What Antonio Lupi Design does

Antonio Lupi Design is an Italian luxury bathroom design company headquartered in Stabbia Cerreto Guidi, Tuscany, operating since 1950. The company manufactures and retails sinks, bathtubs, showerheads, taps, mirrors, lamps, carpets, accessories, and fireplaces under the antoniolupi brand, with a portfolio spanning 70+ sink models and dedicated product lines such as SPA, Spot_Big, Candle, Apollo, Azimut, and Disco showerheads. Core technological differentiation rests on proprietary material systems including Gemantea (semi-transparent opalescent resin), Cristalmood and Icemood (translucent cast resins with a 16-color palette), Colormood (lacquered finishes), Flumood (solid surface), and PVD metal finishes; the company also integrates LED lighting into showerheads and mirrors. Antonio Lupi sells through a network of authorized resellers, five company-owned showrooms in Stabbia, Milan, Turin, Annecy, and Chicago, and direct specification by architects and interior designers, with active presence at Salone del Mobile Milano, Cersaie, and HIX trade fairs. Pricing is quote-based and not publicly disclosed, reflecting the bespoke nature of materials, finishes, and customization, with revenue derived from one-time sales of luxury fixtures to high-end residential, hospitality, and design-professional customers. Following a July 2025 majority-stake acquisition by Spain's Roca Group through its Swiss subsidiary Laufen (a €1.95B-revenue global bathroom products leader), Antonio Lupi continues to operate independently under existing management in Tuscany, gaining access to broader global distribution while preserving its artisanal, Made-in-Italy positioning and 30+ active designer collaborations including Studio Fuksas, Carlo Colombo, Marco Piva, and AMDL Circle.

Name

Antonio Lupi Design

Legal name

Antonio Lupi Design S.p.A.

Website

https://antoniolupi.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Antonio Lupi Design is a privately held Italian luxury bathroom fixture manufacturer, founded in 1950 and majority-owned by Roca Group since 2025. It sells proprietary-material sinks, bathtubs, showerheads, and furnishings to high-end residential, hospitality, and design-professional customers via showrooms, resellers, and direct specification.

Ownership category

akta.pro rank

Product category

Luxury Bathroom Fixtures

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Luxury bathroom fixtures
• Designer bathroom furniture
• Made in Italy bathrooms
• Freestanding sinks bathtubs
• Premium bathroom design

Headquarters

HQ city

Stabbia

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Bathroom Fixtures Sales: Primary revenue from sale of high-end bathroom products including showerheads, sinks, bathtubs, taps, mirrors, lamps, and accessories. Products are sold through authorized resellers, company showrooms, and project specifications for architects and interior designers.
2. Custom/Bespoke Projects: Revenue from custom-designed bathroom solutions for high-end residential and hospitality projects. The company's artisanal approach and material customization capabilities support premium project-based sales.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Antonio Lupi Design manufactures and retails luxury bathroom fixtures and furnishings including showerheads, sinks, bathtubs, taps, mirrors, lamps, radiators, and accessories. The company leverages proprietary materials (Gemantea, Cristalmood, Colormood, Flumood, Icemood) and artisan Italian craftsmanship to serve high-end residential, hospitality, and architectural specification markets.

Product overview

Antonio Lupi Design is an Italian luxury bathroom design company acquired by Roca Group in 2025, offering high-end bathroom furnishings and fixtures. The product portfolio centers on showerheads (including SPA, Spot_Big, Candle, Apollo, Azimut, Disco), sinks (Nadir, Lilium, 024, AMDL CIRCLE, ASTRO and AURA, Ago, and 70+ other sink models), bathtubs (Orion Gemantea, Ago series, and more), plus complementary products including taps, sanitary ware, mirrors, lamps, radiators, and accessories. The company is distinguished by its proprietary materials including Gemantea semi-transparent resin, Cristalmood translucent solid surface, Colormood lacquer finishes, and Flumood solid surface. Products are crafted primarily in Italy with artisanal approach, utilizing natural stones (marble varieties), metals (brass, stainless steel, bronze), and innovative materials. The portfolio reflects bespoke design philosophy with extensive customization options through color samples, finishes (PVD, liquid metal, glass, wood essences), and collaborative designs with international architects and designers.

