What Panelux does

Panelux S.A. is a Luxembourg-based industrial bakery founded in 1965 and headquartered in Mensdorf, operating a production facility in Roodt-sur-Syre with 7 dedicated production lines (5 for bread, baguettes, and buns; 2 for viennoiseries) and a fully robotized freezer capable of storing 11,000 pallets. The company serves two distinct markets: a regional Luxembourg and Greater Region market via two dedicated sales representatives, and an international export market spanning 20 European countries plus overseas, managed by the CEO/International Sales Director. Its core technology combines artisanal baking techniques—optimized dough rest periods and manual operations—with industrial-scale multi-product lines that can vary shape, size, and baking level (pre-proofed, par-baked, fully baked), enabling production of large series with artisan-quality visual and organoleptic characteristics.

The product portfolio spans bakery (baguettes, specialty breads, cereal/organic bread, petit pains), viennoiserie (croissants, pains au chocolat, streusel), pâtisserie (tartlets, celebration cakes, éclairs, millefeuilles), traiteur (sandwiches, panini, quiches, salads, pain surprise), and confiserie/biscuiterie, with frozen variants of bread, baguettes, and viennoiseries specifically for international export. Panelux monetizes through B2B/B2C one-time sales in the regional market (individual product pricing listed on the website, B2B contracts handled via sales reps) and B2B export sales of frozen bakery products internationally. It holds "Made in Luxembourg" and "Produit du Terroir" certifications, partners with Enovos on a 2020 photovoltaic installation at its production site, and continues to launch new SKUs such as the 2024 Baguette Saveur and the 2025 seasonal Autumn Tart.

The business is a privately held Société Anonyme with no disclosed parent, no public listing, no funding rounds, and no subsidiaries. Headcount is in the 501–1,000 range, consistent with a mid-sized industrial bakery. Distribution is multi-channel: direct regional sales, international export, company website, Facebook event presence, and a newsletter. Revenue figures are not publicly disclosed.

Name

Panelux

Legal name

PANELUX S.A.

Website

https://panelux.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Panelux is a Luxembourg-based industrial bakery founded in 1965 that produces fresh and frozen breads, viennoiseries, pâtisseries, and traiteur products, serving the Luxembourg regional market and exporting frozen bakery goods to 20 European countries and overseas.

Ownership category

akta.pro rank

Product category

Industrial Bakery

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Frozen bakery products
• Fresh bread production
• Viennoiserie manufacturing
• Industrial pastry baking
• Wholesale bakery distribution

Headquarters

HQ city

Mensdorf

HQ country

Luxembourg

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Bakery Products: Fresh bakery products including breads, pastries, cakes, and sandwiches sold to the regional Luxembourg market through direct sales representatives.
2. Frozen Bakery Products: Frozen bread and pastry products exported to European countries and overseas markets. Products available at various baking levels (pre-proofed, par-baked, fully baked) for international distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Panelux is a Luxembourg-based industrial bakery that manufactures and distributes fresh and frozen bread, viennoiseries, pastries, cakes, and catering products. It operates 5 production lines for bread/baguettes/buns and 2 lines for pastries, supported by a fully robotized freezer with 11,000-pallet capacity. The company supplies the Luxembourg regional market with fresh products and exports frozen bakery products to 20 European countries and overseas markets.

