Bayview Physicians Group

What Bayview Physicians Group does

Bayview Physicians Group is a private, multi-specialty medical group practice serving the Hampton Roads region of Virginia. Founded in August 1991 by Dr. Anthony C. Cetrone and Jim Hartz as Bayview Medical Center, it has grown into a regional platform operating 74-75 outpatient care sites and 6 NowCare urgent care centers across five cities — Virginia Beach, Chesapeake, Norfolk, Suffolk, and Franklin — with hospitalist coverage at five affiliated hospitals. The group fields 300+ physicians, nurse practitioners, and physician assistants across 17 clinical specialties (including primary care, cardiology, dermatology, gastroenterology, OB/GYN, pulmonary and critical care, rheumatology, sleep medicine, and urgent care) supported by 600+ total positions across the organization.

Its core technology is a secure Electronic Medical Record (EMR) system that coordinates care across the network's primary, specialty, urgent, and inpatient settings. Patient-facing digital touchpoints include an online patient portal for medical records, messaging, and prescription refills; online appointment scheduling supporting both virtual telehealth and in-person visits; and a digital bill payment portal accepting credit cards, Google Pay, and Apple Pay. Medical records requests are fulfilled through a partnership with Sharecare, typically delivered within 3-5 business days.

The group operates a direct-to-consumer healthcare delivery model, accepting multiple major insurance and provider networks including Sentara Medical Group, Bon Secours Medical Group, and Chesapeake Regional Medical Group. Revenue is generated from patient care services — primary, specialty, urgent, inpatient, and occupational — billed through insurance and patient payments, with administrative and billing operations outsourced to Med-Systems Associates. The legal entity is Bayview Physician Services, P.C., a Virginia professional corporation. Day-to-day leadership is shared between the surviving co-founder Jim Hartz, Chief Medical Officer Jeffrey D. Forman, and Medical Director Douglas Gregory, MD, FAAP, following the January 2025 death of co-founder Dr. Cetrone.

Name

Bayview Physicians Group

Legal name

Bayview Physician Services, P.C.

Website

https://bayviewphysicians.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bayview Physicians Group is a Virginia-based multi-specialty medical group practice operating 74-75 outpatient sites, 6 NowCare urgent care centers, and hospitalist coverage at 5 hospitals across Hampton Roads, serving general community, urgent care, and occupational health patients with 300+ providers across 17 specialties.

Ownership category

akta.pro rank

Product category

Multi-Specialty Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

Keywords

• Multi-specialty medical group
• Primary care services
• Urgent care services
• Occupational health services
• Specialty medical care

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Care Services: Revenue generated from providing medical services to patients across primary care, urgent care, and specialty care. Services are billed to patients and insurance providers. The group accepts various insurance plans including Sentara Medical Group, Bon Secours Medical Group, and Chesapeake Regional Medical Group.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bayview Physicians Group is a multi-specialty medical group providing primary care, urgent care (NowCare), specialty care across 17 medical specialties, and occupational health services to patients in the Hampton Roads region of Virginia. The group operates 75 outpatient sites, 6 urgent care centers, and 5 hospital affiliations staffed by 300+ physicians, NPs, and PAs. Digital patient services include a patient portal, online appointment scheduling (in-person and telehealth), online bill payment, and a Sharecare-based medical records request system.

Product overview

Bayview Physicians Group is a multi-specialty medical group providing a comprehensive portfolio of healthcare services across the Hampton Roads region of Virginia. The organization operates as a platform of interconnected services including Primary Care (family medicine, internal medicine, pediatrics), Urgent Care under the NowCare brand with 6 centers, Specialty Care across 17 medical specialties, and Occupational Health Services. Digital touchpoints include a Patient Portal for accessing records and messaging providers, Online Appointment Scheduling (both virtual and in-person), Online Bill Payment with multiple payment options, and Medical Records Request functionality through a Sharecare partnership. The organization serves over 300 providers across 74+ locations, integrating these services to provide coordinated patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Primary care services including family medicine, internal medicine, and pediatrics with over 300 providers across 74–75 outpatient locations in Hampton Roads, Virginia.
• Urgent Care (NowCare) Urgent care services operating under the NowCare brand with 6 urgent care centers providing acute care for non-emergency medical needs, with extended and weekend hours.
• Specialty Care Multi-specialty medical services across 17 specialties including cardiology, dermatology, gastroenterology, OB/GYN, pulmonary & critical care, rheumatology, sleep medicine, endocrinology, general surgery, hospital medicine, podiatry, ENT/audiology, and colorectal surgery.
• Occupational Health Services Occupational health services including DOT physicals, drug screening, and workplace health programs for employers and employees, supporting workplace compliance and employee wellness.
• Patient Portal Online patient portal allowing patients to access medical records, message providers, request prescription refills, and manage appointments.
• Online Appointment Scheduling Online system for requesting appointments with Bayview providers, offering both virtual (telehealth) and in-person visit options.
• Online Bill Payment Secure online payment portal for paying medical bills, supporting credit card payments, Google Pay, and Apple Pay.
• Medical Records Request Online system for requesting medical records through a partnership with Sharecare, with records typically ready in 3–5 business days.
• Telehealth / Virtual Visits Virtual visit services allowing patients to connect with Bayview providers remotely, offered alongside in-person visit options through the online scheduling system.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• SharecarecoreStrategic or Co-development PartnerBayview Physicians Group has partnered with Sharecare to fulfill medical records requests. Sharecare's platform enables patients to request and receive their medical records electronically, with records typically ready within 3-5 business days.
• Med-Systems AssociatescoreOthersMed-Systems Associates manages Bayview Physicians Group's administrative and billing services. Their administrative office is located at 3241 Western Branch Boulevard, Chesapeake, Virginia 23321.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Bayview_Phy
• Facebookfacebook.com/bayviewphysiciansgroup
• LinkedInlinkedin.com/company/bayview-physicians-group
• Instagraminstagram.com/bayviewphy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayview Physicians Group