Puressentiel

What Puressentiel does

Puressentiel (legal entity: Laboratoire PURESSENTIEL®, with operating entities in Brussels and Dublin and primary e-commerce operations from Paris) is a privately-held French natural health and aromatherapy company founded in 2005. It develops and sells a portfolio of more than 300 SKUs across ten main health and home categories: air sanitization, joints and muscles, respiratory (Resp'OK), anti-mosquito, anti-lice (Pouxdoux sub-brand), headache (Migra Pure), sleep, stress (Aroma Stress), circulation, and intimate hygiene. Core technology is built around HEBBD-certified (Botanically and Biochemically Defined) 100% pure and natural essential oils, including a patented proprietary blend of 41 essential oils in the Spray Aérien Assainissant that has been clinically tested under AFNOR standards (EN 14476, EN 13727, EN 13697, EN 13624) via Eurofins/COFRAC-accredited labs and shown to eliminate 99.9% of viruses, bacteria, and mold.

The company monetizes through unit-priced one-time sales of physical consumer products, ranging from €3.50 (entry-level antibacterial gel) to €89.90 (premium ultrasonic diffusers), with bundle promotions, a first-order 20% discount (code WELCOME), and free-shipping thresholds at €49 (Mondial Relay) and €69 (Colissimo/DPD). Go-to-market is a hybrid of direct-to-consumer e-commerce across five country-specific storefronts (France, Germany, Italy, Switzerland, UK) and pharmacy/parapharmacy retail distribution, where it holds the N°1 position in the French sanitizing/air-purification category (GERS, March 2023). Customer segments are horizontal and consumer-only — health-conscious adults, families with young children, and athletes seeking plant-based remedies for respiratory, sleep, pain, and home-environment needs — with no enterprise or B2B accounts disclosed. The Club Puressentiel loyalty program, e-gift cards (€20-€150), and a content ecosystem (Aromatherapia book, Herbier Aromatique, blog, 'Pure et Sensé' podcast, YouTube/Puressentiel TV) drive retention and education-led conversion. The company is B Corp and Ecocert certified and operates without disclosed external funding or parent ownership.

Name

Puressentiel

Legal name

Laboratoire PURESSENTIEL®

Website

https://fr.puressentiel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Puressentiel is a privately-held French natural health and aromatherapy company that develops and sells 300+ essential-oil-based SKUs across air sanitization, respiratory, sleep, pain, anti-mosquito, and anti-lice categories, serving health-conscious consumers and families through D2C e-commerce in five European countries and French pharmacy retail, where it holds the N°1 sanitizing position.

Ownership category

akta.pro rank

Product category

Natural Health and Aromatherapy Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Botanical & Essential-Oil-Based Treatments (HSAMALAA)

Keywords

• Aromatherapy products
• Essential oils
• Natural health remedies
• Air sanitizing sprays
• Plant-based wellness

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through company's French e-commerce platform (fr.puressentiel.com) and other country-specific sites. Customers purchase directly with various payment methods including credit cards, PayPal, Apple Pay, Google Pay.
2. Pharmacy and Parapharmacy Retail: Distribution through pharmacy chains and parapharmacy retailers in France and potentially other markets. Products are positioned as health and wellness items with pharmacy distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Puressentiel develops, manufactures, and sells aromatherapy and natural health products built around proprietary blends of essential oils. The flagship offering is a patented 41-essential-oil air sanitizing spray clinically proven to eliminate 99.9% of viruses, bacteria, and mold. The portfolio spans over 300 SKUs across 10+ categories including essential oils (HEBBD-certified), ultrasonic/nebulizing diffusers, respiratory care, joint/muscle relief, sleep aids, anti-mosquito, anti-lice, intimate hygiene, and stress relief. Products are distributed direct-to-consumer via country-specific e-commerce sites and through French pharmacy/parapharmacy retail.

Product overview

Puressentiel is a natural health and aromatherapy company offering a comprehensive portfolio of essential oils, diffuser products, and natural health solutions. The core product line includes the patented 41-essential-oil Air Sanitizing Spray, essential oils (HEBBD certified), ultrasonic and nebulizing diffusers, and targeted health products organized into 10 main categories: Joints & Muscles (Articulations & Muscles), Respiratory (Respiratoire / Resp OK), Sleep (Sommeil), Anti-Mosquito (Anti-Pique), Anti-Lice (Anti-Poux), Headache Relief (Migra Pure), Stress Relief (Aroma Stress), Circulation, Intimate Hygiene, and First Aid (1ers Soins). The company also offers vegetable oils, hydrosols, antibacterial products, and gift cards. Products are predominantly plant-based, vegan, and cruelty-free certified, with formulas tested clinically and scientifically.

