPEX. Pricing is quote-based and not publicly disclosed; revenue mechanics are one-time hardware sales of components that compete primarily with remanufactured parts. Recent strategic emphasis is on a repair-first philosophy—particularly in EPS, where the company markets targeted belt and component repair kits as alternatives to full rack replacement, a deliberate counter-positioning to high-cost full-assembly replacement. Ownership is private with no identified parent company or external investors other than a disclosed 2016 Penfund-backed funding round.

Name

Plews and Edelmann

Legal name

Plews, Inc.

Website

https://plews-edelmann.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Short description

Plews & Edelmann is a privately held North American manufacturer of aftermarket power steering components—hoses, racks, pumps, gearboxes, coolers, filters, fluids, and EPS repair parts—sold B2B through automotive distributors, jobbers, and professional repair shops from its Dixon, Illinois headquarters.

Ownership category

akta.pro rank

Product category

Automotive Power Steering Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Power steering components
• Automotive aftermarket parts
• Steering hoses
• EPS repair kits
• Turbocharger oil lines

Headquarters

HQ city

Dixon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Power Steering Components - B2B Sales: One-time hardware sales of power steering components (hoses, pumps, racks, gears, coolers, filters, fluids) to automotive aftermarket distributors, jobbers, and professional repair shops.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plews and Edelmann manufactures and markets automotive aftermarket power steering components, including Edelmann Elite and standard Edelmann hoses, all-new rack & pinion assemblies, power steering pumps, gear boxes, coolers, premium universal filters, synthetic power steering fluid, electric power steering (EPS) torque sensors and belt replacement kits, and turbocharger oil lines. Products are sold B2B through distributors, jobbers, and the Hose Ready Program to independent repair shops and service centers across North America, with a repair-first philosophy supported by the Edelmann Elite 100 year / 1,000,000 mile warranty.

Product overview

Plews and Edelmann is a manufacturer and supplier of power steering components for the automotive aftermarket. The company offers a comprehensive portfolio centered on power steering systems, including Edelmann Elite hoses (high-performance power steering hoses), power steering rack & pinion assemblies, power steering pumps, gear boxes, power steering coolers, and a premium universal power steering filter. The product line also includes power steering fluid, Electric Power Steering (EPS) torque sensors for hybrid/EV applications, turbocharger oil lines, and various hard parts. The company launched 55 new parts in January 2026, expanding its EPS sensor offerings and aftermarket coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Edelmann Elite: High performance power steering hoses and hard parts line featuring 100 year/1,000,000 mile warranty, featuring higher impulse durability and increased corrosion resistance
• Edelmann

Products and services

• Edelmann Elite Hoses High-performance power steering hoses for automotive aftermarket applications, featuring premium materials, higher impulse durability, increased corrosion resistance, and backed by the Edelmann Elite 100 year / 1,000,000 mile warranty.
• Power Steering Rack & Pinion Assemblies All-new (never remanufactured) complete rack-and-pinion steering assemblies for automotive aftermarket replacement, each individually serialized with DNA tracking and 100% tested against OE-equivalent flow, pressure, and force characteristic curves.
• Power Steering Pumps Hydraulic power steering pumps that provide steering assist, individually tested with DNA tracking on Edelmann Elite units to deliver 20%+ lower warranty rates versus industry-average reman pumps.
• Gear Boxes Steering gear boxes for automotive power steering systems, individually tested and serialized with DNA tracking on Edelmann Elite units to deliver 15%+ lower warranty rates versus industry-average reman gears.
• Power Steering Coolers Cooling units for power steering fluid manufactured to OE specifications and made in North America to maintain optimal operating temperatures in the steering system.
• Premium Universal Power Steering Filter Universal filtration product with dual filtration technology and patented design that cleans power steering fluid and protects system components.
• Power Steering Fluid Synthetic premium hydraulic fluid formulated for power steering systems.
• Electric Power Steering (EPS) Torque Sensors Electronic torque sensors for electric power steering systems on hybrid and EV applications, allowing targeted EPS repairs instead of costly full rack replacement.
• EPS Belt Replacement Kits and Proprietary Tools Drive belt replacement kits for electric power steering racks that include seals, gaskets, proprietary chamfer-ring removal tools, and instructional videos, enabling targeted EPS repairs instead of full rack replacement.
• Turbocharger Oil Lines Specialized hoses and lines for turbocharger oil supply and return systems, committed to OEM form, fit, and function.

Quantifiable outcome

• 15%+ lower rack warranty rates compared to industry average reman rack warranty rates
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Standard Motor Products: Public US aftermarket parts manufacturer with engine management, temperature control, and steering-related categories; comparable GTM (B2B through distributors/jobbers) and customer base overlap with Plews.
• Dorman Products: Large US aftermarket parts manufacturer with a broad steering and suspension portfolio plus many other categories; competes with Plews in steering hard parts and brings significantly larger scale and SKU breadth.
• Continental ContiTech: Industrial rubber and hose business of Continental, including power steering and hydraulic hose lines; competes with Edelmann Elite hoses in the North American aftermarket while serving much broader industrial markets.

Emerging players

• Edelbrock: US performance aftermarket manufacturer with steering, fuel delivery, and powertrain-adjacent components; adjacent rather than direct overlap, but competes for the Edelmann Elite premium/performance positioning in some installer segments.
• Maval Manufacturing: US-based remanufacturer specializing in steering racks, pumps, and gearboxes for the automotive aftermarket; a more focused niche competitor with overlapping product but smaller scale than Plews.

Direct peers

• A-1 Cardone (Cardone Industries): One of the largest US remanufacturers of automotive replacement parts, with a deep portfolio of power steering pumps, rack-and-pinion assemblies, gearboxes, and related hydraulic components sold through the same aftermarket distributor channels as Plews.
• Beck Arnley: Aftermarket parts brand focused on import and domestic vehicle applications, including steering components sold through the same professional installer and distributor channels Plews serves.
• Gates Industrial: Global manufacturer of power transmission and fluid handling solutions including power steering hoses and related assemblies; directly comparable to Plews' Edelmann hose business at the OEM and aftermarket level.
• BBB Industries: Major remanufacturer of automotive aftermarket rotating electric, steering, and powertrain components; competes head-to-head with Plews in reman power steering pumps, racks, and gearboxes through identical channel partners.

Regional players

• Motorcraft (Ford Service Parts): Ford's service parts brand covering steering and other systems; competes with Plews in the Ford-installed-base aftermarket in North America but is restricted to Ford vehicle coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQkejtMeIF4nqRSARyeCf9A
• LinkedInlinkedin.com/company/221286
• Facebookfacebook.com/plewsandedelmann

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plews and Edelmann