Allheart

What Allheart does

Allheart is a direct-to-consumer e-commerce retailer specializing in medical apparel and accessories for healthcare professionals in the United States. Founded in 1995 and headquartered in Calabasas, California, the company operates allheart.com as its sole sales channel, offering scrub tops, pants, sets, jackets, lab coats, underscrubs, scrub caps, and compression/athletic socks. The catalog spans the company's own AllHeart private-label brand alongside an aggregated portfolio of third-party brands including Cherokee (and Cherokee Infinity), Healing Hands, Dickies Medical, Medelita, Med Couture, Heartsoul, and ScrubStar, with color options across 14+ shades and sizes ranging from XXS to 6XL. Customization is offered via an embroidery service ($8.98 per line of text, emblems $7.98-$9.98), and orders over $79 ship free within the U.S. with a 30-day return window.

The underlying technology stack is a Salesforce Commerce Cloud (Demandware) storefront handling catalog, inventory, and order processing; the company highlights proprietary fabric technology PROTX2 in select Cherokee lines for antimicrobial odor control. Allheart markets through a digital-first, social-led strategy across Instagram, Facebook, Twitter, Pinterest, and TikTok, complemented by email promotions and a Careismatic Rewards loyalty program. The company is wholly owned by Careismatic Brands, LLC, a strategic operating company that also controls Cherokee Uniforms, Infinity Scrubs, Healing Hands, Dickies Medical, HeartSoul, and Medelita, giving Allheart vertical access to several of the scrub brands it carries.

Allheart generates revenue through one-time transactional product sales with unit prices ranging from approximately $9 to $56 for scrubs and sets, plus margin from embroidery services and clearance-driven promotions of up to 50% off. Its customer base is horizontal and fragmented — individual nurses, doctors, and medical technicians purchasing for daily work use — with no disclosed enterprise or B2B contracts. The company is privately held with no public ticker, no disclosed funding history, and no recent M&A activity at the Allheart entity level. The organization is small (11-50 employees) and operates entirely within the United States.

Name

Allheart

Legal name

Careismatic Brands, LLC

Website

https://allheart.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Allheart is a U.S. direct-to-consumer e-commerce retailer selling medical scrubs, lab coats, and accessories to individual healthcare professionals, operating its own branded storefront alongside aggregated third-party scrub brands under parent Careismatic Brands, LLC.

Ownership category

akta.pro rank

Product category

Medical Apparel & Uniforms

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Off-Price Specialty Apparel (e.g., Plus Size, Maternity, Uniforms) Retailers (CRAEABAI)

Keywords

• Medical scrubs
• Nursing uniforms
• Healthcare apparel
• Lab coats
• Medical accessories

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Allheart generates revenue through the direct sale of medical scrubs, nursing uniforms, lab coats, and accessories to healthcare professionals. Revenue is one-time transactional, with products sold at individual item prices ranging from $9 to $56 for scrubs and sets. Additional revenue streams include custom embroidery services ($8.98 per line, $7.98-$9.98 for emblems).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Allheart operates an online retail storefront selling medical scrubs, nursing uniforms, lab coats, scrub jackets, underscrubs, scrub caps, compression/athletic socks, and related apparel and accessories to individual healthcare professionals. The catalog combines the proprietary AllHeart private-label brand with multiple licensed brand partners (Cherokee, Cherokee Infinity, Cherokee Workwear, Healing Hands, Dickies Medical, Medelita, Med Couture, Heartsoul, ScrubStar) and is offered alongside a custom embroidery personalization service. Pricing is per-unit transactional, supported by frequent sales/clearance promotions up to 50% off, free U.S. economy shipping on orders $79+, and a 30-day return window.

Product overview

Allheart is a medical scrubs and nursing uniforms retailer operated by Careismatic Brands, offering a comprehensive portfolio of healthcare apparel through multiple brand partnerships. The core offering includes AllHeart's private label brand alongside third-party brands Cherokee (including Cherokee Infinity, Cherokee Workwear Originals, Ultra, and Core Stretch), Healing Hands (including Evry and White Coats), Dickies (EDS Signature and EDS Essentials), Medelita, Med Couture (including Touch by Med Couture), Heartsoul, and ScrubStar. Product categories span scrub tops, scrub pants, scrub sets, scrub jackets, lab coats, compression/athletic socks, and underscrubs. The platform differentiates through proprietary technology features like PROTX2 antimicrobial odor-fighting technology, customization services including custom embroidery with emblems and lettering, and free shipping on orders over $79 with a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Brands

• AllHeart: Private label brand of scrubs and medical uniforms sold exclusively through AllHeart

Products and services

• AllHeart Private Label Scrubs AllHeart's proprietary private-label line of medical scrubs and uniforms sold exclusively through the Allheart storefront, offering affordable scrub tops, pants, sets, jackets, underscrubs, and lab coats targeted at healthcare professionals seeking value pricing.
• Cherokee Brand Scrubs Scrubs, scrub sets, lab coats, jackets, and accessories from the Cherokee brand portfolio (including Cherokee Infinity and Cherokee Workwear sub-lines) sold to healthcare professionals via the Allheart storefront.
• Healing Hands Scrubs Stylish, soft-feel scrubs and lab coats from Healing Hands and its Evry and White Coats sub-brands, sold to healthcare professionals through Allheart.
• Dickies Medical Scrubs Dickies-branded medical scrubs, scrub sets, lab coats, and jackets (EDS Signature, EDS Essentials) carried on Allheart for healthcare professionals.
• Medelita Scrubs Premium/luxury medical scrubs and lab coats from Medelita, marketed for performance and elevated everyday wear and sold through the Allheart storefront.
• Med Couture Scrubs Fashion-forward medical scrubs from Med Couture and its Touch by Med Couture sub-line, offering stylish designs for healthcare workers who want fashion-oriented workwear, sold on Allheart.
• HeartSoul Scrubs HeartSoul-branded medical apparel and scrubs sold to healthcare professionals through the Allheart storefront.
• Lab Coats Professional lab coats in multiple lengths (37-inch and 40-inch) and styles sold to doctors, lab technicians, and other clinical professionals through the Allheart storefront.
• Scrub Accessories (Jackets, Underscrubs, Caps, Socks) Layering and accessory products for healthcare professionals, including warm-up and bomber scrub jackets, T-shirts/underscrubs, scrub caps and hats, women's and men's compression socks, and athletic crew socks (e.g., Cherokee Infinity Rally bamboo blend).
• Custom Embroidery Service Personalization service for purchased scrubs, lab coats, and jackets offering up to three lines of custom text embroidery with multiple font and thread color choices, plus specialty emblems, priced at $8.98 per line of text and $7.98-$9.98 per emblem.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Daisy FoundationminorOthersAllheart is a proud sponsor of The Daisy Foundation, supporting recognition of exceptional nurses through the DAISY Award program. This partnership aligns with the company's healthcare professional focus.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/allheartcares
• Facebookfacebook.com/allheart
• Instagraminstagram.com/allheartscrubs
• Pinterestpinterest.com/allheart
• TikToktiktok.com/@allheartscrubs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allheart