Core Imaging
Core Imaging LLC is a privately held, employee-owned veterinary ultrasound distributor founded in 2009, selling proprietary Wisonic-manufactured systems and Philips-resold consoles alongside the CoreVu telemedicine and training platform to SMB veterinary clinics and specialty practices in the U.S.
- Company typePrivate
- Founded2009
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Core Imaging does
Core Imaging LLC is a privately held, employee-owned veterinary imaging solutions provider founded in August 2009 and headquartered in Ada, Michigan, with 11-50 employees. The company sells, distributes, and supports ultrasound and digital X-ray systems targeted at small animal, mixed, large animal, and specialty veterinary practices in the United States and abroad. Its portfolio spans a proprietary hardware line — Piloter, Navi, Clivia, Clover, Carnation, and the Integra handheld family — manufactured by partner Wisonic and built on the HOLO imaging platform (64x beamforming at 5000 fps), augmented by the WiGuide needle visualization add-on. Core Imaging also operates as an authorized reseller of Philips veterinary ultrasound systems (EPIQ CVx, EPIQ Elite, Affiniti, Lumify, etc.) and Rayence digital dental X-ray, enabling the company to cover a wide price and performance range from $500 handhelds to high-end cardiology consoles.
CoreVu Scan Assist is the company's strategic software layer: a cloud-connected telemedicine and education platform that enables real-time remote sonographer guidance, image sharing, RACE-approved CE coursework, and Skill Builder training, with WiCloud providing image archival and Core Teleradiology enabling expert review. The go-to-market combines direct field sales with demo devices, conference presence at VMX, an e-commerce storefront for accessories and session bundles, and an extensive content marketing and webinar program (e.g., Dr. Robert O'Brien's case-study library). Revenue is generated through one-time equipment sales (quote-based for hardware, unit-priced for accessories and Integra units), pay-as-you-go CoreVu sessions ($50-$150 per session), and subscription/bundle offerings (5-session CoreVu bundles, $450 Skill Builder Complete Course).
The company is bootstrapped with no disclosed venture or institutional funding and remains closely held under employee ownership, with Randy Laufersky as President/CEO. Recent strategic activity has centered on portfolio expansion: the January 2025 launches of Carnation (premium tier) and Integra Wireless (entry-level mobile tier), alongside continued buildout of the CoreVu services ecosystem, position the company to capture share as point-of-care ultrasound adoption deepens across U.S. veterinary practice.
Core Imaging firmographics
Firmographics- Name
- Core Imaging
- Legal name
- Core Imaging LLC
- Website
- https://coreimaging.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Core Imaging LLC is a privately held, employee-owned veterinary ultrasound distributor founded in 2009, selling proprietary Wisonic-manufactured systems and Philips-resold consoles alongside the CoreVu telemedicine and training platform to SMB veterinary clinics and specialty practices in the U.S.
- Ownership category
- akta.pro rank
Core Imaging industry classification
Industry- Product category
- Veterinary Ultrasound Imaging Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)
- akta.pro secondary industries
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK)
Keywords
Where Core Imaging is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Core Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ultrasound Equipment Sales: Sale of veterinary ultrasound systems including Piloter, Navi, Clivia, Carnation, Clover tablets and Integra handheld devices. Also includes Philips branded systems (EPIQ CVx, EPIQ Elite, Affiniti, Lumify) and Wisonic systems.
- CoreVu Training Sessions: Fee-based sonographer-assisted scanning sessions including Abdominal CoreVu (20 min @ $50, 45 min @ $125), Cardiac CoreVu (60 min @ $150), and Skill Builder Training. Also sells CoreVu Scan Assist Bundle (5 Sessions).
- Accessories and Supplies: Sale of ultrasound accessories including scanning gel, cardiac scanning tables, standoff pads, pet positioners, and replacement parts.
- Teleradiology Services: Core Teleradiology accepts limited abdominal scans for expert review and reporting. Defined as single system scans (reproductive, hepato-biliary, urinary, intestinal, or single organ/pathology follow-up).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Abdominal CoreVu 20-minute session |
| Unit Pricing | Pay-as-you-go | Abdominal CoreVu 45-minute session |
| Unit Pricing | Pay-as-you-go | Cardiac CoreVu 60-minute session |
| Freemium | Pay-as-you-go | Skill Builder Training |
| Unit Pricing | One time/ perpetual license | Skill Builder Complete Course |
| Subscription | Pay-as-you-go | CoreVu Scan Assist Bundle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Core Imaging product offering
Product offeringCore offering
Core Imaging sells proprietary and reseller veterinary ultrasound systems (Piloter, Navi, Clivia, Clover, Carnation, Integra family) along with digital dental X-ray solutions, paired with the CoreVu Scan Assist cloud-based telemedicine and remote training platform. The company provides WiFi-enabled imaging hardware, RACE-approved CE training, sonographer-assisted scanning sessions, and Core Teleradiology review services targeted at veterinary clinics and specialty practices.
