TEAM Marketing

Sports Marketing Servicesteam.ch

Company typePrivate
Founded1993
HeadquartersLuzern, Switzerland
Headcount51–100
GTM typeB2B
OfferingServices

TEAM Marketing firmographics

Firmographics

Name: TEAM Marketing
Legal name: TEAM Marketing AG
Website: https://team.ch
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

TEAM Marketing industry classification

Industry

Product category: Sports Marketing Services
NAICS: Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Sponsorship & Sports Experiential Marketing (MPAAAGAE)
akta.pro secondary industries: Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

Sports marketing agency
Sponsorship sales services
Commercial rights management
Sports brand partnerships
Event commercialization services

Where TEAM Marketing is headquartered

Location

Headquarters

HQ city: Luzern
HQ country: Switzerland
HQ region: Europe

Offices3 records

Markets served

TEAM Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Sports Marketing Services: TEAM Marketing provides comprehensive commercial services to sports rights owners including identifying commercial potential, designing competitions and commercial models, bringing strategy to operational reality, and optimizing commercial performance. Revenue is generated through service fees for strategic consulting, sales execution, and operational delivery for sports properties.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

TEAM Marketing product offering

Product offering

Core offering

TEAM Marketing is a full-service international sports marketing agency that commercializes sports properties on behalf of rights owners, brands, and investors. Its offerings cover the full commercialization lifecycle: identifying commercial potential through audits and market testing, designing competitions and commercial models, implementing strategy through operational build-out and partnership management, and optimizing revenue through sales execution and on-site event delivery.

Product overview

TEAM Marketing operates as a sports marketing and commercial management agency offering a suite of professional services rather than a software product. Their core offerings include commercial potential identification, strategic design, strategy implementation, and commercial optimization services. The company has built its reputation over 35 years managing the commercial operations for UEFA club competitions (Champions League, Europa League, and Europa Conference League). Following their split from UEFA, the company has expanded into strategic partnerships with properties including Baller League and the World Series of Pickleball. The service model is project and partnership-based, focused on sales, brand development, and event commercialization for sports rights owners, brands, and investors.

Differentiator

Problem solved

Functional benefit

Products and services

Commercial Potential Identification Services Advisory service that uncovers commercial opportunities in sport and turns them into growth through tailored evaluations, market testing, and commercial audits, delivered to sports rights owners and brands.
Strategic Design Services Design service that shapes competitions, brands, and commercial models built for the future, including commercially sound and culturally relevant business and execution plans for sports rights owners.
Strategy Implementation Services Implementation service that turns strategy into operational reality through building tools, structuring operations, and nurturing partnerships for real-world impact for sports rights owners and brands.
Commercial Optimization Services Optimization service driving revenue, reach, and relevance through sales strategy and hands-on delivery, powered by data and informed by experience, for sports rights owners and brand partners.
UEFA Champions League Commercial Operations End-to-end commercial management, sponsorship sales, media rights support, hospitality, and event operations for the UEFA Champions League, one of the most iconic sports brands globally, delivered over more than 30 years of partnership with UEFA.
UEFA Europa League Commercial Operations Commercial management and marketing operations for the UEFA Europa League football competition under TEAM's multi-decade UEFA partnership.
UEFA Europa Conference League Commercial Operations Commercial management and marketing operations for the UEFA Europa Conference League football competition under TEAM's UEFA partnership.

Quantifiable outcome

Colleagues with 15+ years of service represent 14% of staff, indicating strong talent retention and knowledge preservation

Companies that use TEAM Marketing

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

TEAM Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

TEAM Marketing partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Agassi Sports Entertainment CorpcoreStrategic or Co-development Partner · 17 February 2026Partnership to launch World Series of Pickleball championship property headquartered in Las Vegas. TEAM brings over three decades of experience developing the UEFA Champions League commercial model. The event will feature open championship and team-based competition with substantial prize purses and global celebrity participants, serving as a long-term commercial platform encompassing sponsorship, media rights, ticketing, hospitality, and strategic brand partnerships.
Baller LeaguecoreStrategic or Co-development Partner · 20 August 2025First client after splitting from UEFA. TEAM signed a deal to support Baller League—a new six-a-side soccer competition—in sales efforts and explore a longer-term partnership. The league is a digital-focused soccer concept founded in Germany in 2023, expanding across Germany, UK, and US (launching January 2026). This partnership reflects TEAM's shift towards a broader sports platform strategy beyond UEFA properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

TEAM Marketing competitors and assessment

Company assessment

Direct peers

Octagon: Global sports marketing agency (part of IPG) representing rights owners, athletes, and brands across sponsorship, consulting, and event services. Direct competitor to TEAM for the same sports rights-owner commercialization mandates.
Wasserman: Sports marketing, talent representation, and consulting agency serving brands, properties, and athletes. Competes with TEAM on sponsorship sales and sports consulting mandates, particularly for league and federation clients.
Infront Sports & Media: Sports marketing and media rights company (backed by Wanda Group) managing commercial rights for federations, leagues, and clubs worldwide. Direct peer for UEFA-tier rights-holder mandates and event commercialization.
Sportfive: Global sports marketing agency operating in sponsorship, media rights, and hospitality. Direct competitor for rights-owner commercialization mandates, particularly in European football.
CSM Sport & Entertainment: Chime Communications-owned sports and entertainment marketing agency offering sponsorship, communications, and event services. Competes with TEAM for brand-side and rights-holder mandates.

Broad incumbents

IMG (Endeavor): Global sports and entertainment agency owned by Endeavor, with rights-holder representation, media rights sales, events, and licensing across dozens of properties. Wider portfolio and deeper capital than TEAM, directly competing for major rights-owner clients.
Lagardère Sports: Global sports marketing division of Lagardère, active in sponsorship, media rights, and event operations across football, golf, and tennis. Broader incumbent competing for federation and league mandates.

Emerging players

Two Circles: Sports-focused agency combining data analytics with sponsorship and rights-holder services. An emerging competitor to TEAM in the data-driven sports commercialization space.
Relevent Sports Group: Sports media and events company focused on international football and commercial growth of US soccer. Comparable as a commercial partner for emerging sports properties, overlapping with TEAM's Baller League/WSOP work.

Regional players

Legends Hospitality: US-centric sports and entertainment premium experience company managing hospitality, sponsorship, and venue operations. Comparable in event-day operational and sponsorship servicing, though primarily US-focused versus TEAM's European base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

TEAM Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TEAM Marketing leadership team

Management profile

Number of profiles

Profiles17 records

TEAM Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TEAM Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAM Marketing

What does TEAM Marketing do?

Is TEAM Marketing a public or private company?

TEAM Marketing is a private company. It is classified as management employee owned and is currently operating.

When was TEAM Marketing founded?

TEAM Marketing was founded in 1993. It employs 51 to 100 people.

Where is TEAM Marketing based?

TEAM Marketing is headquartered in Luzern, Switzerland, in the Europe region.

How does TEAM Marketing make money?

One revenue line is on record: sports Marketing Services.

Who are TEAM Marketing's main competitors?

Direct peers on record are Octagon, Wasserman, Infront Sports & Media, Sportfive and CSM Sport & Entertainment. Broad incumbents are IMG (Endeavor) and Lagardère Sports. Emerging players are Two Circles and Relevent Sports Group. Legends Hospitality is listed as a regional player.

Does TEAM Marketing have an API?

No public API is recorded for TEAM Marketing.

What industry is TEAM Marketing in?

TEAM Marketing's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAAAGAE, Sponsorship & Sports Experiential Marketing, with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 7113 and its SIC code is 7311.