Emerald Hospitality Associates, Inc.

What Emerald Hospitality Associates, Inc. does

Emerald Hospitality Associates, Inc. is a third-party hotel management company founded in 1999 by Jim Gerish and headquartered in Westlake, Ohio, operating as a division of Schulte Hospitality Group, Inc. The firm manages 30+ hotel properties across 20+ US states for property owners, institutional investors, and developers, with a portfolio spanning full-service, select-service, and extended-stay hotels under major brands (Hyatt, Hilton, Marriott, Wyndham) as well as independent properties. Its client base includes institutional capital partners such as Pioneer Companies (18+ year relationship) and Iskalo Development Corp, and the firm employs 1,000+ people across corporate and property operations.

The company's offering is organized into five integrated service lines: Hotel Management (full operational oversight and team development), Revenue Management (pricing intelligence and distribution strategy), Project Management (hotel development and acquisition oversight from site selection through grand opening), Sales & Marketing (brand and custom campaigns), and Digital Media (web presence and paid media). Its core internal technology is the Peak Performance Award System, a balanced scorecard developed by SVP Scott Arra to measure service, cleanliness, revenue generation, and profitability across managed properties. The firm has earned brand-level awards from Hilton (Lighthouse, Circle of Excellence) and Marriott (Gold, Silver, Bruce Reed Rally to Serve Hotel of the Year), supporting its positioning with prospective owners.

Emerald earns revenue through management fees charged to property owners under multi-year contracts; pricing is negotiated privately and not publicly disclosed. Its go-to-market combines direct enterprise sales (originated by the Chief Development Officer seeking acquisitions and third-party management relationships) with channel-driven lead flow through its franchise relationships with major US hospitality brands. Distribution is direct contractual, targeting enterprise-level hotel owners and institutional investors rather than individual franchisees or small operators. The firm has no publicly disclosed revenue, no funding rounds, and no M&A activity, indicating an organic, founder-led growth model.

Name

Emerald Hospitality Associates, Inc.

Legal name

Emerald Hospitality Associates, LLC

Website

https://www.emeraldhospitality.com/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Emerald Hospitality Associates is a privately held, third-party hotel management company founded in 1999 that manages 30+ properties across 20+ US states for property owners, institutional investors, and developers under major hospitality brands.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel management services
• Hospitality asset management
• Revenue management
• Hotel project management
• Hospitality marketing services

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Fees: Emerald Hospitality generates revenue through professional hotel management services provided to property owners. As a third-party hotel management company, they earn management fees for overseeing daily operations, revenue management, sales and marketing, and overall asset management for hotels across their portfolio.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Emerald Hospitality Associates provides comprehensive third-party hotel management and consultation services to hotel property owners, institutional investors, and developers across 20+ U.S. states. Its integrated service offering spans hotel operations management, revenue optimization, project management for new hotel development and acquisition, sales and marketing, and digital media for branded and independent properties under Hyatt, Hilton, Marriott, Wyndham, and other brands.

Product overview

Emerald Hospitality Associates delivers a unified suite of specialized hotel management services, not a modular software platform. The core offering encompasses five integrated service lines: Hotel Management (full-spectrum operational oversight), Revenue Management (pricing intelligence and distribution), Project Management (development and acquisition oversight), Sales & Marketing (brand and custom campaigns), and Digital Media (web and paid media). These services work together to provide property owners and investors with comprehensive hotel management from pre-development through ongoing operations, with properties spanning full-service, select-service, and extended-stay hotels across leading hospitality brands including Hyatt, Hilton, Marriott, and Wyndham, as well as independent properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Comprehensive hotel management solutions delivering operational excellence, team development, and profitability through a hands-on approach and strategic performance tools for property owners and institutional investors.
• Revenue Management Revenue strategies rooted in deep market insight and proven optimization techniques, encompassing pricing intelligence and distribution strategy to maximize top-line performance and long-term asset value across the managed portfolio.
• Project Management Management of hotel development and acquisition from site selection through grand opening, ensuring brand alignment, vendor coordination, and pre-opening readiness for developers and repositioning sponsors.
• Sales & Marketing Sales and marketing programs leveraging brand channels and custom campaigns to drive awareness, stimulate demand, and convert opportunity into revenue across diverse market segments for managed hotel properties.
• Digital Media Digital media strategies blending creativity, analytics, and performance, including web presence optimization, paid media campaigns, and targeted traffic conversion for managed hotel properties.

Quantifiable outcome

• Over 40 hotels developed, repositioned, or opened by founder Jim Gerish over his career
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Crescent Hotels & Resorts: Third-party hotel management and asset management firm with a U.S. and Canadian portfolio across Hilton, Marriott, IHG, and Hyatt flags. Direct competitor to Emerald for franchise-based management contracts.
• Hotel Equities: Full-service hotel management, development, and consulting firm managing franchised and independent properties across major U.S. brands. Directly comparable to Emerald in third-party management and revenue optimization offerings.
• Sage Hospitality Group: Hotel management, development, and investment firm operating branded and independent full-service properties. Comparable to Emerald in third-party management services and franchise brand relationships.
• Hersha Hospitality Management: Third-party hotel management company operating urban lifestyle and branded select-service properties. Comparable to Emerald in franchise-based management contracts and owner services.
• Aimbridge Hospitality: Largest third-party hotel management company in North America, managing over 1,500 properties across major franchise brands. Directly comparable to Emerald as a multi-brand third-party operator pursuing scale and franchise relationships.
• Newport Hospitality Group: Third-party hotel management company managing branded and independent hotels across the Eastern U.S. Comparable to Emerald in third-party management focus and multi-brand franchise relationships.
• Marshall Hotels & Resorts: Third-party hotel management and asset management firm operating premium-branded and independent hotels. Directly comparable to Emerald in multi-brand third-party management services.
• PM Hotel Group: Hotel management and investment firm operating franchised full-service, select-service, and extended-stay properties. Comparable to Emerald in third-party management and brand-franchise portfolio mix.
• Highgate Hotels: Major third-party hotel management, investment, and development firm operating upscale and luxury properties across the U.S. Directly comparable to Emerald in multi-brand franchise-based management and full-service hotel portfolio.
• Linchris Hotel Corporation: Third-party hotel management company operating franchised full-service and select-service hotels for institutional owners. Comparable to Emerald in owner-focused management services and brand relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmeraldHospitalityAssociates
• LinkedInlinkedin.com/company/emerald-hospitality-associates-inc.
• Instagraminstagram.com/emeraldhospitalityassociates
• Xx.com/EHA_Inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Hospitality Associates, Inc.