Differentiator

Problem solved

Functional benefit

Products and services

• SPA showerhead Ceiling-mounted spa showerhead system with 20x20 cm square modules in stainless steel, offering customizable spray patterns (rain, mist, spray) with LED lighting integration for home wellness experiences.
• Spot_Big showerhead Brass ceiling showerhead with brass body and multiple jet options including misting, spray, rain, and nailhead jets, available in various finishes.
• Candle showerhead Polished stainless steel cylinder ceiling-mounted showerhead with two spray patterns (Spray and Chiodo) for essential, minimalist bathroom design.
• Apollo showerhead Hybrid showerhead combining LED lighting with water delivery in brass construction, featuring rain and nail jets with automatic light activation upon water flow.
• Azimut showerhead Stainless steel ceiling and wall showerhead with rotating mechanism allowing jet direction adjustment over 180 degrees, certified for US and Canadian markets.
• Disco showerhead Ultra-thin overhead shower with replaceable silicon nozzles resistant to limescale, designed for wall support installation.
• Nadir sink Freestanding stone sink in hemispheric design with cone-carved interior, crafted from natural marble including Botticino, Bianco Carrara, Nero Marquinia, and other stones.
• Lilium sink Freestanding sink with slender oak wood base and natural stone basin, designed as a three-point suspended support system with striped texture.
• 024 sink Freestanding sink composed of 24 marble segments in Carrara marble or Nero Marquina with colored resin, representing industrial-meets-artisanal design.
• AMDL CIRCLE sink collection Collection of freestanding sinks including Cheope (bronze stepped pyramid design), Teti (stainless steel with wood), and Ramses (wooden slatted bronze sink) designed by AMDL Circle.
• ASTRO and AURA sinks Freestanding Cristalmood sinks with backlit translucent material — Astro with decisive geometric basin and Aura with organic flowing shape inspired by melting ice.
• Ago sink Sculptural top mount sink available in multiple materials including White Flumood, Colormood, Cristalmood, and marble, with versions in various sizes from 3cm to 160cm.
• Orion Gemantea bathtub Round bathtub in Gemantea semi-transparent opalescent resin with colors fading into pastel tones, featuring velvety texture and light-filtering properties.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Laufen (Roca Subsidiary)coreStrategic or Co-development Partner · 22 July 2025Laufen, Roca Group's premium bathroom fixtures subsidiary, facilitated the acquisition of Antonio Lupi Design. The partnership positions Antonio Lupi within Lauen's portfolio of luxury bathroom brands while maintaining brand independence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boffi: Italian luxury bathroom and kitchen system manufacturer with comparable artisanal positioning, high-end materials, designer collaborations, and Made-in-Italy heritage. Boffi competes directly with Antonio Lupi in the luxury bathroom specification segment for residential and hospitality projects.
• Agape: Italian luxury bathroom furniture and fixture manufacturer known for design-forward products, custom manufacturing, and strong designer collaborations (including Patricia Urquiola and Benedini Associati). Agape directly competes with Antonio Lupi in the premium bathroom specification channel.
• Vola: Danish luxury tap and faucet manufacturer with strong designer pedigree (Arne Jacobsen original designs) and premium specification presence. Vola competes with Antonio Lupi's tap and showerhead offerings in high-end residential and hospitality projects globally.
• Dornbracht: German premium bathroom fittings and fixtures manufacturer known for design-led taps, showers, and accessories. Dornbracht competes with Antonio Lupi in luxury bathroom specifications, particularly in European hospitality and high-end residential markets.
• Fantini: Italian luxury tap and fittings manufacturer with deep design collaborations (including Piero Lissoni) and a focus on premium bathroom fixtures. Fantini directly competes with Antonio Lupi in the Italian and international luxury specification channel.
• Falper: Italian luxury bathroom furniture brand specializing in design-forward vanities, washbasins, and mirrors with strong materials focus. Falper competes with Antonio Lupi's bathroom furnishings and accessories in the European premium specification market.

Emerging players

• Bisazza: Italian luxury design brand specializing in decorative mosaic and surfaces for bathrooms and interiors with similar Made-in-Italy craftsmanship and designer collaborations. Bisazza offers adjacent luxury design products that frequently appear in the same luxury project specifications as Antonio Lupi.

Broad incumbents

• Laufen: Swiss premium bathroom fixtures manufacturer and Roca Group subsidiary that facilitated Antonio Lupi's 2025 acquisition. Laufen operates in adjacent premium bathroom segments with broader product range including ceramics and complete bathroom systems.
• Duravit: German premium bathroom manufacturer with designer collaborations (Philippe Starck, Cecilie Manz) and broader product portfolio spanning ceramics, furniture, and wellness systems. Duravit competes in adjacent premium tiers with broader geographic reach than Antonio Lupi.
• Hansgrohe (Axor): Axor is the designer brand of German bathroom fixtures giant Hansgrohe, offering premium taps, showers, and accessories with high-profile designer collaborations (Philippe Starck, Antonio Citterio). Axor competes with Antonio Lupi's showerhead and tap lines in the luxury specification channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/antoniolupidesign
• Facebookfacebook.com/antoniolupidesign
• LinkedInlinkedin.com/company/antoniolupi-design-spa
• Instagraminstagram.com/antoniolupidesign
• Pinterestpinterest.com/antoniolupispa
• Xx.com/antoniolupiSpa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antonio Lupi Design