Be Learning
Be Learning is an Australian learning and development consultancy founded in 2005 that designs and delivers customized behavioral change programs across communication, leadership, development, and customer/sales for corporate and government clients in Australia and APAC.
- Company typePrivate
- Founded2005
- HeadquartersUltimo, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Be Learning does
Be Learning is an Australian learning and development consultancy founded in 2005 by Johanna Kerrigan, headquartered in Chippendale (Sydney) with a secondary office in South Yarra (Melbourne). The firm designs and delivers customized behavioral change programs for corporate and government clients, organized into four core areas — Communication, Leadership, Development, and Customer & Sales — and operates through an enterprise field-sales motion that begins with a free consultation and ends in tailored program design. Delivery formats span face-to-face workshops, virtual cohorts, and digital learning assets including narrative films, sliding door films, gamified modules, and the proprietary TOBI mobile/tablet learning app.
Underlying technology combines custom eLearning development, mobile and tablet-based delivery, and experiential learning methodologies including Forum Theatre (live actors presenting case studies that participants can redirect or step into) and Live Labs (90-minute facilitated skill-application sessions). The firm also operates signature digital products — most prominently the TOBI onboarding app built for Telstra — and collaborates academically with Professor Carol Dweck (Stanford) on Growth Mindset-based programs. The product portfolio is documented through numerous named case-study solutions (Accelerating Sales Success, CARE, Leadership Launchpad, Leading with Empowerment, Service to Sales, Managing Challenging Behaviours, Pitching to Win) with quantified outcomes including NPS lifts from -6 to +16 and -20 to +52, an ENPS increase of 81%, and a claimed ROI of $4 per $1 spent.
Be Learning's revenue model is professional services: quote-based pricing per engagement with no publicly disclosed rates, delivered as customized programs (project-based or annual contracts). Marquee named customers include Telstra, QBE Insurance, Eli Lilly Australia, and major Australian banks and insurers, with delivery also extended into APAC markets (Indonesia, Hong Kong, China, New Zealand). The company has won 20+ awards across AITD, LearnX Asia, New York Festival Awards, Stevie Awards, and World Media Festival Awards, is privately held with no disclosed external funding, and operates with 51–100 employees.
Be Learning firmographics
Firmographics- Name
- Be Learning
- Legal name
- Be Learning Pty Ltd
- Website
- https://belearning.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Be Learning is an Australian learning and development consultancy founded in 2005 that designs and delivers customized behavioral change programs across communication, leadership, development, and customer/sales for corporate and government clients in Australia and APAC.
- Ownership category
- akta.pro rank
Be Learning industry classification
Industry- Product category
- Corporate Learning & Development Consulting
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning Strategy, Instructional Design & Content Development (BPACANAG)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Change Management & Organizational Development (OD) Training (EDABAIAJ), Stakeholder, Communication & Change Management (EDABAHAF), Change Management & Transformation Consulting (BPAHAGAC)
Keywords
Where Be Learning is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Be Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Customized Training Programs: Be Learning designs and delivers tailored behavioral change solutions including leadership, communication, customer service, and sales training programs. Programs are customized to organizational needs and delivered in various formats (face-to-face, virtual, digital). Revenue is generated through program delivery fees, likely project-based or annual contract engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Be Learning product offering
Product offeringCore offering
Be Learning designs and delivers customized behavioural change training programs for corporate and government clients, spanning four core categories: Communication, Leadership, Development, and Customer & Sales. Programs are delivered through face-to-face workshops, virtual sessions, and digital learning formats, and are reinforced by signature experiential methodologies including Forum Theatre (live interactive theatre) and Live Labs (coached scenario practice), plus custom digital learning assets such as narrative films, gamification, and mobile learning apps.
Product overview
Be Learning is a learning and development consultancy founded in 2005 that designs and delivers behavioural change solutions. The company offers a portfolio of training programs organized into four core areas: Communication Programs, Leadership Programs, Development Programs, and Customer & Sales Programs. These are supplemented by Digital Learning solutions including narrative films, animations, and the TOBI mobile learning app. The company also offers signature experiences like Forum Theatre and Live Labs. The product portfolio includes numerous case studies demonstrating solutions such as Accelerating Sales Success, CARE, Leadership Launchpad, Leading with Empowerment, and Service to Sales. Be Learning combines experiential techniques including role plays, simulations, films, theatre, and coaching to deliver measurable business outcomes for clients across corporate and government sectors.
Differentiator
Problem solved
Functional benefit
Brands
- TOBI: TOBI (Telstra Onboarding & Induction) is a 90-day learning app created for retail induction, featuring interactive games, videos, journaling, assessments, and on-the-job activities.
