AVK

What AVK does

AVK-SEG is a UK-headquartered, privately held power infrastructure provider founded in 1989, operating 10 offices across the UK and Europe with 350+ employees and a 3,500 MW installed base. The company designs, assembles, and services critical power systems - generators, UPS, switchgear, controls, battery storage, enclosures, and microgrids - for hyperscale data centre operators, AI infrastructure providers, and enterprise organisations in the financial and broader industrial sectors. It claims the position of largest supplier of data centre and financial-sector critical power solutions in the UK.

The company's core technology stack centres on integrated modular power: AVK PowerPods are pre-engineered, transportable units combining UPS, engines, switchgear, controls, enclosures and transformers that can operate on-grid or fully off-grid, designed to compress deployment timelines for AI and hyperscale facilities facing grid-connection delays. The proprietary 110 MW on-site microgrid deployed at Pure Data Centres Group's Dublin campus, comprising three interconnected energy centres with Wärtsilä dual-fuel gas engines and a 20 MW battery energy storage system, is positioned as Europe's first large-scale data centre microgrid and is the template for replication across Germany, the Netherlands, and the UK. Distribution is anchored by an exclusive Rolls-Royce mtu partnership covering the UK and Ireland to 2031, a strategic Wärtsilä engine relationship, and Schneider Electric ecosystem alignment.

AVK generates revenue through a mix of project-based hardware sales (PowerPods, microgrid systems, standby generators), turnkey engineering projects, and recurring service and maintenance contracts covering lifecycle planning, fuel management, and microgrid operations. Manufacturing is concentrated at a 140,000 sq ft purpose-built facility in Haydock - the first in Europe dedicated to PowerPod assembly - with capacity for 25 simultaneous builds and ~100 units per year. Customer engagement is enterprise field sales, with pricing quote-based on capacity, integration complexity, and project scope, typically structured as multi-year contracts.

Name

AVK

Legal name

AVK-SEG

Website

https://avk-seg.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

AVK-SEG is a UK-headquartered power infrastructure provider founded in 1989 that designs, manufactures, and services integrated modular power systems, microgrids, and standby generators for hyperscale data centre operators, AI infrastructure providers, and enterprise customers across the UK and Europe.

Ownership category

akta.pro rank

Product category

Critical Power Infrastructure

NAICS

Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Motors & Generators (3621), Electric Services (4911), Cogeneration Services & Small Power Producers (4991), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Microgrid Development, EPC & Integration (EUAMAJAB)

akta.pro secondary industries

Microgrid + Storage EPC & Systems Integration (EUAEAEAD), Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ), Microgrids & Energy Management Controllers (Campus/Community/Industrial) (EUADAPAE), Microgrids & Backup Power for Critical Loads (Community/Facility Resilience) (EUADAHAL), DER & Microgrid Interconnection / Grid Edge Integration Services (EUAEANAF)

Keywords

• Critical power solutions
• Data centre infrastructure
• Modular power systems
• Microgrid solutions
• Backup generators

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Infrastructure Solutions: Sale of integrated power systems including generators, PowerPods, microgrids, and associated equipment to data centre operators. Revenue generated from equipment sales, engineering services, and project delivery for critical power infrastructure.
2. Service & Maintenance: Ongoing maintenance, lifecycle planning, fuel maintenance, and operational support for installed power systems including generators, UPS systems, and microgrid operations.
3. Microgrid Solutions: Turnkey microgrid deployment including on-site power generation systems for data centres, addressing grid connection delays through off-grid solutions.
4. Critical Power Hire: Rental of critical power equipment for temporary or backup power needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

AVK designs, manufactures, integrates, and services critical power infrastructure for data centres, AI infrastructure, and enterprise organisations across the UK and Europe. Its portfolio includes fully integrated modular power systems (PowerPods), standby generators, on-site microgrid technology with battery energy storage, switchgear, controls, and ongoing service and maintenance. The company acts as a single-provider 'full power train' supplier, enabling hyperscale operators to bypass grid connection delays through off-grid capable solutions.

Product overview

AVK is a power solutions provider offering an integrated portfolio of power infrastructure products and services for data centres and AI infrastructure. The core offerings consist of PowerPods (fully integrated modular power systems), Standby Power Solutions (generators and backup systems), and Prime Power & Microgrid Solutions (on-site generation and microgrid technology). These are supported by Service & Maintenance and Special Projects capabilities. PowerPods serve as the flagship modular product combining multiple power components into pre-engineered units, while the microgrid solutions enable independent power generation for facilities facing grid connection delays. The company positions itself as a full power train solution provider covering design, planning, implementation, and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• AVK PowerPods Fully integrated, pre-engineered modular power system combining uninterruptible power supplies, engines, switchgear, controls, enclosures and transformers into transportable units for data centre and AI infrastructure operators. Designed to reduce project complexity and deployment times and can operate on-grid or off-grid.
• Standby Power Solutions

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Pure Data Centres GroupflagshipStrategic or Co-development Partner · 16 March 2026Pure DC and AVK launched Europe's first large-scale 110MW on-site microgrid at Pure DC's Dublin campus, designed to support early-phase data centre operations before full grid integration. The three interconnected energy centres produce up to 30MW each, with the first two scheduled to be fully operational by end of 2026. Germany, Netherlands, and UK identified as target markets for replication.
• Rolls-RoycecoreTechnology or Integration · 9 January 2026Exclusive partnership for delivery of mtu generators to the UK and Ireland data centre market, formalising a six-year framework until 2031. AVK CEO Ben Pritchard stated the transition from transactional relationships to long-term partnerships is necessary because bringing new capacity online takes up to two years given supply chain complexity.
• WärtsiläcoreTechnology or IntegrationWärtsilä and AVK collaborate to deliver on-site power generation for data centres. Wärtsilä provides dual-fuel gas engines used in the Dublin microgrid deployment with 20 MW battery energy storage system.
• Schneider ElectricminorStrategic or Co-development PartnerMatthew Baynes, Vice President of Secure Power and Data Centres at Schneider Electric, has published analysis on Ireland's 2026 Large Energy User Action Plan (LEAP) addressing energy capacity challenges for data centres. AVK is mentioned as a key player in Europe's microgrid solutions for data centres.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ABB: Global electrification and motion player offering switchgear, microgrids, UPS and power conversion for data centres and industrial users. Competes with AVK on integrated microgrid solutions for hyperscale facilities, particularly in Europe.
• Rolls-Royce Power Systems (mtu): OEM of mtu generator sets used inside AVK PowerPods under an exclusive UK & Ireland data centre partnership running to 2031. Rolls-Royce is both supplier and potential competitor as it sells generator systems into hyperscalers directly.
• Generac: Manufacturer of generators, battery storage and microgrid solutions for commercial, industrial and data centre customers. Overlaps with AVK's standby power, BESS and microgrid offerings, although Generac's footprint is more North America-weighted.
• Cummins: Global power generation OEM producing generator sets, transfer switches and control systems used in data centres. Competes with AVK's standby and prime power offerings and has been expanding into data centre microgrid solutions.
• Wärtsilä: Supplier of dual-fuel gas engines and energy storage used in AVK's Dublin microgrid (DUB01). Co-authored the joint study with AVK projecting 250% European data centre capacity growth by 2030, and competes as a turnkey power plant provider for hyperscalers.
• Schneider Electric: Global leader in data centre power infrastructure (UPS, switchgear, microgrids) explicitly mentioned alongside AVK in Ireland's 2026 LEAP analysis as a key player in European data centre microgrid solutions. Overlaps directly with AVK's integrated power train offering but at much greater scale and geographic breadth.
• Vertiv: Major supplier of power, thermal and IT management for data centres, including UPS, switchgear and modular power systems. AVK's CPO Wayne Searle came from Vertiv's EMEA HR and global M&A function, signalling the direct competitive overlap on hyperscale power and service contracts.
• Caterpillar (CAT): Global manufacturer of diesel and gas generator sets widely used in standby and prime power for data centres. Competes with AVK's generator-based microgrid and standby solutions, particularly for hyperscale backup power deployments in Europe.
• Eaton: Power management company offering UPS, switchgear, power distribution and microgrid controllers for data centre and industrial customers. Directly comparable to AVK's integrated power train proposition, especially in EMEA enterprise and hyperscale segments.

Emerging players

• Edison DC (formerly Ylem Energy): UK-based specialist in modular and microgrid power solutions for data centres and critical infrastructure. Closest pure-play competitor to AVK in the European modular power / microgrid niche for hyperscale operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/newsletters/the-power-of-insight-7425586783788310528
• Xx.com/AVK_Power

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVK