Glad Products Company

What Glad Products Company does

Glad Products Company is a U.S. consumer packaged goods brand specializing in household waste containment and food protection products, principally trash bags, food wraps, and food storage bags. Founded in 1963 and headquartered in Arkansas City, the company operates as a wholly-owned brand subsidiary of The Clorox Company (NYSE: CLX). Its portfolio spans two product families: a trash bag franchise that includes the ForceFlex line (standard, MaxStrength, Quick-Tie, Heavy Duty), compostable bags, and recovered-plastic variants in sizes from 4 to 39 gallons; and a food protection franchise built around Press'n Seal, Cling'N Seal (including a 50% plant-based sugarcane variant), and Flex'n Seal stretchable food storage bags.

Product differentiation is anchored in materials science and functional design rather than software. Core technologies include ForceFlex multi-layer flexible film for puncture resistance, RipGuard protection, Febreze-integrated steady-release odor neutralization, a "Grips-the-Can" drawstring, and a 50% recovered plastic formulation (20% recycled, 30% reclaimed from manufacturing). Glad monetizes almost exclusively through unit-priced retail sales across mass merchants, grocery, club, and dollar channels, supplemented by e-commerce on glad.com and Amazon Subscribe & Save recurring delivery. The end customer base is broad: horizontal household consumers using the brand for kitchen, bathroom, bedroom, office, laundry, and outdoor waste, with a secondary persona of environmentally conscious consumers addressed through compostable, recovered-plastic, and plant-based SKUs.

Name

Glad Products Company

Legal name

The Glad Products Company

Website

https://glad.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Glad Products Company is a U.S. consumer packaged goods brand, wholly owned by The Clorox Company, that manufactures and sells household trash bags and food protection products (wraps and storage bags) to mass-market household consumers across North America through retail, e-commerce, and subscription channels.

Ownership category

akta.pro rank

Product category

Household Consumer Storage & Disposal Products

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

akta.pro secondary industries

Plastic Wrap & Cling Film (CRAJAGAC), Food Storage Containers (Disposable & Reusable) (CRAJAGAF), Food Storage Bags (Zip/Resealable) (CRAJAGAB)

Keywords

• Kitchen trash bags
• Food storage bags
• Plastic food wraps
• Compostable trash bags
• Consumer storage products

Headquarters

HQ city

Arkansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Trash Bags: Sale of trash bags in various sizes (4-39 gallon) and formulations (ForceFlex, ForceFlex MaxStrength, Heavy Duty, Compostable, Recycled Plastic) through retail and e-commerce channels
2. Food Wraps and Storage: Sale of food protection products including Cling'N Seal, Press'N Seal, and Flex'N Seal food storage bags for consumer household use
3. Subscribe & Save: Amazon Subscribe & Save program offering recurring delivery of Glad products for consumer convenience

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Glad Products Company manufactures and sells consumer household storage and disposal products, primarily trash bags in multiple sizes and formulations (ForceFlex, MaxStrength, Heavy Duty, Quick-Tie, Compostable, Recovered Plastic) and food protection products including Press'N Seal cling film, Cling'N Seal wraps, and Flex'N Seal food storage bags. Products are sold through mass retail, the company's e-commerce site, and online marketplaces, and are positioned as a leading household CPG brand under The Clorox Company.

Product overview

Glad Products Company offers a comprehensive portfolio of household storage and disposal products organized into two main categories: Trash Bags and Food Protection. The trash bag lineup includes ForceFlex (standard and MaxStrength variants), Quick-Tie, Heavy Duty, and sustainable Compostable and Recovered Plastic lines—each available in multiple sizes (4-30 gallon) and scented variants including Gain Original, Fresh Clean, Cherry Blossom, Bahama Bliss, Pine-Sol, Lavender, and Clorox Lemon Fresh Bleach. The food protection portfolio features Press'n Seal cling film, Cling'n Seal wraps (including a 50% plant-based option), and Flex'n Seal reusable storage bags for freezer and sandwich storage. Products are sold primarily through retail channels and the company's e-commerce website.

Differentiator

Problem solved

Functional benefit

Brands

• Press'n Seal: A flexible, stretchable plastic wrap that seals tightly around containers
• FLEX'N SEAL
• ForceFlex
• ForceFlex MaxStrength
• Heavy Duty
• Quick-Tie
• Compostable Bags
• Recovered Plastic Bags
• Cling'N Seal Plant-Based

Products and services

• ForceFlex Trash Bags

Quantifiable outcome

• ForceFlex MaxStrength bags are 25% more durable vs. Glad 13 gallon ForceFlex bag
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Sesame WorkshopflagshipGTM or Marketing Partner · 2 December 2025Glad launched a new marketing campaign featuring Oscar the Grouch from Sesame Street, highlighting a musical number about loving trash. The partnership with Sesame Workshop promotes Glad trash bags and products through a series of videos, social media events, and limited-edition merchandise. The campaign revives Glad's longstanding 'Don't Get Mad, Get Glad' slogan.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hefty (Reynolds Consumer Products): Hefty is Reynolds Consumer Products' flagship trash bag and food storage brand, directly competing with Glad in the same mass retail channels with overlapping SKUs in kitchen, outdoor, and tall kitchen trash bags, plus food storage products.
• S.C. Johnson & Son (Ziploc, Hefty in select markets): Owner of the Ziploc food storage bag brand, which directly competes with Glad's Flex'N Seal and Cling'N Seal product lines in food wraps and storage bags at retail.
• Reynolds Consumer Products: Publicly traded parent of the Hefty trash bag and Reynolds Wrap aluminum foil brands, providing a direct head-to-head competitor in Glad's core trash bag category and a benchmark for category economics.
• Costco Kirkland Signature: Costco's Kirkland Signature private-label trash bags and household products represent a major private-label competitor that competes with Glad for consumer wallet share in the value segment.
• Walmart Great Value & Target Up&Up: Mass retailer private-label brands that compete head-to-head with Glad in trash bags, food wraps, and food storage at lower price points, representing the most direct private-label competitive threat.

Emerging players

• Seventh Generation: Sustainability-focused household products brand offering compostable trash bags and eco-friendly cleaning supplies, competing with Glad's compostable and recycled plastic lines on the environmentally conscious consumer segment.
• BioBag: Specialty compostable bag manufacturer focused on food waste and yard waste bags, directly competing with Glad's Kitchen Compostable Bags line in the sustainability-focused consumer segment.

Broad incumbents

• The Clorox Company: Glad's publicly-traded parent company and a broader household products incumbent with overlapping distribution and supply chain; owns Glad and adjacent categories (cleaning, laundry, cat litter) that share retail shelf space.
• Procter & Gamble: Global consumer packaged goods giant whose P&G brands (Mr. Clean, Dawn) compete for household shelf space and marketing attention; also licenses Glad-related trademarks per the company website.

Others

• Berry Global Group: Major plastic packaging manufacturer and a likely upstream supplier to the trash bag and food wrap category; relevant as an enabling/competitor in flexible plastic packaging production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gladproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glad Products Company