Redecard

What Redecard does

Redecard S.A., doing business as Rede, is a Brazilian payment acquirer and wholly-owned subsidiary of Itaú Unibanco Holding S.A. Founded in 1996 as an acquirer for MasterCard and Diners Club, the company was taken private via a 2012 public tender offer by Itaú and rebranded to Rede in 2013, positioning itself as the merchant payments arm of Brazil's largest private bank. It serves small and medium-sized merchants as well as Itaú Empresas corporate banking customers with a dual physical-and-digital acquiring stack: the Laranjinha family of POS terminals (Laranjinha +, Smart, and Pin Pad, each available in standalone and TEF-integrated variants) and a complementary online stack comprising the e.Rede API, Maxipago gateway, Link de Pagamento, and Pix instant-payment rails.

The underlying technology combines proprietary POS hardware (NFC, MST/Samsung Pay, 4G/Wi-Fi connectivity, Android-based Smart units), PCI DSS-certified gateway infrastructure with 3DS 2.0, tokenization, anti-fraud, and multi-acquiring routing, and a developer-facing API portal with sandbox tooling. The platform accepts 50+ card brands, benefit vouchers (Alelo, Ticket, VR, Sodexo/Pluxee, and regional issuers), Pix, and digital wallets, and supports 115+ currencies via Dynamic Currency Conversion for foreign cardholders. ISO 27001, PCI DSS, and LGPD certifications underpin merchant-facing trust.

Rede monetizes through a multi-stream model: transaction take-rates on credit, debit, voucher, and installment volume; recurring POS rental fees (waivable under the Plano Adapt for high-volume Itaú PJ merchants); transaction-based fees on receivables anticipation (same-day funding for requests before 15:45, with no IOF incidence); and gateway/API fees for e-commerce processing. Distribution combines Itaú Unibanco's branch-led corporate sales force, self-serve digital onboarding through the website, mobile app, and merchant portal, and inside-sales call centers supplemented by WhatsApp support. No revenue, ARR, or headcount growth figures are publicly disclosed.

Name

Redecard

Legal name

Redecard S.A.

Website

https://userede.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rede (formerly Redecard) is a Brazilian payment acquirer and wholly-owned subsidiary of Itaú Unibanco, providing POS terminals (Laranjinha line), e-commerce APIs, gateways, and Pix acceptance for SMBs and corporate merchants in Brazil.

Ownership category

akta.pro rank

Product category

Payment Processing and Merchant Acquiring

NAICS

Custom Computer Programming Services (541511)

SIC

Finance Services (6199)

akta.pro primary industry

Omnichannel Acquirers (Unified In-store + Online) (FSAMABAH)

akta.pro secondary industries

Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Payment processing services
• Card payment terminals
• Merchant acquiring services
• Online payment gateway
• Sales anticipation financing

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Payment Transaction Fees: Rede charges merchants a percentage fee on each credit and debit card transaction processed through its POS terminals and online payment solutions. Rates vary by card type (credit vs debit), installment options, and merchant category.
2. Card Machine Rental: Merchants pay monthly rental fees for POS terminals (Laranjinhas). The company offers different machine tiers (Laranjinha +, Smart, Pin Pad TEF) with varying features and pricing.
3. Sales Anticipation (Antecipação): Merchants can receive advance payment for credit card sales, receiving funds in 1 business day or same day (for requests before 15:45). Fees are charged based on the transaction type and tenor.
4. Gateway and API Services: E-commerce payment gateway services through Maxipago and e.Rede, charging transaction fees for online payment processing including multi-acquiring and integration services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Redecard, operating under the Rede brand, is a Brazilian payment acquirer and processor that sells card payment acceptance services to merchants. Its core offerings include the Laranjinha family of proprietary POS terminals, the e.Rede and Maxipago online payment platforms, Pix instant payments, sales anticipation financing, Crediário installment plans, and value-added services such as NFC contactless acceptance and dynamic currency conversion. The company is wholly owned by Itaú Unibanco and serves primarily small and medium-sized businesses throughout Brazil.

Product overview

Rede (formerly Redecard) is a Brazilian payment acceptance network and subsidiary of Itaú Unibanco, offering a comprehensive ecosystem of card payment terminals and online payment solutions. The product portfolio centers on the Laranjinha card terminal family (Laranjinha+, Laranjinha Smart, Laranjinha Pin Pad) available in both standalone and TEF (integrated) variants, complemented by online payment platforms including e.Rede API, Link de Pagamento, and a payment gateway via Maxipago. Additional services include Pix instant payments, sales anticipation (antecipação), installment crediário, Open Finance, mobile recharge, currency conversion for international cards, and an app/portal for business management. The Laranjinha Store provides third-party business apps for the Smart terminal.

Differentiator

Problem solved

Functional benefit

Brands

• e.Rede: Online payment platform for large and medium-sized e-commerce merchants, offering API integration for credit and debit card transactions.
• Maxipago
• Antecipação Automática
• Link de Pagamento
• Laranjinha Store

Products and services

• Laranjinha + Wireless card payment terminal with Wi-Fi and 4G chip connectivity, illuminated accessible keyboard, printed receipt, fast transaction processing, and long battery life. Accepts over 50 card brands and payment methods including Pix and QR Code. Targeted at small and medium merchants in Brazil.
• Laranjinha Smart Advanced Android-based card terminal with touchscreen, Wi-Fi and 4G connectivity, battery powered, printed and digital receipts, NFC contactless payment, Pix and QR Code support, mobile recharge, business management apps, and accessibility keyboard. Designed for SMB merchants seeking richer in-person capabilities.
• Laranjinha Pin Pad Counter-top card terminal with NFC and MST (Samsung Pay) contactless technology, multi-acquiring capability, USB cable or telephone line connection, integrated with commercial automation systems, and 24-hour technical assistance. Used in fixed checkout environments.
• Link de Pagamento Online payment link solution enabling merchants to sell without a website or card terminal. Links can be created in a few clicks and shared via social media, WhatsApp, or email. Includes integrated antifraud protection, credit support up to 12x, Pix, and real-time sales tracking.
• e.Rede Online payment platform for large and medium e-commerce merchants with API integration. Features unique transaction IDs, pre-authorization, 3DS 2.0 authentication, installments up to 12x, online cancellation, zero dollar verification, boarding fee for airlines, card tokenization, digital wallets, soft descriptor, and 24-hour transaction monitoring.
• Gateway de Pagamento (Maxipago) Payment gateway solution enabling online businesses to accept multiple payment methods including debit, credit, Pix, and Boletos. Features include payment recurrence, transaction retry, transparent checkout, centralized integration, multi-acquiring, digital wallet integration, antifraud integration, PCI certified environment, and 3DS authentication.
• Antecipação de Vendas Sales anticipation service allowing merchants to receive payment for credit card sales same day (if requested before 15:45) or next business day. Offered in on-demand (avulsa) and automatic (automática) modalities. Claims market leadership in receivables anticipation.
• Crediário Installment payment solution for card transactions allowing customers to pay in up to 48x. Merchants receive payment in 2 business days without anticipation fees, extending consumer credit at the point of sale.
• Bandeiras e Vale Benefícios Card brand and benefit voucher acceptance program supporting 50+ card brands including Mastercard, Visa, Elo, Hipercard, Diners Club, JCB, American Express, Alelo, VR Benefícios, Ticket, Sodexo/Pluxee, and many regional benefit card providers.

Quantifiable outcome

• Same-day funding for sales anticipation requests made before 15:45
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Cielo: Cielo is Brazil's largest merchant acquirer by volume and Rede's most direct head-to-head competitor. Both offer card-present POS terminals, e-commerce acquiring, and sales anticipation, serving overlapping SMB and enterprise merchants in the Brazilian market.
• PagBank / PagSeguro: PagBank (formerly PagSeguro) is a digital-first Brazilian acquirer and digital banking platform offering POS terminals, online payment gateway, and banking services. It competes directly with Rede across SMB acquiring with transparent flat-rate pricing.
• Stone Co. Stone is a Brazilian acquirer and banking platform focused on SMBs and micro-merchants, competing directly with Rede's card-present business. It offers modern onboarding, flat-rate pricing, and integrated banking via Stone Mais.
• Mercado Pago: Mercado Pago is the fintech arm of Mercado Libre operating in Brazil, offering acquiring, POS, online payments, and credit. It directly competes with Rede for SMB and e-commerce volume, leveraging the Mercado Libre marketplace ecosystem.
• GetNet (Santander): GetNet is a Brazilian and Latin American acquirer owned by Santander, offering POS terminals and e-commerce payment processing. It competes with Rede for Brazilian SMB and enterprise merchants, leveraging Santander's bank distribution channel similarly to Rede/Itaú.

Broad incumbents

• Adyen: Adyen is a global unified payments platform serving large enterprise merchants with omnichannel acquiring. While not active in Brazil's SMB acquiring market like Rede, it competes with Rede's e.Rede/Maxipago gateway for large e-commerce merchants in Brazil.
• Stripe: Stripe is a global payment infrastructure provider competing in online payment processing. It overlaps with Rede's e.Rede API and Maxipago gateway offerings for digital-first Brazilian merchants, particularly startups and SaaS platforms.
• Worldline: Worldline is a European-based payment processor and acquirer offering merchant services globally. While primarily focused on Europe, it serves as a comparable for Rede's omnichannel acquiring model and e-commerce gateway at enterprise scale.
• Nexi: Nexi is an Italian-based European payment technology company offering acquiring, payment processing, and digital banking. It is comparable to Rede as a bank-affiliated acquiring and merchant services provider, though operating in different geographies.

Emerging players

• Banco Inter (Inter Pagamentos): Banco Inter operates a digital bank and payment services arm in Brazil offering acquiring via Inter Pagamentos. It is comparable to Rede as a digital-first bank-affiliated competitor targeting Brazilian SMBs with bundled banking and payment solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/userede
• YouTubeyoutube.com/channel/UCxnsYxQXgIyu8-0_LM7q5Qg
• Facebookfacebook.com/UseRede
• LinkedInlinkedin.com/company/userede
• Instagraminstagram.com/rede

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redecard