affinis consulting

What affinis consulting does

affinis is a German IT consulting and services group specializing in digital transformation for mid-to-large enterprises, with core delivery around SAP and Microsoft enterprise platforms. The group operates under the publicly listed affinis AG (Bremen) with two wholly-owned subsidiaries — affinis solutions GmbH (Microsoft/SAP solutions) and affinis data & ai GmbH (data and AI consulting, formerly INFORMATION WORKS) — and was formed through the February 2021 merger of PTSGroup and affinis, later expanded by the 2022 acquisition of a controlling stake in Collogia AG. Headcount stands at 150+ IT and Technology Experts across six German locations (Bremen HQ, Hamburg, Cologne, Munich, Stralsund, Gera), with stated customer relationships averaging 8+ years. Functional offerings span Digital & IT Strategy, Project Management Excellence, ERP implementation and modernization (SAP S/4HANA, Microsoft Dynamics 365), Data & Analytics, Data Mesh, Data Driven Marketing, and Application Management.

The company's technology footprint is anchored in dual SAP and Microsoft partnerships — affinis is a Microsoft Solutions Partner and an official SAP partner, a combination held by only ~10% of German Microsoft Dynamics 365 partners per Fraunhofer IML — supplemented by ServiceNow, Microsoft Power Platform, Microsoft Fabric, and Microsoft Copilot. On top of these platforms, affinis sells a proprietary product portfolio including IMMO Central (a Microsoft Dynamics 365 Business Central extension for real estate, listed on Microsoft AppSource), PrivateGPT (an enterprise ChatGPT deployment), SAP System Freeze (legacy SAP archiving), Log.Insights (Power BI monitoring), and the smartwork mobile suite (smartwork mobile, smartgeo, smartwater, metrify) for field data capture.

Revenue derives from four streams: IT consulting and professional services (core), managed services / application management (recurring), proprietary software and add-on subscriptions (IMMO Central, PrivateGPT via Microsoft AppSource and direct), and AI/KI training programs delivered in three tiers (Basic, Professional, Expert) targeting EU AI Act compliance. Go-to-market is consultative enterprise field sales supported by event-driven demand generation (Data Mesh Experience Day, Data Driven Marketing Summit, webinars) and partner co-sell motions through Microsoft and SAP ecosystems. The customer base spans Insurance (Allianz, unnamed German insurer), Energy and Utilities (EWE Go, eprimo, national energy infrastructure project), Real Estate (IMMO Central deployments), Transportation (SFK), Healthcare/GKV (ITSC), and Trade Events (Messe Berlin), with a stated 8+ year average customer tenure.

Name

affinis consulting

Legal name

affinis AG

Website

https://affinis.de

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

affinis is a publicly listed German IT consultancy delivering SAP and Microsoft ERP transformation, data and AI services, and proprietary add-ons (IMMO Central, PrivateGPT) to mid-to-large enterprises across insurance, energy, real estate and healthcare verticals, with 150+ experts and 8+ year average client relationships.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• IT consulting services
• ERP implementation
• Digital transformation consulting
• SAP S/4HANA migration
• Microsoft Dynamics consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IT Consulting & Professional Services: Core revenue stream from digital transformation consulting, ERP implementation (SAP, Microsoft), project management, and application management services for enterprise clients.
2. Managed Services: Ongoing application management and support services for implemented ERP systems, providing recurring revenue from existing client relationships.
3. AI & KI Training Services: EU AI Act compliance training programs (Basic, Professional, Expert tiers) delivered as professional services to enterprise clients.
4. Proprietary Software Solutions: Sale and licensing of proprietary solutions including IMMO Central, PrivateGPT, SAP System Freeze, and other add-ons for Microsoft/SAP ecosystems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

affinis is an IT consulting and technology firm that delivers digital transformation, ERP implementation (SAP S/4HANA and Microsoft Dynamics 365), application management, data & analytics, and AI services to mid-to-large enterprises in Germany. The firm also sells proprietary software add-ons such as IMMO Central (real estate management for Microsoft Dynamics 365 Business Central, available on Microsoft AppSource), PrivateGPT (enterprise ChatGPT solution), SAP System Freeze, and Log.Insights.

Product overview

affinis is a pan-European IT technology company offering an integrated portfolio of transformation, cloud, and platform services. The company positions itself as a data-driven ERP specialist with core technology partnerships in SAP and Microsoft. Their product portfolio includes proprietary solutions organized under three strategic pillars: next.sap solutions for SAP transformation, next.microsoft solutions for Microsoft cloud technologies, and next.data & ai solutions for AI and data capabilities. Own products and solutions include IMMO Central (real estate management extension for Microsoft Dynamics 365 Business Central available in AppSource), PrivateGPT (enterprise ChatGPT solution), SAP System Freeze (legacy system archiving), and Log.Insights (Power BI monitoring). Mobile workforce solutions include smartwork mobile, smartgeo, smartwater, and metrify. Services span digital strategy, IT consulting, project management, application management, data & analytics, data mesh, and data-driven marketing. The group consists of affinis AG (parent), affinis data & ai GmbH (data & AI specialist), and affinis solutions GmbH (Microsoft solutions partner).

