Novo Capital
Novo Capital is a privately held investment company founded in 2016 in Bowling Green, United States, focused on hospitality, restaurant concepts, and technology, led by Managing Partner Ben Harburg with a 1-10 person team.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount10,001+
- GTM typeB2B
- OfferingServices
Novo Capital firmographics
Firmographics- Name
- Novo Capital
- Website
- https://novocp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- Novo Capital is a privately held investment company founded in 2016 in Bowling Green, United States, focused on hospitality, restaurant concepts, and technology, led by Managing Partner Ben Harburg with a 1-10 person team.
- Ownership category
- akta.pro rank
Novo Capital industry classification
Industry- Product category
- Private Equity / Venture Capital
- NAICS
- Other Financial Investment Activities (5239), Offices of Other Holding Companies (551112)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Novo Capital is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Novo Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
Novo Capital product offering
Product offeringCore offering
Novo Capital is a private investment company that deploys capital into hospitality, restaurant concepts, and technology ventures. The firm operates with 1-10 employees from Bowling Green, United States, and was founded in 2016. No investment vehicles, fund products, portfolio companies, or active investment strategies are detailed in the source data.
Differentiator
Problem solved
Functional benefit
Companies that use Novo Capital
Customer profileIdeal customer profiles1 record
Novo Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Novo Capital competitors and assessment
Company assessmentBroad incumbents
- Roark Capital Group: Large U.S. private equity firm specializing in restaurant, franchise, and consumer brands. Comparable to Novo Capital as a sector-focused investor with deep restaurant and hospitality exposure, though significantly larger and more established.
- L Catterton: Large consumer-focused private equity firm with significant restaurant and hospitality exposure. Comparable to Novo Capital in its restaurant/concept thesis, though operating at vastly greater scale and brand recognition.
Direct peers
- CapitalSpring: Private equity firm investing in restaurants and financial services businesses. Comparable to Novo Capital in its restaurant-concept investment thesis and mid-market orientation.
- Avista Capital Partners: Middle-market private equity firm investing across consumer, healthcare, and business services. Comparable to Novo Capital as a multi-vertical investor of similar scale.
- Brentwood Associates: Private equity firm with a long-standing focus on consumer, restaurant, and retail companies. Comparable to Novo Capital in deploying capital into restaurant concepts and consumer-facing businesses.
- Trinity Hunt Partners: Lower-middle-market private equity firm with a focus on business services and consumer-facing companies. Comparable to Novo Capital in size, stage, and diversified consumer/services investment approach.
- RedBird Capital Partners: Private investment firm with exposure to restaurants, sports, and financial services. Comparable to Novo Capital as a multi-vertical investor with a dedicated restaurant/hospitality sleeve.
- Garnett Station Partners: Private equity firm focused on restaurants, financial services, and business services. Comparable to Novo Capital in its restaurant/hospitality investment vertical and lower-middle-market deal profile.
Market position
Customer concentration
Novo Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novo Capital leadership team
Management profileNumber of profiles
Profiles1 record
Novo Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novo Capital M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novo Capital
What does Novo Capital do?
Novo Capital is a private investment company that deploys capital into hospitality, restaurant concepts, and technology ventures. The firm operates with 1-10 employees from Bowling Green, United States, and was founded in 2016. No investment vehicles, fund products, portfolio companies, or active investment strategies are detailed in the source data.
When was Novo Capital founded?
Novo Capital was founded in 2014. It employs 10,001+ people.
Where is Novo Capital based?
Novo Capital is headquartered in Los Angeles, United States, in the North America region.
Who are Novo Capital's main competitors?
Broad incumbents on record are Roark Capital Group and L Catterton. Direct peers are CapitalSpring, Avista Capital Partners, Brentwood Associates, Trinity Hunt Partners, RedBird Capital Partners and Garnett Station Partners.
Does Novo Capital have an API?
No public API is recorded for Novo Capital.
What industry is Novo Capital in?
Novo Capital's product category is Private Equity / Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 5239 and its SIC code is 6282.