Camaloon
Camaloon is a Barcelona-based B2B e-commerce platform that designs, produces, and ships customized promotional merchandise, serving 300,000+ corporate buyers across seven European countries through a self-serve online design editor and in-house manufacturing with no minimum order quantities.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Camaloon does
Camaloon is a Barcelona-headquartered B2B e-commerce platform that designs, produces, and ships customized promotional merchandise for corporate buyers across Europe. The catalog spans more than 2,500 SKUs across 17 product categories including personalized badges, magnets, stickers, bags, notebooks, pens, water bottles, mugs, t-shirts, hoodies, keyrings, umbrellas, technology accessories, eco-friendly products, backpacks, and home items, all configurable through a browser-based online design editor that supports image upload, text overlay, color selection, and real-time preview. Production is performed in-house in Europe with quality control at every step, enabling a no-minimum-order policy, a 5-7 day customization-and-delivery turnaround, and a free human design review service before manufacturing.
The company operates a direct-to-consumer e-commerce model exclusively through its owned storefront at camaloon.com, with no physical retail and no third-party marketplace presence. Revenue is generated via one-time transactional unit sales with volume-based tiered pricing (e.g., eco bags from €1.96-5.80, clothing from €6.47-22.67), free standard shipping above an €85 order threshold, and transparent VAT-inclusive pricing. The go-to-market motion combines self-serve product-led growth with an inside-sales support layer accessible via phone, email, live chat, and free callback; event-driven demand is captured through partnerships such as its role as official merchandise partner of OWN Festival. Camaloon is owned by The Stikets Company, S.L., which acquired the brand in 2023, and the company serves a long tail of SMB and mid-market corporate customers that has cumulatively reached 300,000+ buyers since the platform's founding.
Camaloon firmographics
Firmographics- Name
- Camaloon
- Legal name
- The Stikets Company, S.L.
- Website
- https://camaloon.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Camaloon is a Barcelona-based B2B e-commerce platform that designs, produces, and ships customized promotional merchandise, serving 300,000+ corporate buyers across seven European countries through a self-serve online design editor and in-house manufacturing with no minimum order quantities.
- Ownership category
- akta.pro rank
Camaloon industry classification
Industry- Product category
- Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Camaloon is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Camaloon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time transactional sales of customized promotional products. Customers pay per unit with pricing tiers based on quantity. No subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing with volume-based discounts |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
Camaloon product offering
Product offeringCore offering
Camaloon manufactures and sells customizable promotional products and corporate merchandise such as badges, magnets, stickers, bags, notebooks, water bottles, mugs, t-shirts, hoodies, keyrings, and umbrellas. Customers use an online design editor to upload artwork and configure personalized items that are produced in-house in Europe and shipped across the continent with no minimum order quantity.
Product overview
Camaloon is a B2B promotional products and corporate merchandising platform that enables businesses to design and order custom promotional items. The offering is a portfolio of distinct product categories rather than a unified software platform. Core products include personalised badges, magnets, stickers, bags, drinkware (water bottles, mugs), apparel (t-shirts, hoodies), keyrings, and umbrellas. These are organized into product categories: Technology & Accessories (power banks, wireless chargers, phone stands), Eco-Friendly Gifts (sustainable products in organic cotton, bamboo, recycled materials), Gifts for Companies (curated corporate gift sets), Backpacks & Travel, Office supplies, and Home Items. The platform emphasizes in-house production in Europe, no minimum order quantities, real-time design customization, and transparent pricing with free design review.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalised Badges Customisable promotional badges available in round formats (32mm, 38mm, 56mm) for events, corporate gifts, and brand merchandising.
- Personalised Magnets Custom fridge magnets including flexible round, rectangular, square, and oval formats, plus souvenir magnets and magnetic bottle openers.
- Personalised Stickers Custom vinyl stickers in various shapes (round, square, rectangular, oval, shaped) plus iron-on labels for clothing.
- Personalised Bags Customisable tote bags, canvas bags, and shopping bags available in cotton, organic cotton, jute, and RPET recycled materials.
- Personalised Notebooks Custom branded notebooks and writing instruments for office use, available in various sizes and paper types including recycled options.
- Personalised Water Bottles Custom branded drinkware including water bottles, thermal bottles, sports bottles, and thermoses in various materials (stainless steel, Tritan, glass, aluminum) with personalisation options.
- Personalised Mugs Custom ceramic mugs and cups with logo printing for corporate gifts and promotional merchandise.
- Custom T-Shirt Printing Personalised t-shirts, hoodies, sweatshirts, and apparel with custom printing for events, teams, and corporate wear.
- Personalised Keyrings Custom keychains and keyrings in various materials including wood, leather, metal, bamboo, and acrylic for promotional use.
- Personalised Umbrellas Custom branded umbrellas in various sizes (18-30 inches) with manual and automatic opening mechanisms.
- Technology and Accessories Tech accessories including power banks, wireless chargers, phone stands, and mobile accessories with custom branding for corporate gifting.
