AffPapa

What AffPapa does

AffPapa is a Malta-based iGaming directory and affiliate marketing platform, founded in 2020, that connects iGaming operators with affiliate marketers. The company operates an online directory alongside an event portfolio that includes industry conferences (AffPapa Madrid 2026, MAC Yerevan) and regional awards programs, with the inaugural AffPapa iGaming Awards LATAM 2025 marking its entry into the Latin American market. Headcount is reported in the 11-50 range, and the company is privately held with no disclosed funding rounds.

The company's core offering centers on facilitating trusted relationships within the iGaming affiliate ecosystem through in-person networking events, awards ceremonies, and co-located conference partnerships such as the iGaming Club Conference in Cancun. AffPapa's value proposition addresses what it describes as a shift away from one-off influencer placements toward sustainable long-term ambassador programs between operators and affiliates. The underlying technology platform is not publicly disclosed in the available sources, and no API, SDK, or integration capabilities are documented.

AffPapa's go-to-market is primarily event-driven, with revenue derived from event hosting, ticket sales, sponsorship, and awards programming, classified in available data as a professional services revenue stream. The company serves two primary customer segments of roughly equal priority: iGaming operators seeking affiliate partnerships (enterprise tier) and affiliate marketers seeking trusted operator relationships (mid-market). Operating geographies span Europe (Spain), LATAM, and CIS markets, and pricing for directory listings, events, or sponsorships is not publicly disclosed.

Name

AffPapa

Website

https://affpapa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

AffPapa is a Malta-based iGaming directory and affiliate marketing platform that connects iGaming operators with affiliate marketers through industry conferences, awards programs, and networking events across Europe, LATAM, and CIS markets.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• IGaming affiliate directory
• Affiliate networking events
• IGaming awards program
• Affiliate marketing platform
• IGaming conferences

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Hosting and Awards Programs: AffPapa generates revenue by hosting industry events and awards ceremonies in the iGaming and affiliate marketing sector. Events include conferences with ticket sales, sponsorship opportunities, and networking functions. Awards programs like the AffPapa iGaming Awards LATAM create industry touchpoints.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AffPapa operates an iGaming directory platform that connects affiliate marketers with iGaming operators, complemented by industry conferences (AffPapa Madrid 2026, MAC Yerevan) and awards programs (AffPapa iGaming Awards, including the inaugural LATAM edition). The company facilitates networking, partnership formation, and industry recognition within the iGaming affiliate ecosystem.

Product overview

AffPapa operates as an affiliate marketing platform and event organizer within the iGaming industry. The company provides networking opportunities through events and conferences (such as AffPapa Madrid 2026 and the iGaming Club Conference), as well as an awards program (AffPapa iGaming Awards LATAM). Based on available sources, the platform appears to focus on connecting affiliates with iGaming operators and facilitating industry relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• AffPapa iGaming Awards LATAM 2025 An awards program recognizing excellence in the iGaming and affiliate marketing industry within the LATAM region, featuring a public voting mechanism and an in-person awards ceremony co-located with the iGaming Club Conference. Targeted at iGaming operators and affiliate marketers in Latin America.
• AffPapa Madrid 2026 Conference A multi-day industry conference hosted by AffPapa in Madrid serving as a concentrated networking hub for iGaming operators and affiliate marketers to establish trusted relationships and long-term partnerships.
• AffPapa iGaming Affiliate Directory The core online directory platform of AffPapa that lists iGaming operators and affiliate marketers, enabling discovery, connection, and partnership formation within the iGaming affiliate ecosystem. Used by both enterprise operators and mid-market affiliate marketers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• iGaming Club Conference (Cancun)coreStrategic or Co-development Partner · 26 November 2025AffPapa iGaming Awards LATAM 2025 is hosted alongside the iGaming Club Conference in Cancun on November 26, indicating a co-located partnership between the two industry events.
• MAC YerevanminorOthersMAC Yerevan is mentioned as a concentrated networking event where internal ambassadors can establish trusted relationships within the affiliate ecosystem. The event is featured within the AffPapa-affiliated iGaming industry context.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SiGMA Group: Operates some of the largest iGaming and affiliate conferences globally (SiGMA Europe, Asia, Africa, Americas). Directly comparable as a large incumbent event organizer serving the same iGaming operator and affiliate audience that AffPapa targets.
• Clarion Gaming: Organizer of ICE and iGB Affiliate conferences — major iGaming and iGaming-affiliate events. Comparable because it serves the same operator–affiliate networking use case that AffPapa addresses, but at significantly larger scale.
• SBC (Summit Business Club): Organizes large-scale sports betting and iGaming events such as SBC Summit. Comparable as an established incumbent serving overlapping operator and affiliate audiences through conferences and awards.
• Affiliate World: Runs major affiliate marketing conferences (Affiliate World Europe, Asia). Comparable as an incumbent affiliate-focused event organizer, though broader than iGaming — a possible threat if it expands deeper into iGaming verticals.
• G2E (Global Gaming Expo) / American Gaming Association: Major land-based and online gaming trade show. Comparable as a broad incumbent event organizer serving the iGaming and broader gambling industry with networking and awards components.

Direct peers

• iGaming Club (Hipther / Eventus International): Runs iGaming Club conferences including the Cancun edition that AffPapa's LATAM awards co-locate with. Highly comparable as a direct peer event organizer in the same niche and even a current commercial partner of AffPapa.
• AffiliateINSIDER: Affiliate marketing community, media, and event organizer. Directly comparable as a peer serving affiliate marketers — AffPapa's primary persona segment — with similar community-building and event content.

Emerging players

• CasinoBeats (SBC Media): iGaming-focused media outlet and event organizer under SBC. Comparable as a peer combining iGaming editorial with event programming for operators and affiliates.
• eGaming Review (GRID / Gambling Insider): iGaming B2B media and event organizer. Comparable as a peer providing news, directories, and events that connect iGaming operators and affiliates.
• iGamingTODAY: iGaming affiliate directory and media site. Comparable as a peer operating in the affiliate-discovery and operator-matching layer of the iGaming ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/aff_papa
• Facebookfacebook.com/affpapa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AffPapa