Inn Collection

What Inn Collection does

The Inn Collection Group is a privately held UK hospitality company founded in 2009 (with some sources citing 2007), operating a portfolio of 31 pubs-with-rooms across seven regions of Northern England and North Wales — Lake District, Northumberland, Yorkshire, County Durham, Tyne & Wear, Lancashire, and North Wales. The core product is en-suite accommodation paired with on-site pub food and beverage, with all properties positioned as dog-friendly and concentrated in scenic, high-demand UK staycation destinations. The company runs a direct-to-consumer model: bookings flow through its own website (inncollectiongroup.com), a dedicated mobile app hosting the tiered 'Inn Crowd' loyalty programme (Bronze/Silver/Gold, 1 point per £1 spent), and a central reservations phone line, with a best-price guarantee restricted to direct bookings to disintermediate OTAs.

Name

Inn Collection

Legal name

The Inn Collection Group

Website

https://inncollectiongroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Inn Collection Group operates 31 dog-friendly pubs-with-rooms across Northern England and North Wales, serving UK leisure travellers, families, couples, and business guests through direct booking, a mobile loyalty app, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Pub Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Pubs with rooms
• Uk hospitality
• Inn accommodation
• Hotel and restaurant
• Staycation packages

Headquarters

HQ city

Alnwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation revenue: Room bookings at 31 pubs with rooms across UK destinations, including direct bookings via website, app and phone reservations. Revenue from room stays across multiple room types (double, twin, family, accessible, single).
2. Food and beverage: On-site pub restaurants serving breakfast, lunch, dinner and drinks including cask ales, wines, cocktails. Sunday roasts and daily specials. Food served 7:30am to 9pm daily.
3. The Inn Crowd loyalty programme: Points-based loyalty programme where members earn 1 point per £1 spent on food, drink and stays. Tiers: Bronze (0-499 points), Silver (500-999), Gold (1000+). Points can be redeemed for perks including free drinks, meals, room upgrades. Programme drives repeat visits and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Inn Collection Group owns and operates a portfolio of 31 pubs with rooms across Northern England and North Wales, providing en-suite accommodation, all-day food and drink service, and seasonal package breaks. The offering is complemented by The Inn Crowd loyalty programme delivered through a mobile app, and direct booking with a best-price guarantee across the estate.

Product overview

The Inn Collection Group operates a portfolio of 31 pubs with rooms across 7 UK regions (Lake District, Northumberland, Yorkshire, County Durham, Tyne & Wear, Lancashire, North Wales), offering accommodation, on-site pub dining, and leisure packages. The core offering is pub accommodation (en-suite rooms, food, and drinks) across geographically diverse locations. This is complemented by the loyalty programme The Inn Crowd (mobile app with Bronze/Silver/Gold tiers) and seasonal package offerings (Explore INN Breaks, Autumn Escapes, Winter Breaks, Christmas Staycations, New Year Getaway, Golf-INN Getaways). Direct booking is guaranteed with a best-price promise.

Differentiator

Problem solved

Functional benefit

Brands

• The Inn Crowd: Loyalty programme for The Inn Collection Group offering points for every £1 spent on food, drink, and stays, with tiered rewards including Bronze, Silver, and Gold levels with perks such as free drinks, birthday treats, and exclusive offers.
• INN Breaks
• Walk INN Breaks
• Golf-INN Getaways

Products and services

• Pubs with Rooms (31 UK locations) Portfolio of 31 pubs with accommodation across 7 UK regions — Lake District (10 inns), Northumberland (5), Yorkshire (8), County Durham (2), Tyne & Wear (2), Lancashire (2), North Wales (2). Each inn offers en-suite bedrooms (double, twin, family, accessible, single room types), on-site pub restaurant serving all-day food from 7:30am to 9pm, and a bar with local cask ales. Dog-friendly across the estate; direct booking with best-price guarantee.
• The Inn Crowd Loyalty Programme Brand loyalty programme accessible via mobile app (iOS/Android) and digital stamp cards. Members earn 1 point per £1 spent on food, drink, and stays. Three tier levels: Bronze (0-499 pts), Silver (500-999 pts), Gold (1,000+ pts). Benefits progress through tiers, including 10% off first booking, free hot drink on signup, monthly Win A Break competition entry, birthday treats, free starters/desserts, late check-out, room upgrades, surprise-and-delight perks, and exclusive event invitations.
• Explore INN Breaks Two-night bed and breakfast package with dinner included on the first night. Available across 31 UK locations. Valid June-August 2026. Booking via the loyalty app offers free dog stays and a £25 per adult food spend on the first night.
• Autumn Escapes Twenty percent off two-night bed and breakfast stay with dinner included on the first night. Seasonal autumn package available across the group's UK inn portfolio.
• Winter Breaks Dinner, bed and breakfast stays from £54.50 per person. Winter seasonal package across the group's UK inn portfolio.
• Christmas Staycations Three-night Christmas break at picturesque inns across the UK. Festive package with relaxed holiday accommodation and on-site dining.
• New Year Getaway Two-night bed and breakfast package welcoming guests for New Year's Eve with evening meals and entertainment at inns across the UK.
• Golf-INN Getaways Golf package offering 15% saving with dinner included. Designed for golfing breaks at participating inn locations across the UK.

