Bayview Physicians Group
Bayview Physicians Group is a Virginia-based multi-specialty medical group practice operating 74-75 outpatient sites, 6 NowCare urgent care centers, and hospitalist coverage at 5 hospitals across Hampton Roads, serving general community, urgent care, and occupational health patients with 300+ providers across 17 specialties.
- Company typePrivate
- Founded1991
- HeadquartersVirginia Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bayview Physicians Group does
Bayview Physicians Group is a private, multi-specialty medical group practice serving the Hampton Roads region of Virginia. Founded in August 1991 by Dr. Anthony C. Cetrone and Jim Hartz as Bayview Medical Center, it has grown into a regional platform operating 74-75 outpatient care sites and 6 NowCare urgent care centers across five cities — Virginia Beach, Chesapeake, Norfolk, Suffolk, and Franklin — with hospitalist coverage at five affiliated hospitals. The group fields 300+ physicians, nurse practitioners, and physician assistants across 17 clinical specialties (including primary care, cardiology, dermatology, gastroenterology, OB/GYN, pulmonary and critical care, rheumatology, sleep medicine, and urgent care) supported by 600+ total positions across the organization.
Its core technology is a secure Electronic Medical Record (EMR) system that coordinates care across the network's primary, specialty, urgent, and inpatient settings. Patient-facing digital touchpoints include an online patient portal for medical records, messaging, and prescription refills; online appointment scheduling supporting both virtual telehealth and in-person visits; and a digital bill payment portal accepting credit cards, Google Pay, and Apple Pay. Medical records requests are fulfilled through a partnership with Sharecare, typically delivered within 3-5 business days.
The group operates a direct-to-consumer healthcare delivery model, accepting multiple major insurance and provider networks including Sentara Medical Group, Bon Secours Medical Group, and Chesapeake Regional Medical Group. Revenue is generated from patient care services — primary, specialty, urgent, inpatient, and occupational — billed through insurance and patient payments, with administrative and billing operations outsourced to Med-Systems Associates. The legal entity is Bayview Physician Services, P.C., a Virginia professional corporation. Day-to-day leadership is shared between the surviving co-founder Jim Hartz, Chief Medical Officer Jeffrey D. Forman, and Medical Director Douglas Gregory, MD, FAAP, following the January 2025 death of co-founder Dr. Cetrone.
Bayview Physicians Group firmographics
Firmographics- Name
- Bayview Physicians Group
- Legal name
- Bayview Physician Services, P.C.
- Website
- https://bayviewphysicians.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bayview Physicians Group is a Virginia-based multi-specialty medical group practice operating 74-75 outpatient sites, 6 NowCare urgent care centers, and hospitalist coverage at 5 hospitals across Hampton Roads, serving general community, urgent care, and occupational health patients with 300+ providers across 17 specialties.
- Ownership category
- akta.pro rank
Bayview Physicians Group industry classification
Industry- Product category
- Multi-Specialty Medical Practice
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)
Keywords
Where Bayview Physicians Group is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bayview Physicians Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Patient Care Services: Revenue generated from providing medical services to patients across primary care, urgent care, and specialty care. Services are billed to patients and insurance providers. The group accepts various insurance plans including Sentara Medical Group, Bon Secours Medical Group, and Chesapeake Regional Medical Group.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bayview Physicians Group product offering
Product offeringCore offering
Bayview Physicians Group is a multi-specialty medical group providing primary care, urgent care (NowCare), specialty care across 17 medical specialties, and occupational health services to patients in the Hampton Roads region of Virginia. The group operates 75 outpatient sites, 6 urgent care centers, and 5 hospital affiliations staffed by 300+ physicians, NPs, and PAs. Digital patient services include a patient portal, online appointment scheduling (in-person and telehealth), online bill payment, and a Sharecare-based medical records request system.
