York Harbor Marine
- Company typePrivate
- Founded1955
- HeadquartersYork, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
York Harbor Marine firmographics
Firmographics- Name
- York Harbor Marine
- Legal name
- York Harbor Marine
- Website
- https://yorkharbormarine.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
York Harbor Marine industry classification
Industry- Product category
- Marine Dealership & Marina Services
- NAICS
- Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH)
- akta.pro secondary industry
- Marine Outfitting & Interior Refurbishment (TLAKAKAL)
Keywords
Where York Harbor Marine is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
York Harbor Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Boat Sales: New Boston Whaler boats and quality pre-owned boats sold directly to consumers at the York, ME dealership location.
- Marine Service & Repairs: Complete marine repairs with factory-trained technicians, including routine maintenance, seasonal prep, engine and electrical repairs, cleaning and detailing. Labor charged at $185 per hour.
- Dockage & Valet Services: Annual and limited dockage plans plus valet rack service plans including launch/haul, storage, bottom washing, shrink wrapping, and seasonal services. Rates from $200-$335 per foot depending on boat length and plan type.
- Engine Repowers: Professional outboard engine replacement services for Mercury, Yamaha, and Honda engines. Includes evaluation, installation, and ongoing maintenance.
- Storage Services: Outdoor boat storage, shrink wrap/winter cover services, battery storage, and trailer storage. Storage rates from $32-$62 per foot.
- Parts Sales: Marine equipment parts and accessories sold through the ship's store and parts department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Technical Labor Rate |
| Unit Pricing | Pay-as-you-go | Hauling & Launching |
| Unit Pricing | Pay-as-you-go | Bottom Painting |
| Unit Pricing | Annual | Outdoor Storage |
| Unit Pricing | Annual | Valet Rack Annual Plan |
| Unit Pricing | Seasonal | Valet Rack Limited Plan |
| Unit Pricing | Seasonal | Dockage Plan |
| Unit Pricing | Pay-as-you-go | Engine Winterization |
| Unit Pricing | Pay-as-you-go | Spring Commissioning |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
York Harbor Marine product offering
Product offeringCore offering
York Harbor Marine is a family-owned full-service marine dealership and marina in York, Maine, authorized to sell new Boston Whaler boats and quality pre-owned boats. It also operates a service department offering engine repowers (Mercury, Yamaha, Honda), repairs, seasonal maintenance and winterization, plus dockage, valet rack plans, outdoor and trailer storage, an on-site ship's store, fuel dock, and an adjacent waterfront restaurant (Deck at Dockside).
Product overview
York Harbor Marine is a family-owned marine dealership and full-service marina established in 1955, serving the Southern Maine and New Hampshire seacoast. The company operates as an authorized Boston Whaler dealer (for over 50 years) offering new and pre-owned boats across center console, dual console, express cruiser, runabout, and bay boat categories. As a product portfolio, the business centers on Boston Whaler New Boats and Pre-Owned Boats as core sales products, complemented by Engine Repowers (Mercury, Yamaha, Honda), Marine Service Department, Dockage & Valet Rack Services, Storage & Winterization, and Ship's Store retail operations. An ancillary hospitality component, the Deck at Dockside Restaurant, provides waterfront dining adjacent to the marina. The company also operates a Fuel Dock with ValvTect Fuels. This marine dealership does not offer AI-powered features, public APIs, or software platforms—its product and service portfolio is grounded in physical boats, engines, service labor, and marina facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Boston Whaler New Boats New Boston Whaler boats across center console, dual console, express cruiser, runabout, and bay boat categories, sold with motors and trailer packages to recreational boaters in the Southern Maine and New Hampshire seacoast market.
- Pre-Owned Boats Quality pre-owned boats inspected and serviced by the dealership, catering to diverse boating needs and budgets for recreational boaters.
- Engine Repowers Professional outboard engine replacement service for Mercury, Yamaha, and Honda engines, including evaluation, installation, rigging, and ongoing maintenance for boat owners seeking to upgrade or replace existing propulsion.
- Marine Service Department Full-service marina offering complete marine repairs, engine tune-ups, bottom painting, electrical systems, cleaning, detailing, zinc anode replacement, and seasonal maintenance for boat owners in the seacoast region.
- Dockage & Valet Rack Services Annual and limited dockage plans plus valet rack service plans that include launch/haul, storage, bottom washing, shrink wrapping, and seasonal services for boat owners on the Maine/New Hampshire seacoast.
- Storage & Winterization Outdoor boat storage, shrink wrap/winter cover services, trailer storage, battery storage, and engine winterization/spring commissioning for boat owners needing off-season and between-season care.
- Deck at Dockside Restaurant Waterfront restaurant on the pier at York Harbor Marine serving fresh seafood, lobster rolls, salads, and cocktails with harbor views for visiting boaters and the local community.
- Ship's Store On-site retail store supplying marine parts, accessories, and supplies to boaters using the marina and the wider seacoast community.
- Fuel Dock On-site fuel dock dispensing ValvTect Fuels for boats using the marina and passing vessels.
