What Princess Pictures does

Princess Pictures is an Australian film and television production company founded in 2003 by Laura Waters and headquartered in South Melbourne, Victoria. The company produces a broad slate of content across formats — scripted comedy, premium drama, animation for kids and adults, feature films, documentaries, podcasts, and short-form digital series — and serves major Western streaming platforms (Netflix, Disney+, Hulu, Amazon, Adult Swim/Max, Audible, YouTube, TikTok) as well as Australian broadcasters (ABC, Network Ten). Its proprietary content catalogue includes the Sundance-acquired feature Together, the viral Superwog franchise (hundreds of millions of views), and Adult Swim animation staples Smiling Friends and YOLO: Crystal Fantasy, alongside children's sci-fi Planet Lulin and drama Last Days of the Space Age for Disney+.

The company operates through a multi-entity production architecture: the core Princess Pictures business for live-action and overall development; Princess Bento Studio (Melbourne), a co-founded joint venture with US-based Bento Box Entertainment serving as a dedicated adult-animation hub; and Boulder Media (Dublin), an Irish animation studio acquired from Hasbro in November 2022 that brings credits on major global IPs including Transformers and My Little Pony, alongside a European production footprint. Core technology consists of conventional live-action production pipelines plus animation studio capabilities; no AI, machine-learning, or proprietary software stack is disclosed. Industry recognition includes two TV Logie Awards, an AFI Award, an NYC Webfest Award, and dozens of international nominations.

Princess Pictures' business model is project-based content production and licensing: the company develops, finances, and produces individual projects, then licenses distribution rights to broadcasters and streaming platforms on negotiated terms. Revenue streams comprise production fees, platform licensing deals (e.g., Netflix Original Son of a Donkey), co-production arrangements, and international distribution rights, with Screen Australia and VicScreen providing public funding support for Australian-content projects. Pricing is not publicly disclosed and is negotiated per project with platform partners and talent. The customer base is concentrated among a small set of large global platform commissioners; the operating team is small (~10–15) but production crew is engaged per project.

Name

Princess Pictures

Legal name

Princess Pictures

Website

https://princess.net.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Princess Pictures is an Australian film and television production company that develops, produces, and licenses scripted comedy, drama, animation, feature films, and podcasts for global streaming platforms and Australian broadcasters including Netflix, Disney+, Hulu, and ABC.

Ownership category

akta.pro rank

Product category

Film and Television Production

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Animated Feature Film Production (MPADACAH)

Keywords

• Film production
• Television production
• Animation production
• Content licensing
• Premium drama

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Production & Licensing: Princess Pictures produces television series, feature films, animation, and digital content. Revenue is generated through production fees, licensing deals with broadcasters and streaming platforms, co-production arrangements, and international distribution rights. The company has produced content for Netflix, Disney+, ABC, Adult Swim, and various other platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Princess Pictures is an Australian film and television production company that develops, finances, produces, and distributes original content including scripted and unscripted comedy, premium drama, feature films, podcasts, and animation for kids and adults. The company delivers content production services to global broadcasters and streaming platforms (Netflix, Disney+, ABC, Adult Swim, Hulu, Amazon, Audible, YouTube, TikTok), and operates dedicated animation studio Princess Bento Studio and Irish animation studio Boulder Media (acquired 2022) to support adult and franchise animation production.

Product overview

Princess Pictures is an Australian production company offering a diverse portfolio of content production services and produced content. The company operates primarily through its main production arm (Princess Pictures) and a specialized animation subsidiary (Princess Bento Studio), together producing scripted comedy, premium drama, animated series for adults and children, documentaries, feature films, podcasts, and short-form digital content. Major productions include feature film Together, Disney+ series Last Days of the Space Age and Koala Man, Adult Swim's Smiling Friends and YOLO: Crystal Fantasy, ABC's Planet Lulin and Australian Epic, and various comedy series distributed through Netflix, Hulu, Amazon, Disney+, TikTok, and YouTube. The company acquired Dublin-based animation studio Boulder Media in 2022 to expand production capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Princess Bento: Adult animation studio and production hub, co-founded with Bento Box Entertainment. Also referred to as Princess Bento Studio.