Quantifiable outcome

• Direct booking ensures lowest prices guaranteed
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered strategic, core and minor.

• Visit EnglandstrategicGTM or Marketing PartnerNational tourism body partnership for promotion of UK tourism and quality accommodation standards.
• Visit BritainstrategicGTM or Marketing PartnerNational tourism marketing partnership promoting Britain as a destination internationally.
• Visit NorthumberlandcoreGTM or Marketing PartnerRegional tourism partnership promoting Northumberland as a visitor destination.
• This is DurhamcoreGTM or Marketing PartnerRegional destination marketing organisation for County Durham tourism.
• Cumbria TourismcoreGTM or Marketing PartnerOfficial tourism body for Cumbria and Lake District region where many properties are located.
• Welcome to YorkshirecoreGTM or Marketing PartnerRegional tourism partnership promoting Yorkshire as a visitor destination.
• Visit County DurhamcoreGTM or Marketing PartnerLocal tourism authority partnership for County Durham destination promotion.
• Northumberland Coast AONBminorGTM or Marketing PartnerPartnership promoting outstanding natural beauty area and sustainable tourism.
• The Lake District FoundationcoreGTM or Marketing PartnerConservation and tourism partnership for Lake District National Park region.
• GuestlinecoreTechnology or IntegrationTechnology provider for booking systems. The booking.eu.guestline.app platform handles reservations across all properties.
• Visit North East EnglandcoreGTM or Marketing PartnerRegional tourism partnership covering North East England including Northumberland, County Durham, and Tyne and Wear.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Greene King: One of the UK's largest pub retailers and brewers, operating thousands of managed and tenanted pubs. Comparable to The Inn Collection as a major UK pub operator with integrated food, drink, and accommodation offerings, though Greene King's portfolio is far broader and not concentrated in pub-with-rooms.
• Whitbread (Premier Inn): UK's largest hotel operator via the Premier Inn brand, with substantial regional presence. Comparable as a major UK accommodation provider with food and beverage operations, but Premier Inn is a budget chain rather than a pub-with-rooms concept.
• Marston's PLC: Major UK pub retailer operating managed and franchised pubs, plus a brewing business. Comparable as a large-scale UK pub operator with food-led offerings; overlaps in the pubs-with-rooms segment though Marston's accommodation exposure is smaller.
• Mitchells & Butlers: UK-listed operator of pubs, restaurants and bars under brands like All Bar One, Harvester, and Toby Carvery. Comparable as a scaled UK pub and casual dining operator, though primarily focused on food-led pubs rather than overnight accommodation.
• Travelodge UK: UK budget hotel chain with hundreds of properties nationwide. Overlaps with The Inn Collection in UK regional accommodation supply, but positioned at a much lower price point with limited food and beverage service.

Direct peers

• Fuller's (Fuller, Smith & Turner): UK pub and hotel operator running premium pubs with rooms across southern England. Closest direct competitor on the pub-with-rooms concept, with comparable quality positioning, food-led pubs and accommodation offerings, though geographically focused on the south.
• Cairn Group: Privately held UK hotel and inn group operating inns and hotels across northern England and Scotland. Closest direct peer on regional UK inns-with-accommodation, sharing similar geographic focus and pub/inn-style operations in scenic destinations.
• Macdonald Hotels & Resorts: UK-based collection of hotels and resorts across Scotland and northern England. Comparable as a privately held regional UK accommodation operator serving leisure travellers in scenic destinations, with similar F&B offerings.
• MalMaison & Hotel Du Vin: Boutique hotel brand in the UK with properties in city and leisure locations. Comparable on boutique-style accommodation with strong F&B identity, though operating in urban and resort settings rather than pub-with-rooms.

Regional players

• Shepherd Neame: Brewery and pub operator in Southeast England running pubs and some accommodation. Comparable as a UK pub operator with a regional bias, though operating in the southeast with a brewery-led model rather than pubs-with-rooms in northern England.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/the_inn_collection_group
• Xx.com/Inn_Collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inn Collection