- Forum Theatre
- Live Labs
Products and services
- Communication Programs Training programs focused on developing effective workplace communication skills, including communicating and influencing, handling challenging stakeholders, virtual conversations, presentation skills, facilitation, and storytelling. Designed for corporate and government clients seeking to improve organizational productivity and individual performance.
- Leadership Programs
- Development Programs
- Customer & Sales Programs
- Digital Learning Solutions
- TOBI (Telstra Onboarding & Induction) App
- Forum Theatre
- Live Labs: Rehearse for Reality
- Accelerating Sales Success Program
- CARE: Customers Are Really Everything
- Creating a Vibrant Coaching Culture
- Diversity and Inclusion: Flexible Working (Flex Rock)
- Kick Start: The Role Ready Program
- Leadership Launchpad
- Leading with Empowerment
- Managing Challenging Behaviours
- Our Customer Connection
- Pitching to Win
- Service to Sales
Quantifiable outcome
- ROI of $4 for every $1 spent on training programs
- +8 more outcomes
Companies that use Be Learning
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Be Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Be Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Professor Carol Dweck (Stanford University)coreAcademic collaboration with Professor Carol Dweck, pioneer of Growth Mindset philosophy. Be Learning worked closely with her for her Australian research, including the discovery of a 'false growth mindset'. They developed the Growth Mindset program together, helping cultivate mindsets that drive professional success.
Scale indicators9 records
Expansion highlights5 records
Be Learning competitors and assessment
Company assessmentDirect peers
- FranklinCovey: Global leadership, culture change, and behavioral-change training provider offering branded frameworks (e.g., 7 Habits) with consulting and content delivery - closely comparable to Be Learning's leadership, communication, and customer programs.
- DDI (Development Dimensions International): Leadership development and selection consultancy that designs customized behavioral programs for large enterprises - directly comparable in target customer (enterprise L&D), methodology (behavioral change), and delivery model (blended learning).
- BTS Group: Strategy execution and leadership development firm using simulations, experiential methods, and customized content for global enterprises - comparable in approach (experiential learning, custom content, ROI measurement).
- Wilson Learning Worldwide: Sales, leadership, and customer-experience training provider with APAC presence, offering customized behavioral change solutions to large organizations - closely mirrors Be Learning's customer service and sales training focus.
- GP Strategies: Global performance improvement solutions provider delivering customized learning, change management, and behavioral training to enterprise clients - directly comparable in delivery model and target buyer.
- Richardson Sales Performance: Specialist sales training and performance improvement firm delivering customized sales programs to financial services and other enterprises - directly comparable to Be Learning's Accelerating Sales Success and Service to Sales offerings.
- VitalSmarts / Crucial Learning: Training company offering courses in communication, influence, and behavior change (e.g., Crucial Conversations) - comparable in product category (behavioral skills training) and customer base (corporate L&D buyers).
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a significant leadership development and learning practice - broader portfolio but overlaps with Be Learning in leadership, talent, and change management solutions for large enterprises.
Regional players
- Vative: Australia-based sales and service training consultancy serving APAC enterprises - directly comparable in geography, vertical focus (financial services), and customized behavioral training delivery.
Emerging players
- The Myers-Briggs Company: Personality assessment and leadership development provider with customized workshops and learning content for organizations - comparable in people-development focus and enterprise L&D channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Be Learning social profiles
Digital presenceBe Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Learning leadership team
Management profileNumber of profiles
Profiles4 records
Be Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Learning
What does Be Learning do?
Be Learning designs and delivers customized behavioural change training programs for corporate and government clients, spanning four core categories: Communication, Leadership, Development, and Customer & Sales. Programs are delivered through face-to-face workshops, virtual sessions, and digital learning formats, and are reinforced by signature experiential methodologies including Forum Theatre (live interactive theatre) and Live Labs (coached scenario practice), plus custom digital learning assets such as narrative films, gamification, and mobile learning apps.
Is Be Learning a public or private company?
Be Learning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Learning founded?
Be Learning was founded in 2005. It employs 51 to 100 people.
Where is Be Learning based?
Be Learning is headquartered in Ultimo, Australia, in the Oceania region.
How does Be Learning make money?
One revenue line is on record: customized Training Programs.
Who are Be Learning's main competitors?
Direct peers on record are FranklinCovey, DDI (Development Dimensions International), BTS Group, Wilson Learning Worldwide, GP Strategies, Richardson Sales Performance and VitalSmarts / Crucial Learning. Korn Ferry is listed as a broad incumbent. Vative is listed as a regional player. The Myers-Briggs Company is listed as an emerging player.
Does Be Learning have an API?
No public API is recorded for Be Learning.
What industry is Be Learning in?
Be Learning's product category is Corporate Learning & Development Consulting. Its primary akta.pro industry code is BPACANAG, Learning Strategy, Instructional Design & Content Development, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.