Differentiator

Problem solved

Functional benefit

Brands

• Pouxdoux: Sub-brand for anti-lice and anti-pest hair care products including shampoo, conditioner, and treatment lotions

Products and services

• Spray Aérien Assainissant (Air Sanitizing Spray) Air sanitizing spray with patented formula of 41 essential oils that eliminates 99.9% of viruses, bacteria, and mold. Available in 75ml, 200ml, and 500ml formats. Formula is 100% plant-based, vegan, and Ecocert certified. For households and indoor spaces.
• Diffuseurs (Essential Oil Diffusers) Range of essential oil diffusers including ultrasonic diffusers (APLO, Orgarom, API, ORSO, SPOUTNIK, ELIO), nebulizing diffusers (VERA), heat-based diffusers (XILO, Calvi, ALBA), and plug-in diffusers (Clip & Diffuse). Various features including USB charging, auto shut-off, ambient lighting, and multi-flask capacity. For home aromatherapy users.
• Huiles Essentielles (Essential Oils) 100% pure and natural essential oils HEBBD (Botanically and Biochemically Defined). Includes single oils (Tea Tree, Lavender, Ravintsara, Peppermint, Eucalyptus, Orange) and blends for various uses including Air Pur, Sommeil (Sleep), Resp'OK (Respiratory). For aromatherapy practitioners and home users.
• Anti-Pique (Anti-Mosquito) Products Mosquito and insect repellent products including sprays, rollers, diffusers, waterproof sticks, clothing sprays, and kits. Products contain 100% plant-based active ingredients with no neurotoxic insect repellents. Includes baby and child-specific formulations. For families and outdoor users.
• Articulations & Muscles (Joints & Muscles) Joint and muscle care products including rollers (Pure Heat, Cryo Pure, standard), gels, balms, patches (heating and cooling), massage oils, Arnica friction, MYO PURE tablets, and SOS FLEX capsules. Contains HEBBD essential oils with clinically proven effectiveness. For athletes and adults with muscle/joint discomfort.
• Respiratoire / Resp OK (Respiratory) Respiratory health products including nasal sprays (decongestant, allergy protection, hygiene), inhalers, chest balms, cough syrups, lozenges, throat sprays, capsules, and diffusers. Designed for winter discomfort and seasonal sensitivities. Includes baby-appropriate formulations.
• Sommeil (Sleep) Sleep and relaxation products including air sprays, triple-action tablets, oral sprays, massage oils, baby balms, and diffusers. Formulas facilitate relaxation and sleep with natural ingredients. For adults and babies with sleep difficulties.
• Migra Pure (Headache Relief) Headache and migraine relief products including rollers, intense cold sticks, inhalers, tablets, and balms. 99.7% natural origin formula suitable for ages 7 and above. For adults and children with headaches and migraines.
• Anti-Poux (Anti-Lice) Head lice treatment and prevention products including radical treatment lotions, sprays, shampoos (Pouxdoux line), conditioners, combs (TriXpert with integrated magnifier), environment sprays, and kits. 100% natural formula without silicone or neurotoxic insecticides. For families and schools managing lice outbreaks.
• Hygiène Intime (Intimate Hygiene) Intimate care products including micellar oils, wipes, foaming wash, gel wash, and soothing ointments. Formulated for pH balance and gentle cleansing. For adult women seeking natural intimate hygiene solutions.
• Aroma Stress Anti-stress and relaxation products including rollers, inhalers, and gummies with 5 organic essential oils. Helps manage temporary anxiety and everyday stress. For adults experiencing daily stress and anxiety.
• Circulation Blood circulation products including ultra-fresh gels, hydrating creams, circulation tablets, and drinkable solutions. Provides immediate cooling sensation for heavy legs relief. For adults with circulation or venous discomfort issues.
• Gels et Lotions Antibactériens (Antibacterial Gels & Lotions) Hand sanitizing gels and lotions that eliminate 99.9% of viruses and bacteria. Available in various sizes including 25ml, 80ml, 250ml, and 975ml. Moisturizing formulas suitable for sensitive skin. For everyday hand hygiene in the home and on the go.
• 1ers Soins (First Aid) First aid and minor ailment products including SOS skin treatments, lip gels, bruise/bumps gels, motion sickness rollers, and Arnica-Helichrysum gels. For families managing everyday minor injuries.
• Huiles Végétales (Vegetable Oils) Carrier oils and botanical oils including Jojoba, Shea Butter, and specialty oils for skin, hair care, and beauty routines. For aromatherapy users and natural beauty consumers.
• Hydrolats (Hydrosols) Hydrosol products from essential oil distillation, used as gentle toners and skin care ingredients. For aromatherapy users and natural skincare routines.
• Bases Indispensables (Essential Bases) Neutral bases for diluting essential oils including neutral tablets, bath and shower bases for creating personalized aromatherapy products. For DIY aromatherapy users and practitioners.
• E-Carte Cadeau (Gift Cards) Digital gift cards available in denominations of €20, €35, €50, €75, €100, and €150. Valid across the entire website for one-time use from €30 purchase minimum. For gift-givers shopping for Puressentiel customers.
• Parfums d'Intérieur (Indoor Fragrances) Indoor fragrance products including various diffuser blends such as Cocooning, Happy, Promenade en Forêt, Energie Positive, Voyage en Sicile, Méditation, Provence, and Sommeil. For home fragrance consumers.

