What Educa Borras does

Educa Borras is a privately-held Spanish manufacturer and global distributor of educational toys, puzzles, board games, magic sets, and arts & crafts products, founded in 1894 (originally as Borras Flat S.A.) and headquartered in Sant Quirze del Vallès, Barcelona. The company operates dual heritage brands — Educa for educational games and puzzles, and Borras for magic and family entertainment — alongside sub-brands including Magia Borras, Lynx, Conector, Educa Pen, Educa Touch, Educa Magnetics, Tente, and Puzzle Passion. Approximately 90% of its products are manufactured in-house at the Sant Quirze del Vallès, Barcelona facility, with a stated distribution presence in more than 75 countries.

The product range spans early-childhood toys (Educubes, baby puzzles) to high-piece-count adult puzzles of up to 42,000 pieces, including standard jigsaw puzzles, 3D puzzles, magnetic construction sets, board games (Lynx and family titles), STEM-oriented scientific games, magic kits, arts & crafts kits (e.g., Floral Art, My Model), and personalised photo puzzles. The company differentiates itself with a Lost Pieces Service that allows customers to request replacement pieces for 3,000+ piece puzzles (described in source material as industry-unique), and a custom-puzzle personalisation service (Educa Personalizados). Multi-language e-commerce support (ES, EN, FR, PT, CA) is provided at educaborras.com and a dedicated puzzle storefront operates at puzzlepassion.com.

Revenue is generated almost entirely through physical product sales (hardware) sold via the owned e-commerce platform and via retail distribution through toy stores and gift shops globally. The company has 101-250 employees, is structured as a Sociedad Anónima Unipersonal (S.A.U.), and has no disclosed external funding rounds, parent company, subsidiaries, or M&A activity in the source material. The customer base is primarily families with children aged 0-12 (per the 2011 AIJU study), with adult puzzlers as a secondary segment. Marketing is conducted through e-commerce, downloadable catalogs, email/newsletters, organic social media, and government-supported export programs (notably ICEX-BREXIT, with 2023 aid).

Name

Educa Borras

Legal name

Educa Borras, Sau

Website

https://educaborras.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

101–250 employees

Short description

Educa Borras is a privately-held Barcelona-based toy manufacturer founded in 1894, producing educational games, puzzles, board games, magic sets, and arts & crafts products for families and puzzle enthusiasts across more than 75 countries via retail and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Educational Toys and Puzzles

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

akta.pro secondary industries

Educational & Learning Toys Retail (CRALAFAB), Family/Party Board Games Retail (CRALALAB), Kids Crafts & Educational Craft Kits Retail (CRALACAG), General Arts & Crafts Supplies Retail (CRALACAA)

Keywords

• Educational games toys
• Jigsaw puzzles manufacturing
• Children learning toys
• Board games retail
• Arts crafts kits

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Toy and Game Product Sales: Educa Borras generates revenue through the sale of physical educational games, puzzles, and magic products. Products are sold directly to consumers through their e-commerce platform and through retail distribution channels worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Educa Borras manufactures and sells educational games, puzzles, board games, magic sets, and arts & crafts products primarily targeting families with children aged 0-12. Approximately 90% of products are manufactured at the company's facility in Sant Quirze del Vallès, Barcelona, with distribution reaching more than 75 countries worldwide via owned e-commerce and retail channels.

Product overview

Educa Borras is a traditional toy and game manufacturer founded in 1894, operating as a single-company entity with a diversified product portfolio. The company produces educational toys, puzzles, board games, magic sets, and arts & crafts products primarily manufactured in Sant Quirze del Vallés, Barcelona. The product range includes Conector puzzle systems, Baby Games (Educubes), Construction toys (Educa Magnetics, TENTE BY IUNITS), Educa Touch electronic learning devices, Scientific Games and Activities, Board Games (including Lynx), Educational Games (with Educa Pen and licensed character games), Magic products (Magia Borrás brand), Arts & Crafts (including Floral Art and My Model), standard jigsaw Puzzles (from under 500 pieces to 42,000 pieces), 3D Puzzles, and Personalised Puzzles. The company also offers a unique Lost Pieces Service for puzzle customers. Products are distributed in more than 75 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Educa: Primary brand for educational games and puzzles
• Magia Borras
• Lynx
• Conector
• Educa Pen
• Educa Touch
• Educa Magnetics
• Tente
• Puzzle Passion
• Educa Personalizados
• Los Animalistos