Product overview
Core Imaging provides a comprehensive veterinary ultrasound portfolio consisting of proprietary systems (Piloter, Navi, Clivia, Clover, Carnation, Integra family) built on the HOLO imaging platform, paired with the CoreVu Scan Assist telemedicine and training platform. The company also resells Philips ultrasound systems (EPIQ CVx, EPIQ Elite, Flash, 5500, Affiniti 50/70, CX 50, Lumify) and offers WiGuide needle visualization technology. Products range from handheld point-of-care devices (Integra family, Clover) to premium touchscreen systems (Carnation, Clivia, Navi) to high-end cardiac (EPIQ CVx) and general imaging (EPIQ Elite) systems. CoreVu enables remote sonographer assistance, training, and telemedicine consultations across all connected systems.
Differentiator
Problem solved
Functional benefit
Brands
- CoreVu: Online sonography education and instruction platform that brings professional sonographers, educators, and technology solutions together to assist in real-time learning environment.
- WiGuide
- Core Teleradiology
Products and services
- CoreVu Scan Assist Cloud-based online sonography education and telemedicine platform that connects veterinarians in real time with professional sonographers for remote scan assistance, second opinions, image sharing, and training. It is natively integrated into Core Imaging's ultrasound systems and is sold to veterinary clinics, mobile veterinarians, and specialty practices.
- Piloter Ultrasound System Smart tablet ultrasound system with a 13.3-inch touchscreen built on the HOLO imaging platform (64x beamforming at 5000 fps), weighing 4.4 lbs and supporting veterinary-specific presets plus CoreVu connectivity. Designed for small and mixed veterinary practices needing portable, high-resolution diagnostic imaging.
- Navi Ultrasound System Tablet-based ultrasound system built on the HOLO platform with a 19-inch high-resolution touchscreen, electric height adjustment, 7-hour battery life, and WiGuide needle visualization. Targeted at veterinary clinics seeking premium image quality and precise biopsy capability.
- Clivia Ultrasound System High-resolution ultrasound system with a 17.3-inch touchscreen, 6-hour battery life on cart, comprehensive connectivity, and all imaging modes (abdominal, cardiac, internal medicine) included standard. Built for veterinary clinics and mobile practitioners requiring versatile diagnostic imaging.
- Clover Handheld Ultrasound Lightweight handheld ultrasound weighing 10.8 lbs with dual transducer connector, built on the HOLO platform, and housed in a magnesium-aluminum alloy body for durability. Suited to mobile veterinary and field use in harsh environments.
- Carnation Ultrasound System Premium touchscreen ultrasound system featuring the industry's largest 21.3-inch LED HD touchscreen, 360-degree movable panel operation, and a whole-day battery supporting 3.5+ hours of continuous scanning. Built on the HOLO platform and paired with CoreVu Scan Assist for remote training and real-time sonographer support.
- Integra Wired Handheld Ultrasound USB-C handheld ultrasound that connects to Android devices with no internal battery required, DICOM capable, and available with Micro-Convex, Linear, and Macro-Convex transducer heads weighing less than 0.4 lbs each. Designed for veterinary point-of-care imaging.
- Integra Wireless Handheld Ultrasound App-based wireless handheld ultrasound compatible with Android and iOS devices, featuring 2.5-hour battery life, waterproof design, high-resolution multi-frequency construction, veterinary-specific presets, and a 3-year warranty that includes drops.
- Integra II Handheld Ultrasound Premium handheld ultrasound with interchangeable Micro-Convex, Macro-Convex, and Linear transducer heads, wireless connectivity, 4-hour continuous scan time, the best image resolution in the Integra family, and a waterproof design. Sold to veterinary practices for point-of-care imaging.
- Integra Combo Handheld Ultrasound Dual-head handheld ultrasound combining Micro-Convex and Linear transducers in a single device, with 5-hour battery life, waterproof construction, wireless connection, and veterinary-specific exam modes and calculations.
- Integra Equine Handheld Ultrasound Handheld ultrasound designed for equine veterinary use with a Linear Rectal head, 6-hour battery life, traditional form factor, and app-based wireless operation for Android and iOS with veterinary-specific presets and calculations.
- Philips EPIQ CVx (resold) Premium dedicated cardiac ultrasound with OLED display, AI-powered 2D/3D cardiac strain quantification (LV, LA, RV), and photorealistic 3D imaging with adjustable light source. Resold by Core Imaging to veterinary cardiology practices.
- Philips EPIQ Elite (resold) Premium general-purpose ultrasound featuring Philips nSIGHT imaging architecture, PureWave transducers, Anatomical Intelligence Ultrasound (AIUS), and Q-Apps quantification. Resold by Core Imaging to demanding veterinary practices.
- Philips Lumify Portable Ultrasound (resold) Portable ultrasound that uses a compatible Android smart device as the display, with dedicated Philips transducers, a portable-care ecosystem, and a 5-year standard warranty. Resold by Core Imaging.