Quantifiable outcome

• Eliminates 99.9% of viruses, bacteria and mold
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Les SchtroumpfsminorGTM or Marketing PartnerLicensing partnership with Les Schtroumpfs (The Smurfs) franchise to create branded product bundles targeting children and families. Products include anti-mosquito kits, respiratory syrups, and lice treatment sets with Smurfs-themed packaging and gifts (coloring sets, bibs, frisbees).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Young Living Essential Oils: Global MLM-based essential oils and wellness brand with proprietary Seed to Seal quality standard. Direct competitor on single oils, blends, and diffusion categories overlapping with Puressentiel's core aromatherapy line.
• Pranarôm: Belgian-founded essential oil and aromatherapy brand with strong French pharmacy distribution and a broad HE/HEBBD-style certified portfolio. Direct competitor to Puressentiel across essential oils, respiratory, stress, and diffusion categories.
• Aroma-Zone: Major French DTC brand and retailer of essential oils, vegetable oils, hydrosols, and DIY cosmetic bases. Most direct peer to Puressentiel in aromatherapy raw materials, bases indispensables, and educational content for French consumers.
• DoTERRA: US-headquartered global leader in essential oils with multi-level marketing distribution and broad single-oil/blend portfolio. Comparable to Puressentiel in HEBBD-equivalent quality certification (CPTG) and clinical testing, but vastly larger international footprint.
• Naturactive (Pierre Fabre): French pharmacy-based aromatherapy and phytotherapy brand owned by Pierre Fabre Laboratories. Direct competitor in respiratory, sleep, and stress essential oil ranges sold through the same French pharmacy channel as Puressentiel.

Broad incumbents

• L'Occitane en Provence: Global natural beauty and wellness brand with extensive aromatherapy (Verbena, Lavender, Immortelle) and home fragrance lines. Comparable premium-natural positioning, pharmacy/retail distribution, and international multi-country footprint.
• Yves Rocher: Major French botanical beauty and wellness brand with extensive aromatherapy and home fragrance ranges. Comparable plant-based positioning, large French DTC and retail footprint, and broad product portfolio overlapping Puressentiel's wellness categories.
• Reckitt Benckiser (Health): Global consumer health major behind Nurofen, Strepsils, Gaviscon and Dettol. Comparable in respiratory OTC, sanitization, and pain-relief categories where Puressentiel competes, with vastly larger R&D and international scale.
• Weleda: Established Swiss natural cosmetics and anthroposophic medicine brand with broad body care, baby care, and wellness portfolio. Comparable natural positioning, pharmacy distribution, and family-safety claims that overlap with Puressentiel's range.
• Sanofi Consumer Healthcare: Global OTC and consumer healthcare division behind Doliprane, Lysopaine, and Essentiale. Comparable presence in French pharmacy respiratory, pain, and wellness categories, and a likely counter-positioning threat as it expands natural ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/puressentiel
• YouTubeyoutube.com/user/puressentielTV
• Facebookfacebook.com/puressentiel.fr
• LinkedInlinkedin.com/company/puressentiel-france
• Instagraminstagram.com/puressentiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puressentiel