Homes r Us

What Homes r Us does

Homes r Us Trading LLC is a Dubai-headquartered omnichannel home furnishings retailer founded in 2003, operating under the Homes r Us brand with apparent affiliation to the Lals Group. The company sells furniture, kitchenware, dining and tableware, bedding, bath, decor, and gifting items through both physical stores and e-commerce channels, with product prices ranging from AED 6 to AED 14,995+ across a wide assortment.

The business runs 23 retail stores spread across all seven UAE emirates — including Dubai, Abu Dhabi, Ajman, Al Ain, Sharjah, Fujairah, and Ras Al Khaimah — complemented by a warehouse and logistics operation in Jebel Ali and dedicated country-specific e-commerce platforms for Oman, Qatar, and Bahrain. Its technology stack is a standard e-commerce platform with native mobile applications across iOS, Google Play, and Huawei AppGallery, integrated with multiple payment partners including Tabby, Tamara, PostPay, and Apple Pay to support Buy Now Pay Later and mobile checkout.

Homes r Us generates revenue primarily through one-time product sales to individual residential consumers, with a secondary B2B channel serving commercial and hospitality customers requiring bulk procurement. Marketing is driven through social media, email newsletters, seasonal collection launches, and aggressive promotional pricing (discounts up to 70% off, free delivery over AED 200). The company does not disclose revenue, funding, or ownership details publicly and operates as a privately held LLC.

Name

Homes r Us

Legal name

Homes r Us Trading LLC

Website

https://homesrus.ae

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Homes r Us is a Dubai-based omnichannel retailer founded in 2003 selling furniture, kitchenware, decor, and home accessories through 23 stores across the UAE and e-commerce platforms in Oman, Qatar, and Bahrain, serving individual consumers and B2B customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time sale of home furniture, décor, kitchen accessories, bedding, and bathroom products through physical retail stores and online channels. Revenue generated through direct product sales with various price points ranging from AED 6 to AED 14,995.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Homes r Us is an omnichannel home furnishings retailer that sells furniture (sofas, bedroom, dining, mattresses, outdoor, baby and kids, home office), household items (decor, bedding, bath, kitchen, wall decor, lighting), dining and tableware, and gifting products through 23 physical stores across the UAE and e-commerce websites serving UAE, Oman, Qatar, and Bahrain. The company also offers a B2B service for bulk and commercial purchasers, with payment flexibility including Buy Now Pay Later options through Tabby and Tamara.

Product overview

Homes r Us is a comprehensive home furnishings retail platform offering a unified product portfolio centered on furniture and household goods. The core offering consists of Furniture (sofas, bedroom, dining, outdoor, baby & kids, home office), Household Items (decor, bedding, bath, kitchen, wall decor), and Dining & Tableware. The platform also provides B2B Services for corporate customers and offers seasonal collections like Summer/Fall Collection. Payment options include Buy Now Pay Later through Tabby and Tamara integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Comprehensive furniture category including sofas and chairs, living room furniture, bedroom furniture (beds, wardrobes, dressers), mattresses, dining furniture, baby and kids furniture, outdoor furniture, and home office furniture, sold to residential and commercial buyers across the UAE and GCC.
• Household Items Home accessories and household essentials including decor and furnishing (floor coverings, home accessories, home fragrance, lighting, curtains and blinds, garden items, throws and cushions), wall decor and mirrors, bedding, bath and laundry items, and kitchen and cookware for residential consumers.
• Dining and Tableware Complete dining and tableware collection featuring dinnerware, serveware, glassware, cutlery, drinkware, and table linen and accessories for residential customers.
• Gifting Ideas Gift selection including fragrance and candles, drinkware, photo frames, dinner and cup sets, jewellery boxes, bathrobes and slippers, and cake stands and covers for residential gift purchasers.
• B2B Services Business-to-business services offering bulk purchasing and corporate furnishing solutions for businesses such as offices, hotels, and rental property operators requiring furniture and home goods at scale.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TabbycoreTechnology or IntegrationBuy Now Pay Later payment provider integrated at checkout, enabling customers to split payments into installments without interest.
• TamaracoreTechnology or IntegrationBNPL payment solution allowing customers flexible payment options at checkout.
• Apple PaycoreTechnology or IntegrationMobile payment technology integrated for convenient checkout on Apple devices.

Scale indicators2 records

Expansion highlights3 records

Emerging players

• Amazon.ae Home: Amazon's UAE marketplace carries third-party and first-party furniture and home furnishings sellers. Competes with Homes r Us in online discovery, pricing, and fast delivery for small and medium home items.
• Noon (home category): Middle East-headquartered e-commerce marketplace with a substantial furniture and home furnishings category. Competes with Homes r Us online, especially on price, delivery speed, and assortment depth across UAE and Saudi Arabia.

Direct peers

• Danube Home: Danube Group's home furnishings and home improvement chain operating across UAE and GCC. Directly comparable assortment (furniture, decor, kitchen, bath) and similar omnichannel retail model to Homes r Us.
• Marina Home Interiors: UAE-originated contemporary home furnishings retailer with multiple stores across the Gulf. Directly comparable product categories (furniture, dining, decor, lighting) and similar physical-retail-led omnichannel strategy.
• The One (home furnishings): UAE-based affordable home accessories and furniture retailer with GCC store presence. Overlaps with Homes r Us in decor, soft furnishings, dining, and small furniture, and competes for the same mid-market GCC shopper.
• Home Centre (Landmark Group): Landmark Group's furniture and home furnishings banner with deep GCC retail presence. Most direct competitor to Homes r Us in store count, product mix (furniture + home accessories), and BNPL/omnichannel approach across UAE and wider region.
• Pan Emirates: UAE-headquartered furniture retailer with multiple showrooms across the Emirates. Competes head-to-head with Homes r Us on affordable living, bedroom, and dining furniture, with similar value-positioning and GCC footprint.

Broad incumbents

• IKEA (UAE): Global furniture and home furnishings giant with large-format stores in UAE, Saudi Arabia, and Qatar. Competes with Homes r Us across virtually every category but at a different price point and with a vastly larger global supply chain.
• Pottery Barn (GCC): Williams-Sonoma sister brand offering classic furniture, bedding, and home decor, with a presence in UAE through concessions and partner stores. A premium-positioned competitor for the higher end of Homes r Us's assortment.
• West Elm (GCC via franchise): Williams-Sonoma-owned modern home furnishings brand with selective UAE presence. Overlaps with Homes r Us in furniture, bedding, and decor but at a higher price point and with a global design-led brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/homesrusstores
• YouTubeyoutube.com/channel/UCxJeBxGxbM7FW34OFk29Dgg
• Facebookfacebook.com/Homesrusstores
• LinkedInlinkedin.com/company/homes-r-us-trading-llc
• Instagraminstagram.com/homesrusstores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes r Us