Petrobahia

What Petrobahia does

Petrobahia S/A is a private Brazilian fuel distributor founded in 1996 and headquartered in Salvador, Bahia, controlled by the Andrade family. The company distributes gasoline, diesel (including a proprietary Clean Bac additive grade with 95% bacterial-growth reduction), ethanol, maritime diesel (ODM under the Maré brand), aviation kerosene, and natural gas (CNG/GNV since 2010 and LNG/GNL since 2021) through 12+ distribution bases spanning 13 Brazilian states across the North, Northeast, Center-West, and Southeast regions.

The company operates two parallel go-to-market motions. The primary motion is a branded station franchise network (bandeirados) of 130–145+ stations, where Petrobahia supplies fuel and bundles legal advisory, engineering standardization, credit facilities, cargo insurance, and marketing support to operator-partners. The secondary motion is direct enterprise sales to agribusiness, mining, industrial, maritime, and aviation customers through dedicated account managers and commercial supervisors. Aviation fuel is sold via the Air BP Petrobahia joint venture with British Petroleum at Salvador, Feira de Santana, and Valença airports. Technology infrastructure consists of logistics and telematics systems (including the PB Flex on-farm fuel kit), Microsoft Azure and Office 365 for disaster recovery, and an information security policy aligned with ABNT NBR ISO/IEC 27002:2005.

Revenue is generated primarily through transactional fuel margins on physical volume sold (R$5.7 billion reported in FY2022 on more than 1 billion liters), supplemented by subscription-like relationships with bandeirado partners. Pricing is market-based and quote-driven, with public ANP-referenced price tables published by state. Petrobahia ranked 5th among distributors in Northeast Brazil and 10th nationally in 2022–2023, and rose to 6th in the 2024 ANP national gasoline distribution ranking with 1.85% share. The company is led by President Eduardo Sanjuan (appointed April 2025, formerly of Shell and Atvos), who has stated an objective to double company size over the next five years.

Name

Petrobahia

Legal name

PETROBAHIA S/A

Website

https://petrobahia.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Petrobahia is a Bahia-based Brazilian fuel distributor selling gasoline, diesel, ethanol, natural gas, maritime, and aviation fuels through 145+ branded stations and direct enterprise accounts across 13 states, ranking 5th in the Northeast and 6th nationally in gasoline distribution.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Fuel Dealers (45721), Gasoline Stations (4571)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)

akta.pro secondary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel distribution services
• Branded gas stations
• Natural gas supply
• Aviation fuel supply
• Maritime diesel fuel

Headquarters

HQ city

Paripe

HQ country

Brazil

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Product Distribution: Core revenue from distribution and sale of refined petroleum products including gasoline, diesel (S10 and S500), ethanol, and aviation fuel through branded station network and direct commercial sales to industrial, agricultural, and maritime customers. Products sold under both common and proprietary branded (Impulse, Clean Bac) formulations.
2. Natural Gas (GNV and GNL): Distribution of compressed natural gas (GNV) and liquefied natural gas (GNL) for vehicle fuel, industrial, and commercial use. Company expanded GNL transportation capability to offer gas at competitive prices in remote areas of Bahia since 2021.
3. Bandeirado Franchise Model: Revenue from branded station network (bandeirados) through fuel supply contracts, offering bandeirados credit terms, supply priority, legal support, marketing programs, and engineering standardization services.
4. Maritime Fuel (ODM): Sale of maritime diesel oil (Óleo Diesel Marítimo - ODM) under the 'Maré' brand, serving maritime operators and ports, including operations at Suape port complex.
5. Aviation Fuel (Air BP Petrobahia): Joint venture revenue from aviation fuel commercialization at Bahia airports (Valença, Feira de Santana, Salvador) through the Air BP Petrobahia joint venture with British Petroleum.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Petrobahia is a private Brazilian fuel distributor that sells refined petroleum products (gasoline, diesel, ethanol), natural gas (CNV and GNL), maritime diesel, and aviation fuel to branded gas station operators, industrial buyers, agribusiness, mining, maritime, and aviation customers across 13 states. It also provides complementary support services to its branded station network, including legal advisory, engineering, marketing, credit, cargo insurance, and supply priority guarantees.

