What FRC does

FRC (legally FRC A Lieberman LLC) is a U.S. market research firm founded in 1972 and headquartered in Great Neck, New York, operating as a subsidiary of Lieberman following a 2016 merger. The firm delivers custom quantitative and qualitative consumer insights services to enterprise clients, primarily Fortune 500 companies in consumer packaged goods, personal care and cosmetics, OTC pharmaceuticals, electronics and appliances, retail, and food and beverage. Its core service portfolio spans market assessment, product testing, package testing, concept testing (including its Brand Extension Technique), discrete choice modeling, problem detection, claims substantiation and legal research, and a full qualitative practice covering ethnographies, shopper insights, and customer journey mapping.

FRC differentiates through a portfolio of proprietary research technologies built around novel methodology architectures rather than AI/ML. These include LOT (Line Optimization Technique) for portfolio optimization beyond traditional TURF analysis, Tournament (a mobile choice-based survey tool claiming 4x sales and market predictability over preference measurement), Sensor 2.0 (avatar-based virtual qualitative research designed to elicit greater respondent openness), Appsight (mobile digital diaries and ethnography capturing in-situ pictures, video, and commentary), and Geo-Fencing (location-triggered survey capture for path-to-purchase insights). International project delivery is supported through the firm's role as sole U.S. member of the Research Alliance, a 22-firm network across Europe, South and Central America, and Asia, with all international work managed centrally from FRC's New York offices.

The business operates as a professional services firm on a quote-based, project-priced model with senior leadership (CEO, President, CRO, Partners, SVPs) directly engaged on every engagement. Headcount is reported in the 11–50 range with unusually long tenure across the senior team, suggesting an account-based, relationship-driven go-to-market rather than a volume or self-serve motion. The firm maintains GDPR and CCPA compliance for global client work but discloses no revenue, no funding history, and operates as a privately held entity under Lieberman's ownership.

Name

FRC

Legal name

FRC A Lieberman LLC.

Website

https://frcresearch.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FRC is a U.S. market research firm delivering custom quantitative and qualitative consumer insights to Fortune 500 clients in CPG, personal care, OTC pharma, and related verticals via proprietary methodologies (LOT, Tournament, Sensor 2.0, Appsight, Geo-Fencing) and the Research Alliance international network.

Ownership category

akta.pro rank

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Market Research Services: FRC provides customized market research services including quantitative and qualitative research, concept testing, product testing, and strategic consulting. Projects are tailored to client needs with senior leadership involvement throughout.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FRC is a market research firm delivering customized quantitative and qualitative consumer insights services for enterprise clients. Core offerings include product testing, concept testing, package testing, line optimization, discrete choice modeling, problem detection, claims substantiation/legal research, and qualitative research services. The firm pairs traditional research methods with proprietary digital research tools such as LOT, Tournament, Sensor 2.0, Appsight, and Geo-Fencing, and is the sole U.S. member of the Research Alliance network of 22 international research firms.

Product overview

FRC Research is a market research firm offering a comprehensive suite of quantitative and qualitative consumer insights services. The core portfolio includes research methodologies such as Line Optimization Technique (LOT), Market Assessment, Product Testing, Package Testing, Concept Testing, Discrete Choice Modeling, Problem Detection, and Claims Substantiation, complemented by qualitative services including ethnographies and customer journey mapping. The company also provides proprietary technology innovations including Appsight (mobile digital diaries), Sensor 2.0 (virtual avatar-based research), Geo-Fencing (location-based survey capture), and Tournament (mobile decision-making survey tool). FRC operates as the U.S. member of the Research Alliance network spanning 22 market research firms globally.