Products and services

• Together Feature film written and directed by Alison Brie and Dave Franco about a couple whose move to the countryside triggers a supernatural incident that alters their relationship and physical form; produced for global theatrical and streaming distribution.
• Last Days of the Space Age Disney+ drama series set in 1979 Western Australia combining a power strike, Miss Universe pageant, and the US space station Skylab crashing near the city; produced as a premium scripted drama for global streaming audiences.
• Koala Man Adult animated series about Kevin Williams, a divorced dad who becomes civic superhero Koala Man by night, fighting petty crime in an Australian town; produced for Disney+ and Hulu.
• Smiling Friends Animated series following the misadventures of representatives from a small company dedicated to bringing happiness and making people smile; produced for Adult Swim/Max.
• YOLO: Crystal Fantasy Adult animated comedy series following Australian party girls Sarah and Rachel seeking fun and new experiences in the town of Wollongong; produced for Adult Swim.
• Superwog Live-action comedy series following Superwog and Johnny, codependent best friends navigating adolescence to young adulthood; viral hit franchise distributed via YouTube and commissioned for Netflix.
• Planet Lulin Children's sci-fi comedy series for ABC about an alien who desperately wants to win the school science Olympiad while dealing with extra-terrestrial powers and intergalactic invaders; produced as a children's series for the Australian broadcaster.
• Australian Epic Irreverent comedy documentary series where six of Australia's most defining stories are retold as musicals, written by The Chaser's Chris Taylor and Andrew Hansen; produced for ABC.
• The Ball Documentary following four high school students with special needs preparing for their school's debutante ball; produced as an Australian documentary.
• John Safran's Race Relations Eight-part comedy series where John Safran pursues cross-cultural, interracial and interfaith love stories; produced as a comedy series for Australian audiences.
• I Love You Too Romantic buddy movie written by Peter Helliar about a man who reconnects with his girlfriend with help from a talented photographer; produced as an Australian feature film.
• It's A Date Eight-part narrative comedy series exploring the tension and complication of finding true love through self-contained dates; produced as an Australian scripted comedy series.
• My Year 12 Life Documentary series told through video diaries of fourteen students documenting their thoughts and feelings during Year 12; produced as an Australian documentary series.
• 8MMM Aboriginal Radio

Quantifiable outcome

• Superwog has amassed hundreds of millions of views and developed massive fanbase and cultural resonance
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered emerging, major and core.

• TikTokemergingChannel Partner/ Reseller/ Distributor · 1 January 2026TikTok partnered with Princess Pictures for short-form content including MATCHED#2 (Australia's first Muslim rom-com short-form series) and The Formal series.
• Hasbro (Boulder Media Acquisition)majorStrategic or Co-development Partner · 1 November 2022Princess Pictures acquired Boulder Media, one of Ireland's largest animation studios, from Hasbro in November 2022. The acquisition was designed to expand Princess's production capabilities and international content ambitions, and to develop Irish projects.
• Bento Box EntertainmentcoreStrategic or Co-development PartnerPrincess Pictures co-founded Princess Bento Studio in Melbourne with Bento Box Entertainment, creating a world-class hub for adult animation. Emma Fitzsimons serves as Managing Director of Princess Bento Studio.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix is a major distribution partner for Princess Pictures content, including Chris Lilley's Lunatics and Superwog (upcoming Son of a Donkey Netflix Original).
• Disney+coreChannel Partner/ Reseller/ DistributorDisney+ distributes Princess Pictures content including Koala Man and Last Days of the Space Age.
• ABC (Australian Broadcasting Corporation)coreChannel Partner/ Reseller/ DistributorLong-standing Australian broadcaster partner for Princess Pictures content including Australian Epic, Planet Lulin, and Chris Lilley series.
• Adult Swim / MaxcoreChannel Partner/ Reseller/ DistributorAdult Swim (Warner Bros. Discovery) is a key partner for Princess Pictures animation content including Smiling Friends and YOLO: Crystal Fantasy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/princesspics
• Facebookfacebook.com/princesspictures
• LinkedInlinkedin.com/company/princesspictures

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princess Pictures