Product overview

Petrobahia is a modern, technology-driven fuel distributor operating nationwide with a portfolio of fuel products and services under a branded network model. The core offering includes traditional fuels (gasoline, diesel, ethanol) and natural gas (GNV and GNL), supplemented by premium aditivated products in the Impulse line (Impulse Gasolina Aditivada, Impulse Etanol Aditivado) and specialized products like Diesel Clean Bac for agriculture. The company operates through a network of over 130 branded stations (bandeirados) and provides additional services including cargo insurance, supply guarantee, engineering advisory, environmental consulting, pre-approved credit, and marketing programs to its franchise partners.

Differentiator

Problem solved

Functional benefit

Brands

• Impulse: Brand for additive-enhanced fuels including Impulse Etanol Aditivado and Impulse Gasolina Aditivada
• Diesel Clean Bac
• Maré
• Air BP Petrobahia

Products and services

• Gasoline (Gasolina) Standard gasoline fuel for passenger and commercial vehicles, distributed through Petrobahia's branded station network and direct enterprise sales across Brazil.
• Diesel Standard diesel fuel (S10 and S500 grades) for road transportation, agricultural machinery, industrial equipment, and generator applications, sold via branded stations and direct accounts.
• Ethanol (Etanol) Hydrated ethanol fuel for flex-fuel vehicles, distributed through Petrobahia's branded station network with Bahia hydrated ethanol consumption growing over 40% between 2023 and 2024.
• Diesel Clean Bac
• Impulse Gasolina Aditivada
• Impulse Etanol Aditivado
• Óleo Diesel Marítimo (ODM) - Maré brand
• Natural Gas (GNV and GNL) Compressed natural gas (GNV) for vehicle fuel and liquefied natural gas (GNL) for industrial and commercial use, distributed across multiple Brazilian states including to remote areas without pipeline infrastructure.
• Aviation Fuel (Air BP Petrobahia) Aviation fuel commercialized through the Air BP Petrobahia joint venture with British Petroleum, serving airlines, charter operators, and private aviation at Salvador, Valença, and Feira de Santana airports in Bahia.
• Branded Station Network (Bandeirados) with Support Services Branded gas station affiliate program offering station operators fuel supply, supply priority, pre-approved credit, legal advisory, engineering standardization, marketing programs, and cargo insurance, distributed across 13 Brazilian states.

