Keys Group
Keys Group is a UK private provider of specialist care, education, and health services for children, young people, and adults with learning disabilities, autism, neurodiversity, mental health needs, and acquired brain injuries, operating 180+ residential homes, 25 specialist schools, and 5,000+ employees across England and Wales.
- Company typePrivate
- Founded2022
- HeadquartersHalesowen, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Keys Group does
Keys Group Limited, headquartered in Halesowen, United Kingdom, is a privately held provider of specialist care, education, and health services formed through the 2022 merger of Accomplish, Keys, and Peak. The group operates across England and Wales with 180+ residential children's homes, 25 specialist schools, 4-5 adventure centres, 5,000+ employees, and a stated footprint of supporting more than 2,000 children, young people, and adults with learning disabilities, autism, mental health needs, acquired brain injuries, ADHD, and other complex conditions.
The group is organised into four operating divisions — Keys Adults (residential and supported living via Accomplish), Keys Children (children's residential homes, family assessment centres, supported accommodation), Keys Education (schools, PEAK adventure centres, ALFA alternative provision), and Keys Health — alongside acquired brands ADHD 360 and Autism360 for neurodiversity assessment/diagnosis, Mable Therapy for virtual speech and language therapy, CF Group for tutoring/mentoring and Suffolk homes, and Embleton View School as a specialist learning environment. Core technology assets include the Mable Therapy virtual assessment platform serving schools and multi-academy trusts, ADHD 360's UK-wide virtual neurodiversity service spanning NHS and private pathways, and the newly launched Keys Inclusion Pathways suite (Keys Engage, Keys Tuition, Keys Alternative Learning, Keys Online School).
Revenue is generated primarily through contracts with local authorities and NHS commissioning bodies for care, education, and health placements, supplemented by private-pay neurodiversity assessments, school-based therapy contracts, and an emerging employer-channel route via insurers such as Medicash. Pricing is not publicly disclosed; the go-to-market is sales-led B2B/B2G with both direct commissioning relationships and indirect channel partnerships. The corporate ownership structure and any external investor backing are not disclosed in available sources, and regulatory ratings from Ofsted and CQC consistently sit above sector averages, with 93% of services rated Good or above.
Keys Group firmographics
Firmographics- Name
- Keys Group
- Legal name
- Keys Group Limited
- Website
- https://keys-group.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Keys Group is a UK private provider of specialist care, education, and health services for children, young people, and adults with learning disabilities, autism, neurodiversity, mental health needs, and acquired brain injuries, operating 180+ residential homes, 25 specialist schools, and 5,000+ employees across England and Wales.
- Ownership category
- akta.pro rank
Keys Group industry classification
Industry- Product category
- Specialist Care Services
- NAICS
- Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), Offices of All Other Health Practitioners (62139), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industries
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL), Speech-Language Pathology (SLP) & Swallowing Therapy Centers (HLADAJAF), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC), Rare Disease & Special Needs Support Organizations (BPAGACAM), Patient Advocacy, Navigation & Access to Care (BPAGACAH)
Keywords
Where Keys Group is headquartered
LocationHeadquarters
- HQ city
- Halesowen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Keys Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Local Authority and NHS Commissioning: Keys Group generates revenue primarily through contracts with local authorities and NHS bodies that commission care, education, and health services for children, young people, and adults with complex needs.
- Private Healthcare Services: ADHD 360 delivers private pay neurodiversity assessments and treatments alongside NHS-funded services, providing a dual revenue stream.
- Education and Therapy Services to Schools and Families: Mable Therapy generates revenue through partnerships with schools, multi-academy trusts, local authorities, and direct family engagements for virtual speech and language therapy.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Keys Group product offering
Product offeringCore offering
Keys Group provides specialist care, education, and health services across England and Wales, organised into four divisions: Keys Adults (residential and supported living for adults with learning disabilities, autism, mental health needs, and acquired brain injuries), Keys Children (children's residential homes, family assessment centres, and supported accommodation), Keys Education (specialist schools, alternative provision, and adventure-based learning), and Keys Health (neurodiversity assessments, diagnosis, and treatment via ADHD 360 and Mable Therapy). The group supports more than 2,000 people across 180+ residential homes, 25 specialist schools, and 4 adventure centres.
Product overview
Keys Group is a UK provider of specialist care, support, and education services, organised into four divisions: Keys Adults (Accomplish), Keys Children, Keys Education (schools, PEAK, ALFA), and Keys Health. The company brings together six leading specialist providers including Accomplish, ADHD360, ALFA, Keys, Mable Therapy, and Peak, plus recently acquired brands Autism360, CF Group, and Embleton View School. Services span adult care (residential, supported living, neurodiversity support), children's services (residential homes, specialist schools), education (alternative provision, adventure-based learning), and health (neurodiversity assessments, speech and language therapy). The portfolio serves individuals with learning disabilities, autism, mental health needs, acquired brain injuries, ADHD, and other conditions across England and Wales.
Differentiator
Problem solved
Functional benefit
Products and services
- Accomplish Specialist residential and supported living services for adults with learning disabilities, autism, mental health needs, and acquired brain injuries across England and Wales.
- Keys (Children's Services) Education and care services for children, young people, and families across England and Wales, including residential children's homes, family assessment centres, supported accommodation, and specialist schools.
- ADHD360 UK-wide specialist clinic offering assessment, diagnosis, and personalised treatment plans for ADHD, supporting both children and adults through private care and NHS partnerships.
- Autism360 UK-wide specialist clinic offering assessment, diagnosis, and support for autism and wider neurodiversity, run by clinical experts.
