New Choice Health

What New Choice Health does

New Choice Health, Inc. operates a healthcare cost transparency marketplace serving three customer segments: individual patients, self-insured employers, and healthcare providers. The core consumer product at NewChoiceHealth.com aggregates cost data across 17,000+ medical facilities nationwide and has been used by 3 million+ consumers to compare procedure prices and request competing quotes from certified providers. Underlying the marketplace are proprietary cost analysis algorithms that process millions of records and claims files to surface provider pricing variations. The product portfolio includes the nationwide price comparison marketplace, a free quote request platform, and Patient Assist (cash-pay discount program for uninsured patients).

The company extends its reach into B2B through two wholly-owned sub-brands. Benefit Buddy is sold to self-insured employers as a benefits communication and transparency solution, driving employee adoption of cost comparison tooling. ValCare Health Network is a participating provider network offering facilities guaranteed reimbursement within 14 business days and access to the platform's self-pay patient population in exchange for network membership fees.

Revenue is generated primarily through two recurring subscription streams: (1) Certified Provider membership fees (monthly) paid by hospitals, ambulatory surgery centers, and imaging centers to access self-pay patient demand, and (2) employer subscriptions (annual) for Benefit Buddy and ValCare. Consumer access to the marketplace is free, supported by provider-side monetization. Geographic scope is the United States and territories, with the company headquartered at 13 Palafox Place, Suite 200, Pensacola, Florida. No institutional funding rounds, M&A activity, regulatory actions, or named leadership beyond founder Brian Keigley are disclosed in the source data.

Name

New Choice Health

Legal name

New Choice Health, Inc.

Website

https://newchoicehealth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

New Choice Health is a healthcare cost transparency marketplace that lets consumers compare procedure prices across 17,000+ U.S. medical facilities, while monetizing through provider network memberships and self-insured employer subscription solutions (Benefit Buddy and ValCare Health Network).

Ownership category

akta.pro rank

Product category

Healthcare Cost Transparency Marketplace

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare Billing & Patient Payments Presentment (FSAMAJAH)

Keywords

• Healthcare cost transparency
• Medical procedure pricing
• Provider marketplace platform
• Patient cost comparison
• Healthcare navigation services

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Provider Network Membership: Healthcare providers join the ValCare Health Network to access self-pay patients and receive guaranteed reimbursement. Providers pay for network participation to reach the platform's 3 million users seeking cost-transparent care.
2. Employer Solutions (Benefit Buddy & ValCare): Sell healthcare cost transparency and patient navigation solutions to self-insured employers. Benefit Buddy drives adoption through personalized benefits, while ValCare offers up to 30% savings on service lines with guaranteed reimbursement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

New Choice Health operates NewChoiceHealth.com, a healthcare cost transparency marketplace that lets consumers compare medical procedure prices across 17,000+ U.S. facilities and request free quotes from certified providers. It supplements the consumer marketplace with Patient Assist (a cash-pay discount program for uninsured patients) and B2B offerings Benefit Buddy (employer benefits communication and transparency tool) and ValCare Health Network (provider network promising guaranteed reimbursement within 14 business days).

Product overview

New Choice Health operates NewChoiceHealth.com as a unified healthcare cost transparency platform encompassing three core services: a Nationwide Marketplace for comparing procedure costs across 17,000+ facilities, a Free Quote Request system enabling direct provider competition, and Patient Assist for uninsured cash-pay discounts. The platform also offers employer-facing solutions including Benefit Buddy (benefits communication and savings tool) and ValCare Health Network (a provider network with guaranteed reimbursement). The company serves three primary segments: consumers/patients, employers, and healthcare providers.

Differentiator

Problem solved

Functional benefit

Brands

• Benefit Buddy: Employer healthcare cost transparency solution that empowers employees with actionable savings and personalized benefits communication.
• ValCare Health Network

Products and services

• NewChoiceHealth.com (Nationwide Marketplace) Healthcare cost transparency platform enabling consumers to compare medical procedure prices across 17,000+ facilities nationwide and request free quotes from certified providers. Free to use for both insured and uninsured patients.
• Patient Assist Special cash-pay discount program for uninsured patients offering reduced rates on medical procedures at participating facilities. Operated via the [email protected] contact channel.
• Benefit Buddy Employer-facing benefits communication and healthcare cost transparency solution that helps self-insured employers drive employee adoption of transparency tools while communicating personalized savings and benefits value to employees.
• ValCare Health Network Provider network offering guaranteed reimbursement within 14 business days of service to participating healthcare facilities, with patient navigation services, concierge support, and removal of balance billing risk. Provides participating providers access to the platform's self-pay patient population and is also packaged within employer benefit solutions, claiming up to 30% savings on key service lines.

Quantifiable outcome

• Up to 30% healthcare cost savings for employers using ValCare Health Network within first year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ValCare Health NetworkcoreChannel Partner/ Reseller/ DistributorHealthcare provider network offering guaranteed reimbursement within 14 business days for participating facilities. Providers join to access New Choice Health's self-pay patient population. Part of ValCare's value proposition includes patient navigation and removal of balance billing risk.
• Benefit BuddycoreStrategic or Co-development PartnerEmployer healthcare cost transparency solution sold to self-insured employers. Helps drive adoption of transparency tools through personalized benefits communication and savings tracking.
• Certified Providers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of healthcare providers (hospitals, surgery centers, imaging facilities) who pay for membership to receive quote requests from consumers and compete for self-pay patient business. Features include provider verification and accreditation badges.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zocdoc: Established provider search and appointment booking marketplace. Comparable consumer-facing provider directory model, though focused on scheduling rather than procedure pricing.
• GoodRx: Public cash-pay marketplace for prescription drugs, now expanding into provider-booked care. Comparable self-pay consumer flywheel, broader in scale and category breadth.
• Included Health: Integrated virtual care and benefits navigation platform for employers and health plans. Comparable employer B2B motion with a broader clinical/navigation portfolio than Benefit Buddy.

Direct peers

• Turquoise Health: Direct competitor in healthcare price transparency, operating a marketplace and data platform for provider-payer rate transparency. Most directly comparable in product offering and target buyer (payers, providers, employers).
• MDsave: Marketplace that bundles medical procedures at transparent, all-inclusive prices with participating providers. Directly comparable bundled-procedure marketplace model targeting self-pay and high-deductible patients.
• Castlight Health: Employer-facing healthcare navigation and cost transparency platform sold to self-insured employers. Directly overlaps with Benefit Buddy's employee benefits communication and transparency use case.
• FAIR Health: Independent source of healthcare cost data and consumer cost lookup tools. Comparable consumer-facing cost estimation/education experience, though positioned as a nonprofit data source.
• Sesame: Direct-pay healthcare marketplace connecting patients to providers at transparent cash prices. Comparable two-sided marketplace model monetizing provider access to self-pay consumers.
• Healthcare Bluebook: Reference-based pricing and cost transparency platform used by self-insured employers and health plans to steer members to fair-price providers. Comparable employer-facing transparency value proposition to Benefit Buddy/ValCare.

Emerging players

• Solv Health: Same-day care booking marketplace for urgent care and telehealth providers. Partial overlap as a consumer-facing provider marketplace with pricing transparency elements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HealthcareCost
• Facebookfacebook.com/newchoicehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Choice Health