SureHarvest
SureHarvest provides SaaS platforms (Farming MIS, Sustainability MIS, Certification Management Software) and sustainability consulting for the food and agriculture value chain, serving growers, trade associations, and food companies, and operating as a division of Where Food Comes From.
- Company typePrivate
- Founded1999
- HeadquartersSoquel, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SureHarvest does
SureHarvest is a US-based software and services company focused on sustainability, farm management, and certification management for the food and agricultural value chain, founded in 1999 by Dr. Jeff Dlott and headquartered in Soquel, California (with corporate offices listed in San Ramon and Danville). Its core technology comprises three web-based platforms: Farming MIS, an integrated five-module farm management workflow system (scouting/sampling/food safety, pest and nutrition, soil and water, yield estimation/harvest/contracts, and planting/canopy management/field maintenance) with offline field operation and data sync; Sustainability MIS, a customizable platform for sustainability assessments, certifications, decision-support, and performance tracking; and Certification Management Software, including the SOW Organic module for organic certification. The platforms are deployed on over 200,000 acres of specialty crops and underpin major programs such as the California Almond Sustainability Program and Certified California Sustainable Winegrowing. SureHarvest operates as a division of Where Food Comes From (WFCF), a third-party food verification company acquired at the end of 2016, and continues to serve trade associations and food companies alongside its enterprise parent.
SureHarvest monetizes through a hybrid model: SaaS subscriptions for its software platforms (Farming MIS, Sustainability MIS, Certification Management) paired with professional consulting services spanning ESG strategy, sustainability analytics, Farm Sustainability Assessment (FSA) benchmarking, climate-smart agriculture, and facilitation/training. Pricing is not publicly disclosed and is quote-based, with lead generation via a sales-led motion (dedicated sales email and phone, "Request a Demo" on the website). Its customer base is concentrated in agricultural trade associations (Almond Board of California, CSWA, Protected Harvest, Oregon Hazelnuts, Mushroom Council, California Cherry Board, California Cut Flower Commission) and select enterprises (e.g., Sun World), and its sales force targets growers, wineries, packer-shippers, distributors, food companies, retailers, and foodservice operators across specialty crops including winegrapes, almonds, avocados, citrus, apples, pears, cherries, olives, potatoes, and leafy greens.
SureHarvest firmographics
Firmographics- Name
- SureHarvest
- Legal name
- SureHarvest
- Website
- https://sureharvest.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SureHarvest provides SaaS platforms (Farming MIS, Sustainability MIS, Certification Management Software) and sustainability consulting for the food and agriculture value chain, serving growers, trade associations, and food companies, and operating as a division of Where Food Comes From.
- Ownership category
- akta.pro rank
SureHarvest industry classification
Industry- Product category
- Sustainable Agriculture Software
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Compliance, Recordkeeping & Audit Management (Food Safety, Chemical Use, Labor) (AFAAAFAL)
Keywords
Where SureHarvest is headquartered
LocationHeadquarters
- HQ city
- Soquel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SureHarvest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: SaaS-based software platforms for sustainability management, farm management, and certification management offered as subscription services.
- Professional Consulting Services: Sustainability and ESG consulting services including strategy setting, evaluation, dashboards, sustainability reporting, risk assessment, carbon footprinting, verification, FSA benchmarking, climate-smart agriculture, and facilitation/training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Contact sales for pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
SureHarvest product offering
Product offeringCore offering
SureHarvest provides web-based software platforms (Farming MIS, Sustainability MIS, and Certification Management Software including SOW Organic) for farm management, sustainability assessment, and certification tracking, complemented by professional sustainability and ESG consulting services such as FSA benchmarking, climate-smart agriculture, and sustainability analytics for growers, agribusinesses, trade associations, and food companies.
Product overview
SureHarvest offers a unified platform-plus-services model combining software products and professional consulting services. The software portfolio centers on three core products: Farming MIS (an integrated five-module farm management system with offline field capability), Sustainability MIS (a web-based platform for sustainability assessments and certifications), and Certification Management Software (including SOW Organic for organic certification). These are complemented by professional consulting services including Sustainability and ESG Services, Sustainability Analytics, Farm Sustainability Assessment (FSA) Benchmarking, Climate-Smart Agriculture, and Facilitation and Training. The company operates as a division of Where Food Comes From and serves growers, handlers, agribusinesses, trade groups, and food companies across specialty crops including Winegrapes, Almonds, Avocados, Citrus, Apples, Pears, Cherries, Olives, Potatoes, and leafy greens.
Differentiator
Problem solved
Functional benefit
Brands
- Farming MIS: Integrated workflow software system for farm management with five modules including Scouting, Sampling & Food Safety, Pest & Nutrition, Soil & Water, Yield Estimation, and Planting/Canopy Management.
- Sustainability MIS
- SOW Organic
Products and services
- Farming MIS Integrated workflow software system of five modules (Scouting/Sampling/Food Safety, Pest & Nutrition, Soil & Water, Yield Estimation/Harvest/Contracts, and Planting/Canopy Management/Field Maintenance) used by growers on over 200,000 acres to manage specialty crops. Features offline field operation capability with data sync when back in the office.
- Sustainability MIS Customizable, secure, web-based platform for assessments, certifications, and farming decision-support tools that helps companies, trade organizations, and farmers measure and track sustainability performance, manage audits and certifications, and communicate performance to stakeholders.
- Certification Management Software (including SOW Organic) Software solution that includes SOW Organic for organic certification and Sustainability MIS for broader auditing and certification management for sustainability, food safety, quality, or buyer-required standards. Streamlines the entire certification process including Organic System Plan creation, renewal updates, and real-time application status tracking.
- Sustainability and ESG Services Advisory services supporting sustainability and Environmental, Social, and Governance (ESG) initiatives including strategy setting, evaluation and data analysis, dashboard development, sustainability reporting, risk assessment, carbon footprinting, and third-party verification.
- Sustainability Analytics Data analysis and reporting services for farm-level sustainability assessment, on-farm inputs, social science and market research, cost of production studies, and third-party certification, with real-time reporting through business intelligence and data visualization tools.
- Farm Sustainability Assessment (FSA) Benchmarking SAI Platform-approved FSA benchmarking consultant and implementation specialist services, including development of FSA benchmarks, custom benchmarking projects, FSA trainings, and implementation support for farmers and suppliers.
- Climate-Smart Agriculture Consulting Climate-smart agriculture consulting including identification of farm-level practices to reduce GHG emissions and increase carbon sequestration, GHG calculator tool support, and customized calculator development. Member of Cool Farm Alliance.
- Facilitation and Training Training and farmer outreach services including stakeholder facilitation processes for developing or reviewing sustainability programs, using SureHarvest Sustainability Value Mapping and Analysis methodology.
Quantifiable outcome
- Used on over 200,000 acres of specialty crops
- +3 more outcomes
Companies that use SureHarvest
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
SureHarvest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SureHarvest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cool Farm AllianceminorSureHarvest is a member of the Cool Farm Alliance and has experience supporting farmers in using the Cool Farm Tool for greenhouse gas emissions calculation and climate-smart agriculture assessment.
- SAI PlatformcoreSureHarvest is approved by SAI Platform as an FSA benchmarking consultant and implementation specialist. Works as trusted partner supporting projects and program development activities including work on SAI Platform's Regenerative Agriculture Framework.
- Stewardship Index for Specialty Crops (SISC)coreCo-founded SISC in 2008, a multi-stakeholder initiative working on developing tools for measuring sustainable performance across the specialty crops supply chain.
- Where Food Comes From (WFCF)coreAt the end of 2016, SureHarvest became a division of Where Food Comes From (WFCF), America's trusted resource for third party verification of food production practices. WFCF supports more than 15,000 farmers, ranchers, vineyards, processors, retailers, distributors, and restaurants through its five divisions.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
SureHarvest competitors and assessment
Company assessmentDirect peers
- Conservis: Conservis offers farm management software for planning, records, and financials — a direct comparable in farm management information systems serving similar enterprise grower customers.
- AgWorld: AgWorld provides farm management, agronomy, and recordkeeping software used by growers and agronomists — a direct functional peer in farm management information systems.
- Granular (Corteva): Granular provides farm management software for row-crop operations and is a direct functional peer to SureHarvest's Farming MIS, though it serves broader crop types with deeper agronomic analytics.
Others
- Cool Farm Alliance (Cool Farm Tool): Cool Farm Alliance operates the Cool Farm Tool for GHG emissions calculation — SureHarvest is a member and supports farmers using the tool, making it an adjacent enabling platform in the same sustainability MRV ecosystem.
- SAI Platform: SAI Platform is the industry body for sustainable agriculture; SureHarvest is an approved FSA benchmarking consultant and implementation specialist, making SAI a partner/ecosystem reference rather than competitor but with adjacent benchmarking offerings.
- Stewardship Index for Specialty Crops (SISC): SISC is a multi-stakeholder specialty-crop sustainability metrics initiative co-founded by SureHarvest in 2008 — adjacent ecosystem reference where SureHarvest contributes technology and consulting.
- Validus Verification Services: Validus is a sister division of SureHarvest within Where Food Comes From, offering third-party verification of food production practices — adjacent service line under common ownership.
Emerging players
- Indigo Ag: Indigo Ag combines digital agronomy with sustainability and carbon programs — overlapping with SureHarvest's Sustainability MIS and Climate-Smart Agriculture consulting but focused primarily on row crops and carbon-market monetization.
Broad incumbents
- Trimble Ag: Trimble Ag offers precision agriculture and farm management software with workflow and recordkeeping capabilities that overlap with SureHarvest's Farming MIS, serving a much larger and more diversified customer base.
- Climate FieldView (Bayer): Climate FieldView is a large, well-capitalized digital agriculture platform combining field data capture, agronomic modeling, and sustainability tools — overlapping with both Farming MIS and Sustainability MIS but with significantly broader scope and resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SureHarvest social profiles
Digital presenceSureHarvest compliance and trust
Trust signalCompliance1 record
SureHarvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureHarvest leadership team
Management profileNumber of profiles
Profiles6 records
SureHarvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureHarvest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureHarvest
What does SureHarvest do?
SureHarvest provides web-based software platforms (Farming MIS, Sustainability MIS, and Certification Management Software including SOW Organic) for farm management, sustainability assessment, and certification tracking, complemented by professional sustainability and ESG consulting services such as FSA benchmarking, climate-smart agriculture, and sustainability analytics for growers, agribusinesses, trade associations, and food companies.
Is SureHarvest a public or private company?
SureHarvest is a private company. It is classified as corporate owned and is currently operating.
When was SureHarvest founded?
SureHarvest was founded in 1999. It employs 11 to 50 people.
Where is SureHarvest based?
SureHarvest is headquartered in Soquel, United States, in the North America region.
How does SureHarvest make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Consulting Services.
Who are SureHarvest's main competitors?
Direct peers on record are Conservis, AgWorld and Granular (Corteva). Others are Cool Farm Alliance (Cool Farm Tool), SAI Platform, Stewardship Index for Specialty Crops (SISC) and Validus Verification Services. Indigo Ag is listed as an emerging player. Broad incumbents are Trimble Ag and Climate FieldView (Bayer).
Does SureHarvest have an API?
No public API is recorded for SureHarvest.
What industry is SureHarvest in?
SureHarvest's product category is Sustainable Agriculture Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAK, Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag). Its NAICS code is 115116 and its SIC code is 700.