Blue Label Packaging Company

What Blue Label Packaging Company does

Blue Label Packaging Company is a privately held, fourth-generation family-owned digital label printing company headquartered in Lancaster, Ohio. Founded in 1957 and operating with 11–50 employees, the company produces custom labels, digitally printed cans, shrink sleeves, and hang tags for craft beverage producers (craft beer, wine, spirits) and selected consumer packaged goods verticals (health/beauty, household products, specialty foods, and cannabis). Blue Label reports having printed labels for more than 1,800 breweries across the United States, Canada, and Mexico, supported by dedicated local phone numbers and direct shipping logistics.

The company's core technology stack centers on multiple HP Indigo digital presses and a Velox IDS-NC500 industrial digital press that enables direct-to-can UV inkjet printing with 96%+ Pantone Plus Color Book coverage at 900 DPI, supported by 2,000+ in-house dies, 97% color spectrum matching via CMYK plus WOVG inks, and in-house finishing capabilities (hot foil stamping, embossing, screen printing, UV spot, cut-and-stack). Business operations are transaction-based with quote-driven pricing for custom work and self-service ordering via a dedicated portal. Pricing terms include no minimum order quantities on labels and shrink sleeves, minimums of approximately 2,000 cans for direct-to-can orders, no setup fees per SKU change, no overage charges, no long-term contracts, 5-business-day turnaround for standard labels, 10-business-day production for cans, and 24-hour quote response. Go-to-market is direct-to-business through the company website, the online ordering portal, and social channels, with no distribution intermediaries and no disclosed external capital.

Name

Blue Label Packaging Company

Legal name

Blue Label Packaging Company

Website

https://bluelabelpackaging.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Blue Label Packaging Company is a fourth-generation family-owned digital label printer in Lancaster, Ohio, producing custom labels, shrink sleeves, hang tags, and direct-to-can prints for craft beverage producers (1,800+ breweries served) and CPG brands across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Digital Label Printing

NAICS

Packaging and Labeling Services (56191)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Digital label printing
• Custom labels
• Shrink sleeves
• Printed cans
• Packaging printing

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Label Printing: Pressure-sensitive labels printed on BOPP, paper, and specialty films for cans, bottles, growlers, and other containers. Revenue is transaction-based per order with no minimum quantity requirements.
2. Digitally Printed Cans: Direct-to-can (DTO) printing using UV inkjet technology applied straight to aluminum cans. Minimum orders around 2,000 cans depending on size. No tooling costs.
3. Shrink Sleeve Labels: Heat-applied film that wraps containers in 360-degree branding. Printed on HP Indigo presses. No minimum order quantities.
4. Hang Tags: Custom printed hang tags for beverages, specialty foods, health/beauty, and cannabis products. Printed on HP Indigo technology with various materials and finishes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blue Label Packaging Company is a digital label printer that manufactures custom pressure-sensitive labels, directly printed aluminum cans, shrink sleeves, and hang tags for craft beverage producers and consumer packaged goods brands. Production uses HP Indigo digital presses and a Velox IDS-NC500 industrial direct-to-can press, with no minimum order quantities, 5-day standard label turnaround, and 10-day printed can turnaround. In-house finishing (hot foil, embossing, screen printing, UV spot) and an inventory of over 2,000 dies support custom shapes and premium brand executions.

Product overview

Blue Label Packaging Company is a digital label printing company offering a portfolio of labeling solutions centered around four core products: Custom Labels (pressure-sensitive labels), Digitally Printed Cans (direct-to-can UV printing), Shrink Sleeves (360-degree film sleeves), and Hang Tags. These are complemented by market-specific solutions across craft beer (can labels, bottle labels, crowler/growler labels, keg wraps/collars), wine and champagne, spirits (whiskey, bourbon, vodka, gin, rum, tequila), and specialty verticals including health/beauty, household products, specialty foods, and cannabis. The company uses HP Indigo digital printing technology and Velox IDS-NC500 for direct-to-can printing, operates with no minimum order quantities, and provides finishing capabilities including hot foil stamping, embossing, screen printing, and lamination in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Labels Pressure-sensitive custom labels printed on BOPP, paper, and specialty films for cans, bottles, growlers, and other containers. Supports variable data, double-sided printing, and finishing options including lamination, UV varnish, hot foil stamping, and embossing. Available with no minimum order quantities starting at 250 labels and a 5-business-day standard turnaround for craft beverage and CPG brand owners.
• Digitally Printed Cans Direct-to-can (DTO) UV inkjet printing applied directly onto aluminum beverage cans using a Velox IDS-NC500 industrial digital press. Covers 96%+ of the Pantone Plus Color Book at 900 DPI with no tooling costs and minimum orders around 2,000 cans depending on size. Pilot cans delivered in 5 business days and production in 10 business days. Targeted at craft beverage brands needing short-run, full-color decorated cans.
• Shrink Sleeves Heat-applied film shrink sleeves printed on HP Indigo presses that wrap containers in 360-degree branding. Available in PETG, PVC, and OPS materials with various varnish finishes. No minimum order quantity and no setup fees for SKU changes for beverage, food, and CPG brand owners seeking tamper-evident full-wrap decoration.
• Hang Tags Custom hang tags printed on HP Indigo technology supporting cardstock, uncoated and coated stocks, cotton stock, and textured materials with varnish finishing. Marketed to beverage, specialty food, health/beauty, and cannabis product brands for premium product presentation.

Quantifiable outcome

• Printed labels for 1,800+ breweries
• +4 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lightning Labels: Digital label printing company specializing in custom labels for craft beverage, food, and CPG brands with no minimum order quantities. Closely mirrors Blue Label's digital-first, low-minimum model and SMB/mid-market craft beverage customer profile.
• Sticker Giant: Custom label and sticker printer serving small businesses with digital printing capabilities and no minimum order requirements. Comparable customer base and product offering to Blue Label, with strong digital ordering infrastructure.
• Online Labels: Direct-to-consumer custom label manufacturer offering digital printing across multiple label types with low minimum orders. Competes directly with Blue Label's no-minimum, online-ordering SMB-focused value proposition.
• Consolidated Labels: Digital label printing company serving CPG, food, and beverage brands with custom labels and packaging. Similar product mix and customer base to Blue Label, with comparable finishing and material capabilities.
• Vista Label: Shrink sleeve and pressure-sensitive label manufacturer serving beverage, food, and personal care markets. Comparable in product portfolio and craft/SMB customer mix to Blue Label, especially in shrink sleeves.

Broad incumbents

• CCL Industries: World's largest specialty label manufacturer with operations across healthcare, consumer, and beverage segments. Operates at vastly greater scale than Blue Label but competes in the same end markets with broader portfolio capabilities.
• Avery Dennison: Global leader in pressure-sensitive label materials and RFID solutions with extensive beverage and CPG customer relationships. Major incumbent whose scale and material sourcing advantage create competitive pressure on independent digital printers like Blue Label.
• Multi-Color Corporation (now Fortis Solutions Group): Large multi-format label converter serving wine, spirits, beverage, and CPG markets globally. Competes with Blue Label in spirits and beverage labeling at significantly larger scale and broader geographic footprint.
• Resource Label Group: PE-backed label converter with multiple production sites serving consumer goods, beverage, and industrial markets. Broader geographic reach and capacity than Blue Label while serving similar end-market customers.
• Fortis Solutions Group: Large label and packaging converter with extensive beverage, food, and CPG customer base following Multi-Color integration. Provides direct competition to Blue Label in wine, spirits, and specialty beverage labeling at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bluelabelpress
• Facebookfacebook.com/bluelabelpackaging
• LinkedInlinkedin.com/company/blue-label-packaging
• Instagraminstagram.com/bluelabelpackaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Label Packaging Company