TEAM Marketing
- Company typePrivate
- Founded1993
- HeadquartersLuzern, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
TEAM Marketing firmographics
Firmographics- Name
- TEAM Marketing
- Legal name
- TEAM Marketing AG
- Website
- https://team.ch
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
TEAM Marketing industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sponsorship & Sports Experiential Marketing (MPAAAGAE)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where TEAM Marketing is headquartered
LocationHeadquarters
- HQ city
- Luzern
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
TEAM Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sports Marketing Services: TEAM Marketing provides comprehensive commercial services to sports rights owners including identifying commercial potential, designing competitions and commercial models, bringing strategy to operational reality, and optimizing commercial performance. Revenue is generated through service fees for strategic consulting, sales execution, and operational delivery for sports properties.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
TEAM Marketing product offering
Product offeringCore offering
TEAM Marketing is a full-service international sports marketing agency that commercializes sports properties on behalf of rights owners, brands, and investors. Its offerings cover the full commercialization lifecycle: identifying commercial potential through audits and market testing, designing competitions and commercial models, implementing strategy through operational build-out and partnership management, and optimizing revenue through sales execution and on-site event delivery.
Product overview
TEAM Marketing operates as a sports marketing and commercial management agency offering a suite of professional services rather than a software product. Their core offerings include commercial potential identification, strategic design, strategy implementation, and commercial optimization services. The company has built its reputation over 35 years managing the commercial operations for UEFA club competitions (Champions League, Europa League, and Europa Conference League). Following their split from UEFA, the company has expanded into strategic partnerships with properties including Baller League and the World Series of Pickleball. The service model is project and partnership-based, focused on sales, brand development, and event commercialization for sports rights owners, brands, and investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Potential Identification Services Advisory service that uncovers commercial opportunities in sport and turns them into growth through tailored evaluations, market testing, and commercial audits, delivered to sports rights owners and brands.
- Strategic Design Services Design service that shapes competitions, brands, and commercial models built for the future, including commercially sound and culturally relevant business and execution plans for sports rights owners.
- Strategy Implementation Services Implementation service that turns strategy into operational reality through building tools, structuring operations, and nurturing partnerships for real-world impact for sports rights owners and brands.
- Commercial Optimization Services Optimization service driving revenue, reach, and relevance through sales strategy and hands-on delivery, powered by data and informed by experience, for sports rights owners and brand partners.
- UEFA Champions League Commercial Operations End-to-end commercial management, sponsorship sales, media rights support, hospitality, and event operations for the UEFA Champions League, one of the most iconic sports brands globally, delivered over more than 30 years of partnership with UEFA.
- UEFA Europa League Commercial Operations Commercial management and marketing operations for the UEFA Europa League football competition under TEAM's multi-decade UEFA partnership.
- UEFA Europa Conference League Commercial Operations Commercial management and marketing operations for the UEFA Europa Conference League football competition under TEAM's UEFA partnership.
Quantifiable outcome
- Colleagues with 15+ years of service represent 14% of staff, indicating strong talent retention and knowledge preservation
Companies that use TEAM Marketing
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
TEAM Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TEAM Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Agassi Sports Entertainment CorpcorePartnership to launch World Series of Pickleball championship property headquartered in Las Vegas. TEAM brings over three decades of experience developing the UEFA Champions League commercial model. The event will feature open championship and team-based competition with substantial prize purses and global celebrity participants, serving as a long-term commercial platform encompassing sponsorship, media rights, ticketing, hospitality, and strategic brand partnerships.
- Baller LeaguecoreFirst client after splitting from UEFA. TEAM signed a deal to support Baller League—a new six-a-side soccer competition—in sales efforts and explore a longer-term partnership. The league is a digital-focused soccer concept founded in Germany in 2023, expanding across Germany, UK, and US (launching January 2026). This partnership reflects TEAM's shift towards a broader sports platform strategy beyond UEFA properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
TEAM Marketing competitors and assessment
Company assessmentDirect peers
- Octagon: Global sports marketing agency (part of IPG) representing rights owners, athletes, and brands across sponsorship, consulting, and event services. Direct competitor to TEAM for the same sports rights-owner commercialization mandates.
- Wasserman: Sports marketing, talent representation, and consulting agency serving brands, properties, and athletes. Competes with TEAM on sponsorship sales and sports consulting mandates, particularly for league and federation clients.
- Infront Sports & Media: Sports marketing and media rights company (backed by Wanda Group) managing commercial rights for federations, leagues, and clubs worldwide. Direct peer for UEFA-tier rights-holder mandates and event commercialization.
- Sportfive: Global sports marketing agency operating in sponsorship, media rights, and hospitality. Direct competitor for rights-owner commercialization mandates, particularly in European football.
- CSM Sport & Entertainment: Chime Communications-owned sports and entertainment marketing agency offering sponsorship, communications, and event services. Competes with TEAM for brand-side and rights-holder mandates.
Broad incumbents
- IMG (Endeavor): Global sports and entertainment agency owned by Endeavor, with rights-holder representation, media rights sales, events, and licensing across dozens of properties. Wider portfolio and deeper capital than TEAM, directly competing for major rights-owner clients.
- Lagardère Sports: Global sports marketing division of Lagardère, active in sponsorship, media rights, and event operations across football, golf, and tennis. Broader incumbent competing for federation and league mandates.
Emerging players
- Two Circles: Sports-focused agency combining data analytics with sponsorship and rights-holder services. An emerging competitor to TEAM in the data-driven sports commercialization space.
- Relevent Sports Group: Sports media and events company focused on international football and commercial growth of US soccer. Comparable as a commercial partner for emerging sports properties, overlapping with TEAM's Baller League/WSOP work.
Regional players
- Legends Hospitality: US-centric sports and entertainment premium experience company managing hospitality, sponsorship, and venue operations. Comparable in event-day operational and sponsorship servicing, though primarily US-focused versus TEAM's European base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TEAM Marketing social profiles
Digital presenceTEAM Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
TEAM Marketing leadership team
Management profileNumber of profiles
Profiles17 records
TEAM Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TEAM Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TEAM Marketing
What does TEAM Marketing do?
TEAM Marketing is a full-service international sports marketing agency that commercializes sports properties on behalf of rights owners, brands, and investors. Its offerings cover the full commercialization lifecycle: identifying commercial potential through audits and market testing, designing competitions and commercial models, implementing strategy through operational build-out and partnership management, and optimizing revenue through sales execution and on-site event delivery.
Is TEAM Marketing a public or private company?
TEAM Marketing is a private company. It is classified as management employee owned and is currently operating.
When was TEAM Marketing founded?
TEAM Marketing was founded in 1993. It employs 51 to 100 people.
Where is TEAM Marketing based?
TEAM Marketing is headquartered in Luzern, Switzerland, in the Europe region.
How does TEAM Marketing make money?
One revenue line is on record: sports Marketing Services.
Who are TEAM Marketing's main competitors?
Direct peers on record are Octagon, Wasserman, Infront Sports & Media, Sportfive and CSM Sport & Entertainment. Broad incumbents are IMG (Endeavor) and Lagardère Sports. Emerging players are Two Circles and Relevent Sports Group. Legends Hospitality is listed as a regional player.
Does TEAM Marketing have an API?
No public API is recorded for TEAM Marketing.
What industry is TEAM Marketing in?
TEAM Marketing's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAAAGAE, Sponsorship & Sports Experiential Marketing, with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 7113 and its SIC code is 7311.