Rose Li and Associates

What Rose Li and Associates does

Rose Li and Associates, Inc. (RLA) is a privately held, woman-owned small business founded in 2003 by Rose M. Li, PhD, MBA, and headquartered in Bethesda, Maryland. The firm provides multidisciplinary professional services to health- and research-focused federal agencies and organizations across three core practices: Science Management and Research Administration (research design, survey research, strategic planning facilitation, and analysis), Science Communications (literature reviews, reports, and digital communications), and Meeting and Event Planning (in-person, hybrid, and virtual scientific events). RLA's primary customer base comprises NIH institutes and HHS offices, with the National Institute on Aging as a continuous client since 2003 and additional engagements spanning HIV/AIDS, Alzheimer's, opioid, maternal health, mental health, dental/craniofacial, neurological, complementary health, and aging research initiatives.

RLA earns revenue through federal government contracts and cooperative agreements, delivering services via established contract vehicles that allow agencies to procure efficiently. Pricing is not publicly disclosed. The firm's competitive positioning rests on three pillars: SBA 8(a) and WOSB set-aside eligibility, twenty-plus years of embedded NIH/HHS relationships, and a multidisciplinary bench of roughly 70 analysts, writers, editors, designers, and certified meeting planners. In 2021, RLA was awarded a five-year NIA U24 cooperative agreement to serve as the Coordinating Center for the a2 Collective (AI and Technology Collaboratories for Aging Research), managing a $40 million national pilot awards competition across three AI collaboratories at Johns Hopkins, UMass Amherst, and the University of Pennsylvania. The company is founder-controlled, with no disclosed private equity, venture capital, or parent-company involvement.

Name

Rose Li and Associates

Legal name

Rose Li and Associates, Inc

Website

https://roseliassociates.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Li and Associates is a woman-owned federal professional services firm providing science management, science communications, and meeting planning to NIH, HHS, and adjacent health research organizations, founded in 2003 and headquartered in Bethesda, Maryland.

Ownership category

akta.pro rank

Product category

Federal Research Support Services

NAICS

Professional, Scientific, and Technical Services (54), Scientific Research and Development Services (5417), Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Medical Affairs, Scientific Communications & HEOR FSP (HLAGAOAG)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Science, Technology & Innovation Administration (National R&D Policy) (BPAIAAAK)

Keywords

• Research administration services
• Science communications
• Conference event planning
• Federal health consulting
• Program coordination

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Federal Government Contracting: RLA generates revenue through federal government contracts, providing research management, science communications, and meeting planning services to agencies including NIH, HHS, and various institutes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rose Li and Associates provides professional services to U.S. federal health and research agencies across three core service lines: Science Management and Research Administration (designing, executing, and analyzing large-scale health and social science research, including survey research and strategic planning facilitation), Science Communications (producing literature reviews, reports, and digital communications), and Meeting and Event Planning (in-person, hybrid, and virtual scientific events). The firm also operates the a2 Collective Coordinating Center for the National Institute on Aging's AI and Technology Collaboratories for Aging Research program.

Product overview

Rose Li and Associates (RLA) is a consulting firm providing three core professional services: Science Management and Research Administration, Science Communications, and Meeting and Event Planning. The company also serves as the Coordinating Center for the a2 Collective (AI and Technology Collaboratories for Aging Research) program, which manages a national pilot awards competition for AI-driven technologies supporting healthy aging. These services are delivered through multidisciplinary teams of researchers, analysts, writers, editors, designers, and coordinators who support health- and research-focused government agencies and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Science Management and Research Administration Collaborative support for designing, executing, and analyzing large-scale health and social science research, including survey research, strategic planning facilitation, and expert meeting summaries. The service is delivered by teams of researchers, analysts, and writers for federal health agencies and research organizations.
• Science Communications Development of literature reviews, reports, and digital communications that capture and circulate critical scientific information for stakeholders through face-to-face and virtual conversations. Delivered by RLA's writers, editors, and designers using collaborative tools to produce accessible, compelling documents for federal health agencies and research organizations.
• Meeting and Event Planning Planning and execution of in-person, hybrid, and virtual scientific events, with tailored conference, logistical, and technical support solutions. RLA applies rigorous attention to detail and accountability to deliver high-quality events for federal health agencies, advisory councils, and research institutions.
• a2 Collective Coordinating Center Program management and coordination of the National Institute on Aging's Artificial Intelligence and Technology Collaboratories (AITC) for Aging Research program (a2 Collective). RLA harmonizes activities of three AITCs at Johns Hopkins University, University of Massachusetts Amherst, and University of Pennsylvania, and coordinates the $40 million pilot awards competition over the 2021-2026 period.

Quantifiable outcome

• 550+ meetings supported for ACTIV partnership between April 2020 and April 2021
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AARP AgeTech CollaborativecoreStrategic or Co-development Partner · 1 January 2024RLA CEO Rose Li participated in the AARP AgeTech Collaborative at CES 2024 to discuss AI for healthy aging and share updates on AgeTech pilots funded by the a2 Collective program.
• National Institute on Aging (NIA) - a2 CollectivecoreStrategic or Co-development Partner · 1 September 2021RLA serves as the Coordinating Center for the NIA Artificial Intelligence and Technology Collaboratories (AITC) for Aging Research program, also known as the a2 Collective. RLA harmonizes activities of three AITCs at Johns Hopkins University, University of Massachusetts Amherst, and University of Pennsylvania, and coordinates the $40 million pilot awards competition.
• More than 30 entities in technology, venture capital, and nonprofit sectorsminorGTM or Marketing PartnerRLA established partnerships with over 30 entities in technology, venture capital, and nonprofit sectors to amplify reach of a2 Pilot Awards competition and draw applications from a wide range of innovators.
• National Asian American/Pacific Islander Chamber of Commerce & EntrepreneurshipminorStrategic or Co-development PartnerRLA collaborated with this organization to design and execute a detailed survey of AAPI business owners in California and Texas regarding COVID-19 impacts.
• President's Advisory Commission on Asian Americans and Pacific Islanders (PAC-AAPI)minorStrategic or Co-development PartnerRLA collaborated with PAC-AAPI to conduct survey research and produce recommendations for addressing COVID-19 impacts on AAPI communities.
• National Academies of Sciences, Engineering, and MedicineminorStrategic or Co-development PartnerRLA partners with the National Academies as a trusted collaborator on public health initiatives.
• MassAITC (Massachusetts AI and Technology Collaboratory for Aging Research)coreTechnology or IntegrationRLA works with MassAITC co-PI Deepak Ganesan on the a2 Collective program, with joint panel participation at CES 2024.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Westat: A large employee-owned research firm serving federal health clients (including NIH and HHS) with survey research, evaluation, communications, and statistical support — overlapping with RLA's research administration offerings.
• Abt Associates: A larger, established federal contractor and research firm with a dedicated health and social-science practice serving HHS, NIH, and CDC; competes with RLA on federal health research and communications task orders.
• ICF International: A global consulting and digital services firm with a substantial federal health practice covering NIH, CDC, and HHS; competes in federal scientific communications, research support, and meeting logistics.
• NORC at the University of Chicago: An independent research organization with deep federal health and behavioral/social science research work for NIH/HHS; overlaps with RLA on large-scale health research administration and convening support.
• Booz Allen Hamilton: A major federal contractor with a significant civilian health practice serving NIH, HHS, and other health agencies; competes for federal health research and meeting/event support work and is a likely prime-versus-sub relationship with RLA.
• Mathematica Policy Research: A large policy-research and evaluation firm serving federal health agencies, including HHS; competes with RLA on research administration, evidence synthesis, and policy-support workstreams.

Direct peers

• IQ Solutions: A health-communications and research firm that supports federal health agencies (including NIH) with marketing, communications, and program support — closely matching RLA's federal health sci-comms niche.
• Palladian Partners: A federal-health-focused communications and research-support firm that closely mirrors RLA's service offering: science writing, research administration, and convening support for NIH institutes and other HHS agencies.
• KAI Research: A small federal research and communications firm delivering study management, scientific writing, and meeting support to NIH institutes and other federal health clients — directly comparable in scale and scope to RLA.
• BLH Technologies: A small federal contractor that provides research administration, science writing, and meeting/logistics support to NIH and HHS — a near-overlap with RLA's three core service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rose-li-associates
• Xx.com/RoseLiAssoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Li and Associates