Product overview

Panelux is a Luxembourg-based bakery company offering a comprehensive portfolio of fresh and frozen bakery products. The product range is organized across two primary market segments: regional (Luxembourg and Greater Region) and international (frozen bakery exports to 20 European countries and overseas). The core fresh product lines include Boulangerie (baguettes, breads including Pain Soleil as top seller, petit pains, specialty breads), Viennoiserie (croissants, pains au chocolat, streusel including organic variants), Pâtisserie (large celebration cakes like Forêt Noire and Mousse cakes, individual pastries including éclairs and tarts, seasonal tartelettes), Traiteur/catering (sandwiches including brioche varieties and wraps, hot panini products, quiches, cold salads, pain surprise/assorted appetizer breads), and Confiserie/biscuits. The frozen product range includes frozen bread, baguettes, pastries for international export. The company operates 5 production lines for bread, baguettes, and buns plus 2 lines for viennoiseries, with a storage capacity of 11,000 pallets in a fully automated freezer.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Breads and Baguettes (Boulangerie) Fresh bakery range including baguettes (French, cereal, organic, demi variants), white and household breads, specialty cereal breads, organic loaves, traditional rye/wheat breads, and bread rolls/petit pains. Sold to regional Luxembourg market customers.
• Viennoiseries (Croissants, Pain au Chocolat, Streusel) Classic viennoiserie range including butter croissants, pain au chocolat, German-style streusel, organic streusel variants, and frozen filled butter croissants for export.
• Individual Pastries (Petite Pâtisserie) Small individual pastries including chocolate, coffee, and vanilla éclairs, millefeuilles, custard flans, Portuguese custard tarts (pasteis de nata), and bouchées for the regional market.
• Seasonal Tartlets Seasonal fruit tartlets in individual portions including strawberry, strawberry Chantilly, apricot, cherry, apple, plum, rhubarb, and frangipane blueberry variants.
• Large Tarts and Celebration Cakes Large 16-26cm celebration cakes and tarts including apple tart, apricot tart, cherry tart, plum tart, rhubarb tart, biscuit cake with strawberries, Black Forest cake, vanilla cream cake, raspberry cake, strawberry mousse, raspberry mousse, moka, Italian strawberry, Italian fruit, keistaart, streusel cake, and millefeuille.
• Brioche and Sweet Breads Plain and filled brioche loaves, Belgian-style cramique with raisins, and traditional Schuedi brioche cake in 20cm format.
• Simple Cakes Individual and 4-portion cakes including carrot cake, bamkuch (layered cake) slices, marble cake, and chocolate cake.
• Quiches (Hot Catering) Traditional Lorraine quiche (bacon and cheese) and vegetarian quiche in 390-400g individual portions for the hot catering segment.
• Hot Paninis Pre-packaged hot paninis including ham and mozzarella, chicken Andalous-style, and tomato mozzarella variants.
• Sandwiches and Brioche Sandwiches Cold sandwich range including premium brioche sandwiches (goat cheese/honey/walnut and smoked salmon), Viennese-style sandwich, and similar sandwich products.
• Fresh Prepared Salads Fresh prepared cold salads including Caesar salad (265g), tuna rice salad (280g), and vegetarian salad (230g).
• Pain Surprise (Assorted Appetizer Breads) Assorted 48-piece appetizer breads in Amsterdam (salmon, Gouda, grilled vegetables, tomato mozzarella), Luxembourg (Gouda, cooked ham, raw ham, sausage), Berlin (Gouda, grilled vegetables, tomato mozzarella), and Oslo (Gouda, cooked ham, sausage, salmon) variants. Also includes Pâté Riesling (125g) cold catering product.
• Petits Fours and Confectionery Assorted bite-sized pastries in 250g and 400g pre-packaged formats, and small 40g confectionery bites.
• Frozen Bakery and Viennoiserie Products (International Export) Frozen bread, baguettes, ciabatta, and viennoiserie products exported to 20 European countries and overseas markets, available in pre-proofed, par-baked, or fully baked formats with multi-product production line flexibility.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EnovoscoreStrategic or Co-development Partner · 1 February 2020Partnership with energy provider Enovos for installation of photovoltaic panels on the production building at Roodt-sur-Syre, demonstrating commitment to environmental protection and sustainable energy use.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridor: Bridor is a French/European producer of frozen breads, viennoiseries, and pastries for foodservice and retail private label. Direct overlap with Panelux's frozen bakery export business, similar B2B customer base, and shared focus on artisanal-quality industrial production.
• La Lorraine Bakery Group: Belgian family-owned commercial bakery producing fresh and frozen bread, viennoiserie, and patisserie for retail and foodservice across Europe. Closely comparable mid-sized family business with export-led growth model and similar product range to Panelux.
• Délifrance: Délifrance is a French/European frozen bakery specialist supplying breads, viennoiseries, and pastries to foodservice and retail across multiple European countries. Direct competitor in frozen bakery export with comparable product portfolio and channel strategy.
• Europastry: Spanish-headquartered frozen and fresh bakery producer with extensive European and global distribution. Comparable in offering (bread, viennoiserie, pastry) and B2B foodservice/retail customer base, though larger scale than Panelux.
• Harry-Brot: German family-owned commercial bakery producing fresh and frozen bread and bakery products for retail and foodservice. Comparable in business model (family-owned, B2B, multi-product) and product mix to Panelux, with primary German/European footprint.

Broad incumbents

• Vandemoortele: Belgian food group with significant frozen bakery, pastry, and margarines operations across Europe. Larger and more diversified than Panelux, but overlapping in frozen bakery products, retail private label, and foodservice distribution.
• Aryzta: Swiss-headquartered global frozen bakery group serving retail and foodservice with breads, viennoiseries, and patisserie. Direct overlap in frozen bakery but operates at significantly larger global scale than Panelux.

Regional players

• Lantmännen Schulstad: Nordic-focused commercial bakery producing fresh and frozen bread and buns for retail and foodservice. Comparable in product range and B2B model, with primary geographic focus on Scandinavian markets rather than Continental Europe.

Others

• Josef Manner & Comp. AG: Austrian confectionery and bakery producer with strong regional brand heritage, comparable in product categories (pastries, cakes) and European distribution, though focused more on confectionery than bread.
• Cémoi: French family-owned industrial bakery and chocolate/confectionery producer serving European retail and foodservice. Compares to Panelux as a family-owned, multi-category industrial bakery with international reach, though with a different core product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Panelux.S.A
• LinkedInlinkedin.com/company/panelux

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panelux