- Philips 5500 Compact Portable Ultrasound (resold) Red Dot and iF Design Award-winning compact portable ultrasound with a 10-inch adjustable touchscreen, up to 2 hours of battery life, 2D/3D/4D imaging, contrast-enhanced ultrasound, strain elastography, MicroFlow Imaging, and PureWave transducers. Resold by Core Imaging.
- Philips Flash Ultrasound (resold) Compact vertical-design ultrasound with a 21.5-inch antiglare touchscreen, touch-based interface with automation, needle visualization algorithms, and large tactile control buttons for gloved operation. Resold by Core Imaging.
- Philips Affiniti 50 Ultrasound (resold) Mid-range ultrasound system designed for high patient volume with 180-degree articulation, the largest LCD monitor in class, walk-up usability, and PureWave transducers for technically difficult patients. Resold by Core Imaging.
- Philips Affiniti 70 Ultrasound (resold) Advanced ultrasound system balancing workflow efficiency with advanced functionality, featuring PureWave transducers, precision beamforming, superb spatial and contrast resolution, and a modular design. Resold by Core Imaging.
- Philips CX50 Compact Ultrasound (resold) Premium compact ultrasound combining portability with performance using PureWave crystal technology, SonoCT real-time compound imaging, Advanced XRES adaptive processing, and xMatrix for unlimited image plane steering. Resold by Core Imaging.
- Ultrasound Accessories and Supplies Consumable and ancillary items for Core Imaging's ultrasound systems, including scanning gel, cardiac scanning tables, standoff pads, pet positioners, and replacement parts. Sold through Core Imaging's online store to veterinary clinics.
- CoreVu Training and Sonographer-Assisted Scanning Services Fee-based remote training and sonographer-assisted scanning sessions delivered via the CoreVu platform. Offerings include Abdominal CoreVu sessions (20 minutes at $50; 45 minutes at $125), Cardiac CoreVu sessions (60 minutes at $150), the Skill Builder Complete Course ($450, RACE CE-approved), and CoreVu Scan Assist session bundles. Sold to veterinary clinicians seeking remote expertise.
- Core Teleradiology Review Service Telemedicine reporting service accepting limited abdominal scans (reproductive, hepato-biliary, urinary, intestinal, or single-organ pathology follow-ups) for expert review and reporting via WiCloud. Sold to veterinary clinicians needing remote radiological interpretation.
Quantifiable outcome
- Reduced diagnostic referral costs through in-house imaging capability
- +2 more outcomes
Companies that use Core Imaging
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Core Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Core Imaging partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Veterinary Meeting & Expo (VMX)minorCore Imaging exhibited new products (Integra Wireless, Carnation) at VMX in Orlando, Florida. VMX is a major veterinary industry conference for product launches and networking.
- WisoniccoreWisonic is the manufacturer of Core Imaging's proprietary branded ultrasound systems including Piloter, Navi, Clivia, Carnation, and Clover. Core Imaging markets these systems under their own brand with CoreVu integration. The relationship enables Core Imaging to offer advanced veterinary-specific ultrasound technology.
- Philips HealthcarecoreCore Imaging is an authorized reseller of Philips veterinary ultrasound systems including EPIQ CVx, EPIQ Elite, Affiniti 50, Affiniti 70, Flash, 5500, CX50, and Lumify portable ultrasound. Products include Philips proprietary technologies like PureWave transducers, SonoCT, and nSIGHT imaging architecture.
- RayenceminorCore Imaging offers Rayence digital dental X-ray systems alongside their ultrasound products, providing comprehensive digital imaging solutions for veterinary practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Core Imaging competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Core Imaging social profiles
Digital presenceCore Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Imaging leadership team
Management profileNumber of profiles
Profiles1 record
Core Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Imaging
What does Core Imaging do?
Core Imaging sells proprietary and reseller veterinary ultrasound systems (Piloter, Navi, Clivia, Clover, Carnation, Integra family) along with digital dental X-ray solutions, paired with the CoreVu Scan Assist cloud-based telemedicine and remote training platform. The company provides WiFi-enabled imaging hardware, RACE-approved CE training, sonographer-assisted scanning sessions, and Core Teleradiology review services targeted at veterinary clinics and specialty practices.
Is Core Imaging a public or private company?
Core Imaging is a private company. It is classified as management employee owned and is currently operating.
When was Core Imaging founded?
Core Imaging was founded in 2009. It employs 11 to 50 people.
Where is Core Imaging based?
Core Imaging is headquartered in Grand Rapids, United States, in the North America region.
How does Core Imaging make money?
Four revenue lines are on record. Ultrasound Equipment Sales are the primary driver. The others are coreVu Training Sessions, accessories and Supplies and teleradiology Services.
Does Core Imaging have an API?
No public API is recorded for Core Imaging.
What industry is Core Imaging in?
Core Imaging's product category is Veterinary Ultrasound Imaging Equipment. Its primary akta.pro industry code is HLAMAFAC, Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy), with a secondary code of HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage). Its NAICS code is 334510 and its SIC code is 3841.