Good Vibe Squad

What Good Vibe Squad does

Good Vibe Squad (legal entity GVS Ventures LLC) is a private U.S.-based done-for-you mortgage marketing agency founded in 2016 and headquartered in Gilbert, Arizona, with 11–50 employees. The company targets individual mortgage loan officers, originators, mortgage teams, and branch managers, offering a vertically integrated service that bundles lead generation, marketing execution, CRM automation, sales training, and ongoing coaching. Its core technology asset is Loan More CRM, a proprietary mortgage growth platform featuring 80+ automated campaigns spanning lead nurturing, appointment booking, document requests, long-term nurture sequences (3–12 months), post-sale reviews/referrals/refinance follow-ups, integrated softphone with power dialer, call recording, and reputation management. Adjacent products include done-for-you Facebook/social advertising management, trust-building sales funnels with pre-qualifying filters, pre-framing marketing assets, the Lendsetter / Mastermind community with weekly live coaching calls, and a Realtor Partner Attraction program. The platform integrates with major lead sources (Zillow, BankRate, Realtor.com, LendingTree) and relies on a core technology partnership with Facebook/Meta, through which Good Vibe Squad spends millions annually.

The company operates a sales-led, direct go-to-market: customers apply through go.goodvibesquad.com/apply and are routed to free guaranteed-ROI strategy calls, after which service is delivered as a recurring monthly subscription. Service-fee pricing is quote-based and not publicly disclosed, but the standard plan requires a minimum $1,000/month advertising budget that passes through to Meta rather than to Good Vibe Squad. Customer acquisition is direct (no resellers or marketplace), and the company emphasizes long-term partnership relationships, supported by a dedicated Member Success Team and weekly coaching cadence.

Scale signals include 1,000+ loan officers served cumulatively, billions of dollars in client-funded loans generated, named customer outcomes (5X production growth, $38M loan volume, $335K commissions, $75M business volume with 85% attribution), Inc. 5000 Fastest Growing Companies placement, and Inc. Magazine Power Partner Award recognition. Leadership is founder-led (co-founders McBilly Sy and Preston Schmidli) with named CXO/VP hires covering CFO (Chayce Hastings), CISO (Taylor Hersom), and VP Operations (Alden Zuck).

Name

Good Vibe Squad

Legal name

GVS Ventures LLC

Website

https://goodvibesquad.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Vibe Squad is a private U.S. mortgage marketing agency (GVS Ventures LLC, founded 2016) that provides done-for-you lead generation, proprietary Loan More CRM automation, sales training, and coaching to 1,000+ individual loan officers, teams, and branch managers.

Ownership category

akta.pro rank

Product category

Mortgage Marketing Services

akta.pro primary industry

Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)

Keywords

• Mortgage lead generation
• Loan officer marketing
• Mortgage CRM software
• Mortgage sales coaching
• Done-for-you marketing

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Done-For-You Marketing Service (Subscription): Monthly subscription service providing comprehensive mortgage marketing, lead generation, CRM automation, coaching, and support. Requires minimum $1,000/month ad spend which goes directly to advertising platforms (not company revenue). The service fee covers ad account management, funnel setup, CRM customization, onboarding, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Good Vibe Squad provides done-for-you mortgage marketing and lead generation services for loan officers and originators. The company bundles proprietary mortgage CRM software (Loan More CRM with 80+ automated campaigns) with managed advertising, trust-building sales funnels, appointment booking, sales training, and weekly coaching. Customers subscribe to a monthly service that delivers pre-qualified mortgage leads, automates follow-up, and supports loan officers through a Mastermind community of 1,000+ members.

Product overview

Good Vibe Squad is a comprehensive mortgage marketing platform offering a unified system combining proprietary CRM technology with full-service marketing support. The core product is Loan More CRM (their proprietary mortgage growth software with 80+ automated campaigns), paired with done-for-you mortgage lead generation, loan officer marketing services, appointment booking, and sales/training support. The platform provides pre-qualified leads, automated follow-up sequences (SMS, email, voicemail drops), pre-framing marketing assets, and ongoing coaching through a mastermind community. Key services include mortgage sales training, loan officer coaching, team training, and realtor referral programs—all designed to work together as an integrated mortgage growth system.

Differentiator

Problem solved

Functional benefit

Brands

• Loan More CRM: Proprietary mortgage growth CRM software with 80+ automated campaigns designed for mortgage professionals, featuring lead management, appointment booking, power dialer, and pipeline tracking.

Products and services

• Loan More CRM

Quantifiable outcome

• Over 1000+ loan officers helped to close billions in funded loans
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• Facebook / MetacoreTechnology or IntegrationPrimary advertising platform partner. Good Vibe Squad spends millions of dollars annually on Facebook advertising, giving them preferred account status, better targeting capabilities, and direct Meta representative support. High-spend advertising accounts receive priority support and improved ad delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jungo: Mortgage-specific CRM and lead-conversion platform serving loan officers with automated workflows, smart lists, and dialer features. Highly comparable to GVS's Loan More CRM offering and overlapping on the LO growth system thesis.
• BNTouch (Mortgage+): Long-standing mortgage CRM and marketing-automation platform for LOs and brokers, with built-in campaigns, lead management, and websites. Direct competitor in the 'CRM + marketing for mortgage' category.
• Bonzo: Mortgage CRM and engagement platform with multi-channel automated follow-up and reputation management. Competes head-to-head with GVS on automated review/referral campaigns and LO engagement workflows.
• EverConnect: Mortgage lead generation and engagement platform offering exclusive leads, CRM, and automated nurture workflows. Directly comparable to GVS's core lead-gen + CRM bundle for LOs.
• Top of Mind (Surefire CRM): Mortgage CRM and consumer-engagement platform focused on lead nurturing, behavioral triggers, and long-term drip campaigns. Overlaps with GVS's 80+ automated campaign library and nurture-first positioning.
• BAM (Mortgage Marketing): Mortgage marketing agency delivering done-for-you lead generation and CRM services to loan officers. Closest comparable in business model to GVS's fractional-CMO + ad-fulfillment positioning.

Broad incumbents

• Zillow Premier Agent / Zillow Showcase: Dominant lead-generation and marketing platform in real estate now expanding into mortgage. Significant overlap on lead sources (Zillow) and ad-buying dynamics that GVS helps LOs manage; an incumbent threat on the demand side.
• Salesforce / HubSpot (financial services verticals): General-purpose CRM/marketing-automation incumbents mortgage teams sometimes adopt. Serve as a competitive ceiling/alternative for DIY-leaning LOs and a threat if a vertical mortgage edition were launched.

Emerging players

• Mortgage Coach: Mortgage presentation and consumer-engagement tool used by LOs to deliver branded loan scenarios and follow-up content. Partial overlap on the 'content + automation' pillar of GVS's stack.
• Loanzify / Elate: Mortgage marketing and brand-build agency helping originators stand out in a commoditized market. Comparable to GVS's unique-value-proposition framework and branding-driven differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/goodvibesquads
• YouTubeyoutube.com/channel/UCNJylAmbagSJRMnDr9ZkfpQ
• Facebookfacebook.com/goodvibesquad
• LinkedInlinkedin.com/company/goodvibesquad
• Instagraminstagram.com/goodvibesquads
• TikToktiktok.com/@goodvibesquads

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Vibe Squad