Products and services

• Conector Connector-based puzzle game system available in Junior (for younger children) and Classic variants, sold as a standalone product line under the Educa brand.
• Baby Games Early childhood development games including stackable plastic cubes (Educubes Baby I and Educubes II) designed to promote motor, cognitive, and sensory development in children 24+ months.
• Constructions Building and construction toy sets including magnetic building pieces (Educa Magnetics) and the TENTE BY IUNITS collaborative construction system.
• Educa Touch Interactive educational electronic learning device for children offered as a standalone product.
• Scientific Games and Activities STEM-focused games and activities including experiment-based Scientific Games and Little Chef cooking-related educational activities.
• Board Games Family and adult board games sold as a standalone product category, including the Lynx visual observation game, Children & Family Games, Puzzle Battle, and Board Games for Adults.
• Educational Games Learning-focused games including the Learning is Fun series, the Educa Pen electronic learning system, Basic educational games, and Educational Games featuring licensed characters such as Disney and Peppa Pig.
• Magic Magic tricks and illusion games sold under the Magia Borrás brand, targeted at family entertainment.
• Arts & Crafts Creative arts and crafts products including Artistic kits, Floral Art flower arrangement kits, Magic Art Number, My Model model kits, and Magic Art.
• Puzzles under 500 pieces Jigsaw puzzles with fewer than 500 pieces, including Baby puzzles (2+ pieces), Progressive puzzles, and standard sizes from 6 to 400 pieces.
• Puzzles with 500+ pieces Large-format jigsaw puzzles with 500+ pieces, ranging from 500 up to 42,000 pieces for advanced puzzlers.
• 3D Puzzles Three-dimensional puzzles including 3D Lenticular puzzles, 3D Puzzle Cubes, 3D Football Puzzles, 3D Creature Puzzles, Round 3D Puzzles, and Slida 3D.
• Personalised Puzzles Custom puzzle service allowing customers to transform personal photos into puzzles, available from 40 to 560 pieces, offered as a standalone product under the Educa Personalizados brand.
• Lost Pieces Service Post-sale service allowing customers to request replacement pieces for puzzles of 3,000+ pieces, up to 16 pieces per puzzle while supplies last, positioned by the company as a worldwide unique offering.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ICEX-BREXIT ProgramminorOthers · 1 January 2023Educa Borras S.A.U. participates in the ICEX-BREXIT Program, financed by European Union funds, to mitigate the adverse consequences of the United Kingdom's withdrawal from the European Union. Aid granted by ICEX in 2023.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Melissa & Doug: US wooden toy and educational play specialist focused on early childhood development. Comparable on the educational-toy positioning, safety-first quality narrative, and parent-as-buyer customer segment overlapping Educa Borras' Spanish family base.
• Schmidt Spiele: German brand of puzzles, family and party games, and educational toys owned by the Simba Dickie Group. Comparable in heritage, product breadth across puzzles and games, and European premium-positioning strategy.
• Heye Puzzles: German puzzle specialist focused on artistic and high-piece-count jigsaw puzzles. Directly comparable on adult-puzzle positioning, quality materials, and the specialty/gift retail channel where Educa Borras' premium puzzles are sold.
• Buffalo Games: US-based puzzle and game manufacturer with strong mass-market retail presence across North America. Comparable in jigsaw portfolio breadth (low-piece family puzzles through multi-thousand-piece adult titles) and licensed entertainment IP partnerships.
• Ravensburger: German-headquartered manufacturer of jigsaw puzzles, board games, and educational games for children and adults. Direct peer to Educa Borras across core puzzle categories, similar age-range segmentation, and comparable global retail distribution model.
• Clementoni: Italy-based manufacturer of puzzles, educational games, and science kits targeting the same 0–12 children's segment plus adult puzzlers. Closely comparable business model with own-brand manufacturing and internationally licensed character partnerships.
• Trefl: Polish manufacturer of jigsaw puzzles and board games with a wide piece-count range and licensed character themes. Highly comparable in puzzle manufacturing capability, product segmentation, and European wholesale distribution.
• Jumbo: Dutch manufacturer of puzzles, board games, and children's games distributed across Europe and beyond. Directly overlaps with Educa Borras' family/party board games, jigsaw puzzles, and licensed-IP children's product lines.

Broad incumbents

• Hasbro: US-based global toy and game conglomerate with deeply licensed entertainment franchises and worldwide retail leverage. Competes with Educa Borras in the same shelf at major retailers and on the same licensed-IP products, but at vastly broader portfolio scale.
• Mattel: US-based global toy manufacturer behind brands such as Barbie, Fisher-Price, and MEGA. Overlaps with Educa Borras on educational and children's game categories and competes for the same family-with-young-children wallet share worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EducaBorras
• LinkedInlinkedin.com/company/educa-borras-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educa Borras