Differentiator

Problem solved

Functional benefit

Brands

• IMMO Central: Efficient property management solution for Microsoft Dynamics 365 Business Central
• PrivateGPT
• SAP System Freeze
• Log.Insights
• smartwork mobile
• smartgeo
• smartwater
• metrify

Products and services

• IMMO Central A specialized real estate management extension for Microsoft Dynamics 365 Business Central that enables property companies to manage all real estate processes within a single ERP system. Available in Microsoft AppSource as a certified extension.
• PrivateGPT An enterprise ChatGPT solution that brings AI-powered conversational capabilities to businesses for internal knowledge management, document analysis, and automated assistance, designed with secure enterprise architecture.
• SAP System Freeze A solution for archiving legacy SAP systems, enabling companies to freeze and retire older SAP environments while preserving data accessibility.
• Log.Insights Monitoring solution for Microsoft Power BI platforms, providing visibility into platform usage, performance metrics, and operational insights.
• smartwork mobile Mobile order management solution enabling field service teams to manage work orders, track assignments, and capture customer information on mobile devices.
• smartgeo Field data capture solution for geographic data collection, enabling field workers to record location-based information and assets.
• smartwater Digital heavy rain prevention solution for monitoring and managing storm water risks in urban and infrastructure planning.
• metrify Mobile meter data collection solution for utilities and service providers to read and manage meter readings in the field.
• Digital & IT Strategy Consulting IT strategy consulting services helping enterprises define digital roadmaps, IT operating models, and change management programs.
• Project Management Excellence Consulting and delivery services for managing complex transformation projects, including ERP introduction, modernization, and harmonization programs.
• Application Management Services Ongoing managed services and support for implemented ERP systems, providing recurring operational support and incident resolution.
• Data & Analytics Services Data analytics consulting and implementation services covering business intelligence, data platforms (Microsoft Fabric, Power BI), and analytics strategy.
• Data Mesh Implementation

Quantifiable outcome

• Average customer relationship of 8+ years indicates high client satisfaction and retention
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Collogia AGcoreStrategic or Co-development Partner · 7 September 2022affinis AG acquired a controlling stake in Cologne-based IT services provider Collogia AG in September 2022, strengthening engagement in SAP S/4HANA transformation and managed services. Full ownership transfer planned for 2023.
• MicrosoftcoreTechnology or IntegrationCore technology partner for Microsoft Dynamics 365, Power Platform, Copilot, and related solutions. affinis is a Microsoft Solutions Partner.
• SAPcoreTechnology or IntegrationCore technology partner for SAP S/4HANA, SAP Business Technology Platform, SAP Datasphere, and SAP Development services.
• KI.NRW (KI-Landkarte)strategicStrategic or Co-development Partneraffinis data & ai (formerly INFORMATION WORKS) listed on KI.NRW AI map as member of AI ecosystem in North Rhine-Westphalia, sharing expertise and project experience in AI applications.
• bremen digitalmediastrategicGTM or Marketing PartnerMember of Bremen digitalmedia association, the industry association for media and IT companies in Bremen state, supporting networking and PR activities.
• Digital WaterkantminorGTM or Marketing PartnerRegional partnership with Digital Waterkant initiative.
• DSAG (Deutschsprachige SAP-Anwendergruppe)minorGTM or Marketing PartnerMembership in German-speaking SAP User Group for community engagement and industry visibility.
• SONAPROminorChannel Partner/ Reseller/ DistributorERP system provider partner for SME and mid-market segment.
• TDWIminorGTM or Marketing PartnerPartnership with TDWI (The Data Warehouse Institute) for data analytics education and thought leadership.
• F!F (FRAUEN !N FÜHRUNG)strategicGTM or Marketing PartnerMember of initiative for more women in leadership positions in German real estate industry, providing networking and visibility.
• Avanja (bremen digitalmedia initiative)minorGTM or Marketing PartnerParticipated in Avanja Recruiting Challenge to improve gender diversity in IT recruiting.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technologies including Dynamics 365 and Azure — competes directly with affinis on Microsoft ERP and data platform engagements in Germany.
• Devoteam: European IT consultancy with a strong Microsoft and cloud technology focus. Comparable to affinis in Microsoft-centric ERP/data/AI services but with a more pan-European footprint and leaner average deal size.

Broad incumbents

• Arvato (Bertelsmann): German-headquartered IT services arm of Bertelsmann with significant SAP consulting and managed services depth — comparable end market in Germany with a broader portfolio of services.
• Accenture: Largest global SI with industry-leading SAP S/4HANA and Microsoft practice. Sets the upper bound of competition for large German ERP, data and AI transformation programs where affinis also bids.
• Capgemini: Global SI with a strong SAP and Microsoft practice and large German delivery. Overlaps with affinis on enterprise ERP modernization but with much broader geographic reach and bench depth.
• T-Systems: Deutsche Telekom's enterprise IT arm and a major German SAP/Microsoft integrator with deep public-sector and regulated-industry footprint — competes with affinis for German enterprise and government transformation deals.
• Atos: Global systems integrator with SAP and Microsoft capabilities serving large enterprise ERP and digital transformation deals. Competes with affinis on larger transformation mandates across Germany but at vastly greater scale.

Direct peers

• Allgeier: German IT consulting and services group with deep SAP and Microsoft Dynamics practices serving mid-market and enterprise clients in DACH — most direct operating comparable to affinis in size, geography and technology focus.
• msg group: Independent German IT consultancy specializing in SAP, insurance and regulated-industry ERP programs — directly comparable to affinis's SAP S/4HANA and insurance vertical play, with similar end markets.
• SVA System Vertrieb Alexander: Mid-sized German IT solutions provider focused on Microsoft, SAP, data center and data analytics — closely comparable to affinis on Microsoft + SAP dual-platform ERP and data/AI services in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/affinis-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about affinis consulting