Companies that use York Harbor Marine
Customer profileSegments1 record
Ideal customer profiles1 record
York Harbor Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
York Harbor Marine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Boston WhalercoreAuthorized dealer for Boston Whaler boats, motors, and trailer packages for over 50 years. As the Seacoast's authorized Boston Whaler dealer, York Harbor Marine offers the full line of Whaler boats and is recognized as a trusted source for new Whaler purchases in the region.
- MercurycoreMercury Platinum Dealer and Authorized Service Center with certified V12 engine technicians. Provides outboard engine sales, installation, and factory-authorized service for Mercury engines from portable models to high-horsepower Verados.
- YamahacoreYamaha engine dealer with Master Certified technicians providing professional installation and service for Yamaha outboard engines.
- Honda MarineminorHonda Marine outboard dealer and authorized service provider offering Honda marine engines as another trusted option for boat repowers.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
York Harbor Marine competitors and assessment
Company assessmentDirect peers
- Front Street Shipyard: Maine-based full-service boatyard offering storage, haul-out, and marine service. Comparable as a regional marine service and storage operator competing for the same Southern Maine seasonal customer base and certified service work.
- Hinckley Yacht Services: Long-established New England boat dealer and full-service marina network offering new yacht sales, brokerage, storage, and certified service — directly comparable as a multi-generational, multi-OEM-authorized marine dealer and service operation in the same coastal geography.
- Portland Yacht Services: Portland, Maine full-service marina and boatyard with storage, service, and brokerage. Directly comparable in scope — independent marina, storage, and OEM-certified marine service for the same Southern Maine recreational boating customer.
Broad incumbents
- Safe Harbor Marinas: Largest U.S. marina operator with a national portfolio of full-service marinas including storage, service, and fuel. Comparable as the scaled incumbent in the same marina/storage/service category, representing both a potential acquirer and a competitive benchmark for service quality.
- West Marine: Largest U.S. marine retail chain selling parts, accessories, and electronics with a national footprint and growing service offerings. Comparable as a broad retail/distribution competitor in marine parts and accessories, the lightest overlap with York Harbor's dealership/service model.
Emerging players
- Freedom Boat Club: Subscription-based boat club model that competes for the same recreational boating customer's wallet share, particularly in coastal markets. Relevant as a recurring-revenue alternative to boat ownership that could pressure dockage and used-boat demand over time.
Others
- Boat Trader: Largest U.S. online boat marketplace. Relevant as the dominant channel for used-boat price discovery and listings that sets the competitive backdrop for York Harbor's pre-owned boat business and customer acquisition funnel.
- Brunswick Corporation (Boston Whaler / Mercury Marine): Parent of Boston Whaler and Mercury Marine — the two most important OEM partners for York Harbor Marine. Relevant as the principal counterparty whose dealer-network and product decisions directly drive York Harbor's largest revenue lines.
Regional players
- Hamlin's Marine: Maine marine dealer and service center selling multiple boat brands with storage and service. Comparable as a family/independent marine retailer with multi-OEM service capabilities, though operating in a different sub-region of Maine.
- New England Boatworks: Rhode Island-based full-service boatyard and marina with storage, repair, and refit. Comparable as an independent New England marine service operator competing for similar seasonal storage and certified service work in the broader Northeast market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
York Harbor Marine social profiles
Digital presenceYork Harbor Marine compliance and trust
Trust signalCompliance4 records
York Harbor Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
York Harbor Marine leadership team
Management profileNumber of profiles
Profiles9 records
York Harbor Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
York Harbor Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about York Harbor Marine
What does York Harbor Marine do?
York Harbor Marine is a family-owned full-service marine dealership and marina in York, Maine, authorized to sell new Boston Whaler boats and quality pre-owned boats. It also operates a service department offering engine repowers (Mercury, Yamaha, Honda), repairs, seasonal maintenance and winterization, plus dockage, valet rack plans, outdoor and trailer storage, an on-site ship's store, fuel dock, and an adjacent waterfront restaurant (Deck at Dockside).
Is York Harbor Marine a public or private company?
York Harbor Marine is a private company. It is classified as family owned and is currently operating.
When was York Harbor Marine founded?
York Harbor Marine was founded in 1955. It employs 11 to 50 people.
Where is York Harbor Marine based?
York Harbor Marine is headquartered in York, United States, in the North America region.
How does York Harbor Marine make money?
Six revenue lines are on record. Boat Sales are the primary driver. The others are marine Service & Repairs, dockage & Valet Services, engine Repowers, storage Services and parts Sales.
Who are York Harbor Marine's main competitors?
Direct peers on record are Front Street Shipyard, Hinckley Yacht Services and Portland Yacht Services. Broad incumbents are Safe Harbor Marinas and West Marine. Freedom Boat Club is listed as an emerging player. Others are Boat Trader and Brunswick Corporation (Boston Whaler / Mercury Marine). Regional players are Hamlin's Marine and New England Boatworks.
Does York Harbor Marine have an API?
No public API is recorded for York Harbor Marine.
What industry is York Harbor Marine in?
York Harbor Marine's product category is Marine Dealership & Marina Services. Its primary akta.pro industry code is TLAKAKAH, Piping, HVAC & Auxiliary Systems Repair, with a secondary code of TLAKAKAL, Marine Outfitting & Interior Refurbishment. Its NAICS code is 441222 and its SIC code is 3730.