- Peak Education through adventure delivered from four specialist adventure centres across the UK, offering outdoor sports on land, water, and rock.
- Mable Therapy Virtual speech and language therapy service for children and young people, delivered through an online platform in partnership with schools, multi-academy trusts, local authorities, and families.
- ALFA (Alternative Learning For All) Hybrid education model providing flexible, innovative alternative provision delivered both in person and online.
- Keys Inclusion Pathways Suite of trauma-informed and technology-enabled programmes for children and young people unable to attend traditional or specialist schools, encompassing Keys Engage, Keys Tuition, Keys Alternative Learning, and Keys Online School.
- CF Group Independent tutoring and mentoring organisation delivering face-to-face services across East Anglia, operating four residential children's homes in Suffolk, and providing independent social work assessments.
- Embleton View School Specialist learning environment in County Durham, providing education for children with complex needs.
Quantifiable outcome
- 94% of homes rated Outstanding or Good by Ofsted (14% above national average)
- +3 more outcomes
Companies that use Keys Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Keys Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keys Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MedicashcoreMedicash partnered with Keys Group to integrate neurodiversity support through ADHD 360 into its Remedi digital-first health plan priced at £1.95 per employee per month. The partnership provides 12 digital health and wellbeing services including Keys Group's neurodiversity support as part of employer health benefits.
- CF GroupcoreCF Group, an established independent tutoring and mentoring organisation, was acquired by Keys Group as its fourth acquisition of 2025. CF Group delivers tutoring and mentoring services face-to-face across East Anglia, operates four residential children's homes in Suffolk, and provides independent social work assessments. The addition strengthens Keys Group's educational offerings and alternative provision capabilities.
- PropagandaminorLeeds-based agency Propaganda secured contract to work on brand positioning for Keys Group following acquisitions, supporting rapid brand transformation and growth positioning.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Keys Group competitors and assessment
Company assessmentDirect peers
- CareTech Holdings: UK-listed (formerly) provider of specialist residential care, fostering, and education services for children and adults with complex needs — closely comparable in service mix, commissioning model, and regulatory exposure to Keys Group's residential and specialist education divisions.
- Priory Group: One of the UK's largest specialist mental health, neurodiversity, and education providers, operating residential homes, schools, and hospitals. Highly comparable to Keys Group's integrated care-education-health model, with similar NHS and local authority commissioning dependencies.
- Cambian Group: Specialist provider of residential care, special education, and mental health services for children and adults in the UK. Directly comparable in children's residential, specialist schools, and adult care service lines.
- Outcomes First Group: UK provider of specialist education, residential care, and adult services for children and adults with complex needs, including autism and learning disabilities. A direct competitor in specialist schools and children's residential placements.
- Cygnet Health Care: National provider of mental health, learning disability, and autism services across hospitals, residential homes, and supported living. Comparable to Keys Adults (Accomplish) and the emerging Keys Health division.
- Achieve Together: UK specialist provider of supported living and residential care for adults with learning disabilities, autism, and complex needs. A direct comparable to the Accomplish (Keys Adults) supported living and residential services.
- Acorn Care & Education: UK provider of special education, residential care, and fostering for children with complex needs, including autism and SEMH. Comparable to Keys Children, Keys Education, and the Keys Inclusion Pathways alternative provision.
- National Fostering Group: One of the UK's largest independent fostering agencies, offering foster placements and connected services for children in care. Comparable to Keys Children's services for looked-after children, particularly alongside Keys Leaving Care.
Regional players
- Hampton's Academy Trust / Polaris Community: Network of specialist schools and alternative provision providers for children with SEND and SEMH needs. Comparable to Keys Education's schools portfolio and Keys Inclusion Pathways alternative learning programs.
Emerging players
- Modality Partnership / Healios: Provider of online and remote neurodevelopmental assessments and mental health services, partially overlapping with ADHD 360 and Autism360 in the UK digital neurodiversity assessment market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keys Group social profiles
Digital presenceKeys Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keys Group leadership team
Management profileNumber of profiles
Profiles14 records
Keys Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Keys Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keys Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keys Group
What does Keys Group do?
Keys Group provides specialist care, education, and health services across England and Wales, organised into four divisions: Keys Adults (residential and supported living for adults with learning disabilities, autism, mental health needs, and acquired brain injuries), Keys Children (children's residential homes, family assessment centres, and supported accommodation), Keys Education (specialist schools, alternative provision, and adventure-based learning), and Keys Health (neurodiversity assessments, diagnosis, and treatment via ADHD 360 and Mable Therapy). The group supports more than 2,000 people across 180+ residential homes, 25 specialist schools, and 4 adventure centres.
Is Keys Group a public or private company?
Keys Group is a private company. It is classified as private equity controlled and is currently operating.
When was Keys Group founded?
Keys Group was founded in 2022. It employs 1,001 to 5,000 people.
Where is Keys Group based?
Keys Group is headquartered in Halesowen, United Kingdom, in the Europe region.
How does Keys Group make money?
Three revenue lines are on record. Local Authority and NHS Commissioning is the primary driver. The others are private Healthcare Services and education and Therapy Services to Schools and Families.
Who are Keys Group's main competitors?
Direct peers on record are CareTech Holdings, Priory Group, Cambian Group, Outcomes First Group, Cygnet Health Care, Achieve Together, Acorn Care & Education and National Fostering Group. Hampton's Academy Trust / Polaris Community is listed as a regional player. Modality Partnership / Healios is listed as an emerging player.
Does Keys Group have an API?
No public API is recorded for Keys Group.
What industry is Keys Group in?
Keys Group's product category is Specialist Care Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP). Its NAICS code is 6241 and its SIC code is 8300.