Greylock Federal Credit Union

What Greylock Federal Credit Union does

Greylock Federal Credit Union is a federally chartered, member-owned not-for-profit credit union founded in 1935 and headquartered in Pittsfield, Massachusetts, serving approximately 94,600 members across 16 branch locations in Berkshire County, MA and Columbia County, NY. The institution's core business is deposit gathering (checking, savings, money market, IRAs, term share certificates) and lending (auto loans, home mortgages including first-time homebuyer programs, personal loans, green/HEAT loans, SBA business loans, and credit cards), with member deposits insured up to $250,000 by the NCUA. Operations are conducted through a community-based field sales model with market managers overseeing regional branches, supplemented by Video Teller Services (interactive ATMs with live teller support at extended hours), a 24/7 digital banking platform with native iOS and Android apps, shared branching access to 5,600+ credit union branches, and 30,000+ fee-free ATMs via CO-OP, CULIANCE, MoneyPass, CU Here, and SUM networks.

Revenue mechanics are predominantly interest income from the loan portfolio, supplemented by deposit-account and transaction fees, affiliate referral revenue from wholly-owned Greylock Insurance Agency (a 2004 acquisition of Read Shaw, expanded via Gallup & Casey in 2007 and Roger Butler Insurance in 2022, operating seven offices), and investment/advisory commissions routed through Greylock Investment Group's LPL Financial partnership. Asset size exceeds $1.5 billion with $12.7M in record net income (2021) and a regulatory capital ratio of 10.12%, indicating an efficiently run mid-sized credit union with a horizontal segmentation approach.

Differentiation centers on inclusion: four branches hold Juntos Avanzamos designations from Inclusiv for serving Hispanic and immigrant communities (ITIN lending, bilingual services), the Community Empowerment Center provides free financial coaching, and youth-focused Wealth Builders / Wealth Ambassadors programs build long-tenure member relationships from age 0 to 22. Additional revenue and risk-management depth comes from being the #1 SBA 7(a) Lender in Western Massachusetts and #1 Lender to Rural Businesses, with the credit union ranked #3 in Massachusetts on the Forbes Best-In-State Credit Unions 2022 list.

Name

Greylock Federal Credit Union

Legal name

Greylock Federal Credit Union

Website

https://greylock.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Greylock Federal Credit Union is a federally chartered, member-owned credit union serving approximately 94,600 members across 16 branches in Berkshire County, MA and Columbia County, NY, offering deposit products, consumer and SBA commercial lending, insurance through Greylock Insurance Agency, and investment services via LPL Financial.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan solutions
• Business banking services
• Financial literacy programs

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Primary revenue from interest earned on loan portfolio including auto loans, home mortgages, personal loans, and business loans. Credit unions return earnings to members through better rates on loans and savings.
2. Financial Services Fees: Fees from deposit accounts, credit cards, digital banking services, and transaction fees
3. Investment Services Revenue: Revenue from affiliated Greylock Investment Group partnership with LPL Financial for investment and advisory services
4. Insurance Services Revenue: Revenue from Greylock Insurance Agency, a wholly-owned subsidiary providing personal and business insurance products

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Greylock Federal Credit Union is a member-owned, federally chartered credit union providing deposit accounts (checking, savings, money market, certificates, IRAs), consumer and business lending products (auto, home, personal, business, SBA), credit cards, digital and branch banking access, and ancillary wealth management and insurance services through subsidiaries Greylock Investment Group and Greylock Insurance Agency. It serves approximately 94,600 members across 16 branches in Berkshire County, MA and Columbia County, NY, returning profits to members through better rates and lower fees.

Product overview

Greylock Federal Credit Union is a member-focused financial institution offering a comprehensive suite of banking, lending, investment, and insurance products through a multi-channel delivery system. The core offering centers on Digital Banking and Video Teller Services, supplemented by traditional branch locations, telephone banking, and shared branching networks. The lending portfolio includes Auto Loans, Home Loans & Mortgage Solutions, Personal Loans, Green Loans, QuickCash, and Business Loans. Deposit products encompass Checking Accounts, Savings Accounts, Money Market Accounts, Term Share Certificates, Individual Retirement Accounts, and business variants. The organization extends its offerings through two subsidiaries: Greylock Investment Group (wealth management via LPL Financial) and Greylock Insurance Agency (personal and commercial insurance). Community-focused services include the Community Empowerment Center providing free financial coaching, the Wealth Ambassadors youth program, Banzai financial literacy platform, and various youth and senior education programs. The institution serves Berkshire County, MA and Columbia County, NY with 14 branch locations and extensive ATM networks.