Differentiator

Problem solved

Functional benefit

Products and services

• LOT (Line Optimization Technique) Proprietary line optimization technique that identifies the most compelling varieties for a brand or portfolio by examining the broader category landscape to maximize in-market performance.
• Market Assessment / A&Us Market research service that maps the consumer landscape to identify white space opportunities for expanding reach, attracting new consumers, and optimizing product positioning.
• Product Testing Comprehensive product testing services covering new product launches, existing product improvement, cost-reduced formulations, competitive benchmarking, claim substantiation, and volume forecasts.
• Package Testing Packaging evaluation service that tests designs in shopper environments to ensure products stand out on shelf and effectively convey key messages.
• Concept Testing Concept evaluation service that measures appeal, uniqueness, and volume potential for new ideas or product enhancements, including Brand Extension Technique (BET) to determine brand stretch permission.
• Discrete Choice Modeling (DCM) Choice-based research methodology that mimics real-world purchasing decisions to predict consumer preferences and optimize product/service pricing.
• Problem Detection Research approach that identifies and prioritizes consumer pain points during product use to enable competitive innovation and market share growth.
• Claims Substantiation / Legal Research Legal-grade research service that validates advertising claims for courts, industry regulators (NAD), government agencies (FDA, FTC), and media networks.
• Qualitative Research Services In-depth consumer insights service employing psychological techniques including shopper insights, projective techniques, ethnographies, online research, qual/quant hybrid, and customer journeys.
• Tournament Mobile-friendly survey technology using intuitive choice-based comparisons to quickly identify high-appeal concepts and measure consumer passion, reducing costs and fielding periods.
• Appsight Mobile digital diaries and ethnography tool enabling reality research where consumers share pictures, videos, and candid commentary from their natural environments in real-time.
• Sensor 2.0 Virtual qualitative research platform using self-created avatars to encourage greater openness among respondents, particularly effective for young adults and sensitive topics.
• Geo-Fencing Location-based research technology that captures real-time consumer feedback when they enter or leave specific areas, providing journey data while shopping.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Research AlliancecoreStrategic or Co-development PartnerFRC is the sole U.S. member of the Research Alliance, a best-in-class network of 22 market research firms with offices across Europe, South and Central America, and Asia. The Research Alliance provides FRC with access to international interviewing facilities and local market knowledge required to conduct high-quality global research. All international research is managed from FRC's New York offices.
• LiebermancoreStrategic or Co-development PartnerFRC merged with Lieberman in 2016 to form FRC, A Lieberman Company. The merger provided greater resources, enhanced efficiency, and expanded capabilities while maintaining the same commitment to client satisfaction. Lieberman provides organizational backing and infrastructure support.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ipsos: One of the world's largest market research firms with deep CPG and consumer-insights practices globally. Directly comparable to FRC in offering custom quantitative and qualitative research, product/concept testing, and brand-extension analytics to enterprise clients.
• Kantar: Global consumer-insights and brand-research powerhouse operating a portfolio of CPG-focused solutions. Comparable to FRC in serving Fortune 500 brands with proprietary brand-equity, product-testing, and innovation methodologies.
• NielsenIQ: Global leader in CPG consumer measurement and insights. Comparable to FRC in delivering category-level consumer intelligence, product-launch analytics, and claims-support research to multinational packaged-goods clients.
• Mintel: Independent market research agency specializing in CPG, beauty, and consumer-product intelligence. Comparable to FRC in serving mid-to-large CPG brands with custom qualitative and quantitative consumer research and product-testing methodologies.
• GfK (now part of NIQ): Historically a global leader in consumer-goods market research with strong CPG and consumer-products expertise. Comparable to FRC in offering custom research, product testing, and category insights to multinational brand owners.
• Lieberman Research Worldwide: Parent/predecessor firm to FRC following the 2016 merger, focused on custom consumer and B2B research. Direct peer offering similar methodology-driven market research services to enterprise clients in adjacent verticals.
• Schlesinger Group: Large qualitative and quantitative data-collection firm with focus groups, in-depth interviews, and online qual communities. Comparable to FRC's qualitative research, ethnographies, and shopper-insights practice.
• Toluna: Global consumer-insights platform combining proprietary panels with custom research. Comparable to FRC in serving CPG clients with consumer-survey-driven insight work, including product and concept testing.
• Hall & Partners: Brand and communications research firm serving global enterprise clients with custom qualitative and quantitative work. Comparable to FRC in offering brand-extension analysis, equity research, and senior-led engagement models.

Emerging players

• Proactive International: Niche qualitative and ethnographic research firm serving consumer brands with in-home and immersive methods. Comparable to FRC's Appsight and qualitative ethnographic practice for CPG and personal-care clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frc-research-corp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRC