What Mt. Sinai Wellness Center does

Mount Sinai Wellness Center is a privately held, for-profit residential addiction treatment facility headquartered at 330 Mount Sinai Drive in Dahlonega, Georgia, approximately 55 miles north of Atlanta. Founded in 2017 and operating with 11-50 employees, the center delivers a full continuum of behavioral health services including 24/7 medically supervised detoxification, residential inpatient treatment, dual-diagnosis care, medication-assisted treatment (MAT), trauma-focused therapies (EMDR, Accelerated Resolution Therapy), and 12-step integrated programming on a 43-acre premium campus with private accommodations, chef-prepared dining, and wellness amenities. The facility holds Joint Commission Gold Seal accreditation and LegitScript approval, and is credentialed within the VA Community Care Network, enabling federal reimbursement for veteran care. The center reports transforming 634 lives in 2025 across its clinical programs.

The treatment model integrates evidence-based therapeutic modalities — cognitive-behavioral therapy (CBT), dialectical behavior therapy (DBT), EMDR, ART, mindfulness, and individual/group counseling — into personalized care plans supervised by board-certified physicians and licensed clinical staff. Specialty programs target distinct patient populations including U.S. military veterans (via VA CCN), court-involved individuals on diversion or probation, individuals with co-occurring mental health disorders, and families of patients (via weekly Zoom therapy). The clinical operation is supported by an executive team with deep SUD specialization: CEO Adam Marion (LCSW, 20+ years behavioral health), Medical Director Dr. Sabrina Hanna (MD/JD/MPH/MHA), Clinical Director Shawnace Melendez (12+ years military leadership), and Director of Compliance Donald D. Burk II (30+ years SUD treatment, former CEO of The Recovery Center).

Commercially, the center operates a phone-first admissions model (800-353-4673) with 24/7 insurance verification and benefit coordination, accepting major commercial payers including BlueCross BlueShield, Humana, and Aetna, supplemented by VA CCN billing and self-pay options. Demand is generated through a multi-channel mix: SEO-optimized website and blog content, social media (Facebook, Instagram, LinkedIn, YouTube), Google/Yelp review acquisition, and structured B2B referral partnerships with medical providers, judicial systems, community organizations, and employee assistance programs (EAPs). The facility operates as part of the BayMark Health Services network, providing access to broader care transitions and outpatient MAT pathways across North America.

Name

Mt. Sinai Wellness Center

Legal name

Mount Sinai Wellness Center

Website

https://mtsinaiwellness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mt. Sinai Wellness Center is a Joint Commission-accredited residential addiction treatment facility in Dahlonega, Georgia, delivering medically supervised detox, inpatient rehab, dual-diagnosis care, and trauma therapy to adults with substance use disorders across the Southeast.

Ownership category

akta.pro rank

Product category

Residential Addiction Treatment & Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Residential addiction treatment
• Medical detox services
• Dual diagnosis treatment
• Behavioral health care
• Medication-assisted treatment

Headquarters

HQ city

Dahlonega

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Insurance Reimbursement: The majority of revenue is generated through reimbursement from commercial health insurance plans. The center accepts most major commercial insurance providers including BlueCross BlueShield, Humana, Aetna, and others. Insurance verification is performed prior to admission, and the admissions team manages benefits coordination.
2. VA Community Care (Veterans): Care delivered to VA-referred veterans through the Community Care Network is billed to the VA at no cost to the veteran. This represents a distinct payer channel for the center.
3. Self-Pay / Out-of-Pocket: Self-pay options are available for individuals without adequate insurance coverage or those preferring to pay privately. Payment plans may be arranged.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mt. Sinai Wellness Center delivers residential inpatient addiction treatment and medically supervised detoxification on a 43-acre campus in Dahlonega, Georgia, serving adults with substance use disorders (alcohol, opioids, benzodiazepines, stimulants, fentanyl, etc.) and co-occurring mental health conditions. Its continuum of care integrates detox (typically 3-7 days), residential programming (30-90 days), dual-diagnosis treatment, medication-assisted treatment, trauma-focused therapy (EMDR, ART, CBT, DBT), 12-step integration, family involvement, and aftercare/alumni support, with revenue generated primarily through commercial insurance, VA Community Care, and self-pay.

Product overview

Mt. Sinai Wellness Center is a comprehensive residential addiction treatment facility offering a continuum of care from medical detox through aftercare. The core portfolio centers on medically supervised detoxification (alcohol, benzodiazepine, cocaine, fentanyl, heroin, meth, opiates) and residential inpatient treatment, supported by dual diagnosis care for co-occurring mental health disorders. The treatment ecosystem includes specialized programs (Veterans Program, 12-Step Program, Medication-Assisted Treatment, Family Program, Alumni Services, Aftercare) and evidence-based therapeutic modalities (CBT, DBT, Accelerated Resolution Therapy). Services are delivered on a 43-acre campus in Dahlonega, GA with 24/7 medical support, with the facility operating as part of the BayMark Health Services network.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Program Medically supervised 24/7 detoxification service managing withdrawal symptoms for substances including alcohol, benzodiazepines, cocaine, fentanyl, heroin, meth, and opiates; prepares patients for ongoing residential treatment.
• Residential/Inpatient Addiction Treatment Structured residential rehabilitation program with daily therapy, evidence-based treatments (CBT, DBT), individual and group counseling, and holistic activities in a substance-free environment. Length-of-stay typically 30-90 days.
• Dual Diagnosis Treatment Integrated treatment addressing co-occurring substance use disorders and mental health conditions (depression, anxiety, PTSD, trauma) simultaneously through evidence-based therapies and medication management.
• 12-Step Program Twelve-step informed recovery program combining peer support principles with licensed clinical care, teaching accountability, honesty, and personal growth within a structured therapeutic environment.
• Medication-Assisted Treatment (MAT) FDA-approved medication program using Vivitrol, Suboxone, Antabuse, Naltrexone, and nicotine replacement therapies, combined with therapy to reduce cravings and support long-term recovery from alcohol and opioid use disorders.
• Veterans Program Specialized addiction and mental health treatment program for U.S. military veterans, credentialed as a VA Community Care Network provider, addressing PTSD, SUD, and veteran-specific trauma at no cost to VA-referred veterans.
• Family Program Weekly Zoom family therapy sessions, educational lectures on addiction and recovery, and resources for families to support loved ones through treatment and maintain healthy boundaries post-discharge.
• Alumni Services Ongoing peer support program for program graduates, including weekly alumni group meetings and quarterly alumni events to maintain recovery community connections.
• Aftercare Services Structured post-treatment support including relapse prevention planning, family involvement, community resource referrals, and connection to alumni services for sustained long-term recovery.
• Alcohol Detox Medically supervised alcohol detoxification with 24/7 monitoring, management of withdrawal symptoms including delirium tremens, and preparation for ongoing alcohol addiction treatment.
• Benzodiazepine Detox Specialized benzodiazepine withdrawal management including acute and protracted withdrawal phases, with medical supervision to prevent seizures and ensure safety during detox.
• Judicial/Court-Referred Treatment Program Specialized addiction treatment for court-involved individuals, partnering with judges, probation officers, and attorneys to support rehabilitation, reduce recidivism, and meet documentation and compliance requirements.
• Cognitive-Behavioral Therapy (CBT) Evidence-based psychotherapy helping patients identify triggers, reshape negative thought patterns, and develop healthier coping skills to manage addiction and co-occurring mental health conditions.
• Dialectical Behavior Therapy (DBT) Structured therapy focused on emotional regulation, distress tolerance, and mindfulness, particularly effective for patients with borderline personality disorder, self-harm history, and co-occurring disorders.
• Accelerated Resolution Therapy (ART) Brief evidence-based trauma therapy using guided techniques and memory reconsolidation to help patients safely process distressing images and PTSD symptoms.

Quantifiable outcome

• 634 lives transformed in 2025
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, major and moderate.

• BayMark Health ServicescoreStrategic or Co-development PartnerBayMark Health Services is the parent network affiliation for Mt. Sinai Wellness Center. This relationship provides the center with access to a broader continuum of care including outpatient services, medication-assisted treatment (MAT) programs, and recovery supports across multiple states. For partners and patients, this affiliation enables seamless referrals and care transitions beyond a single episode of residential treatment.
• VA Community Care Network (CCN)coreStrategic or Co-development PartnerMt. Sinai Wellness Center is credentialed as a provider in the VA's Care in the Community Network, enabling the center to deliver addiction and dual-diagnosis treatment to veterans referred by VA facilities at no cost to the veteran. This partnership allows the center to serve veterans in the greater Atlanta region who require specialized, veteran-centric residential care.
• BlueCross BlueShieldmajorOthersBlueCross BlueShield is accepted as a major commercial insurance provider, representing one of the primary payer channels through which patients access treatment at Mt. Sinai Wellness Center.
• HumanamajorOthersHumana is accepted as a major commercial insurance provider, representing one of the primary payer channels through which patients access treatment at Mt. Sinai Wellness Center.
• AetnamajorOthersAetna is accepted as a major commercial insurance provider, representing one of the primary payer channels through which patients access treatment at Mt. Sinai Wellness Center.
• Judicial Professionals (Judges, Probation Officers, Attorneys, Social Workers)majorChannel Partner/ Reseller/ DistributorJudicial professionals refer court-involved individuals to Mt. Sinai as an alternative to incarceration or as part of diversion and probation programs. The center accommodates legal documentation requirements, court reporting, and compliance timelines for justice-involved clients.
• Medical Providers (Hospitals, Urgent Care Centers, OBGYNs)majorChannel Partner/ Reseller/ DistributorMedical providers refer patients with substance use disorders or co-occurring mental health needs requiring specialized residential or intensive treatment. The center offers streamlined referral intake, clinical updates during treatment, and robust discharge planning with appropriate consent. OBGYN referrals are particularly targeted for substance use during pregnancy and postpartum depression with co-occurring substance use.
• Community Organizations and NonprofitsmoderateChannel Partner/ Reseller/ DistributorCommunity organizations including nonprofits, social service agencies, community health centers, housing programs, faith-based groups, legal aid providers, Employee Assistance Programs (EAPs), and advocacy groups serve as referral partners connecting individuals to Mt. Sinai's treatment programs. The center offers collaborative care coordination and continuity communication with these partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RiverMend Health: Residential and outpatient addiction treatment operator offering medically supervised detox, residential rehab, dual diagnosis, and MAT across multiple states. Comparable in clinical continuum and integrated dual-diagnosis capability.
• Caron Treatment Centers: Residential addiction treatment provider offering medically monitored detox, inpatient rehab, dual diagnosis, and family programs on a private campus. Directly comparable in amenitized single-site residential model, dual-diagnosis capability, and family-involved treatment approach.
• Bradford Health Services: Regional operator of residential and outpatient addiction treatment across the Southeast. Directly comparable in geographic focus, residential + outpatient continuum, and payer mix including commercial insurance and EAP referrals.
• Ashley Addiction Treatment: Nonprofit residential addiction treatment center in Maryland offering detox, inpatient rehab, dual diagnosis, MAT, and pain recovery programs. Comparable in clinical continuum and patient acuity, though smaller scale and different geographic footprint.
• Promises Behavioral Health: Luxury residential addiction treatment operator with multiple locations including Georgia-area facilities offering detox, inpatient rehab, and dual diagnosis. Closely comparable in high-amenity campus model and dual-diagnosis specialization.
• Recovery Centers of America: Multi-site residential addiction treatment operator with inpatient detox, residential rehab, and aftercare across the East Coast and Midwest. Directly comparable in offering medically supervised detox, residential SUD care, MAT, and family programming in an amenitized facility setting.
• Summit Behavioral Health: Operator of residential addiction treatment and behavioral health facilities across multiple U.S. states, offering detox, inpatient rehab, dual diagnosis, and outpatient services. Closely comparable in care continuum, payer mix, and target patient population.

Broad incumbents

• American Addiction Centers: Publicly traded multi-state operator of residential and outpatient addiction treatment facilities. Comparable as a residential SUD provider but operates at substantially larger scale across more states and offers a broader outpatient and telehealth portfolio.
• Hazelden Betty Ford Foundation: Large nonprofit addiction treatment provider offering residential, outpatient, and extended-care programs nationally, with broad brand recognition. Comparable as a comprehensive residential SUD operator, but at substantially larger scale and with a broader continuum including own-operated outpatient and telehealth.

Others

• BayMark Health Services: Parent network of Mt. Sinai Wellness Center and one of the largest addiction treatment providers in North America, operating MAT, outpatient, and residential programs across multiple states. Relevant as the corporate parent providing network scale, shared services, and cross-referral infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0R7xHUwhZ3Hbb9fv3T3wlg
• Facebookfacebook.com/mtsinaiwellness
• LinkedInlinkedin.com/company/mt-sinai-wellness-center
• Instagraminstagram.com/mtsinaiwellness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mt. Sinai Wellness Center