Differentiator

Problem solved

Functional benefit

Brands

• Greylock Investment Group: Investment services and securities offered through LPL Financial
• Greylock Insurance Agency
• Greylock Technology Group
• Community Empowerment Center (CEC)
• Wealth Builders
• Quality Time Club
• Take Greylock With You
• Wealth Ambassadors
• Money Mindset Blog
• Video Teller Services (VTS)

Products and services

• Auto Loans
• Home Loans and Mortgage Solutions
• Personal Loans
• Recreational Vehicle Loans
• Student Loans
• Green Loans
• Quick Cash
• Business Loans

Quantifiable outcome

• $3,000 bonus for first-time homebuyers getting pre-approved
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MassHousingcoreStrategic or Co-development Partner · 1 November 2023Greylock became an approved MassHousing lender offering down payment assistance, affordable mortgage loans, and refinancing options for Massachusetts homebuyers with low-to-moderate incomes.
• African American Credit Union Coalition (AACUC)coreStrategic or Co-development Partner · 1 January 2020Greylock joined AACUC and signed the Credit Union Diversity, Equity and Inclusion Collective's statement of solidarity. CEO John Bissell was elected to the AACUC national board in 2022.
• InclusivcoreStrategic or Co-development Partner · 1 January 2019Inclusiv is a member-based credit union organization that empowers credit unions to advance financial inclusion. Greylock holds Juntos Avanzamos designations through this partnership for serving Hispanic and immigrant communities.
• Multicultural BridgecoreStrategic or Co-development Partner · 1 January 2015Partnership began in 2015 to build a roadmap for Inclusion, Diversity, Equity, and Accessibility (IDEA) - the foundation of Greylock's inclusive journey.
• BanzaiminorStrategic or Co-development PartnerBanzai is an online financial literacy platform provided free to local classrooms and families in Berkshire County, Westfield, Southwick, Granville, Montgomery, Russell MA and Columbia County NY.
• GreenPath Financial WellnessminorStrategic or Co-development PartnerGreenPath provides webinars and financial education content as part of Greylock's Community Empowerment Center educational offerings.
• LPL FinancialcoreTechnology or IntegrationGreylock Investment Group provides investment and advisory services through LPL Financial, a registered investment advisor and broker-dealer. Securities and advisory services offered through this partnership.
• CO-OP Credit Union Financial ServicescoreTechnology or IntegrationCO-OP provides shared branching network access to 5,600+ branches and fee-free ATM network access to 30,000+ ATMs.
• Various Insurance CarrierscoreChannel Partner/ Reseller/ DistributorGreylock Insurance Agency represents multiple insurance carriers including Arbella, Progressive, Liberty Mutual, Hartford, Foremost, and 30+ others providing personal and commercial insurance products.
• PW CampbellminorImplementation/ SI/ Consulting PartnerDesign-build firm specializing in financial institutions used for Lee branch construction and renovations.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pittsfield Cooperative Bank: Mutual savings bank in Pittsfield, MA serving the same Berkshire County retail and small business market with comparable deposit and lending products, including home mortgage and consumer loan offerings.
• Avidia Bank: Central Massachusetts community bank offering consumer and business banking, mortgage, and wealth management services comparable to Greylock's product suite under a similar community/mutual orientation.
• Digital Federal Credit Union (DCU): Large Massachusetts-based federal credit union offering digital and physical banking services with similar federal charter, member-owned structure, and product breadth to Greylock.
• Berkshire Bank: Regional bank with strong presence across western Massachusetts including Berkshire County, offering commercial and consumer banking products in direct competition with Greylock across overlapping geographies.
• Leominster Credit Union: Central Massachusetts community credit union with similar scale and full-service retail banking plus community development emphasis comparable to Greylock.
• Hanscom Federal Credit Union: Massachusetts-based federal credit union providing full-service banking, lending, and digital channels under the same federal regulatory framework as Greylock.
• Workers Credit Union: Massachusetts credit union of comparable scale serving consumer and small business segments with similar member-focused community credit union model and federal regulatory framework.
• MountainOne Bank: Community bank headquartered in North Adams, MA serving the northern Berkshire County region with similar banking and lending services, directly competing for the same member/customer base as Greylock.
• Florence Bank: Massachusetts community bank serving the Pioneer Valley with similar mutual/relationship-banking model and comparable retail and small business lending focus to Greylock.

Regional players

• Cape Cod 5: Massachusetts mutual community bank with similar member/relationship focus and comparable scale, but operating primarily in eastern Massachusetts rather than overlapping Greylock's western MA footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GreylockFederal?feature=watch
• Facebookfacebook.com/GreylockFederalCU
• LinkedInlinkedin.com/company/8388263
• Instagraminstagram.com/greylockfederal
• Xx.com/GreylockFederal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greylock Federal Credit Union