- Gifts for Companies Curated collection of corporate gifts and promotional merchandise for businesses, including badges, magnets, stickers, bags, drinkware, and apparel.
- Eco-Friendly Gifts Sustainable promotional products made from eco-friendly materials including organic cotton, recycled materials, bamboo, and cork for environmentally conscious companies.
- Backpacks and Travel Custom backpacks, travel bags, trolleys, drawstring bags, executive bags, and sports bags for corporate and promotional use.
- Personalised Hoodies and Sweatshirts Custom branded hooded sweatshirts and sweatshirts with printing options for teams, events, and corporate apparel.
- Personalised Pens Custom printed pens and writing instruments including eco-friendly options made from bamboo and recycled materials.
- Home Items Personalised home products including cosmetics, personal care items, towels, blankets, and candles for corporate gifting.
Quantifiable outcome
- Products typically kept for 7 months, providing ongoing brand exposure per ASI study
- +1 more outcomes
Companies that use Camaloon
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Camaloon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Camaloon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OWN FestivalcoreOfficial merchandise partner of OWN, Spain's largest entertainment festival. Provides personalized promotional products and merchandise for the event.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Camaloon competitors and assessment
Company assessmentBroad incumbents
- Vistaprint (Cimpress): Vistaprint is the global leader in customized print and promotional products for SMBs. It overlaps directly with Camaloon on customizable apparel, drinkware, signage, and business gifts, but operates at much greater scale and across more geographies.
- Alphabroder (SanMar): Alphabroder is a major US distributor of blank and decorated apparel serving the promotional products industry. It is comparable to Camaloon as a supplier of decorated/printed apparel into the B2B promotional channel, though at much larger scale.
Direct peers
- 4imprint: 4imprint is one of North America's largest promotional products distributors serving businesses and organizations. It is a direct comparable to Camaloon in product breadth, B2B customer focus, and customizable merchandise, though it operates primarily in the US/Canada rather than Europe.
- Crestline: Crestline is a US-based promotional products retailer offering a broad catalogue of customizable merchandise including apparel, drinkware, bags, and writing instruments, closely matching Camaloon's category breadth and SMB target.
- HALO: HALO is a large promotional products and corporate gifting company serving enterprise clients. It is comparable to Camaloon on product assortment and B2B focus, though it leans more toward enterprise and agency programs than SMB self-serve.
- Discount Mugs: Discount Mugs is a US-based promotional products company specializing in customizable drinkware, bags, and apparel. It overlaps with Camaloon on personalized mugs, bottles, and bags sold to businesses.
- Quality Logo Products: Quality Logo Products is a US promotional products retailer offering customizable merchandise across apparel, drinkware, tech accessories, and bags, with a self-serve online experience similar to Camaloon's e-commerce model.
- Spreadshirt: Spreadshirt is an online platform for designing and selling custom apparel and accessories. It overlaps with Camaloon's t-shirt, hoodie, and apparel customization lines under a similar self-serve e-commerce model.
Emerging players
- CustomEarth Promos: CustomEarth Promos specializes in eco-friendly customizable promotional products such as seed paper, bamboo, and recycled items. It competes with Camaloon in the sustainability-focused subset of the same product category.
Others
- Etsy (custom/personalized sellers): Etsy hosts thousands of small sellers offering customized merchandise such as mugs, stickers, and apparel. While not a single competitor, Etsy represents the broader customizable-products demand pool that Camaloon addresses at the B2B end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Camaloon social profiles
Digital presenceCamaloon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camaloon leadership team
Management profileNumber of profiles
Profiles4 records
Camaloon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camaloon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camaloon
What does Camaloon do?
Camaloon manufactures and sells customizable promotional products and corporate merchandise such as badges, magnets, stickers, bags, notebooks, water bottles, mugs, t-shirts, hoodies, keyrings, and umbrellas. Customers use an online design editor to upload artwork and configure personalized items that are produced in-house in Europe and shipped across the continent with no minimum order quantity.
Is Camaloon a public or private company?
Camaloon is a private company. It is classified as corporate owned and is currently operating.
When was Camaloon founded?
Camaloon was founded in 2011. It employs 51 to 100 people.
Where is Camaloon based?
Camaloon is headquartered in Barcelona, Spain, in the Europe region.
How does Camaloon make money?
One revenue line is on record: product Sales.
Who are Camaloon's main competitors?
Broad incumbents on record are Vistaprint (Cimpress) and Alphabroder (SanMar). Direct peers are 4imprint, Crestline, HALO, Discount Mugs, Quality Logo Products and Spreadshirt. CustomEarth Promos is listed as an emerging player. Etsy (custom/personalized sellers) is listed as an others.
Does Camaloon have an API?
No public API is recorded for Camaloon.
What industry is Camaloon in?
Camaloon's product category is Promotional Products. Its primary akta.pro industry code is IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels), with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 459420 and its SIC code is 5600.