Allheart
Allheart is a U.S. direct-to-consumer e-commerce retailer selling medical scrubs, lab coats, and accessories to individual healthcare professionals, operating its own branded storefront alongside aggregated third-party scrub brands under parent Careismatic Brands, LLC.
- Company typePrivate
- Founded1995
- HeadquartersCalabasas, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Allheart does
Allheart is a direct-to-consumer e-commerce retailer specializing in medical apparel and accessories for healthcare professionals in the United States. Founded in 1995 and headquartered in Calabasas, California, the company operates allheart.com as its sole sales channel, offering scrub tops, pants, sets, jackets, lab coats, underscrubs, scrub caps, and compression/athletic socks. The catalog spans the company's own AllHeart private-label brand alongside an aggregated portfolio of third-party brands including Cherokee (and Cherokee Infinity), Healing Hands, Dickies Medical, Medelita, Med Couture, Heartsoul, and ScrubStar, with color options across 14+ shades and sizes ranging from XXS to 6XL. Customization is offered via an embroidery service ($8.98 per line of text, emblems $7.98-$9.98), and orders over $79 ship free within the U.S. with a 30-day return window.
The underlying technology stack is a Salesforce Commerce Cloud (Demandware) storefront handling catalog, inventory, and order processing; the company highlights proprietary fabric technology PROTX2 in select Cherokee lines for antimicrobial odor control. Allheart markets through a digital-first, social-led strategy across Instagram, Facebook, Twitter, Pinterest, and TikTok, complemented by email promotions and a Careismatic Rewards loyalty program. The company is wholly owned by Careismatic Brands, LLC, a strategic operating company that also controls Cherokee Uniforms, Infinity Scrubs, Healing Hands, Dickies Medical, HeartSoul, and Medelita, giving Allheart vertical access to several of the scrub brands it carries.
Allheart generates revenue through one-time transactional product sales with unit prices ranging from approximately $9 to $56 for scrubs and sets, plus margin from embroidery services and clearance-driven promotions of up to 50% off. Its customer base is horizontal and fragmented — individual nurses, doctors, and medical technicians purchasing for daily work use — with no disclosed enterprise or B2B contracts. The company is privately held with no public ticker, no disclosed funding history, and no recent M&A activity at the Allheart entity level. The organization is small (11-50 employees) and operates entirely within the United States.
Allheart firmographics
Firmographics- Name
- Allheart
- Legal name
- Careismatic Brands, LLC
- Website
- https://allheart.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allheart is a U.S. direct-to-consumer e-commerce retailer selling medical scrubs, lab coats, and accessories to individual healthcare professionals, operating its own branded storefront alongside aggregated third-party scrub brands under parent Careismatic Brands, LLC.
- Ownership category
- akta.pro rank
Allheart industry classification
Industry- Product category
- Medical Apparel & Uniforms
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Off-Price Specialty Apparel (e.g., Plus Size, Maternity, Uniforms) Retailers (CRAEABAI)
Keywords
Where Allheart is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allheart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Allheart generates revenue through the direct sale of medical scrubs, nursing uniforms, lab coats, and accessories to healthcare professionals. Revenue is one-time transactional, with products sold at individual item prices ranging from $9 to $56 for scrubs and sets. Additional revenue streams include custom embroidery services ($8.98 per line, $7.98-$9.98 for emblems).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with clearance and sale discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Allheart product offering
Product offeringCore offering
Allheart operates an online retail storefront selling medical scrubs, nursing uniforms, lab coats, scrub jackets, underscrubs, scrub caps, compression/athletic socks, and related apparel and accessories to individual healthcare professionals. The catalog combines the proprietary AllHeart private-label brand with multiple licensed brand partners (Cherokee, Cherokee Infinity, Cherokee Workwear, Healing Hands, Dickies Medical, Medelita, Med Couture, Heartsoul, ScrubStar) and is offered alongside a custom embroidery personalization service. Pricing is per-unit transactional, supported by frequent sales/clearance promotions up to 50% off, free U.S. economy shipping on orders $79+, and a 30-day return window.
Product overview
Allheart is a medical scrubs and nursing uniforms retailer operated by Careismatic Brands, offering a comprehensive portfolio of healthcare apparel through multiple brand partnerships. The core offering includes AllHeart's private label brand alongside third-party brands Cherokee (including Cherokee Infinity, Cherokee Workwear Originals, Ultra, and Core Stretch), Healing Hands (including Evry and White Coats), Dickies (EDS Signature and EDS Essentials), Medelita, Med Couture (including Touch by Med Couture), Heartsoul, and ScrubStar. Product categories span scrub tops, scrub pants, scrub sets, scrub jackets, lab coats, compression/athletic socks, and underscrubs. The platform differentiates through proprietary technology features like PROTX2 antimicrobial odor-fighting technology, customization services including custom embroidery with emblems and lettering, and free shipping on orders over $79 with a 30-day return policy.
Differentiator
Problem solved
Functional benefit
Brands
- AllHeart: Private label brand of scrubs and medical uniforms sold exclusively through AllHeart
Products and services
- AllHeart Private Label Scrubs AllHeart's proprietary private-label line of medical scrubs and uniforms sold exclusively through the Allheart storefront, offering affordable scrub tops, pants, sets, jackets, underscrubs, and lab coats targeted at healthcare professionals seeking value pricing.
- Cherokee Brand Scrubs Scrubs, scrub sets, lab coats, jackets, and accessories from the Cherokee brand portfolio (including Cherokee Infinity and Cherokee Workwear sub-lines) sold to healthcare professionals via the Allheart storefront.
- Healing Hands Scrubs Stylish, soft-feel scrubs and lab coats from Healing Hands and its Evry and White Coats sub-brands, sold to healthcare professionals through Allheart.
- Dickies Medical Scrubs Dickies-branded medical scrubs, scrub sets, lab coats, and jackets (EDS Signature, EDS Essentials) carried on Allheart for healthcare professionals.
- Medelita Scrubs Premium/luxury medical scrubs and lab coats from Medelita, marketed for performance and elevated everyday wear and sold through the Allheart storefront.
- Med Couture Scrubs Fashion-forward medical scrubs from Med Couture and its Touch by Med Couture sub-line, offering stylish designs for healthcare workers who want fashion-oriented workwear, sold on Allheart.
- HeartSoul Scrubs HeartSoul-branded medical apparel and scrubs sold to healthcare professionals through the Allheart storefront.
- Lab Coats Professional lab coats in multiple lengths (37-inch and 40-inch) and styles sold to doctors, lab technicians, and other clinical professionals through the Allheart storefront.
- Scrub Accessories (Jackets, Underscrubs, Caps, Socks) Layering and accessory products for healthcare professionals, including warm-up and bomber scrub jackets, T-shirts/underscrubs, scrub caps and hats, women's and men's compression socks, and athletic crew socks (e.g., Cherokee Infinity Rally bamboo blend).
- Custom Embroidery Service Personalization service for purchased scrubs, lab coats, and jackets offering up to three lines of custom text embroidery with multiple font and thread color choices, plus specialty emblems, priced at $8.98 per line of text and $7.98-$9.98 per emblem.
Companies that use Allheart
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Allheart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allheart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Daisy FoundationminorAllheart is a proud sponsor of The Daisy Foundation, supporting recognition of exceptional nurses through the DAISY Award program. This partnership aligns with the company's healthcare professional focus.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Allheart competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Allheart social profiles
Digital presenceAllheart compliance and trust
Trust signalCompliance1 record
Allheart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allheart leadership team
Management profileNumber of profiles
Allheart subsidiaries and ownership
Company hierarchySubsidiaries6 records
Allheart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allheart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allheart
What does Allheart do?
Allheart operates an online retail storefront selling medical scrubs, nursing uniforms, lab coats, scrub jackets, underscrubs, scrub caps, compression/athletic socks, and related apparel and accessories to individual healthcare professionals. The catalog combines the proprietary AllHeart private-label brand with multiple licensed brand partners (Cherokee, Cherokee Infinity, Cherokee Workwear, Healing Hands, Dickies Medical, Medelita, Med Couture, Heartsoul, ScrubStar) and is offered alongside a custom embroidery personalization service. Pricing is per-unit transactional, supported by frequent sales/clearance promotions up to 50% off, free U.S. economy shipping on orders $79+, and a 30-day return window.
Is Allheart a public or private company?
Allheart is a private company. It is classified as corporate owned and is currently operating.
When was Allheart founded?
Allheart was founded in 1995. It employs 11 to 50 people.
Where is Allheart based?
Allheart is headquartered in Calabasas, United States, in the North America region.
How does Allheart make money?
One revenue line is on record: product Sales.
Does Allheart have an API?
No public API is recorded for Allheart.
What industry is Allheart in?
Allheart's product category is Medical Apparel & Uniforms. Its primary akta.pro industry code is CRAEABAI, Off-Price Specialty Apparel (e.g., Plus Size, Maternity, Uniforms) Retailers. Its NAICS code is 45811 and its SIC code is 5600.