Poslovni dnevnik

What Poslovni dnevnik does

Poslovni dnevnik is a Croatian business news media platform operating the poslovni.hr web portal and a portfolio of adjacent content products, owned and operated by Styria Media Group AG, an Austrian media conglomerate. Founded in 2004 and headquartered in Zagreb, the company delivers business journalism across 13 editorial categories including news, finance, companies, sci-tech, columns, conferences, and lifestyle, with an accumulated content library exceeding 270,000 articles and dating back to 1993. The platform serves Croatian business professionals, investors, executives, and entrepreneurs seeking domestic financial market data, company information, and professional networking opportunities.

The product surface spans a WordPress-based responsive website, native iOS and Android mobile applications, Poslovni TV for video journalism, Poslovni AUDIO for podcast distribution via Mixcloud, a PressReader-integrated e-newspaper archive, and an active bbpress-based forum community with over 51,000 discussion topics. Technology infrastructure is primarily off-the-shelf CMS rather than proprietary systems, with language localization handled via Google Translate for English and German versions. A partner portal network extends distribution across sister Croatian media properties including Vecernji.hr, Njuškalo.hr, and 24sata.hr.

Monetization follows a freemium digital publishing model with four revenue streams: premium digital subscriptions priced from 10 EUR per month, display and banner advertising, sponsored/partner articles from third-party brands, and business conference sponsorship. The platform employs 11-50 staff and positions itself as the largest business community in Croatia and the broader region, with no independent funding rounds, acquisitions, or M&A activity disclosed.

Name

Poslovni dnevnik

Legal name

Poslovni dnevnik

Website

https://poslovni.hr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Poslovni dnevnik is a Croatian business news portal owned by Styria Media Group AG, serving Croatian business professionals, investors, and executives with news, financial market data, company profiles, video, audio, and forum community content across web and mobile.

Ownership category

akta.pro rank

Product category

Business News & Financial Media

NAICS

Newspaper Publishers (513110)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

akta.pro secondary industries

Newsletter Publishing Platforms (MPACAIAA), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business news media
• Financial journalism
• Digital news portal
• Croatian business media
• Online publishing

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital subscriptions: Premium digital subscription model offering full access to e-newspapers and exclusive content. Pricing starts at 10 EUR per month.
2. Digital advertising: Display advertising, sponsored content (marked as Promo/Promo), and banner advertisements across the news portal.
3. Sponsored articles: Promotional content from third-party companies published as sponsored/partner content (e.g., 3D Financije mortgage guide).
4. Event sponsorship: Business conferences and events sponsorship opportunities mentioned in Konferencije section.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Poslovni dnevnik is a Croatian business news portal (poslovni.hr) that publishes daily journalism across categories including news, finance, companies, sci-tech, columns, conferences, and lifestyle. It monetizes via digital subscriptions (from 10 EUR/month), display advertising, sponsored articles, and event sponsorships. The platform supplements its core news website with video (Poslovni TV), audio/podcasts (Poslovni AUDIO via Mixcloud), e-newspaper editions on PressReader, mobile apps for iOS and Android, and a community forum with 51,000+ discussion topics.

Product overview

Poslovni dnevnik operates as a Croatian business media platform centered around its Poslovni.hr news portal, offering integrated news, video, audio, and community features. The product portfolio includes the core Poslovni.hr business news website delivering finance, company, and market coverage, supplemented by Poslovni TV for video content, Poslovni AUDIO via Mixcloud for podcasts, e-novine digital newspapers through PressReader, and an active Forum community. Mobile applications for Android and iOS extend content accessibility, while themed special sections (specijali) provide focused coverage on topics like sports-business events.

Differentiator

Problem solved

Functional benefit

Products and services

• Poslovni.hr News Portal Croatian business news portal covering finance, companies, markets, EU news, lifestyle, and career content. The main digital platform delivering business journalism to Croatian audiences, organized into 13 categories including Vijesti, Financije, Kompanije, Sci-tech, Kolumne, and Lifestyle.
• Poslovni TV Video content section featuring business interviews, analyses, and news coverage in video format for Croatian business audiences.
• Poslovni AUDIO Audio content available via Mixcloud platform, featuring podcast and audio report content for on-demand listening by Croatian business audiences.
• Poslovni dnevnik e-novine Digital newspaper editions available through the PressReader platform, offering electronic versions of the Poslovni dnevnik publication with archive access for subscribers.
• Poslovni.hr Forum Business community forum enabling discussions on capital markets, companies, careers, and other business topics, featuring 51,245+ discussion topics.
• Poslovni dnevnik Mobile Apps Mobile applications for Android (Google Play) and iOS (App Store) devices enabling access to Poslovni dnevnik content on smartphones and tablets.
• Poslovni.hr Specijali Special themed sections covering focused business verticals such as the 2026 World Cup sport-business coverage, real estate, and education.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, supporting and minor.

• Styria Media Group AGcoreOthersParent company ownership. Austrian media group Styria Media Group AG owns and operates Poslovni dnevnik as part of its Croatian media portfolio.
• PressReadersupportingTechnology or IntegrationIntegration partnership for e-newspaper distribution. PressReader platform provides digital archive access for subscribers to read e-novine online.
• Vecernji.hr and network portalsminorChannel Partner/ Reseller/ DistributorPartner portal network including Vecernji.hr, Ordinacija.hr, Diva.hr, Lokalni.hr, Njuškalo.hr, 24sata.hr, Pixsell.hr, Express.hr and other Croatian media outlets for content syndication and referral traffic.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bug.hr: Croatian specialty portal covering sci-tech and the digital economy, an adjacent slice of Poslovni dnevnik's coverage mix. Comparable Croatian professional readership with subscription and ad revenue model, illustrating how Croatian publishers monetize niche B2B/professional verticals online.
• SeeNews: Business newswire covering Southeast Europe including Croatia. Comparable as a regional business intelligence source with company news, market data, and industry verticals targeting the same SEE business professional base Poslovni dnevnik serves.
• Poslovna.hr: Croatian business portal covering companies, careers, and SME-focused news content. Directly comparable by serving Croatian business readers with company profiles, job listings, and B2B news in overlapping verticals.
• Lider: Leading Croatian weekly business magazine and business news portal (Lider Media). Directly comparable target market (Croatian business professionals), format mix (print + digital), and editorial focus on Croatian companies, markets, and economic policy.

Others

• Hina: Croatian state news agency providing wire-level coverage of economic and business events. Comparable as a Croatian business news source but operates as a wire service / newsroom infrastructure rather than an end-user media brand.

Broad incumbents

• Reuters Business: Global wire and business news service covering international finance, markets, and corporate news referenced by Croatian business readers. Comparable professional business news offering and B2B audience, with extensive global market data capabilities.
• Bloomberg: Global financial and business news incumbent with broad coverage that bleeds into Croatian market data (ZSE/Crobex) and corporate coverage. Comparable business-news category and subscription business model, though at vastly larger scale and with international rather than local focus.

Regional players

• Capital.ro: Romanian business magazine and portal—analogous specialty business title in a neighboring CEE market. Comparable by combining a print heritage with a digital portal covering markets, companies, and policy for business professionals.
• Jutarnji List: One of Croatia's two flagship daily newspapers with a robust business news section in print and online. Comparable Croatian-language business audience but broader general-news scope rather than dedicated business-media focus.
• Vecernji List: Major Croatian daily newspaper with extensive business section and significant online presence under the same Styria Media Group partner network. Directly comparable Croatian-language business news audience but with general-news breadth that dilutes business specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Poslovni
• LinkedInlinkedin.com/company/poslovni-dnevnik
• Facebookfacebook.com/poslovni.hr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poslovni dnevnik