i+m NATURKOSMETIK BERLIN

What i+m NATURKOSMETIK BERLIN does

i+m NATURKOSMETIK BERLIN GmbH is a Berlin-based natural cosmetics company founded in 1978 by Inge Stamm and Monika Berg (whose initials form the company name), revived in 2007 under current owner Jörg von Kruse and Verena Zydek. The company manufactures and sells certified organic, 100% vegan skincare, body care, hair care, sun protection, and men's grooming products across more than 20 product lines including Clean Beauty, Freistil Sensitiv, Sun Protect, Midnight Miracle, Wild Life for Men, and the charitable FAIR Edition series. The full range is certified to COSMOS ORGANIC, carries the Vegan Society and Leaping Bunny seals, and sources ingredients from 12 fair trade projects spanning Morocco, Kenya, Pakistan, Peru, India, Palestine, Uganda, and Mexico.

The business runs a hybrid go-to-market combining a direct-to-consumer e-commerce store (iplusm.berlin) — which ships climate-neutrally via DHL GoGreen from logistics partner Schloss & Gut Liebenberg (an integration employer of people with disabilities) — with wholesale distribution through German drugstore and organic retailers including dm drogerie market, Alnatura, Budni, Bio Company, and Müller, plus a Swiss distribution partner HautQuartier. Products are sold at unit pricing with no subscription model, no minimum order, free DE returns, and free shipping over €30. The company is privately held, bootstrapped, and structured as a GmbH with 11–50 employees, headquartered in Berlin-Prenzlauer Berg, and donates 25% of profits (~€100,000 annually) to eco-social projects including TWIKATANE e.V. in Zambia.

The technology stack is light: a KI Hautanalyse (AI Skin Analysis) computer-vision tool that personalizes product recommendations from a selfie, Klaviyo for email marketing, and Mollie for payment processing. The company's defensible assets are its 48-year brand heritage, stack of third-party certifications (COSMOS ORGANIC, Leaping Bunny, Vegan Society, GWÖ, Climate Partner), the German Sustainability Award (2019, 2020) and PETA Vegan Award (2026), and its mission-aligned operational model. Revenue is not publicly disclosed; based on the €100,000 donation = 25% of profits, implied annual revenue is likely in the single-digit to low-double-digit million euro range.

Name

i+m NATURKOSMETIK BERLIN

Legal name

i+m Naturkosmetik Berlin GmbH

Website

https://iplusm.berlin

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

i+m NATURKOSMETIK BERLIN is a Berlin-based, 1978-founded manufacturer of certified organic, vegan, and fair-trade natural cosmetics (skincare, body care, hair care, sun protection) selling direct-to-consumer online and via drugstore and organic retail chains across Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Natural and Organic Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural organic cosmetics
• Vegan skincare products
• Fair trade beauty
• Certified organic personal care
• Mineral sun protection

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through own e-commerce platform iplusm.berlin. Orders shipped climate-neutrally via DHL GoGreen from integration partner Schloss & Gut Liebenberg. No minimum order value. Free shipping from €30 in DE/AT.
2. Retail/Wholesale Distribution: Wholesale distribution through natural/organic retailers including Alnatura, Budni, Müller, Bio Company, and dm drogerie market. Products also available through Swiss distribution partner HautQuartier and various online retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

i+m NATURKOSMETIK BERLIN manufactures and sells certified natural and organic cosmetics, including facial skincare, body care, hair care, sun protection, deodorants, and men's grooming products, all 100% vegan, cruelty-free, and COSMOS ORGANIC certified. The company distributes its products primarily through its own online shop and a network of drugstore and organic retailers in Germany, Austria, and Switzerland, complemented by an AI-powered skin analysis tool that delivers personalized product recommendations.

Product overview

i+m NATURKOSMETIK BERLIN is a certified natural cosmetics company founded in 1978 in Berlin, Germany. The company offers a comprehensive portfolio of vegan, organic, and Fair Trade certified skincare, body care, hair care, and men's grooming products. The product range is organized into distinct care series addressing specific skin types and concerns: facial skincare lines including Mix & Match, Midnight Miracle, Clean Beauty, Unreine & Mischhaut, Normale Haut, Anspruchsvolle Haut, Freistil Sensitiv, and Trockene Haut; specialty lines such as Special Care (masks, serums, peelings) and Sun Protect (SPF 30-50 mineral sun protection); body care lines including Berlin, Hands & More, Deos, WE REDUCE! (plastic-free/waterless), and Hair Care; men's line Wild Life for Men*; and charitable FAIR Editions supporting social/environmental projects. The company also operates an AI-powered skin analysis tool (KI Hautanalyse) that provides personalized product recommendations based on selfie analysis. Additional offerings include sample services, refills, gift sets, and hotel cosmetics. Products are available through the online shop (full range plus exclusives), physical retail stores, and dm drugstores in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• FAIR Edition: Limited design editions of products where proceeds support specific eco-social and charitable projects.
• WE REDUCE!
• Freistil Sensitiv
• Sun Protect
• Clean Beauty
• Wild Life for Men
• Hair Care
• Madame Inge
• Sambia/Zambia Edition
• Midnight Miracle

Products and services

• Mix & Match Flexible facial care line that complements other i+m product lines, enabling customers to build customized skincare routines by mixing and matching products to address specific skin needs.
• Midnight Miracle Nighttime skincare series designed for intensive overnight skin regeneration and repair.
• Clean Beauty Minimalist skincare line featuring rezepturarme (few-ingredient) formulations, free from fragrances, allergens, preservatives, parabens, silicones, sulfates, and microplastics.
• Unreine & Mischhaut (Blemished & Combination Skin) Skincare series formulated for acne-prone and combination skin, combining balanced plant extracts and bio-active ingredients to promote clear, refined skin texture.
• Normale Haut (Normal Skin) Lightweight moisturizing skincare for normal, low-maintenance skin supporting natural moisture retention with high-quality ingredients.
• Anspruchsvolle Haut (Demanding/Mature Skin) Nourishing anti-aging skincare for demanding and mature skin, regenerating, strengthening, and supporting skin's natural repair function to combat environmental premature aging.
• Freistil Sensitiv Extra mild moisturizing skincare for sensitive and dry skin, soothing irritated skin with calming bio-oils and free from essential oils.
• Trockene Haut (Dry Skin) Extra rich vegan regeneration care for dry and very dry skin, containing Fair Trade oils and valuable active ingredients for smooth, firm, radiant skin.
• Special Care Plant-based specialty skincare including masks, serums, and peelings with premium care ingredients and selected active substances for intensive treatment sessions.
• Sun Protect Mineral-based sun protection line offering SPF 30 and SPF 50 products in spray, tinted, and lotion formats. Water-resistant formulas suitable for all skin types including sensitive skin, for face and body.
• Berlin Body care line inspired by Berlin, combining regional classics with international active ingredients, reflecting the city's diversity and contrasts.
• Exklusiv (Exclusives) Online-exclusive products, limited editions, and special items available only through the i+m online shop.
• WE REDUCE! Minimalist product line emphasizing sustainability through waterless formulas, plastic-free packaging, and reduced materials, with all products vegan.
• Wild Life for Men* Versatile men's facial skincare line with hydrating formulations, invigorating active ingredients, and fresh-herbal fragrance for lightweight everyday moisture care.
• Hands & More Hand, foot, and nail care series with mild cleansing and intensive moisturizing care, with quick-absorbing formulas for stressed skin.
• Hair Care Hair care line offering shampoos, conditioners, treatments, and leave-in products, carefully formulated to cleanse, condition, and bring hair and scalp into balance.
• Deos Deodorant products available in roll-on, spray, and cream formats with natural fragrances and antibacterial formulas for effective, long-lasting freshness.
• FAIR Edition Charitable product editions where a portion of proceeds (€1-2 per product) or full sales are donated to non-profit social, cultural, animal welfare, and environmental projects.
• Madame Inge Product series honoring one of the original founders, Inge Stamm, with special formulations or limited editions.
• Sambia Edition (Zambia Edition) Annual limited holiday edition supporting the i+m school, women's shelter, and orphanage project in Zambia (TWIKATANE e.V.).
• i+m × friends Collaborative product editions with partner brands and organizations, such as the FC St. Pauli Edition shower gel and shampoo.
• Hautroutinen & Bundles (Skin Routines & Bundles) Pre-configured skincare routine bundles and sets combining complementary products for complete care regimens.
• Refills & Family Size Economy-sized and refill packaging options for body care products, reducing packaging waste and offering better value for regular users.
• Geschenksets (Gift Sets) Curated gift sets and holiday collections with special packaging, available exclusively online.
• Proben (Samples) Sample service offering curated selections of i+m product samples for try-before-you-buy testing, including three free samples with every order.
• Hotelkosmetik (Hotel Cosmetics) Hotel amenity and hospitality product line featuring specially formulated products for hotel use, including liquid hand soap and other guest amenities.
• KI Hautanalyse (AI Skin Analysis) AI-powered skin analysis tool that uses computer vision to evaluate a selfie photo, detects skin conditions, and generates personalized skincare routine recommendations with matching product suggestions within seconds.