Product overview
Bayview Physicians Group is a multi-specialty medical group providing a comprehensive portfolio of healthcare services across the Hampton Roads region of Virginia. The organization operates as a platform of interconnected services including Primary Care (family medicine, internal medicine, pediatrics), Urgent Care under the NowCare brand with 6 centers, Specialty Care across 17 medical specialties, and Occupational Health Services. Digital touchpoints include a Patient Portal for accessing records and messaging providers, Online Appointment Scheduling (both virtual and in-person), Online Bill Payment with multiple payment options, and Medical Records Request functionality through a Sharecare partnership. The organization serves over 300 providers across 74+ locations, integrating these services to provide coordinated patient care.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Care Primary care services including family medicine, internal medicine, and pediatrics with over 300 providers across 74–75 outpatient locations in Hampton Roads, Virginia.
- Urgent Care (NowCare) Urgent care services operating under the NowCare brand with 6 urgent care centers providing acute care for non-emergency medical needs, with extended and weekend hours.
- Specialty Care Multi-specialty medical services across 17 specialties including cardiology, dermatology, gastroenterology, OB/GYN, pulmonary & critical care, rheumatology, sleep medicine, endocrinology, general surgery, hospital medicine, podiatry, ENT/audiology, and colorectal surgery.
- Occupational Health Services Occupational health services including DOT physicals, drug screening, and workplace health programs for employers and employees, supporting workplace compliance and employee wellness.
- Patient Portal Online patient portal allowing patients to access medical records, message providers, request prescription refills, and manage appointments.
- Online Appointment Scheduling Online system for requesting appointments with Bayview providers, offering both virtual (telehealth) and in-person visit options.
- Online Bill Payment Secure online payment portal for paying medical bills, supporting credit card payments, Google Pay, and Apple Pay.
- Medical Records Request Online system for requesting medical records through a partnership with Sharecare, with records typically ready in 3–5 business days.
- Telehealth / Virtual Visits Virtual visit services allowing patients to connect with Bayview providers remotely, offered alongside in-person visit options through the online scheduling system.
Companies that use Bayview Physicians Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bayview Physicians Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Bayview Physicians Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SharecarecoreBayview Physicians Group has partnered with Sharecare to fulfill medical records requests. Sharecare's platform enables patients to request and receive their medical records electronically, with records typically ready within 3-5 business days.
- Med-Systems AssociatescoreMed-Systems Associates manages Bayview Physicians Group's administrative and billing services. Their administrative office is located at 3241 Western Branch Boulevard, Chesapeake, Virginia 23321.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Bayview Physicians Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bayview Physicians Group social profiles
Digital presenceBayview Physicians Group compliance and trust
Trust signalCompliance2 records
Bayview Physicians Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayview Physicians Group leadership team
Management profileNumber of profiles
Profiles3 records
Bayview Physicians Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayview Physicians Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayview Physicians Group
What does Bayview Physicians Group do?
Bayview Physicians Group is a multi-specialty medical group providing primary care, urgent care (NowCare), specialty care across 17 medical specialties, and occupational health services to patients in the Hampton Roads region of Virginia. The group operates 75 outpatient sites, 6 urgent care centers, and 5 hospital affiliations staffed by 300+ physicians, NPs, and PAs. Digital patient services include a patient portal, online appointment scheduling (in-person and telehealth), online bill payment, and a Sharecare-based medical records request system.
Is Bayview Physicians Group a public or private company?
Bayview Physicians Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bayview Physicians Group founded?
Bayview Physicians Group was founded in 1991. It employs 501 to 1,000 people.
Where is Bayview Physicians Group based?
Bayview Physicians Group is headquartered in Virginia Beach, United States, in the North America region.
How does Bayview Physicians Group make money?
One revenue line is on record: patient Care Services.
Does Bayview Physicians Group have an API?
No public API is recorded for Bayview Physicians Group.
What industry is Bayview Physicians Group in?
Bayview Physicians Group's product category is Multi-Specialty Medical Practice. Its primary akta.pro industry code is HLAFAAAL, Hospital-Owned Physician Networks & Medical Groups. Its NAICS code is 621111 and its SIC code is 8011.