Vibrant Life Senior Living

What Vibrant Life Senior Living does

Vibrant Life Senior Living provides assisted living and memory care for seniors. They offer personalised care plans and individual living plans. They provide dignity, engagement, comfort, and reduced stress. They address inquiries through phone calls, messages, and emails.

Name

Vibrant Life Senior Living

Legal name

Vibrant Life Senior Living

Website

https://vibrantlifeseniorliving.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vibrant Life Senior Living is a community that offers assisted living, memory care, and personalised plans.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

Keywords

• Assisted living services
• Memory care services
• Independent living community
• Senior residential care
• Dementia care support

Headquarters

HQ city

Waterford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Senior Living Fees: Monthly fees for assisted living and memory care residential services covering housing, meals, personal care assistance, medication management, activities, and amenities. Pricing varies by location, care level required, and room/apartment type selected.
2. Memory Care Services: Specialized dementia and Alzheimer's care services with multiple levels of care (early, middle, and late stage). Commands premium pricing above standard assisted living due to higher staffing ratios and specialized programming.
3. Veterans Programs: Discounted rates and assistance programs for veterans utilizing VA Aid and Attendance benefits, providing everyday savings for veteran residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vibrant Life Senior Living operates four senior living communities in Michigan offering Assisted Living, Memory Care, and Independent Living services to older adults. The company delivers personalized daily care, social activities, religious services, and family communication programs, supported by a proprietary "Her-Stories and His-Stories" intake process and a 15 Core Principles care framework. A Veterans Discount Program and respite care are also offered as part of the standard service portfolio.

Product overview

Vibrant Life Senior Living is a senior living provider operating three Michigan communities (Kalamazoo, Superior Township, and Temperance) offering a continuum of care comprising Independent Living, Assisted Living, and Memory Care. The Memory Care program features three distinct lodges with graduated levels of care (early-stage, middle-stage, and later-stage dementia care) designed to enable aging in place. The company also offers a Veterans Discount Program to help offset costs for eligible veterans. All three communities provide personalized care plans, daily activities, exercise programs, music therapy, and specialized dining, with additional amenities varying by location such as walking paths, a spa, movie theater, beauty salons, and rehabilitation facilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Lodge of Durand: Vibrant Life's affordable assisted living facility located between Flint and Saginaw, MI, offering memory care services, physical therapy, and amenities including on-site beauty salon, room service, weekly housekeeping, and social clubs.
• New Friends

Products and services

• Assisted Living Residential assisted living services for older adults who need support with daily living activities such as bathing, dressing, medication management, and personal care, delivered in a community setting at four Michigan locations.
• Memory Care Specialized residential memory care services for seniors with dementia or Alzheimer's disease, providing supervised care, structured programming, and a secure environment at the company's Michigan communities.
• Independent Living Independent senior living services offering maintenance-free residential living with access to community amenities, social activities, and optional support services for active older adults in Michigan.
• Veterans Discount Program A discount program applied to monthly service fees for qualifying veterans and their spouses, lowering the cost of assisted living, memory care, or independent living at Vibrant Life communities.
• Respite Care Short-term residential respite care providing temporary relief for family caregivers and a safe, supervised stay for seniors recovering from illness or needing temporary support.

Quantifiable outcome

• Three levels of memory care (early, middle, late stage) allowing residents to age in place without disruptive moves between facilities
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: Large national assisted living and memory care operator with hundreds of communities across the US; comparable offering of assisted living and memory care services though typically at a premium price point relative to Vibrant Life.
• Brookdale Senior Living: Largest US senior living operator offering independent living, assisted living, memory care, and skilled nursing nationwide; directly comparable service portfolio but vastly greater scale and geographic reach than Vibrant Life.
• Sunrise Senior Living: National assisted living and memory care provider known for personalized care plans and signature programs; closely aligned with Vibrant Life's mission-driven, relationship-focused operating model though with broader geographic reach.
• Five Star Senior Living: Regional and national assisted living and memory care operator with communities across multiple states; comparable mid-market pricing approach and similar service mix to Vibrant Life.

Direct peers

• Sonida Senior Living (formerly Capital Senior Living): Mid-sized assisted living and memory care operator focused on value-segment seniors across multiple states; directly comparable in pricing strategy, service offering, and target demographic to Vibrant Life.
• Senior Lifestyle: Mid-sized senior living operator offering independent living, assisted living, and memory care across the Midwest and other states; comparable scale and regional mid-market positioning to Vibrant Life.
• Enlivant: Assisted living and memory care operator with communities in multiple states, focused on personalized resident care; similar service mix and resident experience approach as Vibrant Life.
• Benchmark Senior Living: Regional assisted living and memory care operator in the Northeast and Midwest; similar service portfolio and relationship-focused care philosophy comparable to Vibrant Life's mission-driven approach.

Regional players

• Trilogy Health Services: Midwest-based senior living and healthcare provider with assisted living, memory care, and skilled nursing across Indiana, Ohio, Kentucky, and Michigan; geographic proximity and overlapping service lines make it a relevant regional comparable to Vibrant Life.
• American House Senior Living Communities: Michigan-based senior living operator with multiple communities offering independent living, assisted living, and memory care; directly comparable on geography, service mix, and mid-market positioning in the same state as Vibrant Life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vibrantlifemi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibrant Life Senior Living