Quantifiable outcome

• €100,000 donated annually to eco-social projects (25% of profits)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• TWIKATANE e.V. (Zambia)coreStrategic or Co-development Partner · 1 January 2014Social impact project in Zambia including women's shelter (first in the country, initiated 2014), orphanage, and school with 400 children. Operated by local community. Supported through FAIR Edition products and ongoing donations.
• Schloss & Gut LiebenbergcoreImplementation/ SI/ Consulting PartnerIntegration enterprise employing people with disabilities in Brandenburg. Handles order fulfillment and shipping for i+m products. Orders shipped climate-neutrally via DHL GoGreen.
• HautQuartier (Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss distribution partner supplying i+m products to online shops and specialist retailers throughout Switzerland.
• Fair Trade Suppliers (12 Projects)coreStrategic or Co-development Partner12 fair trade projects sourcing organic ingredients: Argan oil (Morocco), Avocado oil (Kenya), Almond oil (Pakistan), Cacao butter (Peru), Coconut oil (India), Olive oil (Palestine), Shea butter (Uganda), Sacha Inchi (Peru), Pomegranate (Azerbaijan), Aloe vera (Mexico). Partnerships promote local economies, equal rights for women, and fair wages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primavera Life: German natural cosmetics and aromatherapy company with certified-organic skincare and body care ranges. Comparable on certified-organic, plant-based, fair-trade positioning and on sustainability certifications aligned to i+m's value proposition.
• Annemarie Börlind: German natural cosmetics brand from the Black Forest with deep skin-type-segmented skincare ranges and certified natural credentials. Comparable on skin-type-conditional product architecture and Germany-based premium organic positioning.
• Lavera Naturkosmetik: German natural cosmetics brand with broad certified-organic range across skincare, body care, hair care, sun protection, and men's care. Directly comparable on product portfolio, certified-organic positioning, and mass-market DACH retail distribution (including dm and organic supermarkets).
• SANTE (Logocos Naturkosmetik): German natural cosmetics brand under Logocos with certified-natural skincare, hair care, and deodorants. Closest peer on price-point positioning in drugstore/biological supermarket channels and on vegan/cruelty-free values-based branding.
• Santaverde Naturkosmetik: German Aloe vera-based natural cosmetics brand with certified natural skincare lines. Closely comparable as a smaller, DACH-focused premium organic skin-care brand distributed through organic retailers and select drugstores.
• Kneipp: German natural personal-care brand spanning body care, bath, and skincare. Comparable on DACH mass-market retail presence (dm, Müller, organic retailers) and on natural/botanical ingredient positioning, albeit with broader hair/body focus than facial.
• WALA / Dr. Hauschka: German natural cosmetics brand (WALA Heilmittel) with deep presence in certified natural/organic facial skincare and body care. Same DACH market, similar certified-organic positioning, and similar premium-aisle retail distribution via German organic stores and pharmacies.

Broad incumbents

• Weleda: Swiss-founded natural cosmetics major, well-established across DACH and globally. Overlaps with i+m on certified organic/vegan positioning but operates at substantially larger scale and broader portfolio (including anthroposophic medicine line). Most directly comparable DACH natural cosmetics incumbent.

Emerging players

• Hydrophil: German waterless / vegan / natural personal care brand focused on sustainability-led oral, body, and hair care. Comparable on vegan/cruelty-free/waterless positioning and on DACH-centric D2C + select organic retail distribution, though smaller and more category-narrow than i+m.

Regional players

• Farfalla Essentials: Swiss natural cosmetics and aromatherapy producer with certified-organic skincare and body care. Comparable on certified-organic value proposition but operates primarily in Switzerland rather than Germany, with overlapping channel through i+m's Swiss distributor HautQuartier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/iplusmberlin
• Xx.com/iplusmberlin

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i+m NATURKOSMETIK BERLIN