Quantifiable outcome

• 95% reduction in bacterial growth in storage tanks using Clean Bac diesel
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• GNLink and BahiagáscoreStrategic or Co-development Partner · 1 January 2025Petrobahia is partnering with GNLink and Bahiagás for the operation of a liquefaction base for LNG distribution, with operations launching in May 2025. The partnership enables expansion of natural gas supply to areas without pipeline infrastructure in Bahia and beyond.
• British Petroleum (Air BP Brasil)coreStrategic or Co-development Partner · 1 January 2020Joint venture between Air BP Brasil (BP Group) and Petrobahia created to commercialize aviation fuels across the Northeast region, with headquarters in Salvador and operations at airports in Valença, Feira de Santana, and Salvador. The partnership combines BP's global aviation fuel expertise with Petrobahia's regional distribution capabilities and market knowledge.
• Transbahia TransportescoreChannel Partner/ Reseller/ Distributor · 1 January 1988Closed-capital transportation company founded in 1988, specializing in alcohol collection from sugar mills (usinas), fuel and lubricant delivery, and transfers. One of the most traditional transport operators in Bahia, serving as the primary logistics partner for Petrobahia's distribution operations in the state.
• MAPFRE Seguros and PAMCARYsupportingOthersPetrobahia offers cargo insurance (seguro de carga FOB) to bandeirados and customers, underwritten by MAPFRE Seguros and PAMCARY, providing differentiated coverage for cargo and environmental damage liability.
• BLT UniformessupportingOthersOfficial uniform supplier for Petrobahia branded station employees, providing standardized work clothing and uniforms bearing the Petrobahia brand for bandeirados network.
• Dinâmica Terminais de CombustíveissupportingChannel Partner/ Reseller/ DistributorPartner operating the Senador Canedo base (BASEN) for Petrobahia's distribution operations in Goiás state, providing terminal infrastructure and fuel storage services.
• FazAtleta Program (Government of Bahia)supportingGTM or Marketing PartnerPetrobahia sponsors Bahian athletes through the state government's FazAtleta program, supporting sports development in disciplines including kickboxing, jiu-jitsu, sailing, swimming, and motorsurf. Sponsorship enables athletes to compete nationally and internationally while building Petrobahia's brand visibility through sports marketing.
• Microsoft (Azure and Office 365)supportingTechnology or IntegrationPetrobahia stores data in Microsoft Azure cloud and Office 365 platforms for disaster recovery purposes, with data centers located in Brazil. Azure is used for Desaster Recovery ensuring business continuity.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Vibra Energia (formerly BR Distribuidora): Brazil's largest fuel distributor with thousands of service stations nationwide and integrated logistics infrastructure. Comparable to Petrobahia in the broad downstream fuel distribution business and bandeirado/franchise station model, but with substantially larger scale, broader geographic reach, and historic Petrobras ties.
• Ipiranga: One of Brazil's largest fuel distributors with thousands of branded stations, now owned by Ultra Group. Directly comparable to Petrobahia's branded station (bandeirado) model and downstream fuel distribution across multiple regions, with much larger scale and national footprint.
• Raízen: Joint venture between Cosan and Shell, operating one of Brazil's largest fuel distribution networks with associated convenience retail and ethanol production. Comparable to Petrobahia in downstream fuel marketing, branded stations, and Brazilian agribusiness fuel supply, but with integrated upstream and ethanol assets.
• TotalEnergies Brasil: Brazilian arm of the global TotalEnergies major, distributing fuels through branded stations and commercial channels. Comparable to Petrobahia in downstream fuel distribution across gasoline, diesel, and lubricants, with international backing and broader product portfolio.

Regional players

• Zema Combustíveis: Brazilian regional fuel distributor operating service stations in selected states. Comparable regional competitor overlapping with Petrobahia's footprint in parts of Brazil's interior markets, with similar SMB station operator focus.

Direct peers

• ALE Combustíveis: Brazilian fuel distributor affiliated with the Alesat group, operating branded stations and commercial fuel distribution in regional markets. Comparable mid-tier Brazilian distributor with a bandeirado-style franchise model similar to Petrobahia.
• Alesat: Brazilian fuel distributor focused on branded station networks and direct commercial sales across multiple regions. Closely comparable mid-to-large tier Brazilian distributor competing for bandeirado station contracts, industrial accounts, and agribusiness supply against Petrobahia.
• Equador Combustíveis: Brazilian fuel distributor operating service stations and commercial fuel distribution across multiple states. Comparable regional-tier distributor competing against Petrobahia for branded station operators and direct industrial/agribusiness accounts.
• Distribuidora Setta: Brazilian fuel distributor with branded stations and direct commercial supply across multiple states. Comparable mid-tier distributor competing for similar SMB station operators, industrial, and fleet customers as Petrobahia.
• Tropical Combustíveis: Brazilian fuel distributor serving regional markets with branded stations and commercial fuel supply. Comparable regional fuel distribution competitor with similar bandeirado model and customer segments to Petrobahia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwOyKBUEkljYA6LtTcCL6ng
• Facebookfacebook.com/Petrobahia
• LinkedInlinkedin.com/company/petrobahia-s-a-
• Instagraminstagram.com/petrobahia
• Xx.com/Petrobahia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrobahia