Oransi

What Oransi does

Oransi is a privately-held, direct-to-consumer air purifier company founded in 2009 and headquartered at 113 Corporate Drive in Radford, Virginia. The firm was established by a parent seeking to help his asthmatic child, and over a 15-year operating history it has built a portfolio of three branded product lines: the AirMend HEPA series (150HB, 200HB, 270HB) targeting small-to-large rooms with pleated HEPA and a proprietary next-generation motor developed through 700+ prototypes; the TrueCarbon series (150C, 200C, 270C) featuring over 3 pounds of granular activated carbon for odors, gases, and VOCs; and the Mod Series (Mod Jr., Mod+) combining HEPA and carbon filtration for large and extra-large spaces. AirMend and TrueCarbon units are designed, engineered, and assembled at the Radford facility, while the Mod line is engineered in the USA and assembled in China.

The company monetizes through a hardware-plus-consumable model. Hardware is sold direct via oransi.com at price points ranging from $129.99 (AirMend 150HB) to $849.84 (Mod+), with refurbished/open-box units offered at up to 50% off. Recurring revenue comes from proprietary replacement filters with a 12-month lifecycle, supported by a 10% subscription discount with auto-delivery options. Customer acquisition relies on owned educational content, an email newsletter, and earned media rather than paid advertising; the company has been featured in NYT Wirecutter, Business Insider, CNET, Rolling Stone, ModernCastle, and a PBS American Masters documentary. Distribution is exclusively DTC through the company website and US-based phone/email support.

Oransi primarily serves allergy and asthma sufferers, pet owners, and consumers concerned about indoor air quality (smoke, VOCs, off-gassing), and lists Google, NASA, the American Red Cross, NIH, and unnamed universities and medical centers among institutional users. All products are ENERGY STAR certified, AHAM Verifide certified for CADR performance, and CARB-certified ozone-safe. The company is operating, founder-owned, and has not raised disclosed external funding.

Name

Oransi

Legal name

Oransi LLC

Website

https://oransi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Oransi is a Radford, Virginia-based direct-to-consumer air purifier company selling HEPA and carbon filtration hardware (AirMend, TrueCarbon, Mod Series) and recurring replacement filters to allergy sufferers, pet owners, and indoor air-quality consumers across the US and Canada.

Ownership category

akta.pro rank

Product category

Air Purifiers

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)

akta.pro primary industry

Filters, Air Handling & Environmental Control (HEPA/Carbon Filters, Fume Extraction, Dehumidifiers) (IMAAAIAF)

akta.pro secondary industries

Plug-In & Electric Air Fresheners (CRAJAEAB), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)

Keywords

• Air purifiers
• HEPA filtration
• Activated carbon filters
• Replacement filters
• Indoor air quality

Headquarters

HQ city

Radford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Air Purifier Hardware Sales: One-time hardware sales of air purifiers across multiple product lines (AirMend HEPA, TrueCarbon, Mod Series). Products range from entry-level ($129.99) to premium ($849.84) price points, targeting different room sizes and filtration needs.
2. Replacement Filters and Accessories: Recurring revenue from replacement filters (12-month lifecycle) and accessories (travel bags, wall mounts, remotes, power supplies). Filter subscription service offers 10% discount with automatic delivery options.
3. Open Box/Refurbished Sales: Company offers open-box air purifiers at up to 50% off, inspected and tested with same warranty as new products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oransi designs, engineers, and sells consumer and commercial air purifiers across three proprietary product lines (AirMend HEPA series, TrueCarbon series, and Mod series) using HEPA and activated carbon filtration, complemented by a recurring revenue stream from replacement filters and accessories sold direct-to-consumer through its e-commerce storefront.

Product overview

Oransi is an air purifier company offering a portfolio of three main product lines: the AirMend™ HEPA series (150HB, 200HB, 270HB) designed for small to large rooms with proprietary HEPA filtration assembled in Radford, Virginia; the TrueCarbon™ series (150C, 200C, 270C) featuring heavy-duty granular activated carbon filtration for medium to large rooms to target odors, VOCs, and smoke, also assembled in USA; and the Mod Series (Mod Jr., Mod+) combining HEPA and carbon filtration for large to extra-large spaces, designed in USA and assembled in China. All product lines share compatible accessories including replacement filters, travel bags, wall mounts, and remote controls. The company also offers replacement filters for legacy models including EJ, Erik, Finn, Max, OV200, and v-HEPA series.

Differentiator

Problem solved

Functional benefit

Brands

• AirMend™: HEPA air purifiers for particle removal including dust, pollen, mold, smoke particles. Available in 150HB (small room up to 709 sq ft), 200HB (medium room up to 780 sq ft), and 270HB (large room up to 888 sq ft) models. Designed, engineered and assembled in USA.
• TrueCarbon™
• Mod Series

Products and services

• AirMend 150HB Air Purifier HEPA air purifier designed for small rooms up to 709 sq ft, featuring a proprietary energy-efficient motor and pleated HEPA media filter for removing particles such as pollen, dust, pet dander, mold spores, and smoke. Assembled in USA.
• AirMend 200HB Air Purifier HEPA air purifier designed for medium rooms up to 780 sq ft, featuring a proprietary energy-efficient motor and pleated HEPA media filter for removing airborne particles. Assembled in USA.
• AirMend 270HB Air Purifier HEPA air purifier designed for large rooms up to 888 sq ft with CADR rating of 237 for smoke. Features dual filtration with mesh pre-filter and pleated HEPA media, remote control with 7 fan speeds, whisper-quiet operation (30-62 dBA), and proprietary next-generation motor technology. Assembled in USA.
• TrueCarbon 150C Air Purifier Heavy-duty carbon filtration air purifier for small rooms up to 275 sq ft, designed to remove smoke, odors, VOCs, and chemical fumes using over 3 lbs of granular activated carbon. Features 10 fan speeds and remote control. Assembled in USA.
• TrueCarbon 200C Air Purifier Heavy-duty carbon filtration air purifier for medium rooms up to 375 sq ft, featuring over 3 lbs of granular activated carbon filter treated to remove stubborn airborne odors from smoke, cooking, and pets, as well as harmful chemical fumes (VOCs). Features 10 fan speeds, 35 watts power consumption, and rated best for odors by Business Insider in 2026. Assembled in USA.
• TrueCarbon 270C Air Purifier Heavy-duty carbon filtration air purifier for large rooms up to 475 sq ft, featuring over 3 lbs of granular activated carbon and proprietary carbon filter for removing smoke, VOCs, and heavy odors. Features 45 watts power consumption and whisper-quiet operation. Assembled in USA.
• Mod Jr. Air Purifier Large room air purifier featuring combination HEPA and activated carbon filtration for removing particles (dust, pollen, pet dander) and light odors/VOCs. Covers up to 878 sq ft with CADR ratings of 234 (smoke), 238 (dust), 251 (pollen). Features 12 fan speeds, glass touch interface, independently tested to remove 99.4% of particles at 0.02 microns.
• Mod+ Air Purifier Most powerful air purifier in the lineup for extra-large spaces up to 1,361 sq ft, featuring a 3-in-1 combination filter (pre-filter, HEPA media, activated carbon). CADR ratings of 363 (smoke), 375 (dust), 373 (pollen), 369 (PM2.5). Features 12 fan speeds, glass touch interface, independently tested to 99.4% at 0.02 microns. Featured in NYT Wirecutter and PBS American Masters documentary.
• AirMend & TrueCarbon Replacement Filters Replacement high-efficiency pleated HEPA media filter and activated carbon blend filters for AirMend and TrueCarbon series air purifiers, with a 12-month filter life under normal use. Available as one-time purchase or 10%-discounted subscription.
• Mod Jr. Replacement Filter 3-in-1 combination filter for Mod Jr. including mesh pre-filter, pleated HEPA filter media, and activated carbon blend. Fits Mod Jr. with blue handle.
• Mod / Mod+ Replacement Filter 3-in-1 combination filter for Mod and Mod+ air purifiers including mesh pre-filter, pleated HEPA filter media, and activated carbon blend. Fits Mod (orange handle) and Mod+ (gray handle).
• AirMend & TrueCarbon Travel Bag Portable travel bag accessory that allows users to take their AirMend or TrueCarbon air purifiers on trips to hotels and vacation rentals.
• AirMend & TrueCarbon Wall Mount Wall mounting kit that converts AirMend or TrueCarbon into wall-mounted air purifiers, ideal for spaces with limited floor space such as art rooms, workshops, kitchens, or classrooms.
• AirMend Remote Control Replacement remote control for AirMend series air purifiers, magnetically docks to the top of the device for storage.
• Open Box / Refurbished Air Purifiers Certified open-box air purifiers at up to 50% off, inspected and tested, with the same warranty as new products.

Quantifiable outcome

• Removes 99.4% of particles at 0.02 microns (verified by Intertek testing)
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IntertekcoreTechnology or IntegrationIndependent third-party laboratory for product testing and certification. Performs VOC removal testing per AHAM AC-4-2022 standards, formaldehyde removal verification, and validates CADR ratings for AHAM Verifide certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rabbit Air:
• Coway: South Korean home appliance leader with a major air purifier lineup (Airmega) plus recurring filter subscription model (Coway Airmega Care). Closest analog to Oransi's DTC + filter-subscription playbook.
• Levoit (Vesync): One of the largest DTC air purifier brands in North America, offering HEPA-focused consumer units at aggressive price points. Direct competitor in the same Amazon-led and DTC channel with overlapping buyer personas.
• Blueair: Premium HEPA and activated carbon air purifier brand owned by Unilever, targeting health-conscious consumers. Comparable mid-to-premium positioning with strong CADR/performance messaging.
• IQAir: Swiss high-end air purifier specialist known for HealthPro series targeting allergies, smoke, and VOC concerns. Comparable on premium performance and HEPA-heavy positioning, though at a higher price tier than Oransi.
• Austin Air: US-based air purifier manufacturer focusing on large-room HEPA+carbon units (HealthMate, Bedroom Machine). Comparable on heavy-duty carbon filtration, large-room positioning, and Made-in-USA emphasis.

Broad incumbents

• Dyson: Global premium appliance and air purifier brand offering HEPA filtration purifiers (Purifier Cool/Hot) with integrated app/sensor features. Comparable as a direct competitor in HEPA+activated carbon consumer air purification at the premium end.
• Honeywell Air Purifiers: Mass-market air purifier line from a global appliance incumbent with broad retail distribution. Comparable as a competitor in HEPA consumer units, with much larger brand and shelf-share footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OransiUSA
• Facebookfacebook.com/OransiUSA

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oransi